Diploma in Yacht and Cruise Marketing
Why this certificate program?
The Diploma in Yacht and Cruise Marketing
This program provides you with the key tools and strategies to stand out in the competitive nautical market. Learn to identify and segment your target audience, create effective advertising campaigns, and master the latest trends in digital and content marketing. Develop skills in brand management, public relations, and customer experience to drive your business growth and profitability.
This program provides you with the key tools and strategies to excel in the competitive nautical market. Learn to identify and segment your target audience, create effective advertising campaigns, and master the latest trends in digital and content marketing. Develop skills in brand management, public relations, and customer experience to boost your business growth and profitability.
Differentiating Advantages
- Specialized Marketing Strategies: tailored to the yacht and cruise sector.
- Cutting-edge Digital Tools: SEO, SEM, social media, and web analytics.
- Real-World Case Studies: analysis of successful campaigns and best practices.
- Networking with Experts: valuable connections in the nautical industry.
- Practical Approach: development of a customized marketing plan for your company.
- Modality: Online
- Level: Diplomado
- Hours: 800 H
- Start date: 01-10-2026
Availability: 1 in stock
Who is it aimed at?
- Marketing and communications professionals who wish to specialize in the luxury nautical sector, expanding their knowledge and client base.
- Yacht and cruise ship sales agents who seek to refine their digital and traditional marketing strategies to increase their sales and commissions.
- Marina and shipyard owners and managers who wish to boost their business through innovative and effective marketing strategies.
- Entrepreneurs and tourism professionals who wish to explore new business opportunities in the yacht and cruise ship market.
- Graduates in marketing, tourism, and related fields seeking a differentiated professional profile in a high-growth sector and Potential.
Flexibility and specialization
Designed for busy professionals: 24/7 accessible online modules, practical case studies based on industry realities, and networking with industry experts.
Objectives and competencies
Promote effective digital marketing strategies:
“Analyze the conversion funnel, implement SEO/SEM, and optimize campaigns with web analytics to maximize ROI.”
Mastering the marketing of exclusive nautical experiences:
“Design customized nautical tourism packages that meet the expectations of high-spending clients, incorporating elements of luxury, adventure and exclusivity.”
Optimizing brand management in the luxury nautical sector:
“Developing distinctive branding strategies and exclusive customer experiences, aligned with the values of luxury and sustainability in the nautical industry.”
Develop innovative and targeted advertising campaigns:
“Analyze market trends, consumer behavior, and digital analytics tools to create disruptive and personalized advertising strategies.”
Analyze and understand the nautical market to identify growth opportunities:
Identify specific market niches, emerging trends, and key competitors to develop differentiation and expansion strategies.
Effectively managing customer relationships (CRM) in the nautical sector:
Implement and maintain a CRM system adapted to the nautical customer lifecycle, from prospecting to loyalty, segmenting and personalizing communication to optimize satisfaction and long-term value.
