Dr. Marina AlcoverAcademic director focused on measurable results and operational excellence in maritime education. Integrates IMO/STCW regulations and ISO 21001/9001 f
Masters · 1600 h · 11 modules
Master's in Yachting Business & Luxury Charter Management
It provides you with the essential tools to excel in managing high-end nautical businesses. Learn to master the luxury charter market, from fleet and crew management to optimizing the customer experience. Develop skills in…
Duration1600 h
FormatOnline
Starts28 December
Places20 / 20
Prior knowledge
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Programme overview
What is the Master’s in Yachting Business & Luxury Charter Management?
The Master in Yachting Business & Luxury Charter Management
It provides you with the essential tools to excel in managing high-end nautical businesses. Learn to master the luxury charter market, from fleet and crew management to optimizing the customer experience. Develop skills in specialized digital marketing, maritime legislation, and finance applied to the sector, all with a practical and results-oriented approach.
Distinctive Advantages
- Exclusive Networking: access to a network of leading professionals and companies in the yachting sector.
- Real-World Case Studies: analysis and resolution of current business situations.
- Expert Instructors: active professionals with extensive experience in the yachting world.
- Visits to Shipyards and Luxury Marinas: immersive experience at the heart of the industry.
- Guaranteed Career Opportunities: high employability rate in charter, brokerage, and management companies. yachts.
Programme type
Master's Degree
Study mode
Online
Duration
1,600 hours
Modules
11
Programme highlights
- Comprehensive Yacht Management: Master the administration, operation, and marketing of yachts in the luxury yachting sector.
- Strategic Charter Management: Learn to optimize profitability and customer experience in yacht charters.
- Luxury Marketing and Branding: Develop effective strategies to position yachts and services in the premium market.
- Legal and Financial Framework: Delve into maritime legislation and finance as applied to the yachting business.
- Exclusive Networking: Connect with leading professionals and key companies in the global yachting industry.
- Boost your career in the luxury yachting sector with specialized, high-impact training.
Curriculum
Programme Structure
The programme is structured in 11 modules, listed below in order of study.
01
Advanced Marketing and Sales Strategies in the Yacht Luxury Charter Sector
- Deep analysis of the global luxury yachting market: customer segmentation, emerging trends and seasonal demand
- Advanced brand positioning models for luxury charters: solid identity construction and competitive differentiation
- Design and optimisation of omnichannel strategies: integration of digital marketing, face-to-face experiences and exclusive public relations
- Implementation of neuromarketing techniques and consumer psychology in the customisation of commercial proposals and advertising messages
- High value-added content marketing: development of storytelling, immersive experience videos and influencers campaigns in the luxury and lifestyle sector
- Specialised SEO and SEM Strategies for the Yacht Sector Luxury Charter: Keywords, Advanced Analytics and Programmatic Leads-oriented campaigns
- Efficient management of CRM and databases: Process automation, customer scoring and segmentation to maximise conversion and loyalty
- Consultative sales techniques applied to high-purchasing power clients: handling of objections, creation of custom proposals and closing high complexity contracts
- Advanced negotiation and contract management in luxury charter: legal aspects, exclusivity clauses, penalties and specific insurance
- Optimisation of the customer experience (CX) throughout the sales cycle: from first contact to after-sales and recommendations for loyalty
02
Financial optimisation and profitability models in luxury yacht charter management
- Fundamentals of financial management in Yachting: particularities and challenges of the luxury charter sector
- Detailed analysis of operating costs: maintenance, crew, mooring, insurance and fuel
- Advanced structuring of profitability models: gross margin, EBITDA and return on investment (ROI) specific to luxury yachts
- Pricing optimisation in Charter Luxury: customer segmentation, demand elasticity and dynamic rate strategies
- Long-term financial planning: financial projections, economic scenarios and their impact on business sustainability
- Cash Flow Management in Vessels: Monetary Flow Control, Advances, Deposits and Financial Contingencies
- Benchmarking techniques in the yachting sector: comparative analysis of returns and best international practices
- Financing and leasing models applied to luxury yachts - financial structures, tax risks and benefits
- Implementation of Key Financial KPIs: Indicators for Effective Decision Making in Charter Management
- Digitization and technological tools for financial management: specialised software in cost control, billing and reporting in real time
03
Innovation and digital marketing strategies for the prestigious luxury yacht and charter management industry
- Fundamentals of innovation applied to yachting: technological trends and disruptors in the luxury nautical industry
- Strategic brand development in the luxury yacht sector: positioning, brand value and competitive differentiation
- Advanced Digital Marketing: SEO, SEM, and Programmatic Advertising Premium Customer-Oriented Advertising
- Algorithms and market segmentation: Data analysis to identify exclusive niches and customisation of offers
