Visual Storytelling Course for Excursions

Why this course?

The Visual Storytelling for Excursions Course

Equips you with the tools to transform your adventures into captivating narratives. Learn to capture the essence of each experience, from planning to final editing, creating content that inspires and connects with your audience. Master photography, video, and editing techniques to tell stories that sell.

Differentiating Advantages

  • Immersive Storytelling: Techniques for building visual narratives that captivate the viewer.
  • Adventure Photography: Master composition, lighting, and settings to capture stunning images.
  • Professional Video: Learn to record and edit cinematic-quality videos using accessible tools.
  • Content Strategy: Define your target audience and create an effective social media posting plan.
  • Digital Tools: Master photo and video editing software to give your creations a professional finish.
Storytelling

Visual Storytelling Course for Excursions

Availability: 1 in stock

Who is it aimed at?

  • Tour guides and tour operators who want to enhance their communication and create memorable experiences through impactful images.
  • Amateur and professional photographers looking to specialize in visual travel storytelling and capture the essence of each destination.
  • Content creators and travel bloggers who need to improve their storytelling and connect with their audience through captivating photos and videos.
  • Tourism and digital marketing companies interested in optimizing their visual strategy and attracting new clients through engaging content.
  • Tourism, marketing, or communication students looking to acquire practical skills in photography and video to stand out in the industry.

Flexibility Creative:
Adapted to your pace: asynchronous modules available 24/7, practical exercises with personalized feedback and unlimited access to course material.

Storytelling

Objectives and competencies

Mastering visual storytelling:

“To construct compelling stories through composition, lighting, and color, evoking emotions and conveying clear messages to the viewer.”

Captivating audiences with visual storytelling:

“Mastering visual storytelling, from conceptualization to post-production, to communicate impactful messages and generate emotional connections with the viewer.”

Transforming experiences into impactful narratives:

With eloquence, structuring the narrative, emphasizing emotions, and using multimedia resources.

Create engaging visual content to promote excursions:

“Design impactful images and videos that capture the essence of the experience, highlighting landscapes, activities, and the excitement of the adventure.”

Differentiate your offering through unique visual stories:

“Create visual narratives that highlight the brand’s uniqueness, connect emotionally with the audience, and communicate the differentiating value in a memorable way.”

Connecting emotionally with the audience through images:

“To tell visual stories that resonate, evoking emotions and creating lasting memories.”

Curriculum - Modules

  1. Comprehensive Maritime Incident Management: protocols, roles, and chain of command for coordinated response
  2. Operational Planning and Execution: briefing, routes, weather windows, and go/no-go criteria
  3. Rapid Risk Assessment: criticality matrix, scene control, and decision-making under pressure
  4. Operational Communication: VHF/GMDSS, standardized reports, and inter-agency liaison
  5. Tactical Mobility and Safe Boarding: RHIB maneuvers, approach, mooring, and recovery
  6. Equipment and Technologies: PPE, signaling, satellite tracking, and field data logging
  7. Immediate Care of the Affected: primary assessment, hypothermia, trauma, and stabilization for evacuation
  8. Adverse Environmental Conditions: swell, Visibility, flows, and operational mitigation

    Simulation and training: critical scenarios, use of VR/AR, and exercises with performance metrics

    Documentation and continuous improvement: lessons learned, indicators (MTTA/MTTR), and SOP updates

  1. Introduction to Visual Storytelling: The Power of Telling Stories with Images.
  2. Fundamentals of Nature and Adventure Photography: Exposure, Focus, Composition.
  3. Essential Photography Equipment: Cameras, Lenses, Tripods, Filters, Drones.
  4. Planning a Photo Shoot: Research, Scouting, Permits, Safety.
  5. Natural Lighting Techniques: Golden Hour, Blue Hour, Backlighting.
  6. Composition in Mountain Landscapes and Trails: Lines, Shapes, Textures, Symmetry.
  7. Action and Motion Photography: Freezing and Conveying Dynamism.
  8. Environmental Portraiture: Capturing the Essence of the Adventurer in Their Environment.
  9. Basic Photo Editing: RAW Development, Color Adjustments, Contrast, and sharpness.
  10. Ethics in nature photography: respect for the environment and local communities.

