Dr. Marina AlcoverAcademic director focused on measurable results and operational excellence in maritime education. Integrates IMO/STCW regulations and ISO 21001/9001 f
Diploma · 800 h · 8 modules
Diploma in Marketing and International Expansion
This program provides you with the key tools and strategies to take your business to the global market. Master international market analysis, segmentation and positioning strategies, and cross-cultural digital marketing tactics…
Duration800 h
FormatOnline
Starts14 December
Places20 / 20
Prior knowledge
Prior Knowledge Assessment
These are the skills this programme builds. Tick the ones you already have and we will tell you which part of the syllabus is really for you.
Your profile
Tick what you already know to see your result.
Programme overview
What is the Diploma in Marketing and International Expansion?
The Diploma in International Marketing and Expansion
This program provides you with the key tools and strategies to take your business to the global market. Master international market analysis, segmentation and positioning strategies, and cross-cultural digital marketing tactics. Learn to manage international logistics and supply chain, navigate trade regulations and barriers, and build a successful global brand.
It provides you with the key tools and strategies to take your business to the global market. Master international market analysis, segmentation and positioning strategies, and cross-cultural digital marketing tactics.
Key Benefits
- Strategic Planning: Develop effective international marketing plans tailored to different markets.
- Global Digital Marketing: Implement digital marketing campaigns that overcome language and cultural barriers.
- International Management: Learn to manage multicultural teams and adapt to different business environments.
- Global Networking: Connect with marketing and international expansion professionals and experts from around the world.
- Real-World Success Stories: Analyze examples of companies that have successfully expanded internationally.
Programme type
Diploma
Study mode
Online
Duration
800 hours
Modules
8
Start date
09-12-2026
Programme highlights
- Global Strategies: Master the tools for expansion into new markets, from initial research to implementation.
- International Digital Marketing: Learn to adapt your campaigns for diverse audiences and optimize your online presence globally.
- International Trade and Negotiation: Develop key skills in trade agreements, customs management, and global logistics.
- Real-World Success Stories: Analyze examples of companies that have achieved international growth and learn from their experiences.
- Global Networking: Connect with professionals and experts in the sector to expand your business opportunities.
- Boost your career and Take your company to the next level with the Diploma in Marketing and International Expansion.
Curriculum
Programme Structure
The programme is structured in 8 modules, listed below in order of study.
01
Fundamentals of International Marketing and Business Internationalization Strategies
- Fundamental concepts of international marketing and differences between national, international, global and multi-domestic marketing
- Analysis of the economic, political, legal, cultural and technological environment of international markets
- Business internationalization models and foreign market entry strategies
- International Market Research and Business Opportunity Analysis
- Segmentation of international markets and selection of target countries
- Development of competitive advantages to compete in global markets
- Current trends in international trade and digital transformation of global markets
- Success and failure in business internationalization processes
02
International Market Research and Global Consumer Behaviour
- Methodologies for commercial research in international markets
- Analysis of consumer behaviour in different cultural contexts
- Tools for the collection and analysis of international commercial information
- Competition studies, positioning and opportunities for international growth
- Assessment of commercial, cultural and economic risks in new markets
- Interpretation of international indicators for strategic decision making
- Preparation of commercial diagnoses for the international expansion of companies
- Design of surveys, panels and qualitative studies in foreign markets
03
International Marketing Strategies and Global Positioning
- Design of marketing strategies adapted to international markets
- Adaptation and standardisation of products and services for different countries
- International Pricing Strategies and Global Competitiveness Analysis
- Management of international brands and positioning in foreign markets
- Strategies for international distribution and selection of commercial channels
- Intercultural communication applied to international marketing
- Development of strategic plans for the international growth of the company
- International Mix Marketing Plan and Control of its Execution
04
International Digital Marketing and Global E-Commerce
- Digital marketing strategies for international markets
- SEO and SEM positioning oriented to different countries and languages
- Social media management and digital communication in multicultural environments
- International e-commerce and global online sales platforms
- Marketing automation, digital analytics and international customer management
- International digital advertising and optimisation of global campaigns
- Integration of digital marketing within the processes of international expansion
- Digital performance metrics by country and optimisation of international campaigns
05
International Trade, Logistics and Global Commercial Management
- Fundamentals of international trade and export and import operations
- International logistics, transport and distribution of goods
- Incoterms, business documentation and basic customs procedures
- Management of international supply chains and distributor relations
- International trade negotiation and strategic alliance management
- Management of financial and commercial risks in international operations
- Coordination of commercial activities to ensure the sustainable expansion of the company
- Selection and management of agents, distributors and importers in Destination
06
Financial management, legal aspects and international business development
- Financial planning of business internationalization projects
- Economic evaluation of international markets and profitability analysis
- Basic legal aspects applicable to international trade and marketing
- Protection of trademarks, intellectual property and international contracts
- Investment management, financing and institutional support for internationalization
- Performance indicators to evaluate the international expansion of the business
- Design of sustainable growth strategies in global markets
- Means of collection and international payment and hedge of exchange risk
07
Innovation, sustainable internationalization and global strategic management
- Innovation as a tool for the international competitiveness of organisations
- Strategies for sustainability and social responsibility in international markets
- Intercultural management of commercial teams and international operations
- Digital transformation applied to the global expansion of companies
- Competitive intelligence and international market surveillance
- Emerging trends in international marketing and new global business models
- Development of innovation strategies to strengthen the international positioning of the company
- Expansion through franchises, alliances and subsidiaries abroad
08
Final Applied Marketing and International Expansion
- Definition of the company, product or service and selection of the international objective
- Commercial, competitive, cultural and economic diagnosis of the selected country
- Design of the internationalization strategy and market entry model
- Preparation of the international marketing plan with product, price, distribution and communication strategies
- Development of the financial, logistical, legal and risk management plan of the international project
- Drafting of the Technical Report with the Comprehensive Plan for International Expansion and Feasibility Analysis
- Final evaluation of the international expansion plan through feasibility indicators
- Presentation and defence of the final project with strategic, commercial, financial and operational validation of the developed proposal.
