Photography and video course for promotion
Why this course?
The Photography and Video for Promotion
Is designed to boost your online presence through impactful visual content. Learn to create high-quality images and videos that attract and convert your audience. Master lighting, composition, and editing techniques to make your products or services stand out in a competitive market. This program provides you with the tools and knowledge to tell visual stories that connect with your customers and generate real results.
Differentiating Advantages
- Practical Approach: real-world exercises and projects to immediately apply what you’ve learned.
- Tool Mastery: handling cameras, editing software, and lighting equipment.
- Visual Marketing Strategies: optimizing content for social media and online platforms.
- Effective Visual Storytelling: creating stories that connect with your target audience.
- Personalized Guidance: one-on-one feedback to improve your skills and projects.
- Modality: Online
- Level: Cursos
- Hours: 150 H
- Start date: 25-07-2026
Availability: 1 in stock
Who is it aimed at?
- Entrepreneurs and business owners looking to create engaging visual content for social media and digital marketing.
- Marketing and communications professionals who want to improve their photography and video skills for advertising campaigns.
- Content creators and freelancers who need to produce high-quality images and videos for their personal and professional projects.
- Design students and related fields looking to complement their studies with practical knowledge of photography and video.
- Photography and video enthusiasts who want to professionalize their skills and achieve better results in their creations.
Learning flexibility
Designed for people with diverse schedules: 24/7 accessible online classes, practical exercises with personalized feedback and downloadable material for reference.
Objectives and competencies
Capture stunning images and videos:
“Master composition, lighting, and stabilization techniques to create compelling and engaging visual narratives.”
Create engaging and persuasive visual content:
Mastering principles of design, composition, and color theory to effectively communicate and make an impact.
Mastering editing and post-production techniques:
“Perform color grading, color correction, and visual effects to achieve a coherent, high-quality visual aesthetic.”
Develop a captivating visual narrative:
“Mastering composition, lighting, and color to convey emotions and guide the viewer’s attention.”
Optimize the distribution and impact of visual content:
“Implement visual SEO strategies, analyzing performance metrics and adapting formats to maximize reach and engagement.”
Understanding and applying visual marketing strategies:
“Create attractive and optimized visual content (images, videos, infographics) for different platforms, measuring its impact on engagement and conversion.”
Curriculum - Modules
- Comprehensive Maritime Incident Management: protocols, roles, and chain of command for coordinated response
- Operational Planning and Execution: briefing, routes, weather windows, and go/no-go criteria
- Rapid Risk Assessment: criticality matrix, scene control, and decision-making under pressure
- Operational Communication: VHF/GMDSS, standardized reports, and inter-agency liaison
- Tactical Mobility and Safe Boarding: RHIB maneuvers, approach, mooring, and recovery
- Equipment and Technologies: PPE, signaling, satellite tracking, and field data logging
- Immediate Care of the Affected: primary assessment, hypothermia, trauma, and stabilization for evacuation
- Adverse Environmental Conditions: swell, Visibility, flows, and operational mitigation
Simulation and training: critical scenarios, use of VR/AR, and exercises with performance metrics
Documentation and continuous improvement: lessons learned, indicators (MTTA/MTTR), and SOP updates
- Introduction to Digital Marketing: Current Landscape and Audiovisual Trends
- Fundamentals of Video Capture: Formats, Codecs, Resolutions, and Frame Rates
- Basic Filming Equipment: Cameras, Lenses, Microphones, and Lighting
- Visual Composition Techniques: Rule of Thirds, Vanishing Lines, and Depth of Field
- Sound for Video: Recording, Microphones, Synchronization, and Audio Editing
- Lighting Principles: Lighting Schemes, Color Temperature, and Shadow Control
- Introduction to Video Editing: Software, Workflows, and Project Organization
- Color Correction: Basic Adjustments, LUTs, and Color Grading
- Basic Visual Effects: Transitions, Animations, and Overlays
- Video Optimization for Digital Platforms: YouTube, Instagram, Facebook, and TikTok
‘
- Introduction to Visual Storytelling: The Power of Photography and Video in Communication.
- Fundamentals of Photography: Exposure, Aperture, ISO, Shutter Speed, and Composition.
- Fundamentals of Video: Formats, Resolutions, Frame Rates, Codecs, and Audiovisual Storytelling.
- Lighting for Photography and Video: Natural Light vs. Artificial Light.
Artificial light, basic lighting schemes.
Photography and Videography Equipment: Cameras, lenses, microphones, tripods, and essential accessories.
