Dr. Marina AlcoverAcademic director focused on measurable results and operational excellence in maritime education. Integrates IMO/STCW regulations and ISO 21001/9001 f
Diploma · 800 h · 8 modules
Diploma in Yacht and Cruise Marketing
This program provides you with the key tools and strategies to stand out in the competitive nautical market. Learn to identify and segment your target audience, create effective advertising campaigns, and master the latest trends…
Duration800 h
FormatOnline
Starts7 December
Places20 / 20
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Programme overview
What is the Diploma in Yacht and Cruise Marketing?
The Diploma in Yacht and Cruise Marketing
This program provides you with the key tools and strategies to stand out in the competitive nautical market. Learn to identify and segment your target audience, create effective advertising campaigns, and master the latest trends in digital and content marketing. Develop skills in brand management, public relations, and customer experience to drive your business growth and profitability.
This program provides you with the key tools and strategies to excel in the competitive nautical market. Learn to identify and segment your target audience, create effective advertising campaigns, and master the latest trends in digital and content marketing. Develop skills in brand management, public relations, and customer experience to boost your business growth and profitability.
Differentiating Advantages
- Specialized Marketing Strategies: tailored to the yacht and cruise sector.
- Cutting-edge Digital Tools: SEO, SEM, social media, and web analytics.
- Real-World Case Studies: analysis of successful campaigns and best practices.
- Networking with Experts: valuable connections in the nautical industry.
- Practical Approach: development of a customized marketing plan for your company.
Programme type
Diploma
Study mode
Online
Duration
800 hours
Modules
8
Start date
05-12-2026
Programme highlights
- Digital Strategies: Master online marketing specific to the nautical sector, including SEO, SEM, and social media.
- Customer Experience: Learn to create memorable experiences that build loyalty among your yacht and cruise customers.
- Luxury Markets: Gain a deeper understanding of the high-net-worth target market and their needs in the nautical sector.
- Branding and Positioning: Develop a strong brand and differentiate yourself in a competitive market through effective positioning strategies.
- Industry Trends: Stay up-to-date with the latest trends in yacht and cruise marketing, including sustainability and personalization.
- Boost your career in the industry nautical with a specialized diploma.
Curriculum
Programme Structure
The programme is structured in 8 modules, listed below in order of study.
01
Fundamentals of nautical marketing and luxury tourism
- Yacht market features, cruise ships, nautical charter and high value maritime experiences
- Customer segmentation according to purchasing power, motivations, travel style, origin and service expectations
- Differences between private yacht marketing, boat rentals, conventional cruises, expeditionaries and luxury
- Nautical consumer behaviour and factors influencing the choice of boat, itinerary, shipping company or destination
- Construction of value propositions based on exclusivity, customisation, safety, comfort and maritime experience
- Analysis of trends, competitors, issuing markets and growth opportunities in the nautical and cruise sectors
- Development of a strategic vision of marketing applied to yachts, shipping companies, marinas, ports and tour operators
- Luxury customer profile and shipowner
02
Branding, positioning and communication of nautical brands
- Creation of brand identity for yachts, charter companies, cruise ships, marinas and premium nautical services
- Definition of purpose, personality, tone of communication and differential attributes of the brand
- Competitive positioning in luxury markets, experiential tourism, adventure and sustainable navigation
- Storytelling applied to boats, destinations, itineraries, crews and experiences on board
- Design of commercial messages aimed at exclusivity, trust, emotion, privacy and prestige
- Reputation management, visual coherence and brand perception in physical and digital channels
- Development of a brand architecture capable of integrating international products, routes, services and publics
- Storytelling and audiovisual content of nautical brands
03
Digital marketing and international customer acquisition
- Design of digital strategies for yacht, cruise and maritime tourism companies
- Optimisation of web pages, booking engines, boat tokens and conversion processes
- SEO positioning for searches related to yacht rentals, cruise ships, destinations and nautical experiences
- Digital advertising through search engines, social networks, display campaigns and remarketing
- Management of visual content with photography, video, virtual tours and high-end audiovisual material
- Marketing Automation, Lead Capture, Segmentation and Nutrition of Leads
- Measurement of digital performance through traffic, acquisition cost, conversion rate and return on investment
- Segmented digital advertising for high purchasing power markets
04
Yacht marketing, charter and premium nautical services
- Commercial models applied to yacht sales, intermediation, rental, fleet management and concierge services
- Preparation of commercial sheets, dossiers, personalised proposals and presentations of boats
- Management of the sales process from customer acquisition to negotiation, hiring and loyalty
- Consultative sales techniques for high-purchasing power customers and international buyers
- Design of charter packages with itineraries, on-board services, activities and complementary experiences
- Coordination between brokers, shipowners, crews, marines, agencies and specialised suppliers
- Construction of business processes aimed at maximising occupancy, profitability and customer satisfaction
- Nautical salons, brokers and distribution networks
05
Cruise marketing, destinations and maritime itineraries
- Commercial structure of the cruise sector and relationship between shipping companies, ports, agencies, destinations and receptive operators
- Design and promotion of itineraries according to passenger profile, seasonality, connectivity and attraction of the destination
- Family, Premium, Luxury, Fluvial, Theme and Expedition Cruise Marketing
- Development of experiences in port, excursions, cultural visits and complementary activities
- Joint promotion between shipping companies, port authorities, tourist destinations and local companies
