Digital Marketing Course for Marinas

Marketing

Digital Marketing Course for Marinas

Availability: 1 in stock

Who is it aimed at?

  • Marina owners and managers looking to increase online visibility, attract new customers, and retain existing ones.
  • Marketing and communications managers in the nautical sector who want to master digital tools and optimize their campaigns.
  • Entrepreneurs and independent professionals in the maritime field who want to promote their services and stand out in the market.
  • Customer service and sales staff at marinas interested in improving online interaction and converting leads into bookings.
  • Students and recent graduates in tourism and marketing-related fields seeking specialization in the nautical sector.

Flexibility and applicability Immediate

Designed for busy professionals: self-paced online modules, real-world case studies, and ready-to-implement strategies.

Marketing

Objectives and competencies

Sailing towards success: Attracting and converting potential customers into moorings and marina services.

Optimize your online presence (SEO, SEM, social media) to attract qualified traffic and generate leads, offering valuable content and attractive promotions.

Anchoring an online presence: Consolidating the marina's visibility in the digital environment for sustainable growth.

With SEO strategy, valuable content and web analytics to optimize reach and interaction.

Setting sail in the digital age: Implementing effective digital marketing strategies to increase brand awareness and navy occupancy.

“Develop and implement SEO/SEM, social media and email marketing campaigns, optimized to attract qualified traffic and convert it into bookings, continuously measuring and adjusting the strategy based on web analytics.”

Conquering new horizons: Expanding the navy's reach through digital channels to capture a wider and more diverse audience.

Develop segmented digital marketing campaigns, optimizing SEO/SEM and social media, to attract diverse profiles and encourage interaction with relevant naval content.

Mastering market trends: Optimizing digital marketing investment to maximize marina return and profitability.

“Analyze the customer journey, implement advanced SEO/SEM strategies and measure ROI with web analytics tools, adjusting campaigns in real time for continuous optimization.”

Build a beacon of attraction: Establish digital communication that resonates with sailors and marina users, creating a loyal community.

Develop valuable and segmented content (blogs, social networks, email) that informs, entertains and solves common problems of nautical life, encouraging participation and two-way dialogue.

Curriculum - Modules

  1. Comprehensive Maritime Incident Management: protocols, roles, and chain of command for coordinated response
  2. Operational Planning and Execution: briefing, routes, weather windows, and go/no-go criteria
  3. Rapid Risk Assessment: criticality matrix, scene control, and decision-making under pressure
  4. Operational Communication: VHF/GMDSS, standardized reports, and inter-agency liaison
  5. Tactical Mobility and Safe Boarding: RHIB maneuvers, approach, mooring, and recovery
  6. Equipment and Technologies: PPE, signaling, satellite tracking, and field data logging
  7. Immediate Care of the Affected: primary assessment, hypothermia, trauma, and stabilization for evacuation
  8. Adverse Environmental Conditions: swell, Visibility, flows, and operational mitigation

    Simulation and training: critical scenarios, use of VR/AR, and exercises with performance metrics

    Documentation and continuous improvement: lessons learned, indicators (MTTA/MTTR), and SOP updates

  1. Fundamentals of Digital Marketing: Evolution, current ecosystem, and trends.
  2. Web Analytics for Nautical Tourism: KPIs, tools (Google Analytics, etc.), and basic configuration.
  3. SEO for Nautical Tourism: Keyword research, on-page and off-page optimization.
  4. Digital Advertising (SEM): Google Ads campaigns and social media advertising for the nautical sector.
  5. Social Media for Nautical Tourism: Content strategy, community management, and targeted advertising.
  6. Email Marketing in the Nautical Sector: List building, segmentation, and effective newsletter design.
  7. Content Marketing: Creating blogs, guides, and other content Valuable content for the nautical target audience.
  8. Influencer Marketing: Identifying and collaborating with influencers in the nautical sector.

    Online Reputation: Monitoring and managing reviews and comments on relevant platforms.

    Nautical Tourism Promotion Strategies: Designing comprehensive campaigns and measuring results.