Workload
Study Time and Workload
800 hours of study, online and at your own pace. Move the slider to the hours a week you can really put in.
Hours a week8
Weeks to finish—
You finish around—
Who it is for
Marketing and communications professionals looking to broaden their horizons to global markets and international strategies.Entrepreneurs and business owners with the vision to expand their company into new territories and reach international audiences.Business development and export managers who need tools and knowledge to manage the internationalization of products and services.Consultants
Faculty
Academic direction and faculty
The teaching team at Navalis: working professionals who deliver and oversee the institute's programmes.
Eng. Diego Cifuentes
Cap. Javier Abaroa (MCA)
Dr. Pau Ferrer
Dr. Nuria Llobregat
Eng. Javier Bañuls
Eng. Sofía Marquina
Eng. Tomás Riera
Verified reviews
Student Reviews
Reviews collected and verified by Opynio, not written by us.
Outcomes
Learning Outcomes
- 01Conquering new markets
- 02Leading internationalization with innovative strategies
- 03Mastering the key tools of global marketing
- 04Building resilient global brands
- 05Optimize profitability in foreign markets
- 06Adapting communication to diverse audiences
Careers
Career Opportunities
01International Marketing Specialist: Development of marketing strategies adapted to global markets, management of cross-cultural campaigns, and analysis of international competition.
02International Expansion Manager: Identification and evaluation of new markets, development of market entry plans, and management of the company's global expansion.
03International Product Manager: Adaptation of products and services to the needs of different markets, market research, and launch of new products internationally.
04International Marketing and Expansion Consultant: Advising companies on global marketing strategies, expansion into new markets, and development of international business plans.
05Foreign Trade Manager: Management of import and export operations, negotiation with international suppliers and clients, and compliance with customs regulations.
06Market Analyst
07International: Research and analysis of international market data, identification of trends and business opportunities, and preparation of market intelligence reports.
08International Key Account Manager: Management of relationships with key international clients, development of sales and loyalty strategies, and achievement of sales targets.
09International Business Entrepreneur: Creation and management of internationally focused companies, development of innovative business models, and leveraging opportunities in global markets.
Questions
Entry Requirements
The main focus is to provide participants with the skills and knowledge needed to develop marketing strategies and international business expansion.
Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.
Online with live sessions; hybrid option for simulator/practical placements through agreements.
It depends on the specific program, but generally a diploma in Marketing and International Expansion addresses both aspects, both global strategies and adaptation to specific markets.
Recommended functional SMCP. We offer support materials for standard phraseology.
Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.
Optional (3–6 months) through Companies & Collaborations and the Alumni Network.
Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.
A degree from Navalis Magna Institute + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.
Online admissions
Admissions Process
No waiting for a phone call. If your documents are complete, you can pay in the same session.
Entry requirements
Academic/Professional Profile:Bachelor's degree in Marketing, Business Administration, Economics, Communication, or a related field; or demonstrable professional experience in marketing, sales, or international trade.Specific Knowledge:Basic knowledge of digital marketing, internationalization strategies, and market analysis tools. Previous experience in the sector will be valued.Language Proficiency:Demonstrable B2 level of English (or equivalent). Other languages such as French, German, or Chinese will be considered an asset.Documentation:Updated CV, copy of de
Questions?
Frequently Asked Questions
Leave your details and admissions will write back. If you already know this is the one, go straight to the application and pay in the same session.