Dr. Marina AlcoverAcademic director focused on measurable results and operational excellence in maritime education. Integrates IMO/STCW regulations and ISO 21001/9001 f
Masters · 1600 h · 11 modules
Master's in Event Management on Board Yachts and Cruise Ships
This program provides you with the tools and expert knowledge to design, plan, and execute unforgettable events in exclusive maritime environments. Master the intricacies of onboard logistics, specialized human resource…
Duration1600 h
FormatOnline
Starts16 November
Places20 / 20
Prior knowledge
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Programme overview
What is the Master’s in Event Management on Board Yachts and Cruise Ships?
The Master's in Event Management on Board Yachts and Cruise Ships
This program provides you with the tools and expert knowledge to design, plan, and execute unforgettable events in exclusive maritime environments. Master the intricacies of onboard logistics, specialized human resource management, and safety regulations at sea. Learn to create unique experiences, from luxury weddings to high-level corporate events, guaranteeing client satisfaction and business profitability.
Differentiating Advantages
- Comprehensive Planning: management of budgets, suppliers, permits, and specific insurance.
- Experience Design: creation of innovative concepts, themed décor, and personalized entertainment.
- Maritime Logistics: handling of supplies, transportation, customs, and port regulations.
- Marketing and Sales: promotional strategies targeting the luxury market and customer loyalty.
- Networking: access to leading industry professionals, exclusive suppliers, and job opportunities.
Programme type
Master's Degree
Study mode
Online
Duration
1,600 hours
Modules
11
Start date
05-12-2026
Programme highlights
- Unique Specialization: Master the management of exclusive events in luxury maritime settings.
- Practical Skills: Learn to plan, coordinate, and execute unforgettable events aboard yachts and cruise ships.
- Professional Networking: Connect with industry experts and build a valuable network of contacts.
- Career Opportunities: Boost your career in the luxury tourism industry with a highly sought-after profile.
- Up-to-Date Content: Discover the latest trends and technologies in maritime event management.
- Prepare to lead exceptional events in the world's most exclusive settings.
Curriculum
Programme Structure
The programme is structured in 11 modules, listed below in order of study.
01
Comprehensive design and coordination of VIP experiences in luxury nautical events
- Fundamentals of Experiential Design in Luxury Nautical Events: VIP Client Psychology and Audience Segmentation
- Analysis and selection of spaces on board: architectural design, ergonomics and adaptation for exclusive experiences
- Advanced logistics planning: Coordination of times, resources and specialised personnel for nautical events
- Comprehensive management of high-end suppliers: gourmet catering, themed decoration, audiovisual technology and premium entertainment
- VIP care and service protocols: international standards, body language, etiquette and handling of critical situations
- Design of exclusive itineraries: integration of strategic stops, complementary activities and personalised experiences
- Implementation of on-board events technology: home automation systems, augmented reality and secure connectivity for select guests
- Coordination of the crew and specific roles for events: Briefing, internal communication and contingency management
- Financial and budget control applied to nautical events: optimisation of resources and investment in memorable experiences
- Post-Event Assessment: Feedback Analysis, Preparation of Technical Reports and Continuous Improvement Strategies for Future Events
02
Strategic planning and advanced logistics for luxury events in maritime environments
- Fundamentals of Strategic Planning in Maritime Luxury Events: Objectives, Scope and Competitive Differentiators
- Market analysis and segmentation of the VIP customer: profiles, expectations and trends in events aboard yachts and cruise ships
- Design and development of personalised proposals: branding integration, exclusive themes and immersive experiences
- Advanced logistics in maritime environments: management of suppliers, contracts, permits and international regulations
- Interdepartmental coordination and effective communication between captaincy, crew and events team
- Selection and optimisation of floating spaces: distribution, capacity, mobility and safety criteria
- Rigorous timeline and runtime control: digital tools for real-time tracking
- Management of specialised suppliers: gourmet catering, exclusive entertainment, nautical decoration and state-of-the-art audiovisual technology
- Security Protocols for Offshore Events: Risk Assessment, Contingency Plans, and Legal Compliance
- Implementation of sustainability and environmental responsibility in logistics planning: eco-efficient practices and international certifications
03
Logistics planning and coordination in luxury events in high-exclusivity nautical environments
- Fundamentals of strategic planning in events on board: Analysis of objectives, stakeholders and delimitation of the scope of the event
