Dr. Marina AlcoverAcademic director focused on measurable results and operational excellence in maritime education. Integrates IMO/STCW regulations and ISO 21001/9001 f
Course · 300 h · 5 modules
Corporate Event Organization Course
This course provides you with the key tools and strategies to create memorable and effective experiences. Learn everything from strategic planning to flawless execution, covering aspects such as venue selection, supplier…
Duration300 h
FormatOnline
Starts21 December
Places20 / 20
Prior knowledge
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Programme overview
What is the Corporate Event Organization Course?
The Corporate Event Planning course
This course provides you with the key tools and strategies to create memorable and effective experiences. Learn everything from strategic planning to flawless execution, covering aspects such as venue selection, supplier management, program design, logistics, communication, and budget control. Master the techniques to attract, engage, and retain your audience, maximizing the impact of each event.
Corporate Event Planning
Differentiating Advantages
- Real-world case studies: analysis and resolution of common challenges in event organization.
- Professional networking: opportunities to connect with experts and colleagues in the sector.
- Downloadable tools and templates: ready-to-use resources for your own projects.
- Focus on innovation: latest trends in technology, sustainability, and event design.
- Professional certification: validates your knowledge and skills in corporate event organization.
Programme type
Course
Study mode
Online
Duration
300 hours
Modules
5
Start date
08-12-2026
Programme highlights
- Strategic Planning: Master the key phases for successful corporate events, from conceptualization to post-event evaluation.
- Budget Management: Learn to optimize resources, negotiate with suppliers, and control costs to maximize the ROI of your events.
- Marketing and Promotion: Develop effective strategies to attract your target audience and generate impact through various communication channels.
- Flawless Logistics: Coordinate every detail, from venue selection to registration management and audiovisual production, guaranteeing a smooth and memorable experience.
- Results Measurement: Implement key metrics to evaluate the success of your events and gain valuable insights for future editions.
- Boost your career in the world of corporate events and Become a highly sought-after professional.
Curriculum
Programme Structure
The programme is structured in 5 modules, listed below in order of study.
01
Fundamentals of the organisation of corporate events, typologies, strategic objectives and general structure of professional planning
- Concept of corporate event and its function within the institutional, commercial, relational and strategic communication of an organisation
- Corporate event typologies: conferences, conventions, launches, anniversaries, networking, internal fairs and business meetings
- Relationship between business objectives, brand identity and design of corporate experiences aligned with organisational strategy
- General phases of organisation of a corporate event: conceptualization, planning, production, execution, evaluation and closure
- Roles and Structure of the Organising Team: Event Management, Operational Coordination, Logistics, Protocol, Communication and Technical Support
02
Strategic event design, concept definition, target audience and comprehensive corporate project planning
- Definition of the purpose of the event and translation of institutional or commercial objectives in a specific and measurable proposal
- Identification of the target audience: managers, clients, collabourators, allies, press, investors or mixed audiences according to the type of event
- Construction of the concept of the event: theme, narrative, tone, format, expected experience and alignment with the organisation's culture
- General Project Planning: Schedule, Milestones, Responsible, Resources and Task Sequence to Ensure Orderly Execution
- Selection of venue, date, duration and format, hybrid or virtual according to strategic needs and profile of the attendees
03
Logistics, production and operational coordination of resources for the efficient execution of corporate events
- Logistics management of the event: spaces, distribution, accesses, signage, furniture, assembly, disassembly and flows of circulation
- Coordination of suppliers and services: catering, audiovisuals, decoration, furniture, technology, transportation and support staff
- Technical production of the event: sound, lighting, screens, connectivity, transmission, stages and support for corporate presentations
- Organisation of the Registry, Accreditation, Welcome and Initial Attention of Attendees with Criteria of Agility, Image and Order
- Management of operational times during the event: rehearsals, openings, interventions, pauses, transitions and formal closure of activities
04
Communication, protocol and experience of the assistant in face-to-face, virtual and hybrid corporate events
- Communication strategy of the event: call, invitations, confirmations, reminders and key messages before, during and after
- Assistant experience design: care, hospitality, tour, interaction, comfort and general perception of the organiser brand
- Corporate and institutional protocol: precedence, treatment of special guests, order of interventions and business ceremonial
- Content management and moderation of the program: presenters, panels, conferences, executive interventions and revitalization of corporate spaces
- Communication in virtual and hybrid events: platforms, digital interaction, user support, and adaptation of content to remote audiences
05
Capstone Project for design, production and evaluation of a corporate event for a real or simulated organisation
- Definition of the case study: type of organisation, objective of the event, target audience, format and institutional or commercial scope
- Development of the strategic concept of the event: narrative, value proposition, expected experience and general structure of the program
- Preparation of the Operational Plan: Schedule, Headquarters, Suppliers, Technical Resources, Registration, Protocol and Coordination of Equipment
- Design of the communication plan and call: invitations, messages, assistant experience and interaction management before and during the event
- Construction of the budget, the contingency plan and the performance evaluation system and results of the event
Workload
Study Time and Workload
300 hours of study, online and at your own pace. Move the slider to the hours a week you can really put in.