- Management of campaigns for launching routes, new ships, seasons and special products
- Evaluation of the competitiveness of destinations and itineraries through demand, spending, reputation and operational capacity
- Marketing of ports of scale and excursions on the ground
06
Customer experience, loyalty and reputation management
- Design of the customer journey from inspiration and booking to stay on board and after-sales
- Customization of services according to preferences, history, nationality, habits and expectations of the client
- Management of contact points before, during and after the nautical experience
- Loyalty Programs, Memberships, Exclusive Benefits and Repurchase Strategies
- Claims management, service recovery, and troubleshooting with premium clients
- Review monitoring, online reputation and brand perception in international markets
- Development of memorable experiences that generate recommendation, trust and long-term business relationships
- Loyalty programmes and customer communities
07
Revenue Management, Alliances and International Business Planning
- Revenue Management Principles Applied to Cabins, Itineraries, Seasons, Charter and Additional Services
- Dynamic pricing strategies, discounts, availability, packages and booking conditions
- Demand forecast, occupation analysis and revenue optimisation by customer and crossing
- Development of alliances with travel agencies, tour operators, brokers, hotels, airlines and luxury brands
- Participation in nautical fairs, yacht halls, commercial events and professional meetings
- Preparation of budgets, indicators, dashboards and annual marketing and sales plans
- Construction of international commercial strategies aimed at profitability, expansion and sustainable positioning
- Business Indicators and Profitability Analysis
08
Final Applied Yacht and Cruise Marketing Project
- Definition of a case study related to a charter, yacht, shipping company, cruise, marina or destination
- Market diagnosis, competition, target audience, positioning and business opportunities
- Design of the brand identity, value proposition and communication strategy of the selected product
- Preparation of the digital marketing plan, content, lead capture and commercial conversion
- Development of the pricing strategy, distribution, alliances, loyalty and customer experience
- Budget definition, schedule, performance indicators and plan tracking system
- Presentation of the marketing plan and its budget
- Drafting of the final memory with commercial, digital, financial and strategic validation of the designed proposal
Workload
Study Time and Workload
800 hours of study, online and at your own pace. Move the slider to the hours a week you can really put in.
Hours a week8
Weeks to finish—
You finish around—
Who it is for
Marketing and communications professionals who wish to specialize in the luxury nautical sector, expanding their knowledge and client base.Yacht and cruise ship sales agents who seek to refine their digital and traditional marketing strategies to increase their sales and commissions.Marina and shipyard owners and managers who wish to boost their business through innovative and effective market
Faculty
Academic direction and faculty
The teaching team at Navalis: working professionals who deliver and oversee the institute's programmes.
Eng. Diego Cifuentes
Cap. Javier Abaroa (MCA)
Dr. Pau Ferrer
Dr. Nuria Llobregat
Eng. Javier Bañuls
Eng. Sofía Marquina
Eng. Tomás Riera
Verified reviews
Student Reviews
Reviews collected and verified by Opynio, not written by us.
Outcomes
Learning Outcomes
- 01Promote effective digital marketing strategies
- 02Mastering the marketing of exclusive nautical experiences
- 03Optimizing brand management in the luxury nautical sector
- 04Develop innovative and targeted advertising campaigns
- 05Analyze and understand the nautical market to identify growth opportunities
- 06Effectively managing customer relationships (CRM) in the nautical sector
Careers
Career Opportunities
01Digital Marketing Specialist for Yacht and Cruise Companies: Development of online strategies, SEO/SEM, social media, email marketing.
02Sales and Reservations Manager in Specialized Travel Agencies: Personalized advice, creation of tour packages, customer service.
03Marketing and Communications Manager in Shipyards and Yacht Manufacturers: Product promotion, event organization, public relations.
04Marketing Consultant for Companies in the Nautical Sector: Market analysis, development of marketing plans, implementation of strategies.
05Customer Experience Manager on Board Cruise Ships: Activity design, passenger service, complaint management.
06Marketing Specialist for Nautical Tourism Destinations: Promotion of marinas, development of tourism products, relations with Operators.
07Marketing Manager in nautical charter companies: fleet management, client acquisition, profitability optimization.
08Data and Trends Analyst in the yacht and cruise sector: market research, report writing, opportunity identification.
09```
Questions
Entry Requirements
Tourism professionals, travel agents, yacht brokers, cruise staff, and entrepreneurs interested in specializing in the marketing of yachts and cruises.
Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.
Online with live sessions; hybrid option for simulator/practical placements through agreements.
To the nautical tourism sector, specifically in the marketing of yachts and cruises.
Recommended functional SMCP. We offer support materials for standard phraseology.
Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.
Optional (3–6 months) through Companies & Collaborations and the Alumni Network.
Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.
A degree from Navalis Magna Institute + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.
Online admissions
Admissions Process
No waiting for a phone call. If your documents are complete, you can pay in the same session.
Entry requirements
Academic/Professional Profile:Bachelor's Degree in Marketing, Business Administration, Tourism, or a related field; or proven professional experience in the nautical, luxury tourism, or sales sectors.Language proficiency:Recommended: Fluent English (spoken and written) for communication with international clients and access to marketing materials.Documentation:Updated CV, copy of qualifications (if applicable), ID/Passport, cover letter highlighting interest in the nautical and/or cruise sector.Technical requirements (for online):Computer with camera/microphone, stable inter
Questions?
Frequently Asked Questions
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