- Management of social networks and specialised digital platforms: Instagram, LinkedIn, and pop-up channels for the promotion of yachts and charter services
- High Impact Content Strategies: Luxury Storytelling, 4K Video Marketing, and Creating Immersive Digital Experiences (VR/AR)
- CRM implementation and process automation: optimisation of the customer life cycle in yacht rental businesses
- Advanced analytics and KPIs for yachting business: ROI measurement, engagement, and conversion into digital campaigns
- Influencers and strategic partnership marketing - alliances with luxury brands and industry opinion leaders
- Legal and ethical aspects in digital advertising and data management for the luxury nautical industry
04
Operations and Advanced Logistics in Luxury Yacht Charter: Predictive Maintenance, Crew Management, Maritime Safety and Port Compliance
- Predictive maintenance on luxury yachts: continuous monitoring technologies, vibration analysis, thermography and ultrasound for early detection of mechanical and electrical failures
- Application of IoT systems for remote and real-time management of critical equipment: engines, generators, hydraulic and electronic systems
- Advanced Maintenance Management Software (CMMS): Planning, scheduling, history and breakdown trend analysis
- Optimisation of the useful life cycle of components and equipment through predictive and prescriptive analysis
- Predictive maintenance integration with security protocols and international regulations such as SOLAS and ISO 45001
- Detailed procedures for coordination between shipyards, suppliers and crew in water and dry dock maintenance operations
- Specialised Crew Management: Selection, Continuous Training and Certification in accordance with STCW, MLC 2006 and local regulations
- Implementation of performance evaluation and fatigue control systems using biometric tools and specialised software
- Design of internal communication and crisis protocols, including conflict management, situational leadership and on-board teamwork
- Advanced maritime safety: practical application of ISPs, ISM and MARPOL for luxury yachts, anti-piracy procedures and risk management
05
Comprehensive management of luxury experiences on board: design, customisation and customer service in premium yachts
- Fundamentals of the luxury on-board experience: definition, evolution and expectations of the premium customer
- Experiential yacht design: integration of architecture, interiors and landscaping to create exclusive and personalised environments
- Segmentation and high purchasing power customer profiles: analysis of cultural preferences, trends and consumer behaviours
- Advanced customisation: use of technology and big data to anticipate needs and design custom services
- On-board service management: care protocols, staff training and interpersonal communication management in multicultural contexts
- Innovation in amenities and VIP services: wellness, signature gastronomy, entertainment and unique experiences in destination
- Loyalty Strategies and Luxury CRM: Building Long-Term Relationships Through Memorable Experiences and Exclusivity
- Operational management and logistics of luxury experiences: coordination with suppliers, perfect timing and international quality standards
- Quality Control and Feedback: Advanced Techniques for Measuring Satisfaction and Adapting the Offer in Real Time
- Crisis management and conflict resolution on board: protocols to maintain excellence in any circumstance
06
Comprehensive digital and premium marketing strategies in the luxury yacht sector
- Fundamentals of digital marketing applied to the luxury nautical sector: market analysis, segmentation and specific trends of yachting
- Advanced brand positioning strategies: creation and management of premium image for companies Yates & Luxury Charter
- Design and optimisation of exclusive digital experiences: UX/UI adapted to customers with high purchasing power
- Targeting and retargeting tools on digital platforms: Google Ads, Facebook Business Manager and LinkedIn for the luxury yacht market
- High Impact Content Marketing: Storytelling, Video Marketing and Generation of Multimedia Content to Capture VIP Clients
- Specialised SEO Technical: Search Engine Website Optimisation with Keywords from the Luxury Yachting and Charter Sector
- Segmented email marketing campaigns: automation, advanced customisation and key metrics for loyalty and conversion
- Premium Social Media Management: Strategies on Instagram, TikTok and Exclusive Platforms to Capture Qualified Leads and Build Community
- Implementation of CRM and Lead Scoring in the Yachting Industry: Efficient Tracking and Predictive Analysis for Potential Luxury Charter Customers
- Optimisation of conversions and specific digital sales funnels for yacht rental and sale: advanced CRO techniques and behaviour analysis
07
Advanced digital marketing strategies, luxury sales and financial optimisation in the high-end yacht sector
- Fundamentals of Digital Marketing in Yachting: Advanced Segmentation, Niche Targeting and High Purchasing Power Customer Behaviour Analysis
- Digital positioning strategies for luxury yachts: technical SEO, exclusive content marketing and optimisation for specialised search engines in the nautical sector
- Implementation of digital advertising campaigns: Google Ads, high-segmentation social networks (LinkedIn, Instagram, Facebook) and remarketing to maximise reach and conversion
- Using advanced analytics and big data for travel customisation and customer experience in luxury yacht rentals