  1. Introduction to Audiovisual Narrative: Basic Concepts and Evolution
  2. Scriptwriting in Trail and Route Narratives: Research, Structure, and Characters
  3. Technical Equipment for Outdoor Filming: Cameras, Sound, Lighting, and Drones
  4. Filmmaking Techniques in Natural Environments: Composition, Framing, and Camera Movement
  5. Video and Audio Editing: Software, Editing, Color Grading, and Ambient Sound
  6. Visual Narrative: Using Color, Light, and Sound to Create Atmospheres
  7. The Importance of Storytelling in Travel and Adventure Narratives
  8. Legal and Ethical Aspects: Copyright, Permissions, and Social Responsibility
  9. Distribution and Promotion: Platforms and Networks social events and nature film festivals.
  10. Case studies: Analysis of documentaries and audiovisual productions about routes and trails.

  1. Introduction to Audiovisual Narrative: Basic Concepts and Evolution
  2. Scriptwriting in the Context of Adventure Tourism: Structure, Characters, and Conflicts
  3. Filming Techniques: Composition, Lighting, Sound, and Camera Movement
  4. Video Editing: Software, Assembly, Rhythm, and Visual Narrative
  5. Music and Sound Effects: Creating Atmosphere and Emotional Reinforcement
  6. Voice-Over: Narration, Information, and Style
  7. Planning Outdoor Shoots: Logistics, Permits, and Safety
  8. Using Drones to Film Landscapes and Activities
  9. Interviews and Testimonials: Capturing the Essence of the Tourism Experience
  10. Marketing and Distribution of Adventure Tourism Videos: Platforms and strategies.

  1. Introduction to Audiovisual Narrative and its Application in Nature
  2. Hiking as a Story: Identifying Narrative Elements on the Trail
  3. Basic Audiovisual Equipment: Cameras, Microphones, Tripods, and Essential Accessories
  4. Outdoor Filming Techniques: Composition, Framing, Camera Movement
  5. Ambient Sound and Dialogue: Capturing Quality Audio in Natural Environments
  6. Scriptwriting for Hiking Stories: Narrative Structure, Characters, Conflict
  7. Video Editing for Beginners: Software, Cutting, Editing, Transitions
  8. Color Grading and Audio Post-Production: Enhancing Image and Sound
  9. Dissemination and Promotion of the Story: Platforms, Social Media, Festivals
  10. Ethics and respect in nature filming: permits, environmental impact

  1. System Architecture and Components: Structural design, materials, and subsystems (mechanical, electrical, electronic, and fluid) with selection and assembly criteria for marine environments
  2. Fundamentals and Principles of Operation: Physical and engineering foundations (thermodynamics, fluid mechanics, electricity, control, and materials) that explain performance and operating limits
  3. Safety and Environmental (SHE): Risk analysis, PPE, LOTO, hazardous atmospheres, spill and waste management, and emergency response plans
  4. Applicable Regulations and Standards: IMO/ISO/IEC requirements and local regulations;
  5. Conformance criteria, certification, and best practices for operation and maintenance
  6. Inspection, testing, and diagnostics: Visual/dimensional inspection, functional testing, data analysis, and predictive techniques (vibration, thermography, fluid analysis) to identify root causes
  7. Preventive and predictive maintenance: Hourly/cycle/seasonal plans, lubrication, adjustments, calibrations, consumable replacement, post-service verification, and operational reliability
  8. Instrumentation, tools, and metrology: Measuring and testing equipment, diagnostic software, calibration and traceability; selection criteria, safe use, and storage
  9. Onboard integration and interfaces: Mechanical, electrical, fluid, and data compatibility; Sealing and watertightness, EMC/EMI, corrosion protection, and interoperability testing.

    Quality, acceptance testing, and commissioning: process and materials control, FAT/SAT, bench and sea trials, go/no-go criteria, and evidence documentation.

    Technical documentation and integrated practice: logs, checklists, reports, and a complete case study (safety → diagnosis → intervention → verification → report) applicable to any system.

