Master’s Degree in Luxury Events & Cruises
Why this master’s programme?
The Master in Events & Luxury Cruises
Prepares you to lead the creation and management of exclusive experiences on board and ashore. Master experiential marketing strategies, high-level event logistics, and the design of customized itineraries for discerning clients. Learn to manage multicultural teams, optimize profitability, and guarantee service excellence in dynamic, high-pressure environments.
Differentiating Advantages
- Practical Approach: real-world case studies, simulations, and projects with leading companies in the sector.
- Exclusive Networking: access to professionals and experts in the cruise and luxury events industry.
- Skills Development: online reputation management, supplier negotiation, and intercultural communication.
- Global Perspective: analysis of market trends, sustainability, and new technologies applied to the sector.
- Flexibility: online format with the option of professional internships at renowned companies.
- Modality: Online
- Level: Masters
- Hours: 1600 H
- Start date:
Availability: 1 in stock
Who is it aimed at?
- Event professionals looking to specialize in the planning and management of exclusive events aboard luxury cruise ships.
- Graduates in Tourism, Hospitality, or Marketing who wish to advance their careers in the cruise industry with a focus on high-end events.
- Marketing and sales managers from cruise lines interested in developing innovative strategies for promoting events on cruise ships.
- Entrepreneurs aspiring to create their own agency specializing in organizing premium events in the maritime sector.
- Banquet and catering directors seeking to expand their knowledge and experience in managing large-scale events in various settings unique.
Flexibility and networking
Designed for working professionals: online and in-person classes, access to industry experts and international networking opportunities.
Objectives and skills
Design immersive and exclusive experiences:
Create personalized narratives that resonate emotionally with the user, leveraging augmented/virtual reality and gamification to generate a high level of engagement and recall.
Manage budgets and resources efficiently:
“Optimize allocation, monitor spending, and anticipate deviations with budget control tools.”
Mastering the latest trends in high-end hospitality:
Implement strategies of extreme personalization and anticipation of guest needs, using emerging technologies and predictive data to create memorable and exclusive experiences.
Leading multidisciplinary teams with a strategic vision:
“Define SMART goals, delegate tasks clearly, and foster open communication to align the team with the overall strategy.”
Boost profitability by maximizing customer satisfaction:
“Building customer loyalty through proactive communication, anticipating needs and offering personalized solutions, efficiently managing complaints and exceeding expectations.”
Implement innovative marketing strategies to capture new markets:
“Experimenting with interactive content marketing and personalizing campaigns based on customer behavior data, integrating AI to optimize ROI.”
Study plan – Modules
- Conceptual framework and current trends in organizing events on board luxury cruise ships: market segmentation and analysis of exclusive clients
- Strategic design of personalized experiences: integration of high-end services, theming, and ambiance in accordance with the cruise line’s identity
- Advanced logistics planning: interdepartmental coordination, resource management, and detailed scheduling in confined and mobile spaces
- International regulations and specific safety protocols for events at sea: compliance with SOLAS, ISPS, and cruise industry health standards
- Comprehensive management of suppliers and premium partnerships: selection, negotiation, and quality control to guarantee excellence in food service, entertainment, and technology
- Implementation of cutting-edge technologies for exclusive events: immersive audiovisual systems, satellite connectivity, and personalized mobile applications for guests
- Real-time control and monitoring: incident management, logistical adjustments, and resource optimization during event execution event
- Experiential marketing and digital communication of onboard events: strategies to maximize visibility and engagement before, during, and after the event
- Sustainability management and corporate social responsibility in maritime events: eco-efficient practices and minimizing environmental impact
- Post-event analysis: results evaluation, feedback gathering, success metrics, and development of professional reports for continuous improvement
- Fundamentals of the Premium Experience: Definition, Evolution, and Psychology of the Luxury Customer in Events and Cruises
- Emotional and Sensory Design: Strategies for Creating Exclusive Atmospheres that Foster Connection and Memorability
- Advanced Segmentation and Profiling of the VIP Customer: Data and Behavior Analysis Techniques for Personalizing Services
- Integration of Cutting-Edge Technology: Augmented Reality, Home Automation, and Intelligent Systems for Experiential Enrichment
- Comprehensive Management of High-End Suppliers: Selection Criteria, Negotiation, and Continuous Evaluation to Guarantee Standards of Excellence
- Multidisciplinary Coordination Protocols: Synchronization Between Creative Teams, Logistics, Maritime Operations, and Customer Service
- Strategic Planning of Exclusive Events: Tight Timelines, Quality Control, and Risk Mitigation in Maritime Environments
- Logistics and Operations on Luxury Cruises: Handling International Regulations, Permits, Security, and Accessibility to Guarantee
- Fluency
- Personalized attention and hospitality protocol: training and management of a humanized team focused on detail and discretion
- Post-event evaluation and analysis: qualitative and quantitative methods to measure the impact, satisfaction, and ROI of premium experiences
- Fundamentals of strategic planning in luxury events: market analysis, customer segmentation, and definition of objectives aligned with the cruise sector.
