Dr. Marina AlcoverAcademic director focused on measurable results and operational excellence in maritime education. Integrates IMO/STCW regulations and ISO 21001/9001 f
Course · 300 h · 5 modules
Course on Innovations in Luxury Experiences
Immerse yourself in the latest trends and strategies for creating memorable and exclusive experiences. Discover how technology, extreme personalization, and sustainability are redefining the luxury sector. Learn to design…
Duration300 h
FormatOnline
Starts4 January
Places20 / 20
Prior knowledge
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Programme overview
What is the Course on Innovations in Luxury Experiences?
The Luxury Experience Innovations program
Immerse yourself in the latest trends and strategies for creating memorable and exclusive experiences. Discover how technology, extreme personalization, and sustainability are redefining the luxury sector. Learn to design experiences that connect emotionally with your clients and generate lasting value. This course will provide you with the tools and knowledge necessary to stand out in a constantly evolving market.
Key Benefits
- Disruptive Trends: Identify the innovations that are transforming the luxury landscape.
- Experience Design: Master the techniques to create unique and unforgettable moments.
- Advanced Personalization: Learn to adapt your services to the individual needs and desires of each client.
- Marketing Strategies: Develop effective campaigns to connect with your target audience and strengthen your brand.
- Sustainability and Social Responsibility: Integrate ethical and sustainable practices into your business model.
Programme type
Course
Study mode
Online
Duration
300 hours
Modules
5
Start date
11-12-2026
Programme highlights
- Discover the latest trends: Master the strategies that are redefining the concept of luxury and exclusivity.
- Create memorable experiences: Learn to design unique and unforgettable moments for your most discerning clients.
- Advanced personalization: Delve into the techniques for offering services highly tailored to individual needs.
- Technology applied to luxury: Explore how technological innovation enhances the creation of luxury experiences.
- Exclusive networking: Connect with leading professionals in the sector and expand your network.
- Boost your business and lead the vanguard in the luxury experiences market.
Curriculum
Programme Structure
The programme is structured in 5 modules, listed below in order of study.
01
Evolution of luxury, new codes of exclusivity and segmentation of the premium client
- Contemporary definition of luxury: hyperpersonalisation, scarcity, craftsmanship, legacy and purpose
- Advanced Customer Segmentation: UHNW/HNW, “Affluent”, aspirational and experiential profiles
- Purchase motivations in luxury: Status, belonging, well-being, privacy and verifiable authenticity
- Customer Journey Premium: Discreet Discovery, Assisted Decision, Ritualized Delivery and Post-Service
- Psychology of value perception: signals, anchors, “delight moments” and zero fault tolerance
02
Design of luxury experiences: emotional architecture, hospitality and operational detail
- Experience Design Applied: Moments Map, Scripting, “Micro-Ritual” and Service Memory
- Premium Hospitality Standards: Invisible SOPs, Friction Control and Multi-Equipment Consistency
- Extreme customisation: Preferences, allergies, habits, language, chronobiology and elegant anticipation
- Sensory design: lighting, acoustics, aroma, touch, textures and spatial narrative
- Customized service in tight spaces: cabins, lounges, suites, yachts and mobile environments
03
Technology and luxury: AI, immersive experiences and “Phygital” services without loss of warmth
- AI applied to luxury: recommendation, predictive concierge, customisation and ethical limits
- Immersive experiences: RA/RV, interactive storytelling and “Digital Twins” of itineraries/services
- “Phygital Luxury”: continuity between digital and face-to-face with brand coherence
- Privacy and technological discretion: data minimisation, security, consent and access by roles
- Home automation and premium automation: comfort, efficiency, scenes, preventive maintenance and reliability
04
Sustainability, ethics and compliance: Responsible luxury, traceability and communication without greenwashing
- Sustainable luxury - materials, supply chain, durability, repair and circularity
- Traceability and Authenticity: Certifications, Origin, Impact and Verification of Claims
- Welfare of the client and the team: decent work, culture of service and prevention of burnout
- Reputational compliance and risks: advertising, image rights, data protection and claims
- Destination impact management: Cargo capacity, responsible behaviour and local alliances
05
Operations of Excellence and Final Project: Applied Innovation in a Luxury Experience
- Operation “Zero-Defect”: invisible checklists, audits, contingencies and critical redundancies
- Premium Service Incident Management: Recovery, Intelligent Compensation and Reputational Closure
- Training and coaching of the team: standards, role-play, culture of detail and interdepartmental coordination
- Design of VIP protocols: privacy, security, access, transport and management of companions
- Continuous measurement and improvement: VOC, friction analysis, lessons learned, and SOPs update
Workload
Study Time and Workload
300 hours of study, online and at your own pace. Move the slider to the hours a week you can really put in.