- Consultative sales models for the luxury sector: negotiation techniques, high-level buyer psychology and management of specific objections in nautical charter
- Development of unique value propositions and brand storytelling aligned with the values of luxury and exclusivity in the yachting industry
- Comprehensive Financial Optimisation: Operational Cost Analysis, Dynamic Pricing, and Predictive Models to Maximize the Profitability of Premium Yacht Fleets
- Advanced customer lifecycle management and CRM loyalty strategies and marketing automation
- Evaluation and implementation of emerging technologies: artificial intelligence for demand forecasting, augmented reality for virtual experiences and blockchain for smart contracts and financial transparency
- Tax regulations and financial compliance in international charter operations, including money laundering prevention and luxury asset management
08
Strategic management of commercial alliances and advanced negotiation in the luxury yachting sector
- Fundamentals of Strategic Management in Yachting: Analysis of the Competitive Environment and Segmentation of the Luxury Market
- Identification and evaluation of strategic partners: selection criteria based on value, reputation and operational synergies
- Design and structuring of commercial alliances: contractual models, joint venture agreements and exclusive collabourations
- Legal and regulatory instruments in the formation of alliances in the luxury nautical sector
- Advanced Negotiation Methodologies: Batna, Zopa, Win-Win Tactics and Interest-Based Negotiation
- Application of Emotional Intelligence and Strategic Persuasion Techniques in Complex Negotiations
- Conflict management and dispute resolution in high-end yachting business relationships
- Implementation of CRM systems for the monitoring and optimisation of relationships with VIP partners and clients
- Planning and execution of co-marketing and co-branding strategies in luxury partners
- Performance measurement and analysis of KPIs in strategic alliances and contracts of Charter Luxury
09
Integrated Marketing, Finance and Operations Strategies for Excellence in Luxury Yachting
- Fundamentals of luxury marketing applied to the yachting sector: segmentation, targeting and differential positioning
- Development of omnichannel strategies for attracting high purchasing power customers and optimising the digital experience
- Advanced Financial Analysis: Budget Development and Management, Cash Flow and Profitability in Luxury Yacht Charter Operations
- Dynamic pricing models and revenue management focused on maximising income from charter and complementary services
- Comprehensive management of operations: logistics coordination, preventive and corrective maintenance, and quality protocols in luxury yachting
- Compliance and international regulations: maritime, fiscal and environmental regulations applied to yacht management and charter activities
- Evaluation of operational and financial risks: implementation of internal control systems and contingency mitigation
- Loyalty strategies and specialised CRM for the client Luxury Charter - customisation and advanced life cycle management
- Implementation of disruptive technologies in management and operation: big data, IoT and automation in the luxury yachting industry
- Pilots and benchmarking of successful business models in the management of high-end yachting and charter globally
10
Legal framework, insurance and taxation of commercial yachting
- MYBA charter contracts
- Yacht registration and flag
- Charter and VAT taxation in the EU
- Temporary Import Regimes
- Registry code yacht code and commercial yachts
- Hull and P&I insurance for yachts
- Hiring of crews and MLC
- Responsibility of the broker and the manager
- Anti-bleaching and KYC compliance
- Dispute resolution in the charter sector
11
Master’s Final Project in Yachting Business & Luxury Charter Management
- Advanced integration of digital and traditional marketing strategies oriented to the luxury yachting segment: market analysis, high-net-worth customer segmentation and custom campaign design
- Financial models applied to high-end yacht fleet management: profitability assessment, operating cost structuring, dynamic pricing and ROI optimisation in Charter Luxury
- Planning and operational management of luxury fleets: logistics coordination, predictive maintenance, selection of specialised crew and service quality protocols
- Design of exclusive experiences for Charter customers: customisation, expectation management, hospitality protocols and creation of premium complementary products
- Analysis and application of international regulations and compliance specific for Yacht Charter: Certifications, Insurance, Registration of Boats and Criminal Responsibility
- Implementation of advanced CRM systems for loyalty and management of relationships with VIP customers and specialised brokers in the Yachting sector
- Sustainability strategies and corporate social responsibility adapted to the luxury nautical industry - environmental impact, circular economy and green branding
- Methodologies for evaluation and mitigation of operational and financial risks in the provision of charter services: Contingency analysis and contingency plans
- Optimisation of distribution channels and strategic alliances in the global charter market: collabouration with brokers, luxury travel agencies and exclusive digital platforms
- Developing a comprehensive marketing, finance, operations and customer experience as a final project, demonstrating the ability to successfully lead a high-end yacht charter company
Workload
Study Time and Workload
1600 hours of study, online and at your own pace. Move the slider to the hours a week you can really put in.