Photo Editing: Basic adjustments, retouching, manipulation, and optimization for different platforms.
Video Editing: Editing, transitions, visual effects, color correction, and exporting.
Visual Storytelling: Storyboard creation, shot planning, and narrative development.
Photography and Video for Social Media: Content adaptation, specific formats, and engagement strategies.
Legal and Ethical Aspects: Copyright, licenses, and ethical considerations in visual content creation.
‘
- Fundamentals of Image and Movement: History, Evolution, and Current Trends
- Color Theory: Psychology, Harmonies, Contrasts, and Applications in Promotion
- Visual Composition: Rules, Elements, Balance, Hierarchy, and Narrative
- Lighting: Types, Schemes, Effects, and Their Impact on Image and Message
- Animation Principles: Timing, Spacing, Arcs, Anticipation, and Follow-Through
- Visual Narrative: Storytelling, Scriptwriting, Characters, and Worldbuilding
- Typography: Legibility, Hierarchy, Font Selection, and Design for Different Media
- Video Editing: Editing, Rhythm, Transitions, Effects, and Color Correction
- Sound and Music: Sound design, soundtracks, sound effects, and their emotional impact
- Visual Promotion Strategies: Branding, content marketing, social media, and advertising campaigns
‘
- Fundamentals of Digital Photography: Sensor, ISO, aperture, shutter speed.
- Visual Composition: Rule of thirds, guidelines, symmetry, vanishing point.
- Lighting in Photography and Video: Natural light vs. artificial light.
Artificial lighting, lighting schemes.
Photography and video equipment: Cameras, lenses, tripods, microphones, lighting.
Introduction to video: Formats, resolutions, frames per second.
Photo editing: Basic development, retouching, color adjustments.
Video editing: Editing, transitions, color correction, audio.
Product photography: Lighting and composition to highlight products.
Video for social media: Formats, duration, storytelling.
Copyright and licensing: Use of images and music, release models.
‘
- System Architecture and Components: Structural design, materials, and subsystems (mechanical, electrical, electronic, and fluid) with selection and assembly criteria for marine environments
- Fundamentals and Principles of Operation: Physical and engineering foundations (thermodynamics, fluid mechanics, electricity, control, and materials) that explain performance and operating limits
- Safety and Environmental (SHE): Risk analysis, PPE, LOTO, hazardous atmospheres, spill and waste management, and emergency response plans
- Applicable Regulations and Standards: IMO/ISO/IEC requirements and local regulations;
- Conformance criteria, certification, and best practices for operation and maintenance
- Inspection, testing, and diagnostics: Visual/dimensional inspection, functional testing, data analysis, and predictive techniques (vibration, thermography, fluid analysis) to identify root causes
- Preventive and predictive maintenance: Hourly/cycle/seasonal plans, lubrication, adjustments, calibrations, consumable replacement, post-service verification, and operational reliability
- Instrumentation, tools, and metrology: Measuring and testing equipment, diagnostic software, calibration and traceability; selection criteria, safe use, and storage
- Onboard integration and interfaces: Mechanical, electrical, fluid, and data compatibility; Sealing and watertightness, EMC/EMI, corrosion protection, and interoperability testing.
Quality, acceptance testing, and commissioning: process and materials control, FAT/SAT, bench and sea trials, go/no-go criteria, and evidence documentation.
Technical documentation and integrated practice: logs, checklists, reports, and a complete case study (safety → diagnosis → intervention → verification → report) applicable to any system.
Plan de estudio - MĂłdulos
- Comprehensive Maritime Incident Management: protocols, roles, and chain of command for coordinated response
- Operational Planning and Execution: briefing, routes, weather windows, and go/no-go criteria
- Rapid Risk Assessment: criticality matrix, scene control, and decision-making under pressure
- Operational Communication: VHF/GMDSS, standardized reports, and inter-agency liaison
- Tactical Mobility and Safe Boarding: RHIB maneuvers, approach, mooring, and recovery
- Equipment and Technologies: PPE, signaling, satellite tracking, and field data logging
- Immediate Care of the Affected: primary assessment, hypothermia, trauma, and stabilization for evacuation
- Adverse Environmental Conditions: swell, Visibility, flows, and operational mitigation
Simulation and training: critical scenarios, use of VR/AR, and exercises with performance metrics
Documentation and continuous improvement: lessons learned, indicators (MTTA/MTTR), and SOP updates
- Introduction to Digital Marketing: Current Landscape and Audiovisual Trends
- Fundamentals of Video Capture: Formats, Codecs, Resolutions, and Frame Rates
- Basic Filming Equipment: Cameras, Lenses, Microphones, and Lighting
- Visual Composition Techniques: Rule of Thirds, Vanishing Lines, and Depth of Field
- Sound for Video: Recording, Microphones, Synchronization, and Audio Editing
- Lighting Principles: Lighting Schemes, Color Temperature, and Shadow Control
- Introduction to Video Editing: Software, Workflows, and Project Organization
- Color Correction: Basic Adjustments, LUTs, and Color Grading
- Basic Visual Effects: Transitions, Animations, and Overlays
- Video Optimization for Digital Platforms: YouTube, Instagram, Facebook, and TikTok
‘
- Introduction to Visual Storytelling: The Power of Photography and Video in Communication.