Plan de estudio - Módulos

  1. Comprehensive Maritime Incident Management: protocols, roles, and chain of command for coordinated response
  2. Operational Planning and Execution: briefing, routes, weather windows, and go/no-go criteria
  3. Rapid Risk Assessment: criticality matrix, scene control, and decision-making under pressure
  4. Operational Communication: VHF/GMDSS, standardized reports, and inter-agency liaison
  5. Tactical Mobility and Safe Boarding: RHIB maneuvers, approach, mooring, and recovery
  6. Equipment and Technologies: PPE, signaling, satellite tracking, and field data logging
  7. Immediate Care of the Affected: primary assessment, hypothermia, trauma, and stabilization for evacuation
  8. Adverse Environmental Conditions: swell, Visibility, flows, and operational mitigation

    Simulation and training: critical scenarios, use of VR/AR, and exercises with performance metrics

    Documentation and continuous improvement: lessons learned, indicators (MTTA/MTTR), and SOP updates

  1. Introduction to Visual Storytelling: The Power of Telling Stories with Images.
  2. Fundamentals of Nature and Adventure Photography: Exposure, Focus, Composition.
  3. Essential Photography Equipment: Cameras, Lenses, Tripods, Filters, Drones.
  4. Planning a Photo Shoot: Research, Scouting, Permits, Safety.
  5. Natural Lighting Techniques: Golden Hour, Blue Hour, Backlighting.
  6. Composition in Mountain Landscapes and Trails: Lines, Shapes, Textures, Symmetry.
  7. Action and Motion Photography: Freezing and Conveying Dynamism.
  8. Environmental Portraiture: Capturing the Essence of the Adventurer in Their Environment.
  9. Basic Photo Editing: RAW Development, Color Adjustments, Contrast, and sharpness.
  10. Ethics in nature photography: respect for the environment and local communities.

  1. Introduction to Audiovisual Narrative: Basic Concepts and Evolution
  2. Scriptwriting in Trail and Route Narratives: Research, Structure, and Characters
  3. Technical Equipment for Outdoor Filming: Cameras, Sound, Lighting, and Drones
  4. Filmmaking Techniques in Natural Environments: Composition, Framing, and Camera Movement
  5. Video and Audio Editing: Software, Editing, Color Grading, and Ambient Sound
  6. Visual Narrative: Using Color, Light, and Sound to Create Atmospheres
  7. The Importance of Storytelling in Travel and Adventure Narratives
  8. Legal and Ethical Aspects: Copyright, Permissions, and Social Responsibility
  9. Distribution and Promotion: Platforms and Networks social events and nature film festivals.
  10. Case studies: Analysis of documentaries and audiovisual productions about routes and trails.

  1. Introduction to Audiovisual Narrative: Basic Concepts and Evolution
  2. Scriptwriting in the Context of Adventure Tourism: Structure, Characters, and Conflicts
  3. Filming Techniques: Composition, Lighting, Sound, and Camera Movement
  4. Video Editing: Software, Assembly, Rhythm, and Visual Narrative
  5. Music and Sound Effects: Creating Atmosphere and Emotional Reinforcement
  6. Voice-Over: Narration, Information, and Style
  7. Planning Outdoor Shoots: Logistics, Permits, and Safety
  8. Using Drones to Film Landscapes and Activities
  9. Interviews and Testimonials: Capturing the Essence of the Tourism Experience
  10. Marketing and Distribution of Adventure Tourism Videos: Platforms and strategies.

  1. Introduction to Audiovisual Narrative and its Application in Nature
  2. Hiking as a Story: Identifying Narrative Elements on the Trail
  3. Basic Audiovisual Equipment: Cameras, Microphones, Tripods, and Essential Accessories
  4. Outdoor Filming Techniques: Composition, Framing, Camera Movement
  5. Ambient Sound and Dialogue: Capturing Quality Audio in Natural Environments
  6. Scriptwriting for Hiking Stories: Narrative Structure, Characters, Conflict
  7. Video Editing for Beginners: Software, Cutting, Editing, Transitions
  8. Color Grading and Audio Post-Production: Enhancing Image and Sound
  9. Dissemination and Promotion of the Story: Platforms, Social Media, Festivals
  10. Ethics and respect in nature filming: permits, environmental impact