- Advanced Methodologies for Logistics Coordination in Luxury Maritime Environments: Integration of Human Resources, Technical and Materials
- Nautical Supply Chain Management: Provisioning, Storage and Handling for High-end Yachts and Cruises
- Selection and coordination of exclusive suppliers: gourmet catering, premium decoration, and state-of-the-art audiovisual technology
- Maritime safety regulations and protocols applied to the organisation of events: Compliance with SOLAS, ISM and ISPs in highly exclusive environments
- Schedule optimisation and temporary logistics: timing of activities, time management and contingency on board
- Design and execution of contingency plans for nautical events: Emergency management, weather variations and real-time operational adjustments
- Mobility and access logistics in private ports and marinas: coordination with port authorities, management of shipments and VIP landings
- Implementation of logistics management technologies: planning, tracking and advanced communication software for comprehensive event control
- Post-event evaluation and lesson analysis learned: Success metrics, customer feedback and continuous optimisation for future events
04
Operations and comprehensive security in on-board events (yachts and cruise ships): protocols, risk management and crew coordination for high-standing experiences
- Applicable international and national regulations: SOLAS, ISPs, STCW and MARPOL in the context of on-board events
- Design and execution of security protocols for events: Assessment of specific risks in yachts and luxury cruises
- Comprehensive risk management: identification, analysis, prevention and mitigation of risks during event planning and execution
- Coordination of multidisciplinary crews: roles, responsibilities and effective communication under high demand standards
- Advanced evacuation and rescue procedures: drills, emergency equipment, escape routes and meeting points in maritime environments
- Access control and physical security: port security protocols, guest control and identification management
- Technological monitoring and alert systems: CCTV integration, smoke sensors, fire detection systems and alarms
- Crisis management and contingency plans: development of operational manuals for emergency situations and communication with authorities
- Ergonomics and occupational safety: prevention of occupational risks for crew during on-board events
- Quality in the customer experience under safety regulations: Balance between strict protocols and comfort to guarantee a luxurious service without commitments
05
Innovation in sensory experiences and applied technology in high-end nautical events
- Fundamentals of sensory perception: Anatomy and physiology of the senses applied to sensory experience in nautical environments
- Olfactory design in enclosed spaces: selection and diffusion of fragrances to optimise the environment on board, applied aromacology techniques
- Dynamic and intelligent lighting: advanced LED systems, light spectrum control, colour temperature and visual effects for the creation of immersive atmospheres
- Acoustics and sound landscaping: integration of high-fidelity audio systems, ambient noise management and design of sound environments for high-impact events
- Sensory gastronomy: multisensory pairings, presentation techniques and textures that enhance the culinary experience on board
- Augmented Reality (AR) and Virtual Reality (VR) in nautical events: practical implementation, specialised hardware, immersive content generation and security protocols
- Smart home automation and automation: integration of IoT systems for centralised climate control, lighting, sound and multimedia on yachts and luxury cruises
- Technological platforms for real-time management: Coordination software, guest tracking, biometric data analysis, and experience customisation
- Innovations in wearables and portable devices: functionalities, integration with on-board systems and contributions to interactivity and well-being during events
- Technological sustainability: selection of eco-efficient equipment and solutions, intelligent energy management and minimisation of environmental impact in high-end nautical events
06
Comprehensive design and coordination of VIP events in high-exclusivity nautical environments
- Fundamentals of nautical event design: Context analysis, customer profile and exclusivity objectives
- Advanced comprehensive coordination methodologies: detailed schedules, stakeholder management and on-board resource optimisation
- VIP protocols and maritime etiquette: international regulations, personalised treatment and management of high-end expectations
- Selection and adaptation of spaces: architectural evaluation of yachts and cruises for events, design of thematic environments and flow of guests
- Logistics and specialised supply: Sourcing of exclusive suppliers, gourmet catering and handling of delicate inputs in limited environments
- Applied Technological Innovations: Use of integrated audiovisual systems, intelligent lighting and offshore connectivity solutions
- Security and emergency management: specific protocols for VIP events, crew coordination and compliance with SOLAS regulations and ISPs
- Team dynamics and leadership in nautical environment: training and supervision of staff, effective communication and real-time conflict resolution
