Dr. Marina AlcoverAcademic director focused on measurable results and operational excellence in maritime education. Integrates IMO/STCW regulations and ISO 21001/9001 f
Course · 300 h · 5 modules
Social Media Course for Maritime Tourism
Learn to connect with your audience and attract new clients through effective strategies on key platforms. Master the creation of impactful visual content, the management of online communities, and the use of analytics tools to…
Duration300 h
FormatOnline
Starts23 November
Places20 / 20
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Programme overview
What is the Social Media Course for Maritime Tourism?
Boost your online presence with the Social Media for Maritime Tourism course.
Learn to connect with your audience and attract new clients through effective strategies on key platforms. Master the creation of impactful visual content, the management of online communities, and the use of analytics tools to optimize your campaigns. This course will provide you with the skills needed to stand out in the competitive world of digital maritime tourism.
Learn to connect with your audience and attract new clients through effective strategies on key platforms.
Differentiating Advantages
- Specific Strategies: adapted to the maritime tourism sector.
- Content Creation: photography, video, and storytelling for social media.
- Community Management: interaction, engagement, and customer loyalty.
- Web Analytics: measuring results and optimizing campaigns.
- Success Stories: analysis of real-world examples and best practices.
Programme type
Course
Study mode
Online
Duration
300 hours
Modules
5
Start date
11-12-2026
Programme highlights
- Boost your online presence: Master social media strategies specifically for the maritime tourism sector.
- Attract your ideal audience: Learn to create engaging content that connects with travelers and sea lovers.
- Increase your bookings: Discover how to convert your followers into customers through effective campaigns.
- Manage your online reputation: Monitor and respond to comments to build a positive image.
- Measure your results: Analyze key metrics to optimize your strategy and achieve your goals.
- Learn to navigate the digital world and take your maritime tourism business to the next level.
Curriculum
Programme Structure
The programme is structured in 5 modules, listed below in order of study.
01
Fundamentals of social networks, maritime tourism and digital communication of nautical experiences
- Concept of social networks for maritime tourism and differences between tourism promotion, experience marketing, nautical content and institutional communication
- Maritime Business Typologies: Boat Tours, Charter, Cruises, Marinas, Nautical Schools, Diving, Recreational Fishing and Coastal Routes
- Main platforms and their function according to audience, format, business objective and type of maritime experience
- Relationship between destination, boat, landscape, service, security, emotion and reserve decision
- Frequent errors: improvised content, low visual quality, lack of response, generic messages and lack of strategy
02
Content Strategy, Visual Identity and Nautical Editorial Calendar
- Definition of objectives: visibility, reserves, trust, differentiation, community, reputation and loyalty
- Audience identification: tourists, families, couples, groups, premium travelers, sailors, divers and companies
- Content Pillars: Routes, Experiences, Security, Crew, Boat, Destination, Testimonials, Sustainability and Tips Pilots
- Nautical Visual Identity: Colour, Photo Style, Communication Tone, Post Rhythm and Brand Coherence
- Editorial calendar according to high season, low season, local events, weather, promotions, routes and operational availability
03
Creation of visual content, storytelling and social formats for maritime tourism
- Photography and video to show boats, coasts, ports, activities, passengers, gastronomy, sunsets and life on board
- Reels, Stories, Carousels, Posts, Direct, Shorts, Mini-Vlogs and Vertical Content Applied to Nautical Experiences
- Storytelling of sea routes through start, emotion, landscape, activity, customer experience and memorable closure
- Writing captions, hooks, call-to-action, reservation-oriented service descriptions and messages
- Use of testimonials, reviews, user-generated content and social proof to increase confidence
04
Community management, customer service and online reputation in maritime tourism
- Management of comments, private messages, price inquiries, availability, routes, hours, security and booking conditions
- Protocols for quick response, professional tone, informative clarity and diversion towards reserve channels
- Management of reviews, recommendations, complaints, cancellations due to climate, delays and changes of itinerary
- Social Listening to detect trends, customer needs, mentions, competitors and content opportunities
- Responsible communication on security, environment, marine fauna, passenger privacy and real conditions of the service
05
Applied project of social networks for maritime tourism
- Case definition: charter, boat trip, nautical school, marina, coastal route, diving, recreational fishing or local cruise ship
- Diagnostic of digital presence, audience, competence, reputation, current content and business opportunities
- Content strategy design with pillars, visual identity, editorial calendar, formats and key messages
- Elabouration of social pieces with photography, video, storytelling, captions, calls to action and social evidence
- Development of the community plan, customer support, reviews, advertising, metrics and monthly optimisation
Workload
Study Time and Workload
300 hours of study, online and at your own pace. Move the slider to the hours a week you can really put in.
