Diploma in Luxury and Charter Cruises
Why this certificate program?
The Diploma in Luxury Cruises and Charters
Immerse yourself in a booming market, providing you with the key tools to stand out. Learn about the planning and management of exclusive experiences, from selecting unique itineraries to personalizing onboard service. Master high-level marketing and sales strategies, managing specialized crews, and the specific legal and regulatory aspects of the sector. This program positions you as an expert in a niche market with high demand and growth potential.
Differentiating Advantages
- Immersive Experience: Analysis of real-world case studies and simulations of cruise and charter management.
- High-Level Networking: Connection with leading professionals and key companies in the sector.
- Skills Development: In VIP client management, protocol, and etiquette in luxury environments.
- Specialized Knowledge: Legal framework, insurance, and regulations applicable to luxury cruises and charters.
- Flexibility: Online format with access to exclusive resources and personalized tutoring.
- Modality: Online
- Level: Diplomado
- Hours: 800 H
- Start date: 01-10-2026
Availability: 1 in stock
Who is it aimed at?
- Travel agents and tour operators looking to specialize in the luxury cruise and charter sector, expanding their offerings and attracting high-spending clients.
- Hospitality and tourism professionals who want to advance their careers within the cruise industry, acquiring specialized knowledge and management skills.
- Entrepreneurs who aspire to create or manage their own luxury charter business, with a solid foundation in marketing, sales, and operations.
- Cruise ship service staff looking to refine their skills and knowledge to deliver exceptional passenger experiences.
- Tourism and hospitality students seeking a competitive advantage in the job market, with a focus on the luxury and high-end segment.
Study Flexibility
Designed for professionals and students: online format with live classes and downloadable materials, allowing you to adapt your learning to your schedule and needs.
Objectives and competencies

Manage high-end onboard services:
“To proactively anticipate and meet the needs and expectations of VIP passengers, ensuring a personalized and exclusive experience through excellence in communication, problem-solving, and attention to detail.”

Mastering the operations and regulations of the cruise industry:
“Manage documentation (passenger, customs, port) and comply with regulations (security, environment, health) according to national and international standards.”

Understanding and applying effective sales strategies:
“Identify customer needs, present customized solutions, and close the sale with persuasion techniques adapted to the buyer’s profile.”

Coordinate and supervise the logistics of exclusive events:
“Manage high-level suppliers (catering, security, entertainment) ensuring excellence and adaptability to unforeseen events.”

Evaluate and ensure the safety and comfort of passengers:
“Actively monitor the status of security and emergency systems, including rescue and firefighting equipment, ensuring their operability and immediate availability in the event of any contingency.”