- Advanced experiential design: creation of thematic concepts that integrate exclusivity, personalization, and storytelling for events at sea.
- Comprehensive stakeholder management: coordination with cruise ship teams, premium suppliers, port authorities, and travel agents.
- Resource optimization and logistics in maritime contexts: managing space limitations, safety, and applicable international regulations.
- Implementation of innovative technologies: use of augmented reality, artificial intelligence, and IoT systems to improve interaction and event control.
- Quality control and operational excellence: application of international standards to guarantee unique experiences and exceed the expectations of high-end clients.
- Protocol planning and risk management: food safety, emergency management, compliance with health protocols and environmental regulations in Cruises.
- Sustainability strategies in luxury maritime events: integrating eco-efficient practices and responsible communication with a positive impact on corporate reputation.
- Real-time monitoring and post-event evaluation: key performance indicators (KPIs), attendee feedback, and impact analysis to improve future programs.
- Formulating high-impact sales proposals and presentations: persuasive techniques and visual design applied to sales in exclusive B2B and B2C environments.
- Fundamentals of Luxury Onboard Protocol: International Standards and Specifics on High-End Cruises
- Roles and Responsibilities of the VIP Concierge: Personalized Attention and Managing Exclusive Expectations
- Safety and Compliance Regulations Applied to Maritime Environments: SOLAS Framework, ISPS, and Specific Guidelines for High-Level Clients
- Interdepartmental Coordination: Advanced Strategies for Integrating Housekeeping, Kitchen, Entertainment, and Security Services
- Managing Personalized Itineraries and Experiences: Techniques for Creating Exclusive Events that Address Culturally Diverse Requirements
- Confidentiality and Sensitive Data Protection Protocols for Clients: GDPR Compliance and International Regulations in the Cruise Sector
- Risk Assessment and Specialized Contingency Plans for Preserving VIP Security During Events and Embarkation
- Effective Communication and Leadership in Multidisciplinary Teams: CRM Tools and Agile methodologies applied to luxury hospitality
Integration of advanced technology in concierge management: digital platforms for real-time tracking and resource optimization
Case studies of high-level event coordination on board: success analysis and incident resolution on luxury cruises
- Fundamentals of Sensory Marketing: Principles, Neuroscientific Foundations, and Their Application to Consumer Decision-Making in Exclusive Environments
- Design and Execution of Multisensory Strategies: Integration of Visual, Auditory, Tactile, Olfactory, and Gustatory Stimuli in Luxury Events Aboard Cruise Ships
- Experiential Branding Applied to High-End Cruise Ships: Development of Brand Identity and Creation of Sensory Narratives Consistent with the DNA of the Event and the Ship
- Guest Psychology in Maritime Environments: Analysis of Premium Customer Behavior and How to Enhance Their Emotional Experience and Memorability Through the Environment
- Technological Innovation in Sensory Marketing: Use of Augmented Reality, Dynamic Lighting, Immersive Sound Systems, and Intelligent Scenting to Maximize Immersion
- Integration of Culture and Destination: How to Reflect Exclusivity and Local Authenticity in Every Sensory and Branding Element During the Cruise
- Planning and methodology for exclusive events: from conceptualization to implementation and real-time evaluation of sensory impact and brand perception
- Metrics and effectiveness analysis: advanced techniques for measuring audience emotional response, brand recognition, and ROI in onboard sensory experiences
- Managing brand consistency across multiple channels: coordination between digital communication, internal signage, and staff for a uniform and powerful experiential message
- Case study and benchmarking: in-depth analysis of successful events on luxury cruises globally, identifying best practices and key lessons to replicate and exceed standards
- Fundamentals of strategic design for exclusive events: market analysis, segmentation of high-net-worth clients, and global trends in luxury events.