  1. Introduction to Digital Marketing for the Nautical Industry: Current Landscape and Trends
  2. SEO for Marinas and Nautical Companies: Website and Content Optimization
  3. Online Advertising (SEM): Google Ads to Attract Clients in the Nautical Sector
  4. Social Media: Strategies for Instagram, Facebook, and LinkedIn in the Nautical Industry
  5. Content Marketing: Creating Relevant Blogs, Guides, and Videos for the Target Audience
  6. Email Marketing: Effective Campaigns to Build Customer Loyalty and Promote Services
  7. Web Analytics: Measuring and Optimizing Results in Digital Marketing
  8. Online Reputation: Managing Reviews and Comments on Digital Platforms
  9. Influencer Marketing: Collaborating with Relevant Figures in The nautical world.

    Legislation and best practices in digital marketing for the nautical industry.

  1. Introduction to Digital Marketing: Current Landscape and Trends in the Nautical Sector
  2. SEO Fundamentals for Marinas: Keywords, Website Architecture, and On-Page Optimization
  3. Content Strategy: Creating Relevant and Engaging Content for the Audience
  4. Social Media for Marinas: Platform Selection, Community Management, and Advertising
  5. Google My Business and Local SEO: Optimizing Your Business Listing to Appear in Local Searches
  6. Web Analytics with Google Analytics: Measuring Results and Data-Driven Decision Making
  7. Email Marketing: Creating Effective Campaigns and Segmenting Your Database
  8. Online Advertising (SEM): Google Ads Campaigns Focused on the Customer acquisition

    Online Reputation: managing reviews and comments on specialized platforms
    Mobile Marketing: optimizing for mobile devices and proximity strategies

  1. Introduction to Digital Marketing in the Nautical Sector: Current Landscape and Trends.
  2. Defining the Target Audience: Identifying Market Niches and Buyer Personas.
  3. Online Competitive Analysis: Tools and Strategies for Monitoring Competitors.
  4. SEO for the Nautical Sector: Optimizing Keywords, Content, and Website Structure.
  5. Nautical Content Marketing: Creating Blogs, Guides, Videos, and Other Formats.
  6. Social Media for Nautical Industries: Strategies for Facebook, Instagram, YouTube, and LinkedIn.
  7. Online Advertising (SEM): Google Ads and Social Ads Campaigns to Attract Customers.
  8. Nautical Email Marketing: Creating Newsletters, automation, and list segmentation.
  9. Web analytics and results measurement: KPIs, Google Analytics, and reporting.
  10. Influencer marketing strategies in the nautical sector: collaborations and campaigns.

  1. System Architecture and Components: Structural design, materials, and subsystems (mechanical, electrical, electronic, and fluid) with selection and assembly criteria for marine environments
  2. Fundamentals and Principles of Operation: Physical and engineering foundations (thermodynamics, fluid mechanics, electricity, control, and materials) that explain performance and operating limits
  3. Safety and Environmental (SHE): Risk analysis, PPE, LOTO, hazardous atmospheres, spill and waste management, and emergency response plans
  4. Applicable Regulations and Standards: IMO/ISO/IEC requirements and local regulations;
  5. Conformance criteria, certification, and best practices for operation and maintenance
  6. Inspection, testing, and diagnostics: Visual/dimensional inspection, functional testing, data analysis, and predictive techniques (vibration, thermography, fluid analysis) to identify root causes
  7. Preventive and predictive maintenance: Hourly/cycle/seasonal plans, lubrication, adjustments, calibrations, consumable replacement, post-service verification, and operational reliability
  8. Instrumentation, tools, and metrology: Measuring and testing equipment, diagnostic software, calibration and traceability; selection criteria, safe use, and storage
  9. Onboard integration and interfaces: Mechanical, electrical, fluid, and data compatibility; Sealing and watertightness, EMC/EMI, corrosion protection, and interoperability testing.

    Quality, acceptance testing, and commissioning: process and materials control, FAT/SAT, bench and sea trials, go/no-go criteria, and evidence documentation.

    Technical documentation and integrated practice: logs, checklists, reports, and a complete case study (safety → diagnosis → intervention → verification → report) applicable to any system.

