Dr. Marina AlcoverAcademic director focused on measurable results and operational excellence in maritime education. Integrates IMO/STCW regulations and ISO 21001/9001 f
Masters · 1600 h · 11 modules
Master's in Innovation in Maritime Sports Tourism
Prepares you to lead the transformation of a booming sector. Learn to design unique and sustainable tourism experiences, integrating the latest trends in water sports, technology, and resource management. Master specialized…
Duration1600 h
FormatOnline
Starts21 December
Places20 / 20
Prior knowledge
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Programme overview
What is the Master’s in Innovation in Maritime Sports Tourism?
The Master's in Innovation in Maritime Sports Tourism
Prepares you to lead the transformation of a booming sector. Learn to design unique and sustainable tourism experiences, integrating the latest trends in water sports, technology, and resource management. Master specialized digital marketing strategies, current legislation, and financing for innovative projects.
Differential Advantages
- Practical Approach: Development of real projects with companies in the sector.
- Strategic Networking: Access to a network of top-level professionals and experts.
- Innovative Methodology: Design thinking, lean startup, and agile management applied to sports tourism.
- Sustainability and Responsibility: Learn to minimize environmental impact and maximize social benefit.
- Global Vision: Analysis of international success stories and global market trends.
Programme type
Master's Degree
Study mode
Online
Duration
1,600 hours
Modules
11
Programme highlights
- Innovative Strategies: Master the latest trends in maritime sports tourism to create unique and profitable experiences.
- Sustainable Management: Learn to minimize environmental impact and maximize the economic and social benefits of tourism.
- Emerging Technologies: Apply digital tools and cutting-edge technologies to optimize the management and promotion of destinations and activities.
- Product Development: Design and market innovative maritime sports tourism products tailored to market demands.
- Professional Networking: Connect with industry experts and build a network to boost your career in maritime sports tourism.
- Boost your career and become a leader in innovation in maritime sports tourism.
Curriculum
Programme Structure
The programme is structured in 11 modules, listed below in order of study.
01
Advanced strategies for the sustainable and competitive development of maritime sports tourism
- Conceptual framework of maritime sports tourism: definition, characteristics and scope of application in a global context
- Analysis of key factors for sustainable competitiveness: natural resources, infrastructure, and user experience
- Evaluation of environmental and social impact in tourist destinations maritime sports: methodologies and advanced tools
- Design of comprehensive strategies for sustainable management: territorial planning, multisectoral governance and collabourative models
- Technological innovation applied to maritime sports tourism: intelligent systems, digitization and management platforms
- Circular economy models and their implementation in maritime sports activities to reduce ecological impact
- Demand analysis and segmentation methodologies of markets specialised in sports nautical tourism
- The role of international certification and standards for sustainability and quality in maritime destinations
- Advanced Sustainable Marketing Strategies: Responsible Communication, Brand Positioning and User Loyalty
- Financial instruments and investment mechanisms for innovative projects in sustainable maritime sports tourism
02
Design and comprehensive management of innovative nautical experiences for sports tourism
- Fundamentals of the nautical tourism experience: definition, characterisation and current trends in maritime sports tourism
- Design of innovative experiences: applied methodologies (design thinking, co-creation and customer journey mapping) for the creation of memorable nautical activities
- Analysis of the environment and territorial diagnosis: evaluation of natural resources, port infrastructures and ecossystems for the sustainable planning of nautical tourism products
- Comprehensive management of nautical projects: Strategic planning, inter-institutional coordination and financing models for tourism maritime sports development
- Application of advanced technologies in nautical experiences: augmented reality, GNSS positioning systems, environmental monitoring and digital platforms to optimise user interaction
- Security and specific regulations: Compliance with international standards, maritime safety protocols and risk management in nautical sports activities
- Experiential marketing and strategic communication: Techniques for promoting innovative nautical experiences, segmentation of specialised markets and customer loyalty
- Sustainability and environmental responsibility: implementation of eco-efficient practices and awareness programmes in the field of maritime sports tourism
- Operation and management of human resources: training, key competencies and leadership in teams dedicated to the execution of innovative nautical activities
- Monitoring, evaluation and continuous improvement: Satisfaction metrics, performance indicators and feedback application for constant optimisation of nautical experiences
03
Advanced strategies for sustainability and competitiveness in sports nautical tourism
- Fundamental principles of sustainability applied to sports nautical tourism: environmental, economic and sociocultural dimensions
- Life cycle analysis and environmental impact assessment in nautical infrastructure and activities
- Development and application of key sustainability indicators for sports maritime tourist destinations
- Implementation of certified environmental management systems in nautical tourism companies (ISO 14001, EMAS)
