Dr. Marina AlcoverAcademic director focused on measurable results and operational excellence in maritime education. Integrates IMO/STCW regulations and ISO 21001/9001 f
Course · 300 h · 5 modules
Digital Marketing Course for Nautical Businesses
This course provides you with the essential tools to boost your online presence and attract clients in the maritime sector. Learn to optimize your digital strategy, from creating engaging content to effectively using social media…
Duration300 h
FormatOnline
Starts14 December
Places20 / 20
Prior knowledge
Prior Knowledge Assessment
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Programme overview
What is the Digital Marketing Course for Nautical Businesses?
The Digital Marketing Course for Nautical Businesses
This course provides you with the essential tools to boost your online presence and attract clients in the maritime sector. Learn to optimize your digital strategy, from creating engaging content to effectively using social media and targeted advertising. Master specialized SEO for the nautical niche and measure your results with advanced web analytics.
Differentiating Advantages
- Practical Approach: Implement real strategies and success stories from the nautical sector.
- Nautical SEO: Position your business in the top search results.
- Targeted Advertising: Reach your target audience with effective campaigns.
- Web Analytics: Measure and optimize your results for maximum ROI.
- Online Community: Connect with other professionals in the sector and share experiences.
Programme type
Course
Study mode
Online
Duration
300 hours
Modules
5
Start date
09-12-2026
Programme highlights
- Master Nautical SEO: Learn how to rank your business on Google and attract potential customers.
- Effective Social Media Advertising: Create impactful and targeted campaigns for the nautical sector.
- Email Marketing for Boats: Build customer loyalty and promote exclusive offers.
- Nautical Data Analysis: Measure and optimize your strategies to maximize your return on investment.
- Engaging Content for the Sector: Develop compelling storytelling that connects with your audience and builds trust.
- Increase your nautical business's online visibility and boost your sales with this specialized course.
Curriculum
Programme Structure
The programme is structured in 5 modules, listed below in order of study.
01
Fundamentals of Nautical Digital Marketing
- The nautical customer
- Conversion funnel
- Digital Marketing Plan
- Budget
- KEY INDICATORS
02
Web and SEO
- Conversion-oriented web
- Search Engine Positioning
- Local SEO for nautical business
- Contents and Blog
- Web Analytics
03
Social Networks
- Instagram, Facebook, TikTok and LinkedIn
- Visual content of the sea
- Editorial Calendar
- Community and influencers
- Review Management
04
Online Advertising
- Google Ads
- Advertising on social networks
- Segmentation
- Remarketing
- Return measurement
05
Measurement and Project
- Google Analytics
- Dashboards
- Campaign optimisation
- Seasonality
- Final Project: Digital Marketing Plan for a Nautical Business
Workload
Study Time and Workload
300 hours of study, online and at your own pace. Move the slider to the hours a week you can really put in.
Hours a week8
Weeks to finish—
You finish around—
Who it is for
Owners and managers of marinas, shipyards, and nautical shops looking to increase their online visibility and attract more customers.Nautical professionals (sales, charters, services) who want to master digital tools to boost their business.Nautical entrepreneurs who need to create an effective digital marketing strategy to launch and grow their brand.Marketing managers of nautical companies
Faculty
Academic direction and faculty
The teaching team at Navalis: working professionals who deliver and oversee the institute's programmes.
Eng. Diego Cifuentes
Cap. Javier Abaroa (MCA)
Dr. Pau Ferrer
Dr. Nuria Llobregat
Eng. Javier Bañuls
Eng. Sofía Marquina
Eng. Tomás Riera
Verified reviews
Student Reviews
Reviews collected and verified by Opynio, not written by us.
Outcomes
Learning Outcomes
- 01Riding the digital wave: Attracting and converting customers through online marketing strategies.
- 02Anchoring your online presence: Building a strong and differentiated digital brand for your nautical business.
- 03Set sail for success: Boost the growth and profitability of your nautical business with digital marketing.
- 04Mastering the winds of SEO: Optimizing your content to appear in the top search results.
- 05Mapping the customer experience: Designing a captivating digital journey from attraction to loyalty.
- 06Conquer the social seas: Create vibrant online communities and connect with your ideal audience.
Careers
Career Opportunities
01Digital Marketing Specialist for Nautical Businesses: Social media management, SEO/SEM, email marketing, web analytics applied to the sector.
02Digital Marketing Consultant for Nautical Businesses: Digital marketing audit, content strategy, online advertising campaign planning.
03Community Manager specializing in the nautical sector: Creation and management of online communities, engagement, lead generation.
04SEO/SEM Specialist for Nautical Businesses: Search engine visibility optimization, online advertising campaign management.
05Content Creator specializing in nautical content: Blog article writing, audiovisual content creation, storytelling.
06Digital Marketing Data Analyst for the Nautical Sector: Measurement and analysis of results, report preparation, optimization of strategies.
07Digital Marketing Manager for Nautical Companies: development and implementation of the digital marketing strategy, budget management, team coordination.
08E-commerce Manager for Online Nautical Stores: management of the online store, optimization of user experience, management of digital marketing campaigns.
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Questions
Entry Requirements
Attract and convert potential customers interested in nautical products or services through online strategies.
Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.
Online with live sessions; hybrid option for simulator/practical placements through agreements.
Social media, local SEO, and email marketing.
Recommended functional SMCP. We offer support materials for standard phraseology.
Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.
Optional (3–6 months) through Companies & Collaborations and the Alumni Network.
Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.
A degree from Navalis Magna Institute + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.
Online admissions
Admissions Process
No waiting for a phone call. If your documents are complete, you can pay in the same session.
Entry requirements
Academic/Professional Profile:Basic marketing knowledge; or experience in the nautical sector (sales, management, etc.).Digital Competence:Familiarity with social media, email, and basic online tools.Interests/Skills:Interest in marketing, communication, and the nautical sector. Ability to learn and adapt to new technologies.Technical Requirements (for online):Computer with a stable internet connection, updated browser, and an active email account.```
Questions?
Frequently Asked Questions
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