Curriculum - Modules
- Comprehensive Maritime Incident Management: protocols, roles, and chain of command for coordinated response
- Operational Planning and Execution: briefing, routes, weather windows, and go/no-go criteria
- Rapid Risk Assessment: criticality matrix, scene control, and decision-making under pressure
- Operational Communication: VHF/GMDSS, standardized reports, and inter-agency liaison
- Tactical Mobility and Safe Boarding: RHIB maneuvers, approach, mooring, and recovery
- Equipment and Technologies: PPE, signaling, satellite tracking, and field data logging
- Immediate Care of the Affected: primary assessment, hypothermia, trauma, and stabilization for evacuation
- Adverse Environmental Conditions: swell, Visibility, flows, and operational mitigation
Simulation and training: critical scenarios, use of VR/AR, and exercises with performance metrics
Documentation and continuous improvement: lessons learned, indicators (MTTA/MTTR), and SOP updates
- Introduction to the Luxury Yacht Market: Trends and Segmentation
- The High-End Client: Profiles, Motivations, and Expectations
- Branding and Positioning: Creating an Exclusive Nautical Brand
- Content Marketing for the Luxury Yacht Sector: Storytelling and Experiences
- Nautical SEO and SEM: Online Visibility for Luxury Vessels
- Social Media and Influencer Marketing in the Nautical Market
- Personalized Email Marketing: Loyalty and Acquisition Strategies
- Luxury Nautical Events: Fairs, Shows, and Regattas as Sales Platforms
- CRM and Customer Relationship Management in the Nautical Sector
- Measurement and Analysis of Results: Key KPIs in Luxury Nautical Marketing
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- Introduction to nautical marketing: sector and customer characteristics
- Nautical market analysis: segmentation, trends, and competition
- Developing the value proposition: differentiation and positioning
- Pricing strategies: costs, perceived value, and promotions
- Nautical digital marketing: SEO, SEM, social media, and email marketing
- Online and offline advertising: specialized media and events
- Online reputation management: reviews, forums, and social media
- Consultative selling techniques: identifying needs and solutions
- Preparing budgets and contracts: terms and conditions Guarantees
- Customer service and loyalty: after-sales service and loyalty programs
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- Introduction to Digital Marketing in the Nautical Sector: current landscape, trends, and opportunities.
- Experiential Marketing in the Nautical Environment: creating memorable customer experiences.
- Defining the Nautical Buyer Persona: market segmentation and ideal customer profiles.
- SEO for the Nautical Sector: content optimization for search engines (keywords, on-page/off-page SEO).
- Online Advertising (SEM) in the Nautical Industry: Google Ads campaigns and social ads (Facebook, Instagram, LinkedIn).
- Nautical Social Media Marketing: content strategies, community management, and engagement.
- Email Marketing for the Nautical Sector: List segmentation, newsletters, automation, and lead nurturing.
- Nautical Content Marketing: blogs, videos, infographics, ebooks, and success stories.
- Web Analytics and Key Performance Indicators (KPIs) in Nautical Marketing: Google Analytics, performance reports, and data-driven decision-making.
- Emerging Trends: Virtual/Augmented Reality, Artificial Intelligence, and the future of nautical marketing.
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- Introduction to Nautical Digital Marketing: current landscape and trends.
- SEO for the Nautical Sector: website and content optimization.
- Nautical Content Marketing: creating relevant and engaging content.
- Social Media in the Nautical Sector: strategies for key platforms.
- Nautical Digital Advertising: Google Ads, social ads, and display advertising.
- Nautical Email Marketing: segmentation, automation, and personalization.
- Nautical Experiential Marketing: designing memorable customer experiences.
- Nautical Events and Activations: planning, execution, and measurement.
- Analytics Nautical Web and Reporting: ROI measurement and continuous optimization.
Comprehensive Case Study: Development of a digital and experiential nautical marketing strategy.
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- System Architecture and Components: Structural design, materials, and subsystems (mechanical, electrical, electronic, and fluid) with selection and assembly criteria for marine environments
- Fundamentals and Principles of Operation: Physical and engineering foundations (thermodynamics, fluid mechanics, electricity, control, and materials) that explain performance and operating limits
- Safety and Environmental (SHE): Risk analysis, PPE, LOTO, hazardous atmospheres, spill and waste management, and emergency response plans
- Applicable Regulations and Standards: IMO/ISO/IEC requirements and local regulations;
- Conformance criteria, certification, and best practices for operation and maintenance
- Inspection, testing, and diagnostics: Visual/dimensional inspection, functional testing, data analysis, and predictive techniques (vibration, thermography, fluid analysis) to identify root causes
- Preventive and predictive maintenance: Hourly/cycle/seasonal plans, lubrication, adjustments, calibrations, consumable replacement, post-service verification, and operational reliability
- Instrumentation, tools, and metrology: Measuring and testing equipment, diagnostic software, calibration and traceability; selection criteria, safe use, and storage
- Onboard integration and interfaces: Mechanical, electrical, fluid, and data compatibility; Sealing and watertightness, EMC/EMI, corrosion protection, and interoperability testing.
