Dr. Marina AlcoverAcademic director focused on measurable results and operational excellence in maritime education. Integrates IMO/STCW regulations and ISO 21001/9001 f
Course · 300 h · 5 modules
Course on the Promotion of Maritime Excursions
Learn how to turn your passion for the sea into a thriving business. This course provides you with the tools and strategies needed to attract clients, design unforgettable experiences, and maximize your revenue. Master digital…
Duration300 h
FormatOnline
Starts23 November
Places20 / 20
Prior knowledge
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Programme overview
What is the Course on the Promotion of Maritime Excursions?
Discover the art of Promoting Maritime Excursions
Learn how to turn your passion for the sea into a thriving business. This course provides you with the tools and strategies needed to attract clients, design unforgettable experiences, and maximize your revenue. Master digital marketing, booking management, and maritime safety to stand out in a competitive market.
Learn how to turn your passion for the sea into a thriving business.
Differentiating Advantages
- Specialized Digital Marketing: SEO, social media, and online advertising for the maritime sector.
- Design of Unique Experiences: Create themed, personalized, and memorable excursions.
- Efficient Booking Management: Optimize your processes and maximize occupancy.
- Safety and Regulations: Comply with standards and offer a safe and reliable service.
- Success Stories and Networking: Learn from the best and connect with other professionals.
Programme type
Course
Study mode
Online
Duration
300 hours
Modules
5
Start date
10-12-2026
Programme highlights
- Discover the Sea: Learn the keys to designing and promoting unique and unforgettable maritime experiences.
- Marketing Strategies: Master the digital and traditional marketing techniques specific to the nautical and tourism sector.
- Customer Management: Build customer loyalty by offering exceptional service and creating lasting relationships.
- Safety and Regulations: Understand the essential safety regulations and protocols for successfully operating maritime excursions.
- Profitability and Sustainability: Maximize your profits by managing resources responsibly and with respect for the environment.
- Increase your sales and position your business with the effective promotion of maritime excursions.
Curriculum
Programme Structure
The programme is structured in 5 modules, listed below in order of study.
01
Fundamentals of the nautical tourism market and typologies of recreational boats
- Analysis of current trends in sun and beach tourism and the growth of recreational activities in the nautical sector.
- Detailed classification of sea excursions: from the sighting of cetaceans to the rental of pleasure boats without titration.
- Identification of the technical characteristics of the most common boats used in the sector for a better sales argument.
- Study of tourist seasonality and how to adapt the offer of excursions according to the high, medium and low season in the destination.
- Basic regulatory framework and essential safety requirements that must be communicated transparently to the potential client.
02
Effective communication strategies and personalised customer service
- Development of verbal and non-verbal communication skills for active customer acquisition in port and hotel environments.
- Active listening techniques to identify the specific needs of the tourist and offer the excursion that best suits their wishes.
- The art of narrative or storytelling: how to sell an emotional experience at sea instead of a simple transport ticket.
- Welcome protocols and first contact to generate immediate trust at the point of sale or promotional stand.
- Language management and basic technical terminology in foreign language for the attention of international tourists in coastal areas.
03
Direct sales techniques and tactics for the closure of marine activities reserves
- The step-by-step sales process: from the initial approach to the final confirmation of the payment of the selected excursion.
- Methodologies for the management and resolution of common objections related to price, dizziness or weather conditions.
- Application of suggestive or up-selling sales techniques to improve the customer experience with additional services on board.
- Use of technological tools and real-time booking management software to streamline the customer's purchase process.
- Sales closing strategies based on the shortage of places or last-minute promotions to encourage immediate decision.
04
Digital marketing and social media promotion for the maritime leisure sector
- Optimisation of the company profile in visual social networks such as Instagram and TikTok to show the attractiveness of sea routes.
- Creation of high-impact audiovisual content: tips for photographing and recording the sea, marine fauna and life on board.