- Strategies for the minimisation of the ecological footprint in nautical operations: sustainable design of boats and the use of renewable energy
- Collabourative governance models and community participation in the sustainable management of maritime sports tourism
- Competitive analysis through benchmarking tools and market studies in the sustainable sports nautical sector
- Technological innovation applied to operational efficiency and sustainable competitiveness: IoT, Big Data and Blockchain in tourism management
- Strategic Planning Integrating Circular Economy Criteria in Destinations and Sports Nautical Events
- International, regional and local regulatory framework for sustainability in maritime sports tourism: compliance and incentive opportunities
04
Strategic and operational management of projects in maritime sports tourism: technological innovation, port governance, nautical security and international marketing
- Fundamentals of the strategic direction applied to projects in maritime sports tourism: environment analysis, competitive diagnosis and establishment of differential advantages
- Advanced models of port governance: public-private management structures, inter-institutional cooperation mechanisms and citizen participation
- Technological innovation in the sector: integration of IoT systems, maritime sensors and digital platforms for operational optimisation and user experience
- Agile methodologies for project planning and execution: Scrum, Kanban and results management in maritime sports context
- Comprehensive management of nautical safety: international regulations (SOLAS, ISM), prevention and emergency response protocols in sports environments
- Risk analysis and mitigation in nautical activities: evaluation of meteorological conditions, technical and human aspects
- Advanced Strategies for International Marketing of Sports Tourist Services: Market Segmentation, Positioning and Using Digital Channels
- Financing and sustainability in maritime sports projects: sources of investment, green financing and ESG criteria applied to sports tourism
- Using Big Data and Predictive Analytics for Optimisation of Customer Experience and Strategic Decision Making
- Implementation of Integrated Management Systems (GIS) for operational control, quality and continuous improvement in maritime sports tourist destinations
05
Digital innovation and big data applied to the analysis of behaviour and trends in maritime sports tourism
- Fundamentals of digital innovation: key concepts, evolution and application in maritime sports tourism
- Big data in tourism: data sources, types (structured, unstructured) and their relevance for the analysis of the behaviour of the maritime tourist
- Massive data capture and processing technologies: IoT, maritime sensors, geolocation platforms and sports wearable devices
- Predictive analysis models and machine learning applied to the identification of consumption patterns and preferences in nautical sports tourism
- Advanced data-driven customer segmentation: user profiles, browsing behaviour, sports habits, and destination preferences
- Integration of Geographic Information Systems (GIS) for the spatial visualisation of trends and behaviour in tourist maritime areas
- Big Data and Sustainability: Use of data to optimise natural resources, minimise environmental impacts and promote responsible maritime sports tourism
- Implementation of digital platforms for the customisation of real-time tourism experiences through streaming data analysis
- Advanced Business Intelligence (BI) tools and specific Dashboards for management and decision making in maritime sports tourism companies
- Pilots and benchmarking studies: successes and challenges in the application of digital innovation and big data in destinations and services of maritime sports tourism
06
Advanced strategies for sustainability and competitiveness in the development of sports nautical tourism
- Conceptual framework of sustainability in sports nautical tourism: current principles, dimensions and challenges
- Evaluation of environmental and social impact in maritime sports destinations: advanced methodologies and measurement tools
- Strategies for the conservation and responsible management of coastal and marine ecosystems in tourist environments
- Technological innovation applied to energy efficiency and reduction of ecological footprint in nautical infrastructure
- Economic and financial models for sustainable competitiveness: cost-benefit analysis and green financing in maritime tourism projects
- Public policies and international regulatory frameworks that promote sustainability in maritime sports tourism
- Design and management of nautical tourism products with a focus on sustainability and authentic experiences for users
- Integration of the circular economy in the operation and maintenance of maritime sports facilities
- Sustainable marketing tools: Destination positioning and resilient tourism offer in the face of climate change
- Advanced stakeholder management: public-private partnerships, local communities and NGOs in promoting sustainability and competitiveness
07
Sustainable Development Plan and Technological Innovation for the Sports Nautical Tourism sector
- Fundamentals and Principles of Sustainable Development Applied to Sports Nautical Tourism: Triple Environmental, Social and Economic Impact Analysis
- Ecological footprint assessment in maritime sports infrastructure and activities: advanced techniques and tools
- Technological innovation in the efficient management of water and energy resources in marinas and marinas
- Smart Ports and digitization applied to nautical sports tourism: IoT, Big Data and real-time monitoring systems
- Strategies for the reduction of polluting emissions and the management of solid and liquid waste in maritime sports environments
- Implementation of environmental certification systems and international standards (ISO 14001, EMAS) in nautical tour operators
