Dr. Marina AlcoverAcademic director focused on measurable results and operational excellence in maritime education. Integrates IMO/STCW regulations and ISO 21001/9001 f
Diploma · 800 h · 8 modules
Diploma in Maritime Experience Sales Strategies
This program prepares you to master the art of marketing travel and adventures at sea. Learn to create irresistible proposals that connect with your clients' emotions, from luxury cruises to diving expeditions and exclusive…
Duration800 h
FormatOnline
Starts30 November
Places20 / 20
Prior knowledge
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Programme overview
What is the Diploma in Maritime Experience Sales Strategies?
The Diploma in Maritime Experience Sales Strategies
This program prepares you to master the art of marketing travel and adventures at sea. Learn to create irresistible proposals that connect with your clients' emotions, from luxury cruises to diving expeditions and exclusive charters. Become an expert in consultative selling and boost your results in the maritime experiences market.
Key Benefits
- Market Segmentation: Identify and attract your ideal target audience for each type of maritime experience.
- Storytelling and Emotional Marketing: Learn to build compelling narratives that inspire your customers to set sail.
- Consultative Selling Techniques: Master the art of listening, understanding needs, and offering personalized solutions.
- Digital Distribution Channels: Optimize your online presence and use social media to generate leads and close sales.
- Customer Experience Management: Build customer loyalty by offering exceptional service before, during, and after their trip.
Programme type
Diploma
Study mode
Online
Duration
800 hours
Modules
8
Start date
07-12-2026
Programme highlights
- Master the Experience: Learn to design and market unique maritime experiences that captivate your clients.
- Emotional Connection: Discover how to forge a deep connection with travelers through memorable stories and experiences at sea.
- Strategic Sales: Implement effective sales techniques tailored to the maritime sector to maximize your results.
- Segmentation and Personalization: Identify your target audience and create customized offers that exceed their expectations.
- Digital Maritime Marketing: Use digital tools to promote your experiences and reach new markets.
- Boost your career and business success with this specialized diploma.
Curriculum
Programme Structure
The programme is structured in 8 modules, listed below in order of study.
01
Commercial Fundamentals of Tourism and Maritime Experiences
- Market characteristics of sea experiences, nautical tourism, coastal excursions, cruises, charter and recreational activities at sea
- Classification of maritime products according to duration, exclusivity, level of service, target audience and operating environment
- Analysis of consumer behaviour and motivations associated with adventure, rest, luxury, nature, culture and learning
- Identification of market segments through demographic, geographic, psychographic and behavioural variables
- Design of value propositions based on authenticity, customisation, security, sustainability and emotional connection with the marine environment
- Competitor analysis, demand trends, seasonality and business opportunities in maritime destinations
- Construction of a comprehensive commercial vision aimed at transforming nautical services into differentiated and profitable experiences
- Customer profile and purchase motivations of maritime experiences
02
Design and structuring of maritime products marketable
- Conversion of maritime resources, boats, landscapes, heritage and nautical activities into structured products
- Design of navigation experiences, wildlife observation, recreational fishing, diving, gastronomy, well-being and cultural tourism
- Definition of itineraries, duration, capacity, services included, levels of attention and value added elements
- Creation of individual, family, corporate, premium, educational and personalised packages
- Integration of accommodation, catering, transportation, land activities and complementary services
- Adaptation of the experience to weather conditions, seasons, customer profiles and operational restrictions
- Development of coherent, safe, scalable and prepared for marketing multi-channel
- Product sheets, conditions and reservation policies
03
Advisory Sales Techniques and Maritime Customer Service
- Application of the consultative sale to identify needs, expectations, budget and motivations of the client
- Persuasive communication techniques based on benefits, emotions, trust and differentiation from experience
- Preparation of diagnostic questions and presentation of proposals adapted to different buyer profiles
- Management of objections related to price, security, duration, sea conditions, availability and services included
- Commercial closure techniques for individual reservations, groups, corporate events and high-value customers
- Personalized attention before, during and after the experience through communication and monitoring protocols
- Development of long-lasting business relationships through trust, transparency, technical knowledge and service orientation
- Sales closing and objection management techniques
04
Digital marketing, customer acquisition and booking conversion
- Design of digital strategies for sea excursion companies, nautical operators, marines and charter companies
- Optimisation of web pages, experience sheets, booking engines and online purchase processes
- SEO positioning application and digital advertising to capture searches related to maritime activities and coastal destinations
- Management of social networks through photography, video, testimonies, live broadcasts and experiential content
- Creation of sales funnels, collection pages, remarketing campaigns and communications automation
- Lead management through CRM, segmentation, opportunity score, and commercial tracking
- Performance measurement by traffic, inquiries, reservations, acquisition cost, conversion rate and advertising return
- Commercial Automation and Conversion Funnels
05
Prices, revenue management and profitability of maritime experiences
- Structure of fixed and variable costs associated with boats, crew, fuel, insurance, moorings and maintenance
- Cost-based pricing methods, perceived value, competition, demand and positioning
- Application of dynamic prices according to season, schedule, occupancy, advance, operating conditions and type of client
- Design of individual, private, group, corporate, premium and promotional rates
- Availability management, quotas, minimums of operation, cancellations, refunds and oversold controlled
- Development of additional sales through photography, restoration, transportation, equipment, merchandising and exclusive services
