Dr. Marina AlcoverAcademic director focused on measurable results and operational excellence in maritime education. Integrates IMO/STCW regulations and ISO 21001/9001 f
Diploma · 800 h · 8 modules
Diploma in Management of Marine Tourism Activities
This program provides you with the essential tools to lead and optimize operations in the maritime tourism sector. Learn to develop innovative and sustainable experiences, from strategic planning to resource management and…
Duration800 h
FormatOnline
Starts21 December
Places20 / 20
Prior knowledge
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Programme overview
What is the Diploma in Management of Marine Tourism Activities?
The Diploma in Marine Tourism Activities Management
This program provides you with the essential tools to lead and optimize operations in the maritime tourism sector. Learn to develop innovative and sustainable experiences, from strategic planning to resource management and safety. Master current regulations and market trends to drive your business growth and ensure customer satisfaction. This program equips you to face the challenges of a constantly evolving sector, with a practical and results-oriented approach.
Differentiating Advantages
- Comprehensive Management: addresses key aspects such as marketing, finance, operations, and sustainability.
- Practical Approach: real-world case studies, simulations, and tools applicable from day one.
- Networking: interact with industry professionals and expand your career opportunities.
- Marine Sustainability: learn to minimize environmental impact and promote responsible practices.
- Flexibility: online format with content accessible 24/7 to adapt to your pace.
Programme type
Diploma
Study mode
Online
Duration
800 hours
Modules
8
Start date
28-11-2026
Programme highlights
- Strategic Planning: Master the tools to design and execute successful marine tourism plans.
- Safe and Sustainable Operations: Learn best practices in maritime safety and environmental management for responsible tourism.
- Marketing and Promotion: Develop effective strategies to attract and retain clients in the nautical tourism sector.
- Maritime Tourism Legislation: Understand the current legal framework to operate with confidence and comply with regulations.
- Experience Management: Create unforgettable experiences for your clients, differentiating yourself from the competition and increasing satisfaction.
- Boost your career in the growing marine tourism sector with this comprehensive diploma program.
Curriculum
Programme Structure
The programme is structured in 8 modules, listed below in order of study.
01
Fundamentals of marine, nautical and blue economy
- Definition, scope and evolution of marine and coastal tourism in the blue economy
- Market segmentation: nautical charter, diving, cetacean sighting, cruise ships and water sports
- Business models in the management of tourist experiences in marine environments
- Principles of sustainability and responsible tourism in coastal and island zones
- Global trend analysis, innovation and digitization of marine supply
- Evaluation of the socioeconomic impact of nautical tourism in local communities
- International Code of Ethics for Coastal and Marine Tourism
- Marine Tourism Segments
02
Regulatory framework, international agreements and permits
- IMO agreements applicable to nautical tourism: SOLAS, MARPOL, STCW and SAR
- Navigation laws, port captaincies and regulation of tourist maritime traffic
- Access regulations, concessions and zoning in marine protected areas (AMP)
- Permitology for charter companies, marine guides, diving centres and water sports
- Maritime liability insurance, P&I coverage and tourist protection
- Compliance with occupational safety and occupational health regulations for tourist crews
- Compliance audits and preparation for inspections by maritime authorities
- Activity licences and authorizations
03
Strategic planning and design of exclusive marine products
- Design and engineering of marine tourist experiences of high added value
- Tourist Cargo Capacity Study and Acceptable Change Limits (LCA) at Sea
- Creation and structuring of navigation itineraries, excursions and expeditions
- Strategic Alliances with Marinas, Nautical Clubs, Hotels and Tour Operators
- Integration of marine gastronomy, coastal cultural heritage and land activities
- Massive customisation (hyper-personalisation) of on-board services for VIP clients
- Management of the life cycle of tourist marine products and diversification of the offer
- Design of sighting experiences
04
Fleet, Marine and Marine Logistics Operations
- Selection, equipment and operational maintenance of tourist boats
- Supply logistics on board: drinking water, food, fuel and waste management
- Operational management of sports marinas, berths, jetties and buoy fields
- Boarding, landing and transfer operations in auxiliary boats (tenders)
- Protocols for cleaning, hygiene and commercial presentation of the fleet
- Selection, management and leadership of service-oriented marine crews
- Environmental Management Systems in Marinas and Boats (Blue Flag, Clean Marina)
- Management of tourist boats
05
Security management, emergencies and rescue protocols
- Risk assessment and management in marine active tourism operations
- Design and implementation of the Emergency and Contingency Plan (ERP)
- Interpretation of weather newsletters, storm alerts, and decision-making from departure
- Protocols of action against Man to the Water (MOB), fires, waterways and evacuation
- Coordination with Search and Rescue Centres (SAR) and Emergency Medical Services
- Nautical First Aid, CPR, Oxygen therapy and Hyperbaric Basic Guidance
- Panic Management, Emergency Psychology and Passenger Crisis Communication
- Tourist safety briefings
06
Marketing, marketing and nautical sales channels