- Fundamentals of Photography: Exposure, Aperture, ISO, Shutter Speed, and Composition.
- Fundamentals of Video: Formats, Resolutions, Frame Rates, Codecs, and Audiovisual Storytelling.
- Lighting for Photography and Video: Natural Light vs. Artificial Light.
Artificial light, basic lighting schemes.
Photography and Videography Equipment: Cameras, lenses, microphones, tripods, and essential accessories.
Photo Editing: Basic adjustments, retouching, manipulation, and optimization for different platforms.
Video Editing: Editing, transitions, visual effects, color correction, and exporting.
Visual Storytelling: Storyboard creation, shot planning, and narrative development.
Photography and Video for Social Media: Content adaptation, specific formats, and engagement strategies.
Legal and Ethical Aspects: Copyright, licenses, and ethical considerations in visual content creation.
‘
- Fundamentals of Image and Movement: History, Evolution, and Current Trends
- Color Theory: Psychology, Harmonies, Contrasts, and Applications in Promotion
- Visual Composition: Rules, Elements, Balance, Hierarchy, and Narrative
- Lighting: Types, Schemes, Effects, and Their Impact on Image and Message
- Animation Principles: Timing, Spacing, Arcs, Anticipation, and Follow-Through
- Visual Narrative: Storytelling, Scriptwriting, Characters, and Worldbuilding
- Typography: Legibility, Hierarchy, Font Selection, and Design for Different Media
- Video Editing: Editing, Rhythm, Transitions, Effects, and Color Correction
- Sound and Music: Sound design, soundtracks, sound effects, and their emotional impact
- Visual Promotion Strategies: Branding, content marketing, social media, and advertising campaigns
‘
- Fundamentals of Digital Photography: Sensor, ISO, aperture, shutter speed.
- Visual Composition: Rule of thirds, guidelines, symmetry, vanishing point.
- Lighting in Photography and Video: Natural light vs. artificial light.
Artificial lighting, lighting schemes.
Photography and video equipment: Cameras, lenses, tripods, microphones, lighting.
Introduction to video: Formats, resolutions, frames per second.
Photo editing: Basic development, retouching, color adjustments.
Video editing: Editing, transitions, color correction, audio.
Product photography: Lighting and composition to highlight products.
Video for social media: Formats, duration, storytelling.
Copyright and licensing: Use of images and music, release models.
‘
- System Architecture and Components: Structural design, materials, and subsystems (mechanical, electrical, electronic, and fluid) with selection and assembly criteria for marine environments
- Fundamentals and Principles of Operation: Physical and engineering foundations (thermodynamics, fluid mechanics, electricity, control, and materials) that explain performance and operating limits
- Safety and Environmental (SHE): Risk analysis, PPE, LOTO, hazardous atmospheres, spill and waste management, and emergency response plans
- Applicable Regulations and Standards: IMO/ISO/IEC requirements and local regulations;
- Conformance criteria, certification, and best practices for operation and maintenance
- Inspection, testing, and diagnostics: Visual/dimensional inspection, functional testing, data analysis, and predictive techniques (vibration, thermography, fluid analysis) to identify root causes
- Preventive and predictive maintenance: Hourly/cycle/seasonal plans, lubrication, adjustments, calibrations, consumable replacement, post-service verification, and operational reliability
- Instrumentation, tools, and metrology: Measuring and testing equipment, diagnostic software, calibration and traceability; selection criteria, safe use, and storage
- Onboard integration and interfaces: Mechanical, electrical, fluid, and data compatibility; Sealing and watertightness, EMC/EMI, corrosion protection, and interoperability testing.
Quality, acceptance testing, and commissioning: process and materials control, FAT/SAT, bench and sea trials, go/no-go criteria, and evidence documentation.