- Experiential marketing strategies: Storytelling, sensory branding and memorable moments creation adapted to the maritime environment
- Post-event evaluation and analytical feedback: KPI measurement, satisfaction analysis and continuous improvements for high-exclusivity future events
07
Advanced strategies for designing personalised experiences and coordination of luxury services in high-exclusivity nautical environments
- Fundamentals of Emotional Design Applied to Nautical Experiences: Theories, Customer Journey Modelling and Advanced Segmentation of Ultra Exclusive Clients
- Data Analytics and CRM-based customisation strategies to anticipate needs and preferences in on-board events
- Integration of luxury services: Gourmet catering coordination, high-end mixology and sensory setting adapted to maritime environments
- Advanced logistics protocols in limited spaces: equipment synchronisation, supplier management and quality control in floating environments
- Management of the multi-channel experience: direct interaction, digitization and use of VR/AR platforms for planning and presentation of exclusive events
- Interdepartmental coordination between crew, chefs, entertainers and technical services to ensure operational excellence during the event
- International regulations and standards for luxury nautical events: regulatory compliance, safety, hygiene and sustainability on board
- Real-time quality control and assessment by specific KPIs for high-level events on yachts and cruises
- Technological innovations applied to experiential design: home automation, intelligent lighting and surround sound for marine environments
- Case studies and simulations Comprehensive coordination practices for private, corporate and social events in high nautical exclusivity environments
08
Comprehensive protocol management, customer support and multidisciplinary coordination in luxury events on board yachts and cruise ships
- Protocol Foundations in Luxury Events: Historical Evolution, International Standards and Maritime Specifications
- Design and development of on-board customer experience: Identification of profiles, customisation and management of expectations
- Multidisciplinary coordination in floating environments: integration of kitchen equipment, animation, security and service
- Advanced management of interpersonal and non-verbal communication in multicultural and multilingual contexts on board
- Relational marketing strategies and loyalty industry-specific events on yachts and cruise ships
- Management of etiquette and nautical ceremonial protocols: uniforms, roles, hierarchies and behaviour in restricted spaces
- Planning and execution of thematic and exclusive events: Technical adaptations for maritime requirements and regulatory regulations
- Implementation of technological systems for real-time coordination and monitoring of activities and human resources on board
- Crisis management and conflict resolution during events: action protocols, emergency communication and prevention
- Post-event evaluation: Qualitative and quantitative service metrics, feedback analysis and continuous improvement in nautical environments
09
Comprehensive logistics planning and coordination for high-impact events in luxury nautical environments
- Fundamentals and objectives of logistics planning in luxury nautical events: analysis of customer requirements and expectations
- Comprehensive management of suppliers and services: Selection, negotiation and coordination in highly specialised maritime environments
- Design and development of detailed schedules: Synchronization of activities in areas with operational and environmental restrictions
- Supervision and control of specialised inventories: audiovisual equipment, furniture, catering and technical elements for yachts and cruise ships
- Optimisation of routes and accesses for shipments and landings: evaluation of exclusive ports, marinas and Anchoring zones
- Contingency planning and security protocols: Management of specific risks in events on board and international regulations (SOLAS, ISPs)
- Multidisciplinary Coordination: Integration of Crew, Catering, Security and Production Equipment for an Efficient Operating Flow
- Application of advanced technologies for real-time tracking: maritime communication systems, GPS and logistics management software
- Quality control and customer experience: Satisfaction metrics, real-time feedback and dynamic adjustments during the event
- Post-event evaluation and performance analysis: generation of technical reports, strategic conclusions and continuous improvement plans for future operations
10
Technical production, suppliers and economic management of nautical events
- Audiovisual production on board
- Lighting and sound in nautical spaces
- Decoration and setting
- Catering and drinks for events
- Artist hiring and entertainment
- Management of suppliers and contracts
- Budget and cost control
- event insurance
- Satisfaction Measurement
- Final report of the event
11
Master’s Final Project in Event Management on Board Yachts and Cruise Ships
- Current overview and disruptive trends in on-board communication technologies: 5G integration, satellite and maritime broadband networks to ensure stable and high-speed connectivity in mobile environments
