
Marina Management Course
This course provides you with the essential tools for efficient and profitable management. Learn about maritime legislation, port operations, tourism marketing, and human resource management, optimizing the customer experience…
Prior Knowledge Assessment
These are the skills this programme builds. Tick the ones you already have and we will tell you which part of the syllabus is really for you.
What is the Marina Management Course?
This course provides you with the essential tools for efficient and profitable management. Learn about maritime legislation, port operations, tourism marketing, and human resource management, optimizing the customer experience and maximizing your marina's potential. This program prepares you to lead successfully in the nautical sector, driving the growth and sustainability of your marina.
This course provides you with the essential tools for efficient and profitable management. Learn about maritime legislation, port operations, tourism marketing, and human resource management, optimizing the customer experience and maximizing your marina's potential.
Differential Advantages
- Case Studies: Analysis of real-world situations and simulation of marina management.
- Networking: Connection with industry professionals and access to job opportunities.
- Management Tools: Specialized software for marina and port administration.
- Technical Visits: Tours of leading marinas to observe best practices.
- Flexibility: Online format with access to learning materials and personalized tutoring.
Programme highlights
- Port Management: Learn to efficiently manage all operational and administrative aspects of a marina.
- Legal Framework: Understand current regulations and how to apply them to ensure compliance and the port's viability.
- Resource Management: Optimize profitability through the effective management of moorings, services, and facilities.
- Customer Service: Build customer loyalty with excellent service and specialized marketing strategies.
- Safety and Sustainability: Implement safety protocols and environmentally friendly practices.
- Prepare to successfully lead a modern and competitive marina.
Programme Structure
The programme is structured in 5 modules, listed below in order of study.
Government, business model and institutional framework of the comprehensive management of marinas and marinas
- Typologies of marinas and marinas: functions, services, demand segments and operating sizing criteria
- Models of ownership and management: concession, direct management, mixed, and structure of responsibilities with third parties
- Strategic marina planning: mission, vision, portfolio of services and alignment with the tourist destination
- Organisational design and critical roles: management, captaincy/operations, commercial, maintenance, security and customer service
- Income Fees and Sources Policy: Moorings, Boatyard, Supplies, Commercial Rentals, Events and Complementary Services
Port Operations in Marinas: Mooring, Manoeuvre, User Services and Operational Continuity 24/7
- Moorings management and rotation: Allocation, reservations, transit, controlled overbooking and occupancy optimisation
- Manoeuvre and berthing protocols: Coordination with users, assistance, signalling, security at docks and prevention of incidents
- Essential navigator services: water/energy, fuel, waste, showers/facilities and quality standards of service
- Coordination with Boatyard and workshops: inputs/exits, lifting logistics, job planning and risk control
- Operation in adverse conditions: temporary, swell, emergencies, contingency plans and service recovery
Infrastructure, asset maintenance and technical management of critical facilities in marinas
- Maritime infrastructure: dams, jetties, fingers, fenders, norays and periodic inspection criteria
- Electrical and energy systems - distribution, protections, quality of supply, consumption and monitoring of loads
- Hydraulic networks and sanitation: supply, pumping stations, grey/black water and discharge control
- Dragging and Operational Dragging: Bathymetric Tracking, Dredging Needs, and Access Limitation Management
- Maintenance Master Plan: Preventive, predictive and corrective with prioritisation for criticality and cost of the life cycle
Marketing, nautical marketing and revenue management for sport ports oriented to experience and loyalty
- Commercial strategy by segments: local, transit, long stay, mega-yachts and seasonal recreational navigation
- Advanced Pricing: Dynamic Fees, Season Policies, Service Packages and Cancellation Conditions/Guarantees
- Sales and account management: agreements with clubs, agencies, brokers, charter fleets and alliances with destination
- Customer experience and hospitality: standards, care protocols, NPS/CSAT and incident resolution
- Applied Digital Marketing: Local SEO, Online Reputation, Content, Campaigns and Transit Capture
Economic-Financial Management, Sustainability and Capstone Marina Administration Project
- Accounting and Finance for Marine: Structure of Costs, Margins by Service Line and Profitability Analysis
- Budgeting and Control: Forecast, Deviations, CAPEX/OPEX, Investment Prioritization and Expected Return
- Sustainability and performance ESG: energy efficiency, water management, waste, biodiversity and verifiable reporting
- Management digitization: PMS/CRM, Moorings management, billing, assisted maintenance and operational analytics
- Capstone Project I: 360° port diagnosis (Operation, Infrastructure, Commercial, Security, Finance and Sustainability)
Study Time and Workload
300 hours of study, online and at your own pace. Move the slider to the hours a week you can really put in.
Marina directors and managers seeking to optimize management, improve profitability, and increase customer satisfaction.Mooring managers and operations staff who need to delve deeper into efficient procedures, port security, and high-quality customer service.Administrators and accountants who need a solid understanding of maritime legislation, financial management, and regulatory compliance.
Academic direction and faculty
The teaching team at Navalis: working professionals who deliver and oversee the institute's programmes.








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Learning Outcomes
- 01Optimize the management of port resources and infrastructure
- 02Monitor and ensure regulatory compliance in matters of safety and the environment
- 03Promote excellence in customer service and the quality of port services
- 04Develop marketing and promotional strategies to enhance the attractiveness and profitability of the marina
- 05Implement efficient systems for managing reservations and allocating moorings
- 06Establish emergency response protocols and ensure the safety of vessels and users
Career Opportunities
Entry Requirements
Admissions Process
No waiting for a phone call. If your documents are complete, you can pay in the same session.
Academic/Professional Profile:Bachelor's Degree in Business Administration, Tourism, Maritime Law, or a related field; or demonstrable professional experience in port management, recreational boating, or the tourism sector.Specific Knowledge:Knowledge of maritime and port legislation, human resources management, accounting and finance, marketing, and customer service.Skills:Leadership skills, effective communication, problem-solving, negotiation, team management, and customer focus.Documentation:Updated CV, copy of degree (if applicable), ID/Passport, cover letter highlighti
Frequently Asked Questions
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