Technical documentation and integrated practice: logs, checklists, reports, and a complete case study (safety → diagnosis → intervention → verification → report) applicable to any system.
- Introduction to visual narrative: storytelling in promotional photos and videos
- Basic equipment: cameras, lenses, tripods, lighting, and audio
- Principles of photographic composition: rule of thirds, lines, symmetry
- Lighting techniques: natural light, artificial light, basic lighting setups
- Fundamentals of video recording: formats, resolutions, frame rates
- Photo editing: digital development, retouching, color adjustments
- Video editing: editing, transitions, visual effects, audio
- Creating storyboards and scripts: production planning
- Strategies for Social media distribution: formats, schedules, hashtags
Results analysis: metrics, engagement, and campaign optimization
‘
- Introduction to Promotional Photography and Video: Objectives and Key Concepts.
- Essential Equipment: Cameras, Lenses, Lighting, and Audio for Beginners.
- Photographic Composition: Rule of Thirds, Guidelines, Symmetry, and Points of Interest.
- Lighting Techniques: Natural Light, Artificial Light, Modifiers, and Basic Lighting Setups.
- Video Recording: Formats, Resolutions, Frame Rates, and Stabilization.
- Photo Editing: Basic Adjustments, Retouching, and Optimization for Social Media.
- Video Editing: Software, Cutting, Editing, Transitions, and Visual Effects.
- Creating Content for Social Media: Formats, Length, Captions, and Calls to Action.
- Visual Storytelling: How to Tell a Story A compelling story told through images and videos.
- Legal and ethical aspects: Copyright, licenses, and consent.
‘
- Introduction to Audiovisual Marketing: Current Landscape and Trends
- Fundamentals of Audiovisual Narrative: Storytelling, Script, and Structure
- Capture Equipment: Cameras, Lenses, Microphones, and Accessories
- Lighting for Video: Basic Principles, Setups, and Equipment
- Sound for Video: Recording, Microphones, Editing, and Post-Production
- Video Editing: Software, Workflows, and Basic Techniques
- Color Correction: Fundamentals, Tools, and Workflows
- Motion Graphics: Introduction to Animation and Visual Effects
- Optimizing Video for Digital Platforms: Formats, Codecs, and Resolutions
- Legal and Ethical Aspects of Content Creation audiovisual
‘
- Introduction to Audiovisual Marketing: Current Landscape and Trends
- Fundamentals of Audiovisual Narrative: Scriptwriting, Storyboarding, and Structure
- Image Capture Equipment: Cameras, Lenses, Lighting, and Audio
- Recording Techniques: Framing, Composition, Camera Movement, and Direct Sound Recording
- Audiovisual Editing Software: Interface, Tools, and Workflow
- Basic Post-Production: Editing, Color Correction, Audio, and Visual Effects
- Formats and Codecs: Optimization for Different Platforms and Devices
- Distribution and Publication of Audiovisual Content: YouTube, Vimeo, and Social Media
- Copyright and Licensing: Music, Images, and Audiovisual Material
- Video Marketing Strategies: SEO, Analytics, and Metrics performance
‘
Career opportunities
- Marketing Photographer/Videographer: Creating engaging visual content for advertising campaigns and social media.
- Social Media Content Creator: Producing photos and videos optimized for platforms like Instagram, TikTok, YouTube, and Facebook.
- Product Photographer/Videographer: Capturing high-quality images and videos for online catalogs, e-commerce stores, and advertising.
- Video Marketing Specialist: Developing video marketing strategies, from conceptualization to editing and distribution.
- Video Editor: Post-production of promotional videos, including editing, visual effects, color correction, and sound design.
- Event Photographer/Videographer: Visual coverage of corporate events, product launches, trade shows, and conferences.
- Audiovisual Producer Independent: Comprehensive management of photography and video projects, from planning to final delivery.
Visual Image Consultant: Advising companies and brands on creating a coherent and attractive visual identity.
“`
Admission requirements
Academic/professional profile:
Degree/Bachelor's degree in Nautical Science/Maritime Transport, Naval/Marine Engineering, or a related field; or proven professional experience in bridge/operations.
Language proficiency:
Recommended functional maritime English (SMCP) for simulations and technical materials.
5. Induction
Updated resume, copy of degree or seaman's book, ID card/passport, letter of motivation.
Technical requirements (for online):
Equipment with camera/microphone, stable connection, ≥ 24” monitor recommended for ECDIS/Radar-ARPA.