- Construction of revenue management models aimed at maximising occupancy, average income and profitability per output
- Dynamic prices and season management
06
Commercial distribution, alliances and sale in international markets
- Design of direct, intermediated, digital, face-to-face and corporate sales channels for maritime experiences
- Collabouration with travel agencies, hotels, shipping companies, responsive operators, booking platforms and tourist offices
- Negotiation of commissions, quotas, cancellation conditions, contracts and commercial agreements with intermediaries
- Development of alliances with restaurants, accommodations, transport companies, guides and providers of complementary activities
- Adaptation of products, messages, payment methods and commercial attention to international markets
- Participation in fairs, workshops, professional meetings and joint promotion actions in issuing destinations
- Construction of a balanced distribution network that extends the commercial scope without compromising margins or brand control
- Contracts with agencies, tour operators and platforms
07
Customer experience, loyalty and business reputation
- Design of the customer journey from discovery and reservation to reception, realisation and subsequent follow-up
- Management of expectations through clear information on itineraries, equipment, security, accessibility and conditions of participation
- Personalization of care according to preferences, celebrations, special needs and cultural characteristics of the visitor
- Management of incidents, delays, meteorological cancellations, claims and recovery of the service
- Development of loyalty programmes, referrals, memberships, recurring discounts and exclusive benefits
- Management of reviews, testimonials, online reputation and content generated by customers
- Construction of memorable experiences that promote recommendation, repetition of purchase and commercial positioning
- Recommendation and loyalty programmes
08
Final project of maritime experience sales strategies
- Definition of a case study related to excursions, charter, cruises, nautical activities or specialised maritime tourism
- Market diagnosis, target audience, competition, seasonality, available resources and marketing opportunities
- Maritime product design with value proposition, itinerary, services, customisation levels and operating conditions
- Preparation of the pricing strategy, distribution, digital acquisition, consultative sale and commercial closure
- Development of the plan of care, loyalty, reputation, management of incidents and improvement of the customer experience
- Budget definition, sales forecast, indicators, schedule and business tracking system
- Presentation of the commercial plan and sales forecast
- Drafting of the final report with commercial, operational, economic and strategic validation of the proposed maritime experience
Workload
Study Time and Workload
800 hours of study, online and at your own pace. Move the slider to the hours a week you can really put in.
Hours a week8
Weeks to finish—
You finish around—
Who it is for
Tourism professionals and travel agencies looking to differentiate their offerings with unique and memorable experiences at sea.Nautical sector entrepreneurs and tour operators who want to maximize their revenue and create high value-added products.Consultants and tourism marketing experts who need innovative tools and strategies for the maritime experiences market.Students and graduates in
Faculty
Academic direction and faculty
The teaching team at Navalis: working professionals who deliver and oversee the institute's programmes.
Eng. Diego Cifuentes
Cap. Javier Abaroa (MCA)
Dr. Pau Ferrer
Dr. Nuria Llobregat
Eng. Javier Bañuls
Eng. Sofía Marquina
Eng. Tomás Riera
Verified reviews
Student Reviews
Reviews collected and verified by Opynio, not written by us.
Outcomes
Learning Outcomes
- 01Transforming customers into nautical ambassadors
- 02Mastering the customization of maritime offers
- 03Maximize profitability on every trip sold
- 04Leading the innovative marketing of maritime services
- 05Efficiently manage after-sales service for maritime experiences
- 06Developing persuasive negotiation skills in the nautical sector
Careers
Career Opportunities
01Specialized Travel Agent: Design and marketing of customized maritime tour packages.
02Maritime Experience Consultant: Advising tourism companies on the creation of innovative products.
03Tourism Marketing Manager: Promoting maritime destinations and activities through various channels.
04Nautical Event Manager: Organizing regattas, festivals, and other maritime-related events.
05Nautical Products and Services Salesperson: Selling boats, equipment, and services to businesses and individuals.
06Sustainable Tourism Specialist: Developing tourism practices that are responsible towards the marine environment.
07Cruise Ship or Resort Entertainment Worker: Creating leisure and entertainment activities for passengers and guests.
08Digital Content Creator: Generating engaging content for blogs, social media, and online platforms about maritime experiences.
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Questions
Entry Requirements
Develop effective strategies for selling maritime experiences.
Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.
Online with live sessions; hybrid option for simulator/practical placements through agreements.
Tourism professionals, specifically those focused on selling maritime experiences, such as cruises, nautical activities, boat trips, etc.
Recommended functional SMCP. We offer support materials for standard phraseology.
Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.
Optional (3–6 months) through Companies & Collaborations and the Alumni Network.
Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.
A degree from Navalis Magna Institute + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.
Online admissions
Admissions Process
No waiting for a phone call. If your documents are complete, you can pay in the same session.
Entry requirements
Academic/professional profile:Higher technical degree in Tourism, Marketing, ADE or similar; or demonstrable experience in the tourism sector, especially in sales or customer service.Skills:Excellent communication and negotiation skills, customer-oriented, teamwork skills, and knowledge of the maritime tourism sector.Documentation:Updated CV, copy of qualifications (if applicable), ID/Passport, cover letter explaining your interest in the maritime experiences sector.Technical Requirements (for online):Computer with internet access, basic knowledge of web browsing and videoco
Questions?
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