Hours a week8
Weeks to finish—
You finish around—
Who it is for
Directors and managers of luxury hotels and resorts who seek to differentiate themselves through innovative and personalized experiences.Experience designers and hospitality consultants who wish to expand their creativity and knowledge of the latest trends in the sector.Marketing and sales professionals in the luxury sector who need to understand and communicate the value of unique experiences
Faculty
Academic direction and faculty
The teaching team at Navalis: working professionals who deliver and oversee the institute's programmes.
Eng. Diego Cifuentes
Cap. Javier Abaroa (MCA)
Dr. Pau Ferrer
Dr. Nuria Llobregat
Eng. Javier Bañuls
Eng. Sofía Marquina
Eng. Tomás Riera
Verified reviews
Student Reviews
Reviews collected and verified by Opynio, not written by us.
Outcomes
Learning Outcomes
- 01Develop and implement disruptive strategies to redefine the concept of luxury
- 02Cultivate a proactive mindset to identify and capitalize on emerging trends in luxury consumption
- 03Mastering the art of extreme personalization to create unique and unforgettable experiences
- 04Optimize the integration of cutting-edge technology to enrich and enhance luxury experiences
- 05Strengthen the brand narrative by creating experiences that resonate with the values and aspirations of the luxury customer
- 06To foster a culture of interdepartmental collaboration to ensure the delivery of seamless, holistic luxury experiences
Careers
Career Opportunities
01Luxury Experience Consultant: Designing and personalizing exclusive experiences for high-end clients.
02Luxury Event Manager: Planning and executing sophisticated and memorable events.
03Luxury Marketing Specialist: Developing marketing strategies targeted at a discerning audience.
04Luxury Brand Content Creator: Producing visual and written content that conveys the exclusivity and prestige of the brand.
05Luxury Travel Designer: Creating personalized itineraries and unique travel experiences.
06Luxury Hospitality Expert: Managing services and customer care in high-end hotels, resorts, and restaurants.
07Art and Culture Curator for Luxury Spaces: Selecting and presenting artwork and cultural experiences in luxurious settings. Exclusive.
08Developer of innovative luxury products: Creating new products and services that satisfy the needs and desires of luxury consumers.
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Questions
Entry Requirements
An innovative luxury experience goes beyond traditional high-end products or services, offering a unique, personalized and memorable proposition that integrates technology, sustainability, exclusivity and a deep understanding of the client's needs and desires, generating emotions and meaningful connections.
Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.
Online with live sessions; hybrid option for simulator/practical placements through agreements.
Personalization through artificial intelligence that anticipates and satisfies individual customer needs, creating unique and unrepeatable experiences.
Recommended functional SMCP. We offer support materials for standard phraseology.
Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.
Optional (3–6 months) through Companies & Collaborations and the Alumni Network.
Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.
A degree from Navalis Magna Institute + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.
Online admissions
Admissions Process
No waiting for a phone call. If your documents are complete, you can pay in the same session.
Entry requirements
Professional/Academic Profile:Luxury sector professionals (hospitality, gastronomy, fashion, etc.), entrepreneurs, creatives, designers, marketing and communications professionals, or anyone interested in innovation in luxury experiences.Prior Knowledge:Basic knowledge of the luxury sector and market trends is desirable. Previous experience in customer experience design will be valued.Skills:Analytical skills, creativity, strategic thinking, communication skills, and teamwork.Documentation:Updated CV, cover letter (optional).Technical Requirements (for online, if appli
Questions?
Frequently Asked Questions
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