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Diploma · 800 h · 8 modules
Diploma in Cultural Tourism in Ports
This program prepares you to lead the creation and management of innovative tourism experiences that highlight port cultural heritage. You will learn to design attractive tourism products, to interpret local heritage, and to…
Duration800 h
FormatOnline
Starts16 November
Places20 / 20
Prior knowledge
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Programme overview
What is the Diploma in Cultural Tourism in Ports?
The Diploma in Cultural Tourism in Ports
This program prepares you to lead the creation and management of innovative tourism experiences that highlight port cultural heritage. You will learn to design attractive tourism products, to interpret local heritage, and to promote the sustainable development of port communities. This program will provide you with the necessary tools to transform ports into vibrant cultural destinations.
Differential Advantages
- Practical Approach: Development of real projects and successful case studies.
- Networking: Interaction with experts in the port tourism and cultural sector.
- Management Tools: Master the techniques of marketing, promotion, and financing for tourism projects.
- Comprehensive Vision: Understand the importance of sustainability, accessibility, and inclusion in cultural tourism.
- Flexibility: Online format with multimedia content and collaborative activities.
Programme type
Diploma
Study mode
Online
Duration
800 hours
Modules
8
Start date
28-11-2026
Programme highlights
- Discover Heritage: Learn to identify and value cultural heritage in port environments.
- Designing Tourism Experiences: Master the techniques to create unique and memorable tourism experiences in ports with cultural value.
- Tourism Management and Marketing: Acquire the necessary skills to manage and promote cultural tourism destinations in ports.
- Sustainability and Local Development: Learn best practices for sustainable cultural tourism that benefits local communities.
- International Success Stories: Analyze inspiring examples of cultural tourism in ports around the world.
- Boost your career and contribute to the development of cultural tourism in ports.
Curriculum
Programme Structure
The programme is structured in 8 modules, listed below in order of study.
01
Fundamentals of cultural tourism in port cities
- Fundamental concepts of cultural tourism, maritime heritage, port heritage and experiential tourism applied to coastal destinations
- Historical evolution of ports as spaces for commercial, cultural, social and heritage exchange
- Typologies of tourist, historical, fishing, commercial and sports ports with cultural potential
- Historical, architectural, industrial, archaeological and ethnographic value of the port heritage
- Relationship between local identity, maritime culture, coastal traditions and sustainable tourism development
- Actors Involved: Port Authorities, Public Administrations, Tour Operators, Museums, Local Communities and Private Sector
- Construction of a comprehensive vision of cultural tourism as a tool for the valorization of port heritage and territorial development
- Cultural tourism trends in European port cities
02
Maritime Heritage, Cultural Interpretation and Tourist Resources
- Certification and classification of cultural resources linked to maritime and port heritage
- Interpretation of naval, industrial, archaeological, fishing and commercial heritage for national and international visitors
- Assessment of lighthouses, historic shipyards, museum ships, fishing markets, coastal fortresses and port buildings
- Design of cultural itineraries that integrate material and intangible heritage related to maritime activity
- Recovery and dissemination of marine traditions, festivities, gastronomy and trades linked to the sea
- Preparation of interpretive content adapted to different profiles of visitors and levels of knowledge
- Development of strategies to value maritime heritage as a sustainable tourist resource
- Inventory and Assessment of Port Equity Resources
03
Planning and management of port tourist destinations
- Strategic planning of cultural tourism in port cities and coastal destinations
- Integration between port activity, urban development, cultural heritage and tourist offer
- Design of tourist products based on historical routes, sea experiences and naval heritage
- Tourism flow management, cargo capacity and balance between conservation and public use
- Coordination between administrations, tour operators, local companies and cultural organisations
- Evaluation of the economic, social and environmental impact of port cultural tourism
- Development of management models that favor the competitiveness and sustainability of maritime destinations
- Visitor flow management and cargo capacity
04
Design of cultural experiences and visitor service
- Principles of the design of tourist experiences centreed on the maritime and port heritage
- Organisation of guided tours, thematic tours and interpretive activities in port spaces
- Attention to the visitor from an intercultural, inclusive and service-oriented perspective
- Communication techniques, historical narration and dissemination of maritime heritage
- Design of participatory activities, historical recreations, workshops and cultural events
- Universal accessibility and adaptation of experiences for different audience profiles
- Development of programmes that increase visitor satisfaction and strengthen the identity of the destination
- Universal accessibility in cultural experiences
05
Marketing, promotion and marketing of port cultural tourism
- Strategies for positioning maritime destinations and port cities in national and international markets
- Territorial branding applied to historic ports, sea routes and coastal heritage
- Digital marketing, social networks and promotion of tourist products related to maritime heritage
- Design of communication campaigns aimed at different segments of cultural tourists
- Marketing of routes, tour packages, heritage experiences and cultural activities
- Online reputation management and analysis of the visitor's behaviour through digital tools
- Development of commercial strategies that increase the visibility and competitiveness of the port destination
- Collabouration with Shipping Companies of Cruises and Travel Agencies
06