- Strategic management of online reputation in specialised portals such as TripAdvisor, Google My Business and nautical platforms.
- Implementation of geographically segmented advertising campaigns to reach tourists who are physically at the destination.
- Use of influence marketing: Collabouration with content creators to give visibility to excursions and build trust.
05
Quality of service, after-sales and loyalty of the traveler in the nautical environment
- Importance of follow-up after the excursion to ensure that all promises of sale have been fulfilled.
- Techniques to encourage the customer to leave positive reviews and photographs of their experience on digital reference platforms.
- Complaints and claims management: How to turn a negative experience into an opportunity for customer improvement and recovery.
- Creation of loyalty programmes and special discounts for recurring customers or recommendations to friends and family.
- Analysis of the key performance indicators (KPIs) to measure the success of the promotion and sales actions carried out.
Workload
Study Time and Workload
300 hours of study, online and at your own pace. Move the slider to the hours a week you can really put in.
Hours a week8
Weeks to finish—
You finish around—
Who it is for
Sea and nature lovers who want to discover hidden coves, marine life, and unique coastal landscapes.Families and groups of friends looking for a different, safe, and age-appropriate recreational activity.Active tourism companies that want to expand their offerings with innovative and sustainable nautical experiences.Tour guides and environmental educators interested in deepening their knowle
Faculty
Academic direction and faculty
The teaching team at Navalis: working professionals who deliver and oversee the institute's programmes.
Eng. Diego Cifuentes
Cap. Javier Abaroa (MCA)
Dr. Pau Ferrer
Dr. Nuria Llobregat
Eng. Javier Bañuls
Eng. Sofía Marquina
Eng. Tomás Riera
Verified reviews
Student Reviews
Reviews collected and verified by Opynio, not written by us.
Outcomes
Learning Outcomes
- 01Increase the visibility and appeal of excursions
- 02Ensuring the safety and well-being of the participants
- 03Optimize the customer experience during the excursion
- 04Promoting the environmental sustainability of maritime activities
- 05Develop effective communication skills with clients
- 06Mastering navigation and boat handling techniques
Careers
Career Opportunities
01Maritime Excursion Guide: Leading and facilitating groups, interpreting the marine environment, passenger safety.
02Nautical Tourism Operator: Designing and marketing tour packages, managing reservations, customer service.
03Port or Coastal Skipper (depending on supplementary qualifications): Handling recreational vessels, organizing water sports activities.
04Onboard Tourist Entertainer: Organizing leisure and entertainment activities on board, facilitating events.
05Maritime Tourist Information Officer: Providing information on routes, points of interest, and tourist resources.
06Travel Agent specializing in nautical tourism: Advising on and selling excursions, cruises, and activities related to the sea.
07Promoter of Nautical events: Organization and promotion of regattas, festivals, and other activities related to the sea.
08Water activities instructor (with additional training): Instructor of snorkeling, kayaking, paddle surfing, etc.
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Questions
Entry Requirements
Yes, I would like to book a boat trip.
Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.
Online with live sessions; hybrid option for simulator/practical placements through agreements.
Sea excursions
Recommended functional SMCP. We offer support materials for standard phraseology.
Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.
Optional (3–6 months) through Companies & Collaborations and the Alumni Network.
Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.
A degree from Navalis Magna Institute + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.
Online admissions
Admissions Process
No waiting for a phone call. If your documents are complete, you can pay in the same session.
Entry requirements
Academic/Professional Profile:Demonstrable experience in the tourism sector, preferably in maritime or sea-related activities; or training in tourism, marketing, sales, or similar fields.Skills:Communication and customer service skills; negotiation and persuasion skills; Knowledge of the coastal area and its tourist attractions.Documentation:Updated CV, training certificates (if any), ID card/residence permit.Desirable Skills:Languages (English, German, or others), basic navigation skills, first aid, and maritime safety.```
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Frequently Asked Questions
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