Hours a week8
Weeks to finish—
You finish around—
Who it is for
Marketing and communications professionals in the maritime tourism sector who want to enhance their online presence and attract more clients.Business owners and managers related to nautical tourism who want to increase their brand visibility and generate bookings through social media.Community managers and social media strategists who want to specialize in the maritime tourism niche and acquir
Faculty
Academic direction and faculty
The teaching team at Navalis: working professionals who deliver and oversee the institute's programmes.
Eng. Diego Cifuentes
Cap. Javier Abaroa (MCA)
Dr. Pau Ferrer
Dr. Nuria Llobregat
Eng. Javier Bañuls
Eng. Sofía Marquina
Eng. Tomás Riera
Verified reviews
Student Reviews
Reviews collected and verified by Opynio, not written by us.
Outcomes
Learning Outcomes
- 01Expanding the visibility and reach of maritime tourism offerings
- 02To foster interaction and build an active online community around maritime tourism
- 03Boost the conversion of followers into customers and increase bookings for maritime experiences
- 04Optimize your content strategy to boost engagement and virality
- 05Monitor and analyze campaign performance to optimize investment and maximize ROI
- 06To position the brand as a benchmark in maritime tourism through innovative and distinctive communication
Careers
Career Opportunities
01Community Manager for maritime tourism companies: Creation and management of engaging content for social media platforms.
02Digital Marketing Specialist for Nautical Tourism: Design and implementation of online campaigns to promote services and destinations.
03Social Media Consultant for travel agencies specializing in cruises or water sports: Communication and engagement strategies to increase visibility and sales.
04Visual Content Creator (Photography and Video) for social media in the maritime tourism sector: Production of high-quality multimedia material to highlight experiences and destinations.
05Online Reputation Manager for coastal hotels and resorts: Monitoring and management of comments and reviews on online platforms.
06Online Advertising Campaign Manager for nautical events (regattas, festivals, etc.): Planning and execution of targeted ads to attract the desired audience.
07Social Media Data Analyst to evaluate campaign impact and improve marketing strategy: Interpreting metrics and generating reports to optimize results.
08Sea Travel Blogger or Influencer: Creating original and engaging content to inspire others to explore coastal destinations and water activities.
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Questions
Entry Requirements
Attracting and retaining customers by promoting destinations, services, and experiences related to maritime tourism.
Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.
Online with live sessions; hybrid option for simulator/practical placements through agreements.
Instagram, Facebook, and YouTube, because they combine the power of visual content (stunning photos and videos of the sea and activities) with the ability to segment audiences interested in travel, water activities, and coastal destinations, as well as allowing direct interaction with customers and building a community.
Recommended functional SMCP. We offer support materials for standard phraseology.
Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.
Optional (3–6 months) through Companies & Collaborations and the Alumni Network.
Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.
A degree from Navalis Magna Institute + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.
Online admissions
Admissions Process
No waiting for a phone call. If your documents are complete, you can pay in the same session.
Entry requirements
Academic/Professional Profile:Desirable training in Digital Marketing, Tourism, Communication or related areas. or demonstrable experience in social media management for companies in the tourism or maritime sector.Technical Skills:Proficiency in major social media platforms (Facebook, Instagram, TikTok, etc.). Knowledge of social media management tools (Hootsuite, Buffer, etc.). Familiarity with digital marketing concepts (SEO, SEM, web analytics).Skills:Excellent written and visual communication skills. Ability to create engaging and relevant content for the target audience. Abili
Questions?
Frequently Asked Questions
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