Hours a week8
Weeks to finish—
You finish around—
Who it is for
Marketing and communications professionals looking to expand their skills in planning and executing impactful events.Freelance event organizers who want to professionalize their services, optimize budgets, and manage teams effectively.HR and administration managers who need to organize internal events to foster corporate culture and engagement.Entrepreneurs and business owners interested in
Faculty
Academic direction and faculty
The teaching team at Navalis: working professionals who deliver and oversee the institute's programmes.
Eng. Diego Cifuentes
Cap. Javier Abaroa (MCA)
Dr. Pau Ferrer
Dr. Nuria Llobregat
Eng. Javier Bañuls
Eng. Sofía Marquina
Eng. Tomás Riera
Verified reviews
Student Reviews
Reviews collected and verified by Opynio, not written by us.
Outcomes
Learning Outcomes
- 01Becoming a master orchestrator of memorable experiences
- 02Mastering the art of flawless logistics and efficient supplier management
- 03Transform each event into a strategic opportunity to strengthen the brand and achieve business objectives
- 04Create events that generate impact and leave a lasting impression on attendees
- 05Develop the ability to anticipate and solve problems with creativity and agility
- 06Elevating corporate event organization to a higher level of professionalism and innovation
Careers
Career Opportunities
01Corporate Event Organizer: Planning, coordination, and execution of events for companies.
02Event Coordinator: Logistics, supplier, and staff management for corporate events.
03Event Marketing Specialist: Development of marketing strategies to promote corporate events.
04Sponsorship Manager: Sourcing and managing sponsorships for corporate events.
05Corporate Wedding Planner: Organization of weddings and celebrations for companies.
06Event Consultant: Advising companies on event planning and organization.
07Event Designer: Creating the aesthetics and atmosphere of corporate events.
08Event Communication Specialist: Managing communication before, during, and after the event. event.
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Questions
Entry Requirements
Strengthen brand image, boost team motivation, or generate new business opportunities.
Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.
Online with live sessions; hybrid option for simulator/practical placements through agreements.
Strengthen the company's image and its business objectives.
Recommended functional SMCP. We offer support materials for standard phraseology.
Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.
Optional (3–6 months) through Companies & Collaborations and the Alumni Network.
Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.
A degree from Navalis Magna Institute + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.
Online admissions
Admissions Process
No waiting for a phone call. If your documents are complete, you can pay in the same session.
Entry requirements
Academic/Professional Profile:Desirable background in Marketing, Communication, Public Relations, Tourism, Business Administration, or similar. or Demonstrable experience in event organization.Skills and Competencies:Planning and organizational skills, budget management, communication and negotiation skills, creativity, and problem-solving skills.Experience:Previous experience in organizing various types of corporate events (conferences, trade fairs, seminars, etc.) is a plus.Knowledge:Knowledge of industry suppliers (catering, audiovisual, setup, etc.), experience with
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Frequently Asked Questions
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