- Comprehensive planning of premium onboard experiences: creative conception, experiential storytelling, and creation of innovative thematic concepts adapted to high-end cruises.
- Multidisciplinary coordination and management of exclusive suppliers: selection, negotiation, and supervision of gourmet catering services, personalized décor, VIP entertainment, and advanced technology.
- Implementation of five-star quality and service protocols: standardization of processes, customer service in international environments, and managing expectations in the luxury segment.
- Logistics and operations for events in maritime settings: itinerary planning, port permit management, crew coordination, and compliance with international regulations.
- Technological innovation in cruise ship events: integration of state-of-the-art audiovisual systems, augmented reality, home automation, and interactive platforms for experiences Immersive experiences.
- Specific safety and risk management strategies for offshore events: evacuation protocols, emergency management, and coordination with maritime authorities.
- Marketing exclusive experiences: advanced techniques for promoting and communicating premium events, use of specialized social networks, and generation of high-impact visual content.
- Measuring and evaluating the success of luxury events: key performance indicators (KPIs), qualitative and quantitative feedback, and preparation of executive reports for continuous improvement.
- Case studies and success stories in premium events and cruises: detailed analysis of international projects, lessons learned, and application of best practices in comprehensive management.
- Fundamentals and principles of comprehensive management in luxury cruise events: defining objectives and scope
- Design and conceptualization of exclusive experiences: creating themes and narratives that enhance perceived value
- Advanced stakeholder management: coordination between suppliers, operators, port authorities, and VIP clients
- Detailed logistics planning: schedules, itineraries, inventory control, and allocation of specialized human resources
- Technological integration for real-time tracking and monitoring of onboard events: digital platforms, IoT, and big data applied
- Specific security and compliance protocols for high-end cruises: international regulations, ISO standards, and risk mitigation measures
- Optimizing the guest experience: audience segmentation, personalized attention, and expectation management through advanced CRM
- Coordination Interdisciplinary: Synergies between animation, gastronomy, entertainment, and onboard wellness areas
Implementation of sustainability and corporate social responsibility strategies in exclusive events
Post-event evaluation: Comprehensive analysis of KPIs, qualitative and quantitative feedback, and report preparation for continuous improvement
- Fundamentals of Logistics in Luxury Events: Definition, Scope, and Strategic Value on Premium Cruises
- Comprehensive Design and Planning of Logistics Operations: Requirements Analysis, Schedules, and Efficient Resource Management
- Exclusive Supply Chain for Events at Sea: Selection and Coordination of Specialized Suppliers, Time Management, and Quality Control
- Advanced Inventory Management and Temporary Storage on Board: Techniques to Guarantee Freshness, Safety, and Optimal Preservation
- International Protocols and Regulations Applicable to the Contracting and Management of Suppliers on Luxury Cruises
- Supplier Evaluation and Audit Methodologies: KPIs, Scorecards, and Audits to Ensure Operational Excellence
- Technological Integration in Logistics Management: Specialized Software, Real-Time Tracking, and Predictive Demand Analysis
- Transportation and Distribution Management in Ports and Embarkation Areas: Multimodal Coordination, Permits, and Time Optimization
- Contingency planning and logistics risk management: crisis scenarios, emergency protocols, and effective communication
- Cost optimization without compromising quality: negotiation strategies, flexible contracts, and strategic alliances in the luxury cruise and events sector
- Case studies and analysis of successful international experiences in logistics management for events aboard premium cruise ships
- The role of the logistics manager in multidisciplinary teams: leadership, decision-making, and fluid communication with clients, suppliers, and crew
- Sustainability and social responsibility in logistics operations: eco-efficient practices and compliance with international standards
- Post-event monitoring and evaluation: results analysis, feedback, and continuous improvement applied to logistics and supplier management
- Innovation and emerging trends: disruptive technologies, automation, and extreme personalization in luxury cruise event logistics
- Fundamentals of experiential design on luxury cruises: principles of exclusivity, personalization, and segmentation of premium clients
- Advanced methodologies for creating unique itineraries: integration of global trends, local culture, and environmental sustainability