- Advanced digital entertainment platforms: design, implementation and management of immersive audiovisual systems (augmented reality, VR and holographic projections) oriented to exclusive events on yachts and luxury cruises
- IoT intelligent systems architecture for personalisation and automation of experiences: environmental sensors, lighting control, climate control, sound and personalised assistance through AI
- Internal and external communications infrastructure: protocols, redundancies, cyber security and bandwidth management to ensure uninterrupted operation during high-demand events
- Development of mobile applications and interactive platforms for guest interaction: agenda, networking, gamification and feedback programmes in real time, optimising participation and satisfaction
- Real-time data management and analysis systems: Use of big data and predictive analytics to anticipate logistics needs, audience profiles and continuous event improvement
- International regulations and technical standards applicable to communication and entertainment facilities in maritime spaces: regulatory compliance and best practices of homologation and certification
- Integration of sustainable technologies in audiovisual and communication systems: energy efficiency, emission reduction and environmental impact minimisation in on-board operations
- Protocols for specialised training of technical and operational personnel: management, maintenance and resolution of incidents in advanced technology platforms that support high-end nautical events
- Final work design: innovative proposal that combines multiple technologies to create exceptional nautical events, applying technical knowledge to maximise optimisation and exclusivity in on-board experiences
Workload
Study Time and Workload
1600 hours of study, online and at your own pace. Move the slider to the hours a week you can really put in.
Hours a week8
Weeks to finish—
You finish around—
Who it is for
Tourism and hospitality professionals who aspire to lead unique experiences in the nautical sector.Event organizers who seek to specialize in managing exclusive celebrations on board.Yacht and cruise ship crew members who wish to advance to event planning and management roles.Entrepreneurs who want to develop innovative businesses in the luxury maritime tourism sector.Graduates in Marketin
Faculty
Academic direction and faculty
The teaching team at Navalis: working professionals who deliver and oversee the institute's programmes.
Eng. Diego Cifuentes
Cap. Javier Abaroa (MCA)
Dr. Pau Ferrer
Dr. Nuria Llobregat
Eng. Javier Bañuls
Eng. Sofía Marquina
Eng. Tomás Riera
Verified reviews
Student Reviews
Reviews collected and verified by Opynio, not written by us.
Outcomes
Learning Outcomes
- 01Mastering the logistics and operations of maritime events
- 02Maximize profitability and customer experience
- 03Design and market innovative nautical events
- 04Managing multicultural teams in demanding environments
- 05Comply with current maritime and safety regulations
- 06Lead the comprehensive organization of exclusive onboard events
Careers
Career Opportunities
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02Onboard Event Coordinator: Planning, organizing, and executing events on yachts and cruise ships.
03Entertainment Manager: Designing and managing entertainment programs for passengers onboard.
04Nautical Event Marketing Specialist: Promoting and marketing special events in the nautical sector.
05Catering and Banquet Director: Supervising and managing food and beverage services for events.
06Protocol and Public Relations Officer: Attending to VIP guests and managing relationships with suppliers and clients.
07Luxury Event Consultant: Advising on the creation and management of exclusive events onboard.
08Wedding and Celebration Planner: Comprehensive planning of weddings and special events on yachts and cruise ships.
09Cruises.
Questions
Entry Requirements
On yachts and cruise ships, mainly in event organization, catering, public relations or entertainment departments.
Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.
Online with live sessions; hybrid option for simulator/practical placements through agreements.
Both.
Recommended functional SMCP. We offer support materials for standard phraseology.
Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.
Optional (3–6 months) through Companies & Collaborations and the Alumni Network.
Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.
A degree from Navalis Magna Institute + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.
Online admissions
Admissions Process
No waiting for a phone call. If your documents are complete, you can pay in the same session.
Entry requirements
```htmlAcademic/Professional Profile:Bachelor's Degree in Tourism, Marketing, Communication, Hospitality or related field; or proven professional experience in event organization, hospitality, or cruise management.Language proficiency:Fluent English (B2 or higher) is essential; knowledge of other languages (French, German, Italian) is a plus.Documentation:Updated CV, copy of academic degree, academic transcript, ID/Passport, cover letter explaining interest in the master's program and relevant experience.Additional requirements:Experience in event organization, know
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Frequently Asked Questions
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