Dr. Marina AlcoverAcademic director focused on measurable results and operational excellence in maritime education. Integrates IMO/STCW regulations and ISO 21001/9001 f
Diploma · 800 h · 8 modules
Diploma in Tourist Experiences in Ports and Nautical Destinations
This program provides you with the tools to design and manage memorable experiences that boost tourism in coastal environments. Learn to identify opportunities, create innovative tourism products, and market nautical destinations…
Duration800 h
FormatOnline
Starts14 December
Places20 / 20
Prior knowledge
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Programme overview
What is the Diploma in Tourist Experiences in Ports and Nautical Destinations?
The Diploma in Tourism Experiences in Ports and Nautical Destinations
This program provides you with the tools to design and manage memorable experiences that boost tourism in coastal environments. Learn to identify opportunities, create innovative tourism products, and market nautical destinations effectively. Master strategies for tourism sustainability and value creation in local communities.
This program provides you with the tools to design and manage memorable experiences that boost tourism in coastal environments.
Differential Advantages
- Experience Design: Methodologies for creating unique and attractive experiences for different tourist segments.
- Tourist Port Management: Optimization of services and spaces to maximize visitor satisfaction.
- Digital Marketing and Promotion: Online marketing strategies specialized in the nautical and tourism sector.
- Sustainability and Local Development: Focus on responsible tourism practices that benefit the community and the environment.
- Networking and Collaboration: Connection with industry professionals to promote projects and business opportunities.
Programme type
Diploma
Study mode
Online
Duration
800 hours
Modules
8
Start date
28-11-2026
Programme highlights
- Design Unique Experiences: Master the tools to create innovative tourism products in port and nautical environments.
- Connect with the Market: Learn to identify the needs of today's tourist and develop effective marketing strategies.
- Boost Local Development: Discover how nautical tourism can generate economic and social value in your community.
- Real-World Success Stories: Analyze practical examples from leading destinations and gain inspiration for your own projects.
- Strategic Networking: Connect with industry professionals and expand your network.
- Boost your career and contribute to the future of nautical tourism.
Curriculum
Programme Structure
The programme is structured in 8 modules, listed below in order of study.
01
Fundamentals of Port and Nautical Tourism
- Conceptualization of port, maritime and nautical tourism within the value chain of coastal destinations
- Typologies of tourist ports, marinas, nautical clubs, cruise terminals and recreational coastal enclaves
- Visitor profile according to motivations, origin, purchasing power, length of stay and travel modality
- Relationship between port, city, coast and territory in the configuration of integrated tourist experiences
- Identification of natural, cultural, gastronomic, historical and sports resources linked to the maritime environment
- Analysis of demand trends in coastal tourism, cruise passenger, sports, recreational and luxury
- Design of value propositions oriented to differentiation, authenticity, accessibility and sustainability of the nautical destination
- Nautical tourist profiles and motivations
02
Design of nautical tourist products and experiences
- Methodologies for transforming port and maritime resources into marketable tourist products
- Design of sailing experiences, recreational fishing, diving, sailing, rowing, marine observation and water sports
- Creation of cultural, gastronomic, heritage and landscape itineraries connected to the port
- Development of experiences for cruise passengers, sailors, families, groups, luxury travelers and active tourists
- Integration of land and sea activities within half-day, full-time and extended stay programmes
- Preparation of product sheets with duration, capacity, resources, prices, conditions and level of difficulty
- Validation of experiences through criteria of attractiveness, operational viability, profitability and visitor satisfaction
- Design of themed and personalised experiences
03
Itinerary planning and destination operation
- Design of tours considering times of scale, distances, accesses and capacity of resources
- Coordination of boardings, landings, transfers, meeting points and movement of visitors
- Programming of activities according to weather, tides, season, port availability and sea conditions
- Management of reservations, quotas, schedules, passenger lists and documentary requirements
- Coordination with guides, patterns, transport companies, restaurants, shops and local operators
- Adaptation of itineraries to delays, cancellations, changes of scale or operational restrictions
- Preparation of contingency plans that guarantee continuity, safety and quality of the tourist experience
- Operations Management and Logistics at Destination
04
Interpretation of maritime heritage and visitor service
- Techniques of interpretation of naval, port, fishing, industrial and cultural heritage of coastal destinations
- Design of tourist stories linked to local history, navigation, maritime trade and coastal communities
- Communication of the environmental value of marine ecosystems, beaches, wetlands and protected spaces
- Attention to national and international visitors through intercultural communication and linguistic adaptation
- Design of accessible experiences for the elderly, families, minors and visitors with functional diversity
- Management of expectations, special requests, incidents and recovery of experience
- Development of hospitality standards aimed at reception, information, accompaniment and loyalty
- Interpreter guides and techniques for the interpretation of heritage
05
Marketing and promotion of nautical destinations
- Market segmentation according to origin, motivation, season, average spending and buying behaviour
- Brand construction for ports, marinas and destinations linked to nautical tourism
- Design of direct, intermediated and associative marketing strategies for maritime experiences
- Collabouration with shipping companies, agencies, tour operators, hotels, nautical clubs and tourist offices
- Promotion through digital content, social networks, booking platforms and audiovisual campaigns
- Creation of packages, promotions, bonds, loyalty programmes and combined products