- Multidisciplinary coordination: roles, responsibilities, and effective communication between operations, accommodation, and entertainment departments
- Implementation of technology in onboard event management: advanced CRM, customized booking systems, and real-time interaction platforms
- Design and execution of exclusive themed events: haute cuisine, customized shows, and onboard wellness experiences
- Logistical and operational management of luxury services: resource planning, quality control, and adaptation to unforeseen circumstances
- Loyalty strategies and post-event experience: feedback analysis, creation of VIP programs, and online reputation management
- International safety protocols and regulations applicable to events and activities on high-end cruises
- Human resource optimization in luxury events: leadership, motivation, and specialized training of highly skilled teams
- Innovation and disruptive trends in luxury events and cruises: augmented reality, sustainability, and data-driven mass personalization
- Conceptualization of the Final Project: methodology for integrating knowledge and developing innovative projects in luxury events and cruises
- Advanced strategic planning: defining objectives, market analysis, customer segmentation, and benchmarking in the luxury industry
- Design of exclusive experiences: techniques for creating immersive narratives that enhance the emotional connection with attendees
- Comprehensive resource management: multidisciplinary coordination of teams, suppliers, and technology in highly complex environments and premium standards
- Implementation of digital tools and smart solutions: integration of management software, advanced analytics, and automation for operational optimization
- Design of itineraries and thematic programs: detailed planning of activities on board and in exclusive destinations, with a focus on personalization and exclusivity
- Impact and sustainability assessment: criteria to ensure corporate social responsibility and minimize the environmental footprint in events and cruises
- International regulations and compliance in the sector Luxury cruise & event management: legal framework and safety and quality protocols
Innovation and disruptive trends: incorporating artificial intelligence, augmented reality, and other emerging technologies to create differentiating experiences
Defense and presentation of the final project: preparation of technical reports, visual storytelling, and effective communication for the professional validation of the comprehensive plan
Career prospects
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- Luxury Event Organizer: Design, planning, and execution of exclusive events on land and aboard cruise ships.
- Cruise Ship Marketing Specialist: Development of marketing strategies targeting the luxury market, including the promotion of events and experiences.
- VIP Client Relations Manager: Personalized attention to high-end clients, managing their reservations, special needs, and complaints.
- Director of Banquets and Events onboard: Supervision and coordination of all aspects related to banquets, gala dinners, and special events on luxury cruise ships.
- Head of Entertainment onboard: Programming and management of shows, concerts, and leisure activities aimed at a discerning audience.
- Luxury Cruise and Event Consultant: Consulting to companies in the tourism and events sector in the creation of exclusive and differentiated experiences.
- Event Operations Director: Comprehensive management of the logistics, personnel, and resources necessary for the execution of high-level events.
- Entrepreneur in the events and luxury cruise sector: Creation of agencies specializing in the organization of exclusive events or in offering personalized cruises for VIP clients.
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Entry requirements
Academic/professional profile:
Bachelor’s degree in Nautical Science/Maritime Transport, Naval/Marine Engineering or a related qualification; or proven professional experience on the bridge/in operations.
Language proficiency:
Functional Maritime English (SMCP) recommended for simulations and technical materials.
Documentation:
Updated CV, copy of qualification or seaman’s book, national ID/passport, motivation letter.
Technical requirements (for online):
Device with camera/microphone, stable internet connection, monitor ≥ 24” recommended for ECDIS/Radar-ARPA.
Admissions process and dates
Online
application
(form + documents).
Academic review and interview
Admissions decision
Admissions decision
(+ scholarship offer if applicable).
Place reservation
(deposit) and enrolment.
Induction
(access to the virtual campus, calendars, simulator guides).
Scholarships and financial support
- Designing Exclusive Experiences: Master the keys to creating unforgettable luxury events and cruises.
- Comprehensive Event Management: Learn to plan, organize, and execute high-level events, from conception to evaluation.
- Luxury Trends and Markets: Immerse yourself in the world of luxury, analyzing the latest trends and the demands of a discerning audience.
- Protocol and Etiquette: Master the essential protocol and etiquette rules in the luxury sector.