Quality, acceptance testing, and commissioning: process and materials control, FAT/SAT, bench and sea trials, go/no-go criteria, and evidence documentation.
Technical documentation and integrated practice: logs, checklists, reports, and a complete case study (safety → diagnosis → intervention → verification → report) applicable to any system.
- Fundamentals of Nautical Marketing: Sector characteristics, market segmentation, current trends.
- Branding in the Nautical Industry: Creating brand identity, values, personality, and positioning.
- Digital Marketing for the Nautical Sector: SEO, SEM, social media, email marketing, and web analytics.
- Content Strategies to Attract Nautical Clients: Blogs, videos, guides, webinars, and success stories.
- Advertising and Public Relations in the Nautical Sector: Advertisements, press releases, events, and sponsorships.
- Experiential Marketing in Nautical Activities: Organizing events, sailing trials, charters, and exclusive activities.
- Online Reputation Management in the Nautical Sector: Monitoring, responding to comments, and crisis management.
- Influencer Marketing in the Nautical Industry: Collaboration with influencers, bloggers, and opinion leaders.
- Marketing Strategies for Nautical Products and Services: Distribution channels, pricing, promotions, and customer loyalty.
- Measuring and Analyzing Results in Nautical Marketing: KPIs, ROI, reports, and strategy optimization.
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Career opportunities
- Digital Marketing Specialist for Yacht and Cruise Companies: Development of online strategies, SEO/SEM, social media, email marketing.
- Sales and Reservations Manager in Specialized Travel Agencies: Personalized advice, creation of tour packages, customer service.
- Marketing and Communications Manager in Shipyards and Yacht Manufacturers: Product promotion, event organization, public relations.
- Marketing Consultant for Companies in the Nautical Sector: Market analysis, development of marketing plans, implementation of strategies.
- Customer Experience Manager on Board Cruise Ships: Activity design, passenger service, complaint management.
- Marketing Specialist for Nautical Tourism Destinations: Promotion of marinas, development of tourism products, relations with Operators.
- Marketing Manager in nautical charter companies: fleet management, client acquisition, profitability optimization.
- Data and Trends Analyst in the yacht and cruise sector: market research, report writing, opportunity identification.
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Admission requirements
Academic/professional profile:
Degree/Bachelor's degree in Nautical Science/Maritime Transport, Naval/Marine Engineering, or a related field; or proven professional experience in bridge/operations.
Language proficiency:
Recommended functional maritime English (SMCP) for simulations and technical materials.
Documentation:
Updated resume, copy of degree or seaman's book, ID card/passport, letter of motivation.
Technical requirements (for online):
Equipment with camera/microphone, stable connection, ≥ 24” monitor recommended for ECDIS/Radar-ARPA.
Admission process and dates
1. Online
application
(form + documents).
2. Academic review and interview
(profile/objectives/schedule compatibility).
3. Admission decision
(+ scholarship proposal if applicable).
4. Reservation of place
(deposit) and registration.
5. Induction
(access to campus, calendars, simulator guides).
Scholarships and grants
- Digital Strategies: Master online marketing specific to the nautical sector, including SEO, SEM, and social media.
- Customer Experience: Learn to create memorable experiences that build loyalty among your yacht and cruise customers.
- Luxury Markets: Gain a deeper understanding of the high-net-worth target market and their needs in the nautical sector.
- Branding and Positioning: Develop a strong brand and differentiate yourself in a competitive market through effective positioning strategies.
- Industry Trends: Stay up-to-date with the latest trends in yacht and cruise marketing, including sustainability and personalization.