- Integration of renewable energies in nautical installations: solar energy, offshore wind and hydrogen generation for sustainable mobility
- Predictive models for the conservation of marine and coastal ecosystems linked to sports tourism through artificial intelligence
- Design and development of innovative tourism products based on the circular economy and the minimisation of environmental impact
- Public policies and international regulatory frameworks for the promotion of sustainable technological innovation in the sports nautical sector
08
Emerging technologies and advanced applications for optimisation and safety in maritime sports tourism activities
- Introduction to emerging technologies applied to maritime sports tourism: definition, scope and current trends
- Advanced logistics optimisation models for resource and fleet management in sports maritime activities using artificial intelligence and machine learning
- Integration of IoT (Internet of Things) systems for real-time monitoring of equipment, environmental conditions and status of athletes
- Augmented Reality (AR) and Virtual Reality (VR) applications for immersive training in safety and sports techniques in maritime environments
- Development and use of drones and autonomous vehicles for inspection, rescue and logistics support in maritime sports tourism
- Implementation of blockchain for traceability and security in the management of reservations, payments and certifications in maritime sports activities
- Big data analysis for forecasting weather and sea conditions, optimising safety and sports performance
- Advanced satellite and 5G communication systems to ensure continuous connectivity in remote maritime activity zones
- International regulations and standards related to the incorporation of emerging technologies in maritime sports tourism: compliance and best practices
- Risk assessment and specific cybersecurity protocols for technological environments in sports maritime activities
09
Advanced strategies in innovation, sustainability and competitiveness for the development of sports nautical tourism
- Conceptual framework and global trends in innovation for sports nautical tourism: evolution, technological drivers and disruptive models
- Design and management of open innovation strategies applied to maritime sports destinations: public-private cooperation, innovation hubs and technology transfer
- Implementation of sustainable practices in nautical sports tourism: environmental impact assessment, circular economy and international certifications (Green Key, Blue Flag)
- Analysis of territorial competitiveness in the sports nautical sector: performance indicators, benchmarking and strategic positioning against emerging markets
- Development of innovative maritime tourism products: integration of immersive technologies (VR/AR), personalised experiences and smart destinations
- Intelligent management of nautical resources: optimisation of port infrastructures, sustainable mobility and real-time environmental monitoring systems
- Digital Marketing and Communication Strategies for Innovative Maritime Sports Tourism: Big Data, Applied Artificial Intelligence and Online Reputation Management
- Public policies and regulatory frameworks for innovation and sustainability in nautical tourism: comparative analysis of regulations and legal factors
- Collabourative governance models for the sustainable development of sports nautical tourism: citizen participation, stakeholders and multisectoral alliances
- Evaluation and measurement of economic, social and environmental impact of innovative projects in sports nautical tourism: quantitative and qualitative methodologies
10
Destination marketing and marketing of maritime sports tourism
- Positioning of nautical destinations
- Sports tourist segmentation
- Destination brand strategies
- Digital marketing and social networks
- Sporting events as a tourist engine
- Distribution channels and specialised agencies
- Public-Private Partnerships
- Seasonality and diversification of the offer
- Measurement of economic impact
- Marketing plan for a nautical destination
11
Master’s Final Project in Innovation in Maritime Sports Tourism
- Conceptualization and justification of the final project: criteria of innovation, sustainability and competitive value in sports maritime tourism
- Contextual analysis and sector diagnosis: global trends in nautical tourism, digital skills and emerging demands in the maritime sports market
- Advanced methodologies for applied research: experimental design, qualitative and quantitative analysis, big data techniques and geostatistics for nautical tourism
- Comprehensive design of innovative strategies: integration of emerging technologies (IoT, augmented reality, artificial intelligence) for resource optimisation and user experience
- Implementation of sustainability models: evaluation of environmental impact, efficient management of water and energy resources, circular economy policies and adaptation to climate change
- Planning and management of nautical tourism projects: PMBOK, Agile and Lean Startup tools applied to the development of maritime sports products and services
- International and regional regulations: legal compliance, sustainable certifications, and quality and safety standards in maritime sports tourism
- Innovation in marketing and specialised digital communication: omnichannel strategies, experiential storytelling and advanced use of CRM platforms and data analysis for customer segmentation and loyalty
- Economic-financial analysis for feasibility and scalability: development of cost models, cost-benefit analysis, sustainable financing and return on investment evaluation (ROI) in marine tourism projects
- Evaluation and monitoring of results: Design of specific KPIs for innovation and sustainability, use of analytical dashboards and reporting for strategic decision making
Workload
Study Time and Workload
1600 hours of study, online and at your own pace. Move the slider to the hours a week you can really put in.