- Exclusive Networking: Connect with leading professionals in the sector and expand your network.
Testimonials
This Master’s in Events & Luxury Cruises exceeded my expectations. The connections I made with industry professionals proved invaluable, and the practical application of the knowledge I gained allowed me to land my dream job as an event coordinator on board a luxury cruise ship just two months after graduating. I’m managing exclusive events for discerning clients and applying the strategies I learned daily, watching my career grow at a pace I never imagined possible.
This master’s program provided me with the tools and knowledge necessary to launch my own sustainable boat rental company. In less than a year, we have established ourselves as a leader in responsible tourism on the coast, exceeding our initial growth projections and receiving recognition for our eco-friendly practices.
This Master’s program provided me with the tools and network of contacts necessary to launch my own agency specializing in corporate events aboard luxury cruise ships. In less than a year, we have successfully organized events for major international clients, exceeding their expectations and establishing ourselves as a leader in the industry.
The Master’s in Events & Luxury Cruises provided me with the tools and contacts necessary to launch my own agency specializing in corporate events aboard luxury cruise ships. In less than a year, we have successfully organized events for major international clients, exceeding their expectations and generating exponential growth for my company.
Frequently asked questions
Yes, this master’s degree focuses on the organization of specific events within the context of luxury cruises.
Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.
Online with live sessions; hybrid option for simulator/practical placements through agreements.
Both.
Recommended functional SMCP. We offer support materials for standard phraseology.
Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.
Optional (3–6 months) through Companies & Collaborations and the Alumni Network.
Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.
A degree from Navalis Magna University + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.
- Conceptualization of the Final Project: methodology for integrating knowledge and developing innovative projects in luxury events and cruises
- Advanced strategic planning: defining objectives, market analysis, customer segmentation, and benchmarking in the luxury industry
- Design of exclusive experiences: techniques for creating immersive narratives that enhance the emotional connection with attendees
- Comprehensive resource management: multidisciplinary coordination of teams, suppliers, and technology in highly complex environments and premium standards
- Implementation of digital tools and smart solutions: integration of management software, advanced analytics, and automation for operational optimization
- Design of itineraries and thematic programs: detailed planning of activities on board and in exclusive destinations, with a focus on personalization and exclusivity
- Impact and sustainability assessment: criteria to ensure corporate social responsibility and minimize the environmental footprint in events and cruises
- International regulations and compliance in the sector Luxury cruise & event management: legal framework and safety and quality protocols
Innovation and disruptive trends: incorporating artificial intelligence, augmented reality, and other emerging technologies to create differentiating experiences
Defense and presentation of the final project: preparation of technical reports, visual storytelling, and effective communication for the professional validation of the comprehensive plan
Request information
Complete the Application Form.
Attach your CV/degree certificate (if you have it to hand).
Indicate your preferred cohort (January/May/September) and whether you would like the hybrid option with simulator sessions.
An academic advisor will contact you within 24–48 hours to guide you through the admission process, scholarships, and compatibility with your professional schedule.
Faculty
Eng. Tomás Riera
Full Professor
Eng. Tomás Riera
Full Professor
Naval engineer specializing in the selection, integration, and optimization of propulsion systems for yachts, high-speed craft, and service vessels.
Eng. Sofía Marquina
Full Professor
Eng. Sofía Marquina
Full Professor
Materials engineer specializing in marine composites and corrosion protection systems for ships, yachts, and port structures.
Eng. Javier Bañuls
Full Professor
Eng. Javier Bañuls
Full Professor
Naval electrical engineer with over fifteen years of experience in the design, integration, and operation of power and automation systems.
Dr. Nuria Llobregat
Full Professor
Dr. Nuria Llobregat
Full Professor
Specialist in meteorological and operational decision-making for coastal and offshore navigation, integrating wind, wave, and current models.
Dr. Pau Ferrer
Full Professor
Dr. Pau Ferrer
Full Professor
Naval engineer with a PhD in applied hydrodynamics and over a decade of experience designing high-performance hulls and marine structures.
Cap. Javier Abaroa (MCA)
Full Professor
Cap. Javier Abaroa (MCA)
Full Professor
MCA-certified captain with command of ocean-going vessels, specializing in advanced maneuvering, navigation management, and bridge safety.