- Digital marketing strategies, SEO/SEM and social networks for tourist marine services
- Distribution channels: OTAs, specialised agencies, nautical brokers and direct sales
- Pricing Strategies (Pricing), Season Rates and Yield/Revenue Management
- Photography and audiovisual production underwater and with drones for promotion
- Participation in international fairs of tourism and nautical salons
- Loyalty strategies, recommendation programmes and online review management
- Automation of nautical reserves, payment engines and management platforms (PMS)
- Online Sale and Agencies
07
Financial management, administration and feasibility of nautical projects
- Fixed and variable cost structure in marine tourism companies (Moorings, insurance, fuel, maintenance)
- Preparation of operating budgets, cash flow (cash flow) and sales projections
- Analysis of the equilibrium point and return on investment (ROI) in the acquisition of fleet
- Sources of financing, nautical leasing, grants and funds for blue economy projects
- Key Performance Metrics and Indicators (KPIs) in Marine Tourism Administration
- Tax management, boat import duties and customs regime
- Evaluation of the profitability of nautical charter vs. Shared Property (Fractional Ownership)
- Budgets and cost control
08
Marine Conservation, Environmental Interpretation and Capstone Project
- Principles of education and environmental interpretation for marine tour guides
- Participatory monitoring and citizen science programmes on board (Megafauna Registry, Microplastics)
- Environmental Impact Mitigation: Gray/Black Water Management, Underwater Noise Prevention and Responsible Anchoring
- Networking with marine conservation NGOs, biologists and national parks
- Local marine governance and conflict resolution between users of the coastal space
- Sustainability certifications and seals of ecotourism quality
- Presentation of the Capstone Project
- Capstone Project: Formulation, Operational, Financial and Security Plan for a Tourist Marine Company or Route
Workload
Study Time and Workload
800 hours of study, online and at your own pace. Move the slider to the hours a week you can really put in.
Hours a week8
Weeks to finish—
You finish around—
Who it is for
Tourism professionals seeking to specialize in the management of nautical and coastal activities.Entrepreneurs interested in developing sustainable and innovative marine tourism businesses.Tourism destination managers wishing to optimize the supply of water activities and boost local development.Tour guides and customer service staff seeking to expand their knowledge of the marine environmen
Faculty
Academic direction and faculty
The teaching team at Navalis: working professionals who deliver and oversee the institute's programmes.
Eng. Diego Cifuentes
Cap. Javier Abaroa (MCA)
Dr. Pau Ferrer
Dr. Nuria Llobregat
Eng. Javier Bañuls
Eng. Sofía Marquina
Eng. Tomás Riera
Verified reviews
Student Reviews
Reviews collected and verified by Opynio, not written by us.
Outcomes
Learning Outcomes
- 01Optimizing the marine tourism experience
- 02Implement maritime tourism safety protocols
- 03Efficiently manage marine tourism resources
- 04Effectively marketing marine tourism products
- 05Assess and mitigate the environmental impacts of marine tourism activities
- 06Develop and innovate sustainable marine tourism offerings
Careers
Career Opportunities
01Marine Tourism Product Manager: Design, marketing, and management of marine-based tourism experiences.
02Nautical Tourism Consultant: Advising companies and institutions on the planning and development of sustainable tourism activities in the marine environment.
03Technician in Maritime Tourism Companies: Operation and maintenance of vessels, reservation management, and customer service.
04Specialized Marine Tour Guide: Leading groups and explaining the natural and cultural values of the marine environment.
05Marine Tourism Destination Promoter: Development of marketing and communication strategies for the promotion of coastal and marine tourist destinations.
06Marina and Port Manager: Administration and coordination of services in port facilities dedicated to tourism. Nautical.
07Cruise Ship and Pleasure Craft Entertainer: Organization of entertainment and activities on board tourist vessels.
08Quality Inspector in Marine Tourism Services: Verification of compliance with quality and safety standards in companies within the sector.
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Questions
Entry Requirements
Tourism
Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.
Online with live sessions; hybrid option for simulator/practical placements through agreements.
Tourism
Recommended functional SMCP. We offer support materials for standard phraseology.
Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.
Optional (3–6 months) through Companies & Collaborations and the Alumni Network.
Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.
A degree from Navalis Magna Institute + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.
Online admissions
Admissions Process
No waiting for a phone call. If your documents are complete, you can pay in the same session.
Entry requirements
Academic/Professional Profile:Bachelor's/Undergraduate Degree in Tourism, Business Administration, Marine Biology, Environmental Sciences or related field; or accredited professional experience in the maritime tourism sector.Specific Knowledge:Desirable knowledge of maritime tourism legislation, marine natural resource management, and first aid.Documentation:Updated CV, copy of qualification (if applicable), ID/Passport, cover letter explaining interest in managing marine tourism activities.Skills:Communication skills, teamwork, problem-solving, and customer service or
Questions?
Frequently Asked Questions
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