Optimize the customer experience through personalized service:
“Adapt communication and interaction channels to anticipate needs and proactively resolve incidents.”
Curriculum - Modules
- Comprehensive Maritime Incident Management: protocols, roles, and chain of command for coordinated response
- Operational Planning and Execution: briefing, routes, weather windows, and go/no-go criteria
- Rapid Risk Assessment: criticality matrix, scene control, and decision-making under pressure
- Operational Communication: VHF/GMDSS, standardized reports, and inter-agency liaison
- Tactical Mobility and Safe Boarding: RHIB maneuvers, approach, mooring, and recovery
- Equipment and Technologies: PPE, signaling, satellite tracking, and field data logging
- Immediate Care of the Affected: primary assessment, hypothermia, trauma, and stabilization for evacuation
- Adverse Environmental Conditions: swell, Visibility, flows, and operational mitigation
Simulation and training: critical scenarios, use of VR/AR, and exercises with performance metrics
Documentation and continuous improvement: lessons learned, indicators (MTTA/MTTR), and SOP updates
- Introduction to Premium Hospitality: History, Evolution, and Trends
- The Premium Customer: Profile, Expectations, Motivations, and Needs
- Effective Communication: Active Listening, Verbal and Non-Verbal Language, Empathy
- Complaint Management and Problem Resolution: Techniques and Protocols for Customer Satisfaction
- Service Personalization: Adapting the Experience to Each Individual Customer
- Creating Memorable Moments: Designing Unique and Surprising Experiences
- Hospitality Protocol and Etiquette: Rules of Courtesy and Professional Behavior
- The Importance of Detail: Taking Care of Every Aspect of the Customer Experience
- Measuring Customer Satisfaction: Surveys, Feedback, and Data Analysis
- Innovation in Premium Hospitality: Adapting to new technologies and market trends.
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- Introduction to Premium Hospitality: Evolution and Current Trends
- The Premium Client: Expectations, Needs, and Motivations
- Effective Communication: Active Listening, Verbal and Non-Verbal Language
- Personalized Service Techniques: Creating Unique Experiences
- Handling Complaints and Claims: Resolving Conflicts with Elegance
- Protocol and Professional Etiquette: Rules of Courtesy and Behavior
- Emotional Intelligence: Empathy, Self-Control, and Social Skills
- Managing Personal Image: Presentation, Attitude, and Professionalism
- Product/Service Knowledge: Mastery of the Offer and Added Value
- Premium Customer Loyalty: Retention Strategies and Lasting Relationships
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- Introduction to the Luxury Cruise Passenger Experience: Evolution and Trends
- Luxury Consumer Psychology: Motivations, Expectations, and Profiles
- Designing Memorable Experiences: Key Elements, Personalization, and Surprise
- Managing First Impressions and Arrival: Protocols, Welcome, and Embarkation
- High-Level Concierge Service: Managing Requests, Reservations, and Exclusive Excursions
- Luxury Onboard Dining: Standards, Culinary Experiences, and Pairings
- Entertainment and Exclusive Activities: Shows, Themed Events, and Wellness
- Complaint Management and Problem Resolution: Protocols, Empathy, and Solutions Customized.
- Creating a Luxury Ambiance: Interior design, ambiance, and attention to detail.
- Evaluating and Continuously Improving the Passenger Experience: Feedback, analysis, and strategies.
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- Introduction to Luxury and Exclusivity: Evolution, Key Concepts, and VIP Client Expectations.
- International Protocol and Etiquette: Norms, Customs, and Cultural Sensitivities in a Global Environment.
- Exceptional Communication: Verbal and Non-Verbal Communication Skills, Active Listening, and Assertiveness.
- Attention to Detail: Service Personalization, Anticipating Needs, and Proactive Problem Solving.
- Complaint and Crisis Management: Conflict Resolution Techniques, Maintaining Calm, and Service Recovery.
- Security and Confidentiality: Privacy Protection, Handling Sensitive Information, and Onboard Security Protocols.
- Personalized Services: Design and Execution of Unique Experiences, Collaboration with Luxury Suppliers, and Concierge Services.
- Handling Special Situations: Dietary, Medical, and Mobility Requirements; Adaptation to Individual Needs.
- Time Management and Organization: Task Prioritization, Meeting Deadlines, and Coordination of Complex Services.
- Trends and Innovation in the Luxury Sector: Knowledge of Exclusive Brands, Innovative Experiences, and Adaptation to New Demands.
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- System Architecture and Components: Structural design, materials, and subsystems (mechanical, electrical, electronic, and fluid) with selection and assembly criteria for marine environments
- Fundamentals and Principles of Operation: Physical and engineering foundations (thermodynamics, fluid mechanics, electricity, control, and materials) that explain performance and operating limits
- Safety and Environmental (SHE): Risk analysis, PPE, LOTO, hazardous atmospheres, spill and waste management, and emergency response plans
- Applicable Regulations and Standards: IMO/ISO/IEC requirements and local regulations;
- Conformance criteria, certification, and best practices for operation and maintenance
- Inspection, testing, and diagnostics: Visual/dimensional inspection, functional testing, data analysis, and predictive techniques (vibration, thermography, fluid analysis) to identify root causes
- Preventive and predictive maintenance: Hourly/cycle/seasonal plans, lubrication, adjustments, calibrations, consumable replacement, post-service verification, and operational reliability
- Instrumentation, tools, and metrology: Measuring and testing equipment, diagnostic software, calibration and traceability; selection criteria, safe use, and storage
- Onboard integration and interfaces: Mechanical, electrical, fluid, and data compatibility; Sealing and watertightness, EMC/EMI, corrosion protection, and interoperability testing.
Quality, acceptance testing, and commissioning: process and materials control, FAT/SAT, bench and sea trials, go/no-go criteria, and evidence documentation.
Technical documentation and integrated practice: logs, checklists, reports, and a complete case study (safety → diagnosis → intervention → verification → report) applicable to any system.
- Introduction to Customer Experience: Definition, importance, and evolution.
- Fundamentals of Sensory Marketing: The senses and their impact on emotions.
- Consumer Psychology: Perception, memory, and decision-making.
- Designing Memorable Experiences: Key elements for creating unique moments.
- The Onboard Environment: Sensory analysis of the physical space (smell, sound, light, touch).
- Creating Sensory Atmospheres: Music, aromas, lighting, and textures.
- Sensory Gastronomy: Designing menus and multisensory culinary experiences.
- Sensory Communication: Olfactory, visual, and auditory marketing in the onboard context.
- Measuring and Evaluating Customer Experience: Metrics and tools.
- Trends and Future of Sensory Marketing and Onboard Customer Experience.
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Career opportunities
- Specialized Reservations Agent: Management of luxury cruise and charter bookings, personalized advice.
- Onboard Concierge: High-level customer service, management of exclusive requests, organization of personalized experiences.
- Onboard Events and Excursions Planner: Design and coordination of themed events, management of exclusive excursions in luxury destinations.
- Luxury Cruise Marketing and Sales Specialist: Promotion of luxury cruises and charters, development of sales strategies, management of VIP client relationships.
- Luxury Cruise Public Relations Manager: Brand image management, relations with the specialized press, organization of promotional events.
- Luxury Yacht Crew: Butler, private chef, sailor with specialized skills in high-level customer service.
- Specialized tour operator for luxury cruises and charters: design and marketing of exclusive tour packages, management of high-end travel logistics.
- Consultant in the luxury cruise and charter industry: advising companies in the sector, market analysis, development of new products and services.
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Admission requirements

Academic/professional profile:
Degree/Bachelor's degree in Nautical Science/Maritime Transport, Naval/Marine Engineering, or a related field; or proven professional experience in bridge/operations.