Hours a week8
Weeks to finish—
You finish around—
Who it is for
Tourism and sports professionals looking to specialize in a booming sector and lead innovative projects.Entrepreneurs with a vision to develop distinctive and sustainable maritime sports tourism products and services.Tourism destination managers who want to diversify their offerings and promote maritime sports tourism as an engine for local development.Marketing and communications managers i
Faculty
Academic direction and faculty
The teaching team at Navalis: working professionals who deliver and oversee the institute's programmes.
Eng. Diego Cifuentes
Cap. Javier Abaroa (MCA)
Dr. Pau Ferrer
Dr. Nuria Llobregat
Eng. Javier Bañuls
Eng. Sofía Marquina
Eng. Tomás Riera
Verified reviews
Student Reviews
Reviews collected and verified by Opynio, not written by us.
Outcomes
Learning Outcomes
- 01Develop innovative maritime sports tourism products
- 02Manage and market high-value maritime sports tourism experiences
- 03Leading innovation projects in the maritime sports tourism sector
- 04Evaluate the economic viability of maritime sports tourism projects
- 05Design specialized digital marketing strategies for maritime sports tourism
- 06Implement emerging technologies to improve the customer experience
Careers
Career Opportunities
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02Maritime Sports Tourism Product Manager: Design, development, and marketing of innovative experiences.
03Maritime Sports Tourism Innovation Consultant: Advising companies and destinations to improve their offerings and sustainability.
04Maritime Sports Tourism Marketing Manager: Promotion and positioning of products and destinations in national and international markets.
05Maritime Sports Tourism Facility Manager: Efficient and sustainable management of marinas, water sports centers, etc.
06Maritime Sports Tourism Entrepreneur: Creation of new companies and startups in the sector.
07Maritime Sports Tourism Researcher: Development of research and development projects for innovation in the sector.
08Maritime Sports Tourism Planning Technician: Development of strategic plans and projects Sustainable tourism development.
09Maritime Sports Tourism Promoter: Promoting activities and events for the enjoyment of tourists.
Questions
Entry Requirements
Maritime sports tourism.
Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.
Online with live sessions; hybrid option for simulator/practical placements through agreements.
Maritime sports tourism.
Recommended functional SMCP. We offer support materials for standard phraseology.
Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.
Optional (3–6 months) through Companies & Collaborations and the Alumni Network.
Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.
A degree from Navalis Magna Institute + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.
Online admissions
Admissions Process
No waiting for a phone call. If your documents are complete, you can pay in the same session.
Entry requirements
```htmlAcademic/Professional Profile:Bachelor's Degree in Tourism, Physical Activity and Sports Sciences, Marketing, Business Administration or related field; or accredited professional experience in the maritime sports tourism sector.Language proficiency:B2 level of English (accredited or demonstrable) desirable for access to documentation and participation in international projects.Documentation:Updated CV, copy of academic degree(s), ID/Passport, cover letter explaining interest in innovation in maritime sports tourism.Skills and abilities:Interest in innovation,
Questions?
Frequently Asked Questions
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