Plan de estudio - Módulos

  1. Comprehensive Maritime Incident Management: protocols, roles, and chain of command for coordinated response
  2. Operational Planning and Execution: briefing, routes, weather windows, and go/no-go criteria
  3. Rapid Risk Assessment: criticality matrix, scene control, and decision-making under pressure
  4. Operational Communication: VHF/GMDSS, standardized reports, and inter-agency liaison
  5. Tactical Mobility and Safe Boarding: RHIB maneuvers, approach, mooring, and recovery
  6. Equipment and Technologies: PPE, signaling, satellite tracking, and field data logging
  7. Immediate Care of the Affected: primary assessment, hypothermia, trauma, and stabilization for evacuation
  8. Adverse Environmental Conditions: swell, Visibility, flows, and operational mitigation

    Simulation and training: critical scenarios, use of VR/AR, and exercises with performance metrics

    Documentation and continuous improvement: lessons learned, indicators (MTTA/MTTR), and SOP updates

  1. Fundamentals of Digital Marketing: Evolution, current ecosystem, and trends.
  2. Web Analytics for Nautical Tourism: KPIs, tools (Google Analytics, etc.), and basic configuration.
  3. SEO for Nautical Tourism: Keyword research, on-page and off-page optimization.
  4. Digital Advertising (SEM): Google Ads campaigns and social media advertising for the nautical sector.
  5. Social Media for Nautical Tourism: Content strategy, community management, and targeted advertising.
  6. Email Marketing in the Nautical Sector: List building, segmentation, and effective newsletter design.
  7. Content Marketing: Creating blogs, guides, and other content Valuable content for the nautical target audience.
  8. Influencer Marketing: Identifying and collaborating with influencers in the nautical sector.

    Online Reputation: Monitoring and managing reviews and comments on relevant platforms.

    Nautical Tourism Promotion Strategies: Designing comprehensive campaigns and measuring results.

  1. Introduction to Digital Marketing for the Nautical Industry: Current Landscape and Trends
  2. SEO for Marinas and Nautical Companies: Website and Content Optimization
  3. Online Advertising (SEM): Google Ads to Attract Clients in the Nautical Sector
  4. Social Media: Strategies for Instagram, Facebook, and LinkedIn in the Nautical Industry
  5. Content Marketing: Creating Relevant Blogs, Guides, and Videos for the Target Audience
  6. Email Marketing: Effective Campaigns to Build Customer Loyalty and Promote Services
  7. Web Analytics: Measuring and Optimizing Results in Digital Marketing
  8. Online Reputation: Managing Reviews and Comments on Digital Platforms
  9. Influencer Marketing: Collaborating with Relevant Figures in The nautical world.

    Legislation and best practices in digital marketing for the nautical industry.

  1. Introduction to Digital Marketing: Current Landscape and Trends in the Nautical Sector
  2. SEO Fundamentals for Marinas: Keywords, Website Architecture, and On-Page Optimization
  3. Content Strategy: Creating Relevant and Engaging Content for the Audience
  4. Social Media for Marinas: Platform Selection, Community Management, and Advertising
  5. Google My Business and Local SEO: Optimizing Your Business Listing to Appear in Local Searches
  6. Web Analytics with Google Analytics: Measuring Results and Data-Driven Decision Making
  7. Email Marketing: Creating Effective Campaigns and Segmenting Your Database
  8. Online Advertising (SEM): Google Ads Campaigns Focused on the Customer acquisition

    Online Reputation: managing reviews and comments on specialized platforms
    Mobile Marketing: optimizing for mobile devices and proximity strategies

  1. Introduction to Digital Marketing in the Nautical Sector: Current Landscape and Trends.
  2. Defining the Target Audience: Identifying Market Niches and Buyer Personas.
  3. Online Competitive Analysis: Tools and Strategies for Monitoring Competitors.
  4. SEO for the Nautical Sector: Optimizing Keywords, Content, and Website Structure.
  5. Nautical Content Marketing: Creating Blogs, Guides, Videos, and Other Formats.
  6. Social Media for Nautical Industries: Strategies for Facebook, Instagram, YouTube, and LinkedIn.
  7. Online Advertising (SEM): Google Ads and Social Ads Campaigns to Attract Customers.
  8. Nautical Email Marketing: Creating Newsletters, automation, and list segmentation.
  9. Web analytics and results measurement: KPIs, Google Analytics, and reporting.
  10. Influencer marketing strategies in the nautical sector: collaborations and campaigns.

