Dr. Marina AlcoverAcademic director focused on measurable results and operational excellence in maritime education. Integrates IMO/STCW regulations and ISO 21001/9001 f
Diploma · 800 h · 8 modules
Diploma in Management of Maritime Tourism Networks and Platforms
This program prepares you to lead the digital transformation of the sector. Learn to design and implement effective digital marketing strategies, optimize the customer experience through online platforms, and manage your brand's…
Duration800 h
FormatOnline
Starts7 December
Places20 / 20
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Programme overview
What is the Diploma in Management of Maritime Tourism Networks and Platforms?
The Diploma in Maritime Tourism Network and Platform Management
This program prepares you to lead the digital transformation of the sector. Learn to design and implement effective digital marketing strategies, optimize the customer experience through online platforms, and manage your brand's reputation on social media. Master the tools to analyze data and measure the impact of your actions, creating personalized and segmented campaigns. Become an expert in managing online communities and developing engaging content for your target audience.
Differentiating Advantages
- Practical Approach: Develop real-world case studies and projects applicable to your business.
- Tools and Techniques: Learn to use the most relevant platforms and software in the sector.
- Networking: Connect with leading professionals and companies in maritime tourism.
- Personalized Mentoring: Receive individualized advice from digital marketing experts.
- Professional Certification: Obtain a recognized diploma to boost your career.
Programme type
Diploma
Study mode
Online
Duration
800 hours
Modules
8
Start date
06-12-2026
Programme highlights
- Digital Strategies: Master the tools to position your brand in the online maritime tourism sector.
- Social Media Management: Learn to build and maintain online communities and engage travelers and professionals.
- Tourism Platforms: Maximize the use of OTAs, metasearch engines, and marketplaces to increase your bookings.
- Web Analytics: Measure and optimize the performance of your digital campaigns and channels to attract more customers.
- Tourism Innovation: Discover the latest trends in technology and marketing to stand out in the market.
- Boost your maritime tourism business with a efficient and profitable digital management.
Curriculum
Programme Structure
The programme is structured in 8 modules, listed below in order of study.
01
Fundamentals of Digital Maritime Tourism and Platform Ecosystems
- Fundamental concepts of maritime tourism, nautical tourism, platform economy and digital transformation of tourist services
- Evolution of marketing networks applied to coastal excursions, charter, cruise ships, marinas and nautical activities
- Classification of reserve platforms, marketplaces, social networks, distribution systems and digital communities of the maritime sector
- Identification of the main actors: operators, shipping companies, agencies, ports, marines, destinations, technology providers and users
- Digital business models based on intermediation, subscription, commission, affiliation, advertising and direct sales
- Analysis of the behaviour of the digital traveler and the processes of search, comparison, reservation and recommendation
- Construction of a comprehensive vision of the digital ecosystem as an instrument of connectivity, marketing and growth of maritime tourism
- Aggregators, OTAs and nautical tourism marketplaces
02
Design and management of digital platforms of maritime tourism
- Definition of the functional architecture of platforms for reservations, contracting, information and management of maritime experiences
- Design of digital catalogues of boats, routes, excursions, activities, port services and complementary products
- Configuration of user profiles, operator panels, calendars, availability, fees and contracting conditions
- User-centreed interface design for enhanced accessibility, browsing, trust and conversion
- Integration of reserve engines, payment systems, billing, confirmations and management of cancellations
- Multilingual content management, photos, videos, maps, technical sheets and commercial documentation
- Development of scalable platforms capable of integrating multiple operators, destinations, products and market segments
- Platform user experience and accessibility
03
Management of Social Networks and Marine Digital Communities
- Design of digital presence strategies for nautical companies, marine, coastal destinations, cruise ships and tour operators
- Selection of social networks according to target audience, type of experience, issuing market and business objectives
- Creation of editorial calendars with inspirational, educational, promotional and reputational content
- Production of audiovisual content on routes, boats, marine fauna, gastronomy, culture and nautical activities
- Community management through consultation, moderation, participation, active listening and revitalization
- Collabouration with content creators, ambassadors, specialised media and travel communities
- Development of digital networks that increase notoriety, trust, interaction and recommendation capacity of the maritime product
- Management of visual content and video on social networks
04
Marketing, distribution and management of multi-channel reserves
- Design of direct and intermediate distribution strategies for experiences, accommodation and services of maritime tourism
- Integration with online travel agencies, specialised marketplaces, tour operators and tourist distribution systems
- Inventory management, availability, quotas, fees and restrictions in multi-channel environments
- Synchronization of calendars and prevention of duplicities, overselling and errors of commercial information
- Negotiation of commissions, visibility conditions, cancellation policies and agreements with external platforms
- Design of cross-selling strategies between transport, accommodation, catering, port activities and services
- Construction of distribution models that maximise reach, reserves and profitability without losing control over the client
- Channel Managers and Availability Sync
05
Digital marketing, positioning and user acquisition
- Design of SEO strategies for maritime tourism platforms, coastal destinations and nautical products
- Management of SEM campaigns, social advertising, display, remarketing and recruitment in national and international markets
- Creation of conversion funnels from inspiration and search to reserve and loyalty
- Marketing automation through segmentation, email, messaging and personalised communications
- Database management, CRM and user classification according to behaviour, value and probability of purchase
- Application of affiliate strategies, sponsored content and digital alliances with complementary brands
