Dr. Marina AlcoverAcademic director focused on measurable results and operational excellence in maritime education. Integrates IMO/STCW regulations and ISO 21001/9001 f
Course · 300 h · 5 modules
Course on Creating Tour Packages
Provides you with the essential tools and knowledge to design attractive and profitable travel experiences. Learn to identify market niches, select reliable suppliers, and calculate competitive prices. Master digital marketing…
Duration300 h
FormatOnline
Starts21 December
Places20 / 20
Prior knowledge
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Programme overview
What is the Course on Creating Tour Packages?
The Creating Tour Packages course
Provides you with the essential tools and knowledge to design attractive and profitable travel experiences. Learn to identify market niches, select reliable suppliers, and calculate competitive prices. Master digital marketing strategies to promote your packages and ensure customer satisfaction with effective booking and service management.
Differentiating Advantages
- Itinerary Design: Create unique itineraries, balancing tourist attractions, activities, and relaxation time.
- Negotiation with Suppliers: Obtain preferential rates on accommodation, transportation, and activities, maximizing your profitability.
- Pricing Strategies: Learn to set competitive prices, considering costs, profit margins, and perceived customer value.
- Digital Tourism Marketing: Use social media, email marketing, and online advertising to reach your target audience.
- Reservation Management and Customer Service: Offer exceptional service, from booking to trip completion, building customer loyalty.
Programme type
Course
Study mode
Online
Duration
300 hours
Modules
5
Start date
09-12-2026
Programme highlights
- Master the Art of Creating Unique Experiences: Learn to design irresistible tour packages that captivate your clients.
- Market Analysis and Trends: Identify profitable niches and anticipate the demands of today's tourism market.
- Essential Tools and Resources: Discover the platforms and strategies to optimize the management and marketing of your packages.
- Pricing and Profitability Strategies: Maximize your revenue by learning to set competitive prices and manage costs efficiently.
- Effective Marketing and Promotion: Attract your target audience with impactful digital and offline marketing campaigns that generate conversions.
- Boost your career in the tourism sector by creating memorable and profitable experiences.
Curriculum
Programme Structure
The programme is structured in 5 modules, listed below in order of study.
01
Fundamentals of tourism product architecture and current demand analysis
- Study of the historical evolution of the tourist package and the new trends of consumption in the era of massive customisation.
- Identification and segmentation of new international traveler profiles for the design of offers adapted to specific niches.
- Analysis of the essential components that make up a tourist package: transportation, accommodation, transfers and complementary services.
- Evaluation of the life cycle of a tourist product and strategies for the renewal of destinations that show signs of exhaustion.
- Application of benchmarking techniques for the study of competition and the detection of unexploited market opportunities.
02
Strategic selection of suppliers and negotiation of service contracts
- Criteria for evaluation and selection of tourism service providers based on quality, safety and reputation standards.
- Advanced negotiation techniques with hotel establishments and transport companies to obtain competitive net rates.
- Management of quota contracts and "release" policies to ensure the availability of places in high-demand seasons.
- Establishment of strategic alliances with local suppliers for the inclusion of exclusive experiences and values added to the package.
- Protocols for technical inspection and quality audit of the facilities and services contracted before their commercialization.
03
Technical design of itineraries and operational planning of tourist routes
- Methodologies for the creation of logical and efficient routes that optimise travel times and maximise the enjoyment of the traveler.
- Preparation of detailed schedules minute by minute that contemplate margins of error in the face of logistical or climatological contingencies.
- Integration of elements of dynamization and active pauses within the itinerary to maintain the interest and energy of the group.
- Use of cartographic tools and geolocation software for the visual and technical representation of the proposed routes.
- Selection of points of interest and strategic stops based on the photographic potential and the cultural relevance of the destination.
04
Cost structure, pricing and profitability of the tourist product
- Preparation of detailed scandals for the precise calculation of the fixed and variable costs associated with the creation of the package.
- Implementation of "pricing" strategies based on perceived value, competition and the agency's profit margin objectives.
- Break-even analysis to determine the minimum number of seats required to ensure the viability of the trip.
- Exchange risk management in international packages and strategies for the protection of margins against currency fluctuations.
- Design of commissioning policies for distribution channels and discount structures by early reservation or groups.
05
Design, marketing and operation of tour packages
- Design of itineraries and nautical experiences
- Calculation of costs and pricing
- Marketing Channels
- Operation and logistics of the package
- Customer service and experience assessment
Workload
Study Time and Workload
300 hours of study, online and at your own pace. Move the slider to the hours a week you can really put in.
Hours a week8
Weeks to finish—
You finish around—
Who it is for
Travel agencies and tour operators looking to diversify their offerings and create unique experiences for their clients.Tourism professionals (guides, tourist information officers) who want to expand their knowledge and offer added value to their services.Entrepreneurs with a passion for travel who want to start their own business designing and selling tour packages.Tourism and marketing stu
Faculty
Academic direction and faculty
The teaching team at Navalis: working professionals who deliver and oversee the institute's programmes.
Eng. Diego Cifuentes
Cap. Javier Abaroa (MCA)
Dr. Pau Ferrer
Dr. Nuria Llobregat
Eng. Javier Bañuls
Eng. Sofía Marquina
Eng. Tomás Riera
Verified reviews
Student Reviews
Reviews collected and verified by Opynio, not written by us.
Outcomes
Learning Outcomes
- 01Design attractive and profitable itineraries
- 02Establish strategic alliances with key suppliers
- 03Market innovative and differentiated tour packages
- 04Optimize cost management and competitive pricing
- 05Evaluate and continuously improve customer satisfaction
- 06Comply with legal regulations and tourism quality standards
Careers
Career Opportunities
01Travel Agent: Design and sale of customized tour packages for individual clients or groups.
02Tour Operator: Creation, marketing, and operation of large-scale tour packages, negotiating with suppliers (hotels, transportation, etc.).
03Tourism Consultant: Advising companies in the tourism sector on the creation and improvement of tourism products.
04Tourism Product Manager: Responsible for the planning, development, and management of a specific tourism product (e.g., adventure tourism, cultural tourism).
05Tourism Promoter: Promotion of destinations and tourism products through different channels (online, trade fairs, events).
06Tourism Event Coordinator: Organization and management of tourism-related events (conferences, festivals, etc.).
07Specialized Tour Guide: Accompaniment and explanation of specific tour packages (e.g., gastronomic routes, hiking).
08Entrepreneur: Creation of your own travel agency or specialized tourism company.
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Questions
Entry Requirements
To provide a complete and convenient travel experience at a competitive price.
Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.
Online with live sessions; hybrid option for simulator/practical placements through agreements.
To facilitate the customer's travel experience by offering a set of predefined services at a competitive price.
Recommended functional SMCP. We offer support materials for standard phraseology.
Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.
Optional (3–6 months) through Companies & Collaborations and the Alumni Network.
Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.
A degree from Navalis Magna Institute + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.
Online admissions
Admissions Process
No waiting for a phone call. If your documents are complete, you can pay in the same session.
Entry requirements
Academic/Professional Profile:Degree in Tourism, Hospitality, Marketing, or related fields; or demonstrable experience in travel agencies, tour operators, or tourism product management.Specific Knowledge:Mastery of tourism geography, market trends, distribution channels, and reservation management tools (GDS).Skills:Negotiation skills with suppliers (hotels, transportation companies, etc.), creativity in designing attractive itineraries, communication skills, and customer service.Documentation:Updated CV, cover letter highlighting relevant experience, portfolio of designed tou
Questions?
Frequently Asked Questions
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