  1. System Architecture and Components: Structural design, materials, and subsystems (mechanical, electrical, electronic, and fluid) with selection and assembly criteria for marine environments
  2. Fundamentals and Principles of Operation: Physical and engineering foundations (thermodynamics, fluid mechanics, electricity, control, and materials) that explain performance and operating limits
  3. Safety and Environmental (SHE): Risk analysis, PPE, LOTO, hazardous atmospheres, spill and waste management, and emergency response plans
  4. Applicable Regulations and Standards: IMO/ISO/IEC requirements and local regulations;
  5. Conformance criteria, certification, and best practices for operation and maintenance
  6. Inspection, testing, and diagnostics: Visual/dimensional inspection, functional testing, data analysis, and predictive techniques (vibration, thermography, fluid analysis) to identify root causes
  7. Preventive and predictive maintenance: Hourly/cycle/seasonal plans, lubrication, adjustments, calibrations, consumable replacement, post-service verification, and operational reliability
  8. Instrumentation, tools, and metrology: Measuring and testing equipment, diagnostic software, calibration and traceability; selection criteria, safe use, and storage
  9. Onboard integration and interfaces: Mechanical, electrical, fluid, and data compatibility; Sealing and watertightness, EMC/EMI, corrosion protection, and interoperability testing.

    Quality, acceptance testing, and commissioning: process and materials control, FAT/SAT, bench and sea trials, go/no-go criteria, and evidence documentation.

    Technical documentation and integrated practice: logs, checklists, reports, and a complete case study (safety → diagnosis → intervention → verification → report) applicable to any system.

  1. Fundamentals of Digital Marketing: Current Landscape and Trends in the Nautical Sector.
  2. Defining the Target Audience: Identifying Potential Clients for Marinas.
  3. Creating Buyer Personas: Detailed Profiles of Ideal Clients.
  4. Online Competitive Analysis: Identifying Successful Strategies and Areas for Improvement.
  5. Developing a Digital Marketing Strategy: Objectives, KPIs, and Budget.
  6. SEO for Marinas: Website Optimization for Search Engines (Google, Bing).
  7. Content Marketing: Creating Relevant and Engaging Content for the Audience.
  8. Social Media for Marinas: Managing and Optimizing Profiles on Facebook, Instagram, and LinkedIn.
  9. Online advertising: Pay-per-click (PPC) campaigns on Google Ads and social media.
  10. Email marketing: Creation of newsletters and email campaigns for customer loyalty.

  1. Digital Marketing Fundamentals for Marinas: Current Landscape, Trends, and Opportunities
  2. Creating an Attractive Online Presence: Web Design, Mobile Optimization, and User Experience
  3. SEO for Marinas: Keyword Research, On-Page Optimization, and Link Building Strategies
  4. Effective Online Advertising: Google Ads, Facebook Ads, Segmentation, and Remarketing for Nautical Clients
  5. Social Media for Marinas: Content Strategies, Engagement, and Community Management
  6. Email Marketing for the Nautical Industry: List Building, Segmentation, Automation, and Newsletters
  7. Content Marketing for Marinas: Blogs, Guides, Videos, and Case Studies that Attract Clients
  8. Data Analysis and Key Metrics: Google Analytics, conversion tracking, and ROI
  9. Online Reputation and Review Management: Monitoring, responding to comments, and building trust
  10. Affiliate Marketing Strategies and Collaborations: Partnerships with influencers and companies in the nautical sector

  1. Introduction to Digital Marketing for Marinas: Current landscape, trends, and opportunities.
  2. Local SEO for Marinas: Optimizing your online presence for geo-targeted searches.
  3. Social Media Management for Marinas: Content, engagement, and community strategies.
  4. Digital Advertising (SEM) for Marinas: Google Ads campaigns and social media advertising.
  5. Email Marketing for Marinas: List building, segmentation, and campaign automation.
  6. Content Marketing for Marinas: Creating blogs, guides, and valuable resources to attract customers.
  7. Web Analytics for Marinas: Monitoring key metrics and optimizing results.
  8. Online Reputation for Marinas: Online review, comment, and crisis management.

    E-commerce for Marinas: Selling services and products through online platforms.

    Influencer Marketing for Marinas: Collaboration with influencers in the nautical sector.

  1. Introduction to digital marketing in the nautical sector: specific characteristics and opportunities.
  2. Analysis of the online nautical market: segmentation, target audience, and consumer behavior.
  3. Development of the digital marketing strategy: objectives, KPIs, and budget.
  4. SEO for the nautical sector: keywords, on-page and off-page optimization.
  5. Nautical content marketing: blogging, guides, ebooks, and success stories.
  6. Social media in the nautical sector: platform selection, community management, and advertising.
  7. Email marketing for nautical clients: segmentation, automation, and newsletters.
  8. Online advertising in The nautical sector: Google Ads, Social Ads, and remarketing.