Hours a week8
Weeks to finish—
You finish around—
Who it is for
Nautical professionals seeking to lead and manage luxury yachting and charter companies.Entrepreneurs with a vision to develop innovative business models in the yachting market.Marketing and sales directors who wish to specialize in the promotion of luxury services and products in the nautical sector.Fleet and charter managers who need to optimize profitability and service quality for
Faculty
Academic direction and faculty
The teaching team at Navalis: working professionals who deliver and oversee the institute's programmes.
Eng. Diego Cifuentes
Cap. Javier Abaroa (MCA)
Dr. Pau Ferrer
Dr. Nuria Llobregat
Eng. Javier Bañuls
Eng. Sofía Marquina
Eng. Tomás Riera
Verified reviews
Student Reviews
Reviews collected and verified by Opynio, not written by us.
Outcomes
Learning Outcomes
- 01Managing and optimizing the profitability of a luxury yacht charter business
- 02Develop innovative marketing strategies to attract and retain high-level clients
- 03Master the maritime and tax legislation applicable to the luxury yachting industry
- 04Supervise and coordinate crews to ensure exceptional service on board
- 05Evaluate and mitigate operational and financial risks inherent in the yachting business.
- 06Establish and maintain strong relationships with key suppliers and partners in the nautical industry
Careers
Career Opportunities
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02Yacht Fleet Manager: Resource optimization, maintenance, and regulatory compliance.
03Luxury Charter Broker: Rental intermediation, negotiation, and VIP customer service.
04Yachting Business Consultant: Advising on investment, expansion, and development of new projects.
05Marketing and Sales Director in Nautical Companies: Product and service promotion, customer acquisition strategies.
06Head of Events and Experiences in the Nautical Sector: Organization of regattas, trade shows, and exclusive activities.
07Marina and Port Manager: Management of facilities, services, and vessel support.
08Yacht Financing and Insurance Specialist: Risk analysis and financial products Custom-made.
09Product Developer in shipyards and nautical equipment companies: Innovation, design, and continuous improvement.
Questions
Entry Requirements
Nautical sector, specifically the management of luxury yachts and charters.
Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.
Online with live sessions; hybrid option for simulator/practical placements through agreements.
It focuses on business management in the nautical sector, including luxury yacht chartering.
Recommended functional SMCP. We offer support materials for standard phraseology.
Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.
Optional (3–6 months) through Companies & Collaborations and the Alumni Network.
Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.
A degree from Navalis Magna Institute + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.
Online admissions
Admissions Process
No waiting for a phone call. If your documents are complete, you can pay in the same session.
Entry requirements
```htmlAcademic/Professional Profile:Bachelor's/Undergraduate Degree in Business Administration, Marketing, Tourism, Nautical Studies, or related field; or accredited professional experience in the yachting sector and/or luxury charter management.Language Proficiency:Proficiency in English (spoken and written). Other languages (French, Italian, Russian, etc.) will be considered an asset.Specific Knowledge:Basic knowledge of sailing, maritime law, luxury marketing, and event management (will be considered an asset).Documentation:Updated CV
Questions?
Frequently Asked Questions
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