Organisation of cultural events and revitalization of the port environment
- Planning of maritime festivals, nautical fairs, historic recreations and traditional celebrations
- Organisation of exhibitions, congresses, cultural conferences and educational activities linked to the maritime heritage
- Logistics coordination, permits, security and operational management of events in port spaces
- Integration of artists, cultural associations, museums, universities and local communities in cultural projects
- Evaluation of the tourist, economic and social impact of maritime cultural events
- Strategies to deseasonalize tourist activity through continuous cultural programming
- Development of cultural projects that strengthen maritime identity and citizen participation
- Maritime Festivals and Historical Recreations
07
Innovation, sustainability and digital transformation of port tourism
- Principles of sustainability applied to cultural tourism in ports and coastal destinations
- Responsible management of cultural heritage against the growth of tourism and urban pressure
- Application of digital technologies, augmented reality and virtual reality in the interpretation of maritime heritage
- Development of mobile applications, interactive tours and digital platforms for visitors
- Use of artificial intelligence and data analytics to improve the tourist experience and the management of the destination
- Evaluation of indicators of sustainability, satisfaction, conservation and tourism competitiveness
- Development of innovative strategies that integrate heritage, technology and sustainable tourism in port environments
- Measurement of the economic and social impact of cultural tourism
08
Final Applied Project of Cultural Tourism in Ports
- Definition of the problem and port destination Project object
- Diagnosis of heritage and cultural resources available
- Design of products, routes and cultural experiences
- Marketing, Marketing and Collabouration Plan with Local Agents
- Budget, monitoring indicators and sustainability criteria
- Assessment of the feasibility of the proposed project
- Final Review and Conclusions of the Plan
- Drafting of the memory and presentation of the project
Workload
Study Time and Workload
800 hours of study, online and at your own pace. Move the slider to the hours a week you can really put in.
Hours a week8
Weeks to finish—
You finish around—
Who it is for
Tourism professionals seeking to specialize in the cultural offerings of port destinations.Cultural and heritage managers interested in designing innovative tourism experiences in port environments.Tour guides and tour operators wishing to expand their knowledge of maritime and port cultural heritage.Tourism and local economic development officials seeking to promote cultural tourism in thei
Faculty
Academic direction and faculty
The teaching team at Navalis: working professionals who deliver and oversee the institute's programmes.
Eng. Diego Cifuentes
Cap. Javier Abaroa (MCA)
Dr. Pau Ferrer
Dr. Nuria Llobregat
Eng. Javier Bañuls
Eng. Sofía Marquina
Eng. Tomás Riera
Verified reviews
Student Reviews
Reviews collected and verified by Opynio, not written by us.
Outcomes
Learning Outcomes
- 01Develop sustainable management strategies for port cultural heritage
- 02Design innovative tourism experiences that value the port's cultural identity
- 03Promote the diversification of the tourism offer by enhancing the value of the port's intangible heritage
- 04Promote public-private collaboration for the conservation and promotion of cultural tourism in ports
- 05To train professionals to manage and promote cultural tourism in port environments
- 06Promote research and dissemination of maritime-port cultural heritage
Careers
Career Opportunities
01Cultural Tourism Product Manager on Cruise Ships: Design and marketing of onboard and onshore tourism experiences.
02Cruise Ship Tour Guide: Accompanying and facilitating groups on cultural visits to port destinations.
03Cultural Activities Coordinator on Cruise Ships: Organizing leisure and entertainment activities related to local culture.
04Tourist Information Officer in Port Tourist Offices: Visitor services, promotion of cultural offerings, and management of tourist information.
05Cultural Event Organizer in Ports: Planning and development of festivals, exhibitions, and other cultural activities for cruise passengers and visitors.
06Tourism Consultant specializing in Cultural Tourism in Ports: Advising companies and government agencies on the creation and management of cultural tourism products.
07Cultural Heritage Manager in Environments Port workers: conservation, promotion, and dissemination of the historical and cultural heritage of ports.
08Researcher in cultural tourism in ports: trend analysis, market research, and development of new tourism products.
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Questions
Entry Requirements
The main focus is on the management and development of tourism in port areas, highlighting the importance of the cultural, historical and social heritage of these spaces.
Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.
Online with live sessions; hybrid option for simulator/practical placements through agreements.
Tourism
Recommended functional SMCP. We offer support materials for standard phraseology.
Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.
Optional (3–6 months) through Companies & Collaborations and the Alumni Network.
Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.
A degree from Navalis Magna Institute + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.
Online admissions
Admissions Process
No waiting for a phone call. If your documents are complete, you can pay in the same session.
Entry requirements
Academic/Professional Profile:Bachelor's/Undergraduate Degree in Tourism, Art History, Humanities, or a related field; or accredited professional experience in the tourism, cultural, or port sector.Language Proficiency:Recommended: Functional English for communicating with international tourists and understanding materials. Other languages will be considered an asset.Documentation:Updated CV, copy of degree or professional experience certificate, ID/Passport, cover letter.Technical Requirements (for online, if applicable):Computer with camera/microphone, stable intern
Questions?
Frequently Asked Questions
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