    Web analytics and results measurement: Google Analytics, reports, and optimization.

    Trends in nautical digital marketing: Augmented reality, artificial intelligence, and personalization.

Career opportunities

  • Content Marketing Specialist: Creation and management of relevant and engaging content to attract and retain marina customers.
  • Social Media Manager: Development and execution of social media strategies to increase the marina’s visibility and engagement.
  • Marketing Data Analyst: Collection and analysis of data to optimize digital marketing campaigns and improve ROI.
  • SEO/SEM Specialist: Optimization of the marina’s online presence through SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies.
  • Email Marketing Manager: Design and execution of email marketing campaigns to promote the marina’s services, events, and special offers.
  • Digital Marketing Consultant for Marinas: Advising marinas on digital marketing strategies and trends of the market and best practices.
  • Online Reputation Manager: Monitoring and managing the marina’s online reputation, responding to customer comments and reviews.
  • Web Designer/UX for Marinas: Designing and improving the user experience on the marina’s website to increase conversions and customer satisfaction.

“`

Admission requirements

Academic/professional profile:

Degree/Bachelor's degree in Nautical Science/Maritime Transport, Naval/Marine Engineering, or a related field; or proven professional experience in bridge/operations.

Language proficiency:

Recommended functional maritime English (SMCP) for simulations and technical materials.

5. Induction

Updated resume, copy of degree or seaman's book, ID card/passport, letter of motivation.

Technical requirements (for online):

Equipment with camera/microphone, stable connection, ≥ 24” monitor recommended for ECDIS/Radar-ARPA.

Admission process and dates

1. Online
application

(form + documents).

2. Academic review and interview

(profile/objectives/schedule compatibility).

3. Admission decision

(+ scholarship proposal if applicable).

4. Reservation of place

(deposit) and registration.

5. Induction

(access to campus, calendars, simulator guides).

Scholarships and grants

  • Digital Marketing Fundamentals: Master the key strategies to attract and convert customers in today’s digital environment.
  • SEO for Marinas: Optimize your online presence to appear in the top search results and attract qualified traffic.
  • Social Media for the Nautical Sector: Learn to effectively manage your profiles, create engaging content, and generate engagement with your community.
  • Email Marketing and Automation: Design effective email campaigns to build customer loyalty and promote your services.
  • Web Analytics and Results Measurement: Learn to interpret data to optimize your strategies and maximize your ROI.
Boost the growth of your marina with the most innovative digital marketing tools and techniques.

Testimonials

Frequently asked questions

Attract and retain customers (boat owners and potential buyers) through online strategies, increasing marina occupancy and revenue.

Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.

Online with live sessions; hybrid option for simulator/practical placements through agreements.

Targeted advertising on social media (Facebook, Instagram) showcasing the marina’s services and amenities.

Recommended functional SMCP. We offer support materials for standard phraseology.

Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.

Optional (3–6 months) through Companies & Collaborations and the Alumni Network.

Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.

A degree from Navalis Magna University + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.

  1. Introduction to digital marketing in the nautical sector: specific characteristics and opportunities.
  2. Analysis of the online nautical market: segmentation, target audience, and consumer behavior.
  3. Development of the digital marketing strategy: objectives, KPIs, and budget.
  4. SEO for the nautical sector: keywords, on-page and off-page optimization.
  5. Nautical content marketing: blogging, guides, ebooks, and success stories.
  6. Social media in the nautical sector: platform selection, community management, and advertising.
  7. Email marketing for nautical clients: segmentation, automation, and newsletters.
  8. Online advertising in The nautical sector: Google Ads, Social Ads, and remarketing.

    Web analytics and results measurement: Google Analytics, reports, and optimization.

    Trends in nautical digital marketing: Augmented reality, artificial intelligence, and personalization.

Request information

  1. Complete the Application Form
  2. Attach your CV/Qualifications (if you have them to hand).
  3. Indicate your preferred cohort (January/May/September) and whether you want the hybrid option with simulator sessions.
An academic advisor will contact you within 24–48 hours to guide you through the admission process, scholarships, and compatibility with your professional schedule. Translated with DeepL.com (free version)
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