  1. System Architecture and Components: Structural design, materials, and subsystems (mechanical, electrical, electronic, and fluid) with selection and assembly criteria for marine environments
  2. Fundamentals and Principles of Operation: Physical and engineering foundations (thermodynamics, fluid mechanics, electricity, control, and materials) that explain performance and operating limits
  3. Safety and Environmental (SHE): Risk analysis, PPE, LOTO, hazardous atmospheres, spill and waste management, and emergency response plans
  4. Applicable Regulations and Standards: IMO/ISO/IEC requirements and local regulations;
  5. Conformance criteria, certification, and best practices for operation and maintenance
  6. Inspection, testing, and diagnostics: Visual/dimensional inspection, functional testing, data analysis, and predictive techniques (vibration, thermography, fluid analysis) to identify root causes
  7. Preventive and predictive maintenance: Hourly/cycle/seasonal plans, lubrication, adjustments, calibrations, consumable replacement, post-service verification, and operational reliability
  8. Instrumentation, tools, and metrology: Measuring and testing equipment, diagnostic software, calibration and traceability; selection criteria, safe use, and storage
  9. Onboard integration and interfaces: Mechanical, electrical, fluid, and data compatibility; Sealing and watertightness, EMC/EMI, corrosion protection, and interoperability testing.

    Quality, acceptance testing, and commissioning: process and materials control, FAT/SAT, bench and sea trials, go/no-go criteria, and evidence documentation.

    Technical documentation and integrated practice: logs, checklists, reports, and a complete case study (safety → diagnosis → intervention → verification → report) applicable to any system.

  1. Introduction to Visual Storytelling in Hiking: Impact and Reach
  2. Landscape Photography Fundamentals: Composition, Lighting, and Essential Equipment
  3. Video for Hiking: Planning, Filming, and Recommended Equipment
  4. Basic Photo and Video Editing: Software and Techniques for Enhancing Your Footage
  5. Visual Storytelling: Creating Engaging Stories Through Images and Videos
  6. Publishing Platforms: Instagram, YouTube, Blogs, and Other Options
  7. Social Media Management: Strategies for Increasing Reach and Engagement
  8. Content Marketing for Hiking: Attracting the Right Audience
  9. Legal and Ethical Considerations: Copyright, Privacy, and Environmental Responsibility
  10. Metrics Analysis and Continuous Improvement: Optimizing Your Strategy of visual narratives.

  1. Fundamentals of Visual Storytelling: Key Elements and Their Impact.
  2. The Power of Framing: Composition, Rule of Thirds, Guidelines.
  3. Light and Shadow: Natural vs. Artificial Lighting.
  4. Artificiality, atmosphere, and emotion.

  5. Color and contrast: Color theory, palettes, and their influence on history.
  6. Types of shots: From wide shots to close-ups, creating dynamism and focus.
  7. Movement and rhythm: Visual sequences, editing, and temporal narrative.
  8. The visual portrait: Expression, body language, and connection with the viewer.
  9. Documentary narrative: Ethics, objectivity, and the search for visual truth.
  10. Experimental narrative: Abstraction, symbolism, and breaking conventions.
  11. Visual storytelling: Building stories that captivate and endure.

  1. Introduction to Visual Storytelling in Hiking: Telling Stories Through Images.
  2. Photographic Composition: Rule of Thirds, Guidelines, Framing, and Perspective in Nature.
  3. Photographic Equipment: Cameras, Lenses, Filters, and Essential Accessories for the Trail.
  4. Outdoor Light: Golden Hour, Blue Hour, and How to Take Advantage of Natural Light.
  5. Photographic Techniques: Depth of Field, Shutter Speed, and ISO Sensitivity.
  6. Landscape Photography: Capturing the essence of the Natural Environment.
  7. Wildlife Photography: Ethics and Respect in Documenting Wildlife.
  8. Hiking Photography: Portraits in Motion and Spontaneous Moments.
  9. Basic Editing of photographs: color adjustments, contrast, and sharpness.
  10. Creating a visual hiking narrative: selecting and sequencing images.

  1. Introduction to immersive audiovisual storytelling: key concepts and evolution.
  2. Virtual reality (VR), augmented reality (AR), and mixed reality (MR): differences and applications in excursions.
  3. Technical equipment: 360 cameras, drones, binaural microphones, stabilization equipment.
  4. Recording planning: scriptwriting, storyboarding, location scouting.
  5. Immersive recording techniques: composition, lighting, ambient sound.
  6. Narrative and storytelling: creating immersive and emotional experiences.
  7. Editing and post-production: software, editing, visual and sound effects for VR/AR/MR.
  8. Content optimization: formats, resolution, codecs and distribution platforms.
  9. Interactivity and gamification: interactive elements and games to enhance the user experience.
  10. Ethical and legal considerations: privacy, informed consent, and copyright.