Language proficiency:
Recommended functional maritime English (SMCP) for simulations and technical materials.

Documentation:
Updated resume, copy of degree or seaman's book, ID card/passport, letter of motivation.

Technical requirements (for online):
Equipment with camera/microphone, stable connection, ≥ 24” monitor recommended for ECDIS/Radar-ARPA.
Admission process and dates

1. Online
application
(form + documents).

2. Academic review and interview
(profile/objectives/schedule compatibility).

3. Admission decision
(+ scholarship proposal if applicable).

4. Reservation of place
(deposit) and registration.

5. Induction
(access to campus, calendars, simulator guides).
Scholarships and grants
- Exclusive Experience: Master the art of managing luxury cruises and charters, attracting high-profile clients.
- Premium Networking: Connect with industry leaders, opening doors to career opportunities and strategic collaborations.
- Comprehensive Management: Learn to optimize profitability, plan innovative itineraries, and guarantee unforgettable experiences.
- Elite Certification: Earn a recognized diploma that will position you as an expert in the competitive world of luxury cruises.
- Market Trends: Stay ahead of the curve with the latest industry trends, technologies, and regulations.
Testimonials
This diploma program exceeded my expectations. I gained in-depth knowledge of the luxury and charter cruise industry, from operational management to marketing and sales strategies. The practical classes and case studies provided me with the necessary tools to thrive in this sector. Thanks to the training, I secured a position as an onboard experiences coordinator at a prestigious cruise line, where I apply my newly acquired knowledge daily and enjoy a rewarding career.
The Diploma in Tourism & Nautical Recreation exceeded my expectations. I acquired practical and theoretical knowledge, from the management of nautical companies to the handling of vessels, which allowed me to advance to Operations Manager at the marina where I work.
This diploma program exceeded my expectations. I gained in-depth knowledge of the luxury cruise and charter industry, from operations to marketing and sales strategies. The practical classes and networking with industry professionals allowed me to secure a position as public relations manager at a prestigious luxury yacht company—a dream come true.
This diploma program exceeded my expectations. I gained in-depth knowledge of the luxury cruise and charter industry, from operational management to specialized marketing strategies. The practical classes and networking with industry professionals were key to securing my current position as a luxury itinerary coordinator at a major cruise line. I am applying the knowledge I acquired daily and seeing concrete results in my work.
Frequently asked questions
Luxury cruises and charter yachts.
Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.
Online with live sessions; hybrid option for simulator/practical placements through agreements.
Luxury cruises and charter yachts.
Recommended functional SMCP. We offer support materials for standard phraseology.
Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.
Optional (3–6 months) through Companies & Collaborations and the Alumni Network.
Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.
A degree from Navalis Magna University + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.
- Introduction to Luxury Hospitality and the VIP Client: Expectations and Motivations.
- VIP Client Psychology: Emotional Needs, Perception of Value, and Loyalty.
- Designing Personalized Experiences: From Pre-Arrival to Post-Service.
- Effective Communication: Language, Active Listening, Empathy, and Conflict Resolution.
- Protocol and Etiquette in Luxury Hospitality: Attire, Manners, and Deferential Treatment.
- Reservation Management and Resource Allocation: Optimization, Personalization, and Proactivity.
- Exclusive Services: Butler Service, Concierge, Transfers, and Unique Experiences.
- Handling Complaints and Claims: Quick, Efficient, and Discreet Resolution.
- Trends in Luxury Hospitality: Innovation, Sustainability, and Technology.
- VIP Customer Satisfaction Measurement: Surveys, Feedback, and Continuous Improvement.
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Request information
Complete the Application Form.
Attach your CV/degree certificate (if you have it to hand).
Indicate your preferred cohort (January/May/September) and whether you would like the hybrid option with simulator sessions.
An academic advisor will contact you within 24–48 hours to guide you through the admission process, scholarships, and compatibility with your professional schedule.
Faculty
Eng. Tomás Riera
Full Professor
Eng. Tomás Riera
Full Professor
Eng. Sofía Marquina
Full Professor
Eng. Sofía Marquina
Full Professor
Eng. Javier Bañuls
Full Professor
Eng. Javier Bañuls
Full Professor
Dr. Nuria Llobregat
Full Professor
Dr. Nuria Llobregat
Full Professor
Dr. Pau Ferrer
Full Professor
Dr. Pau Ferrer
Full Professor
Cap. Javier Abaroa (MCA)
Full Professor
Cap. Javier Abaroa (MCA)
Full Professor