- Measurement of results through conversion, occupancy, expense per visitor, repetition and promotional return
- Destination digital marketing and sales channels
06
Security, sustainability and responsible management of the destination
- Identification of risks associated with recreational navigation, sea excursions, water activities and port visits
- Development of security protocols, preventive information, control of participants and response to emergencies
- Coordination with port authorities, salvage, health services, civil protection and operating companies
- Management of tourist cargo capacity in port, coastal and sensitive natural areas
- Application of measures to reduce waste, emissions, water consumption, noise and pressure on ecosystems
- Integration of local suppliers, territorial employment, proximity trade and heritage conservation
- Development of responsible experiences that balance profitability, environmental protection and community welfare
- Tourism Sustainability Certifications
07
Economic management, quality and innovation in tourist experiences
- Preparation of operating budgets, personnel, transportation, insurance, equipment and promotion
- Calculation of costs, prices, margins, balance point and profitability by tourist activity
- Design of indicators of quality, satisfaction, safety, sustainability and business performance
- Evaluation of experience through surveys, observation, digital comments and analysis of claims
- Application of technologies for reservations, capacity control, visitor information and personalisation of services
- Development of immersive experiences through audiovisual resources, augmented reality and interactive signalling
- Implementation of continuous improvement processes oriented to innovation, competitiveness and positioning of the destination
- Indicators of quality and visitor satisfaction
08
Final Applied Project of Tourist Experiences in Ports and Nautical Destinations
- Definition of a fictional port, marina or coastal destination with specific tourist resources and demand profile
- Diagnosis of the territory, accessibility, services, resources, local actors and development opportunities
- Design of a portfolio of tourist experiences adapted to different segments of visitors
- Preparation of itineraries, operating procedures, schedules, resources and security protocols
- Development of the marketing plan, communication, alliances and positioning of the destination
- Budget definition, prices, indicators, sustainability measures and evaluation system
- Presentation of the designed experience and its feasibility
- Presentation of the final report with tourist, operational, economic, environmental and territorial validation of the designed project
Workload
Study Time and Workload
800 hours of study, online and at your own pace. Move the slider to the hours a week you can really put in.
Hours a week8
Weeks to finish—
You finish around—
Who it is for
Tourism professionals seeking to specialize in the design and management of innovative experiences in port and nautical environments.Port and nautical destination managers who wish to optimize their tourism offerings and diversify their revenue streams by creating attractive products.Tourism entrepreneurs interested in developing businesses related to nautical and port tourism, identifying mar
Faculty
Academic direction and faculty
The teaching team at Navalis: working professionals who deliver and oversee the institute's programmes.
Eng. Diego Cifuentes
Cap. Javier Abaroa (MCA)
Dr. Pau Ferrer
Dr. Nuria Llobregat
Eng. Javier Bañuls
Eng. Sofía Marquina
Eng. Tomás Riera
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Student Reviews
Reviews collected and verified by Opynio, not written by us.
Outcomes
Learning Outcomes
- 01Design and market innovative tourism products
- 02Managing the quality and sustainability of nautical tourism services
- 03Boosting the competitiveness of ports and destinations through nautical tourism
- 04Develop digital marketing strategies specialized in nautical tourism
- 05Apply safety regulations and protocols in nautical tourism activities
- 06Efficiently coordinate the logistics of nautical tourism events and activities
Careers
Career Opportunities
01Tourism Experience Manager: Design and marketing of innovative tourism products in port and nautical environments.
02Specialized Tourism Promoter: Promotion and dissemination of nautical destinations, attracting visitors and generating economic impact.
03Nautical Tourism Consultant: Advising companies and administrations on the development of sustainable and profitable tourism strategies.
04Nautical Event Organizer: Planning and execution of sporting, cultural, and leisure events related to the sea.
05Cruise Ship and Port Entertainment: Creation of entertainment and leisure activities for tourists on cruise ships and in port destinations.
06Specialized Tour Guide: Conducting guided tours and themed experiences in maritime and port environments.
07Tourism Marketing Manager: Development of advertising and promotional campaigns targeting the nautical tourism market.
08Tourism Project Manager: Leadership and coordination of tourism development projects in ports and nautical destinations.
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Questions
Entry Requirements
Nautical or maritime tourism.
Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.
Online with live sessions; hybrid option for simulator/practical placements through agreements.
Nautical or maritime tourism.
Recommended functional SMCP. We offer support materials for standard phraseology.
Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.
Optional (3–6 months) through Companies & Collaborations and the Alumni Network.
Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.
A degree from Navalis Magna Institute + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.
Online admissions
Admissions Process
No waiting for a phone call. If your documents are complete, you can pay in the same session.
Entry requirements
Academic/professional profile:Degree/Bachelor's Degree in Tourism, Marketing, Business Administration or related qualification; or accredited professional experience in the tourism, port management, or nautical sectors.Language proficiency:Recommended: Functional English for communication with international tourists and analysis of marketing materials.Documentation:Updated CV, copy of degree or work experience certificate, ID/Passport, cover letter.Technical requirements (for online):Computer with camera/microphone, stable internet connection, presentation software (PDF, etc
Questions?
Frequently Asked Questions
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