Career opportunities

  • Travel and Excursion Photographer/Videographer: Creating visual content for travel agencies, tour operators, and online platforms.
  • Social Media Content Creator: Producing engaging visual stories for tourism brands and destinations.
  • Visual Storytelling Tour Guide: Accompanying groups, sharing stories through images and videos.
  • Nature and Adventure Documentarian: Recording expeditions, wildlife, and unique landscapes.
  • Video Editor for the Tourism Sector: Post-production of audiovisual materials for promotion and marketing.
  • Visual Travel Blogger/Vlogger: Narrating experiences through impactful photographs and videos.
  • Visual Marketing Consultant for Tourism Companies: Advising on Communication strategies and content creation.
  • Visual storytelling trainer for tourism professionals: Delivery of workshops and courses on narrative and audiovisual techniques.

“`

Admission requirements

Academic/professional profile:

Degree/Bachelor's degree in Nautical Science/Maritime Transport, Naval/Marine Engineering, or a related field; or proven professional experience in bridge/operations.

Language proficiency:

Recommended functional maritime English (SMCP) for simulations and technical materials.

5. Induction

Updated resume, copy of degree or seaman's book, ID card/passport, letter of motivation.

Technical requirements (for online):

Equipment with camera/microphone, stable connection, ≥ 24” monitor recommended for ECDIS/Radar-ARPA.

Admission process and dates

1. Online
application

(form + documents).

2. Academic review and interview

(profile/objectives/schedule compatibility).

3. Admission decision

(+ scholarship proposal if applicable).

4. Reservation of place

(deposit) and registration.

5. Induction

(access to campus, calendars, simulator guides).

Scholarships and grants

  • Master Visual Storytelling: Learn to create captivating narratives for your excursions through images and videos.
  • Photography and Video Techniques: Discover the secrets to capturing the essence of each adventure and conveying emotions.
  • Professional Editing: Optimize your content with editing tools to achieve a stunning visual impact.
  • Content Marketing: Learn to promote your excursions and attract new clients with visual storytelling strategies.
  • Personal Branding: Build a unique and differentiated visual identity to stand out in the world of adventure tourism.
Boost your excursions and connect with your audience through visual storytelling.

Testimonials

Frequently asked questions

To convey the experience and emotions of the excursion in an attractive and memorable way through images and videos.

Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.

Online with live sessions; hybrid option for simulator/practical placements through agreements.

Photographs, videos, illustrations, maps, and graphics that show the atmosphere, activities, emotions, and discoveries of the excursion.

Recommended functional SMCP. We offer support materials for standard phraseology.

Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.

Optional (3–6 months) through Companies & Collaborations and the Alumni Network.

Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.

A degree from Navalis Magna University + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.

  1. Introduction to immersive audiovisual storytelling: key concepts and evolution.
  2. Virtual reality (VR), augmented reality (AR), and mixed reality (MR): differences and applications in excursions.
  3. Technical equipment: 360 cameras, drones, binaural microphones, stabilization equipment.
  4. Recording planning: scriptwriting, storyboarding, location scouting.
  5. Immersive recording techniques: composition, lighting, ambient sound.
  6. Narrative and storytelling: creating immersive and emotional experiences.
  7. Editing and post-production: software, editing, visual and sound effects for VR/AR/MR.
  8. Content optimization: formats, resolution, codecs and distribution platforms.
  9. Interactivity and gamification: interactive elements and games to enhance the user experience.
  10. Ethical and legal considerations: privacy, informed consent, and copyright.

Request information

  1. Complete the Application Form
  2. Attach your CV/Qualifications (if you have them to hand).
  3. Indicate your preferred cohort (January/May/September) and whether you want the hybrid option with simulator sessions.
An academic advisor will contact you within 24–48 hours to guide you through the admission process, scholarships, and compatibility with your professional schedule. Translated with DeepL.com (free version)
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