- Measurement of performance through traffic, acquisition cost, conversion rate, average reserve and advertising return
- Pay-per-click and affiliate marketing campaigns
06
Data analytics, tourist intelligence and customisation
- Fundamentals of digital analytics applied to platforms, social networks and marine reserve systems
- Definition of indicators about traffic, users, interaction, availability, occupancy, income and profitability
- Analysis of the customer journey and detection of points of abandonment, friction and commercial opportunity
- Advanced segmentation according to origin, preferences, frequency, spending, type of activity and digital behaviour
- Artificial intelligence application for recommendations, automated attention, demand prediction and commercial optimisation
- Preparation of dashboards for operators, destinations, marinas and platform managers
- Development of data-driven decisions to customise the offer and improve the performance of the digital ecosystem
- Dashboards and analysis of user behaviour
07
Reputation, digital security and platform governance
- Management of evaluations, comments, reviews and scores within maritime tourism networks and platforms
- Protocol design for claims, fraud, cancellations, conflicts between users and service recovery
- Protection of personal data, consent, privacy and responsible management of tourist information
- Cybersecurity in reservation systems, payments, communications, databases and operator access
- Supplier verification, quality control, documentary requirements and platform onboarding criteria
- Governance of digital communities through rules of use, moderation, transparency and dispute resolution
- Construction of safe, reliable and sustainable digital environments aimed at sustainable relationships between users and service providers
- Moderation of opinions and management of reviews
08
Final Applied Project of Management of Networks and Platforms for Maritime Tourism
- Definition of a case study related to a reservation platform, operator network, nautical marketplace or digital tourism community
- Market diagnosis, users, competition, available offer, channels and technological needs of the project
- Functional architecture design, business model, user catalogue and digital tour of the user
- Development of the strategy of attracting, content, social networks, distribution and conversion of reservations
- Development of the data management system, reputation, security, suppliers and customer service
- Budget definition, schedule, performance indicators, resources and scalability plan
- Launch plan and evaluation of the proposed platform
- Drafting of the final memory with technological, commercial, operational and strategic validation of the proposed platform
Workload
Study Time and Workload
800 hours of study, online and at your own pace. Move the slider to the hours a week you can really put in.
Hours a week8
Weeks to finish—
You finish around—
Who it is for
Tourism professionals looking to specialize in the maritime sector and its management platforms.Tourism destination managers who need to optimize the customer experience in coastal and port environments.Marketing and sales managers interested in expanding their reach through digital channels specializing in maritime tourism.Entrepreneurs who want to create or improve their business in the fi
Faculty
Academic direction and faculty
The teaching team at Navalis: working professionals who deliver and oversee the institute's programmes.
Eng. Diego Cifuentes
Cap. Javier Abaroa (MCA)
Dr. Pau Ferrer
Dr. Nuria Llobregat
Eng. Javier Bañuls
Eng. Sofía Marquina
Eng. Tomás Riera
Verified reviews
Student Reviews
Reviews collected and verified by Opynio, not written by us.
Outcomes
Learning Outcomes
- 01Optimizing the customer experience on maritime digital platforms
- 02Implement digital marketing strategies specialized in maritime tourism
- 03Efficiently manage information and security in maritime tourism networks
- 04Develop and lead technological innovation projects in the maritime tourism sector
- 05Mastering the tools and techniques for the comprehensive management of maritime tourism platforms
- 06Comply with current regulations and legislation regarding maritime tourism and environmental protection
Careers
Career Opportunities
01Maritime Tourism Product Manager: Design and marketing of nautical experiences, cruises, excursions, and water activities.
02Online Tourism Marketing Manager: Promotion of maritime destinations and services through digital platforms, social media, and SEO/SEM strategies.
03Sustainable Maritime Tourism Consultant: Implementation of environmentally friendly practices in maritime tourism companies.
04Marina and Port Manager: Administration and operation of port facilities for recreational vessels.
05Nautical Event Organizer: Planning and execution of regattas, maritime festivals, and congresses related to maritime tourism.
06Travel Agent specializing in maritime tourism: Advising on and selling customized nautical tourism packages.
07Online booking systems technician for maritime tourism: configuration and maintenance of booking platforms for maritime tourism services.
08Community manager for maritime tourism destinations: management of online reputation and social media communication for nautical destinations.
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Questions
Entry Requirements
Management of networks and platforms related to maritime tourism.
Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.
Online with live sessions; hybrid option for simulator/practical placements through agreements.
Tourism sector, specifically the maritime tourism segment.
Recommended functional SMCP. We offer support materials for standard phraseology.
Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.
Optional (3–6 months) through Companies & Collaborations and the Alumni Network.
Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.
A degree from Navalis Magna Institute + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.
Online admissions
Admissions Process
No waiting for a phone call. If your documents are complete, you can pay in the same session.
Entry requirements
Academic/Professional Profile:Bachelor's Degree in Tourism, Tourism Business Administration, Tourism Marketing, or a related field; or accredited professional experience in the tourism sector, destination management, or maritime activities.Language proficiency:Recommended: fluency in English (B2 or higher). A second language is desirable for communication with international tourists and managing online platforms.Documentation:Updated CV, copy of degree or work experience certificate, ID/Passport, cover letter indicating interest in managing maritime tourism networks and platforms.
Questions?
Frequently Asked Questions
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