Admission process and dates
1. Online
application
(form + documents).
2. Academic review and interview
(profile/objectives/schedule compatibility).
3. Admission decision
(+ scholarship proposal if applicable).
4. Reservation of place
(deposit) and registration.
5. Induction
(access to campus, calendars, simulator guides).
Scholarships and grants
- Master the art of visuals: Learn to create impactful photos and videos for your brand or business.
- Professional techniques: Discover the secrets of lighting, composition, and editing for stunning results.
- Key tools: Master editing software and essential equipment for high-quality audiovisual production.
- Content strategy: Plan and execute effective visual campaigns for social media and other digital channels.
- Boost your brand: Attract new customers and increase your visibility with visual content that connects and converts.
Testimonials
“This Photography and Video for Promotion course exceeded my expectations. I learned practical techniques in lighting, composition, and editing that transformed the way I present my work. Now my photos and videos are much more attractive and professional, which has generated a significant increase in interest in my products and a notable rise in sales.”
The Marketing, Tourism, and Experiences course provided me with the necessary tools to develop a digital marketing strategy that increased bookings for my small rural hotel by 30% in just six months. I learned how to segment my target audience, create engaging content, and use social media effectively. Furthermore, the experience management training enabled me to design unique tour packages that have become a major draw for new customers.
“Thanks to the Photography and Video for Promotion training, I was able to capture the essence of my brand and convey it attractively to my audience. The 30% increase in social media engagement and the conversion of followers into customers are proof of the positive impact this course had on my business.”
“Thanks to the Photography and Video for Promotion course, I was able to increase my brand’s engagement on social media by 30%. The lighting, composition, and editing techniques I learned allowed me to create visually appealing, high-quality content, which resulted in greater reach and customer conversion.”
Frequently asked questions
To persuade a target audience to take a specific action, such as buying a product, subscribing to a service, or visiting a website.
Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.
Online with live sessions; hybrid option for simulator/practical placements through agreements.
To capture the attention of the target audience and persuade them to take a desired action, such as buying a product or service.
Recommended functional SMCP. We offer support materials for standard phraseology.
Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.
Optional (3–6 months) through Companies & Collaborations and the Alumni Network.
Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.
A degree from Navalis Magna University + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.
- Introduction to Audiovisual Marketing: Current Landscape and Trends
- Fundamentals of Audiovisual Narrative: Scriptwriting, Storyboarding, and Structure
- Image Capture Equipment: Cameras, Lenses, Lighting, and Audio
- Recording Techniques: Framing, Composition, Camera Movement, and Direct Sound Recording
- Audiovisual Editing Software: Interface, Tools, and Workflow
- Basic Post-Production: Editing, Color Correction, Audio, and Visual Effects
- Formats and Codecs: Optimization for Different Platforms and Devices
- Distribution and Publication of Audiovisual Content: YouTube, Vimeo, and Social Media
- Copyright and Licensing: Music, Images, and Audiovisual Material
- Video Marketing Strategies: SEO, Analytics, and Metrics performance
‘
Request information
- Complete the Application Form
- Attach your CV/Qualifications (if you have them to hand).
- Indicate your preferred cohort (January/May/September) and whether you want the hybrid option with simulator sessions.
Teachers
Eng. Tomás Riera
Full Professor
Eng. Tomás Riera
Full Professor
Naval engineer specializing in the selection, integration, and optimization of propulsion systems for yachts, high-speed craft, and service vessels.
Eng. SofĂa Marquina
Full Professor
Eng. SofĂa Marquina
Full Professor
Materials engineer specializing in marine composites and corrosion protection systems for ships, yachts, and port structures.
Eng. Javier Bañuls
Full Professor
Eng. Javier Bañuls
Full Professor
Naval electrical engineer with over fifteen years of experience in the design, integration, and operation of power and automation systems.
Dr. Nuria Llobregat
Full Professor
Dr. Nuria Llobregat
Full Professor
Specialist in meteorological and operational decision-making for coastal and offshore navigation, integrating wind, wave, and current models.
Dr. Pau Ferrer
Full Professor
Dr. Pau Ferrer
Full Professor
Naval engineer with a PhD in applied hydrodynamics and over a decade of experience designing high-performance hulls and marine structures.
Cap. Javier Abaroa (MCA)
Full Professor
Cap. Javier Abaroa (MCA)
Full Professor
MCA-certified captain with command of ocean-going vessels, specializing in advanced maneuvering, navigation management, and bridge safety.