Testimonials
This diploma program exceeded my expectations. I not only gained in-depth knowledge of the yacht and cruise market, but I also developed practical skills in digital marketing, customer relationship management, and sales strategies, which allowed me to secure a position as Marketing Manager at a prestigious luxury yacht charter company just two months after graduating. The strategies I learned have helped me increase bookings by 20% in the first quarter.
The Diploma in Nautical Marketing & Tourism exceeded my expectations. I acquired practical and strategic knowledge, from marina management to the promotion of nautical destinations, which I immediately applied to my work, achieving a 20% increase in bookings at our yacht club in the first quarter.
This diploma program exceeded my expectations. I gained in-depth knowledge of the yacht and cruise market, from digital marketing strategies to managing relationships with high-net-worth clients. The tools and techniques I learned allowed me to close my first sale of a luxury yacht just one month after the program ended. I am very grateful for the practical training and networking opportunities this program provided.
This diploma program exceeded my expectations. I gained in-depth knowledge of the yacht and cruise market, from digital marketing strategies to managing relationships with high-level clients. The tools and techniques I learned allowed me to close a deal with a major international client just two months after completing the program, significantly boosting my career in the nautical industry.
Frequently asked questions
Tourism professionals, travel agents, yacht brokers, cruise staff, and entrepreneurs interested in specializing in the marketing of yachts and cruises.
Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.
Online with live sessions; hybrid option for simulator/practical placements through agreements.
To the nautical tourism sector, specifically in the marketing of yachts and cruises.
Recommended functional SMCP. We offer support materials for standard phraseology.
Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.
Optional (3–6 months) through Companies & Collaborations and the Alumni Network.
Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.
A degree from Navalis Magna University + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.
- Introduction to Digital Marketing: Current landscape and trends in recreational boating.
- SEO for Boating: Search engine optimization to attract potential customers.
- Nautical Content Marketing: Creating relevant and engaging content for the target audience.
- Social Media in the Nautical Sector: Strategies and tactics to connect with the nautical community.
- Nautical Digital Advertising: Effective campaigns on Google Ads and social media.
- Email Marketing for Recreational Boating: Segmentation, personalization, and automation.
- Nautical Web Analytics: Measuring and analyzing results for decision-making.
- Marketing of Nautical Influence: Collaborations and alliances with influencers in the sector.
Online Reputation in Nautical Marketing: Brand image management and online reviews.
Mobile Nautical Marketing: Optimization for mobile devices and applications.
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Request information
Complete the Application Form.
Attach your CV/degree certificate (if you have it to hand).
Indicate your preferred cohort (January/May/September) and whether you would like the hybrid option with simulator sessions.
An academic advisor will contact you within 24–48 hours to guide you through the admission process, scholarships, and compatibility with your professional schedule.
Faculty
Eng. Tomás Riera
Full Professor
Eng. Tomás Riera
Full Professor
Naval engineer specializing in the selection, integration, and optimization of propulsion systems for yachts, high-speed craft, and service vessels.
Eng. Sofía Marquina
Full Professor
Eng. Sofía Marquina
Full Professor
Materials engineer specializing in marine composites and corrosion protection systems for ships, yachts, and port structures.
Eng. Javier Bañuls
Full Professor
Eng. Javier Bañuls
Full Professor
Naval electrical engineer with over fifteen years of experience in the design, integration, and operation of power and automation systems.
Dr. Nuria Llobregat
Full Professor
Dr. Nuria Llobregat
Full Professor
Specialist in meteorological and operational decision-making for coastal and offshore navigation, integrating wind, wave, and current models.
Dr. Pau Ferrer
Full Professor
Dr. Pau Ferrer
Full Professor
Naval engineer with a PhD in applied hydrodynamics and over a decade of experience designing high-performance hulls and marine structures.
Cap. Javier Abaroa (MCA)
Full Professor
Cap. Javier Abaroa (MCA)
Full Professor
MCA-certified captain with command of ocean-going vessels, specializing in advanced maneuvering, navigation management, and bridge safety.