Dr. Marina AlcoverAcademic director focused on measurable results and operational excellence in maritime education. Integrates IMO/STCW regulations and ISO 21001/9001 f
Course · 300 h · 5 modules
Newsletter and Bulletin Production Course
Connect with your audience effectively. This course will provide you with the skills needed to create successful email marketing campaigns, from strategic planning to results analysis. You will learn to design engaging and…
Duration300 h
FormatOnline
Starts4 January
Places20 / 20
Prior knowledge
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Programme overview
What is the Newsletter and Bulletin Production Course?
Master the art of Newsletter and Email Marketing
Connect with your audience effectively. This course will provide you with the skills needed to create successful email marketing campaigns, from strategic planning to results analysis. You will learn to design engaging and optimized newsletters, segment your subscriber list, write persuasive content, and measure the impact of your communications. Turn your newsletters into a key tool for business growth!
Connect with your audience effectively.
Key Benefits
- Professional Design: Create visually appealing templates tailored to your brand.
- Effective Content: Write messages that capture attention and generate engagement.
- Strategic Segmentation: Target your communications to the right audience to maximize impact.
- Results Analysis: Measure the performance of your campaigns and optimize your strategies.
- Tools and Platforms: Master the leading email marketing tools on the market.
Programme type
Course
Study mode
Online
Duration
300 hours
Modules
5
Start date
09-12-2026
Programme highlights
- Design impactful newsletters: Learn to create visually appealing newsletters with relevant content for your audience.
- Master email marketing tools: Discover leading platforms and optimize your campaigns for the best results.
- Segmentation and personalization: Learn how to segment your subscriber list and personalize your messages to increase engagement.
- Analytics and measurement: Learn to measure the performance of your newsletters and make adjustments to improve your results.
- Growth strategies: Expand your subscriber list and build audience loyalty through valuable content and effective promotions.
- Boost your communication and increase the impact of your messages with this practical course.
Curriculum
Programme Structure
The programme is structured in 5 modules, listed below in order of study.
01
Newsletters editorial strategy, audience definition and content architecture by objectives
- Purpose of the newsletter: recruitment, retention, authority, activation, community and commercial support with measurable approach
- Audience segmentation: profiles, intention, level of maturity, B2B/B2C and personalisation by interests
- Editorial value proposition: promise, differentiators, tone, cadence and limits of what is communicated
- Section Architecture: Headlines, Curation, Analysis, Resources, CTA and Format Consistency by Edition
- Editorial calendar: series, seasons, milestones, seasonality, coordination with launches and operating windows
02
Copywriting for email, editing structure and scannable read design with high retention
- Issues and Preheaders: Formulas, Tests, Editorial Coherence, “Open Loops” and Verifiable Promises
- Openings and hooks: fast context, immediate value, credibility and friction-free reading guide
- Scannable Writing: Title Hierarchy, Short Paragraphs, Useful Bullets, Links, and Micro-Cta Per Block
- Applied Storytelling: Cases, Learning, Data, Short Narratives and Action-Oriented Closure
- Content curation: criteria, synthesis, attribution, links and balance between own voice and references
03
Newsletter design and layout: Branding, templates, accessibility and multi-client compatibility
- Email-oriented design: limitations, responsive structure, image weight and customer compatibility
- Reusable templates and modules: blocks, components, style system and evolutionary maintenance
- Visual identity: fonts, colour, iconography, graphic tone and coherence with brand and web
- Accessibility: Contrast, Sizes, Alt Text, Semantic Structure and Reading on Devices and Readers
- Visual Deliverables: Headers, Banners, Thumbnails, Data Charts and Resource Optimisation
04
Tools, Automation and Operation: Lists, Segments, Flows and Customization at Scale
- Data architecture: lists, tags, segments, fields, consent and contact quality
- Key Automations: Welcome, Onboarding, Nurturing, Reactivation, Post-Purchase and Thematic Series
- Practical customisation: Dynamic content, recommendations, variables, rules and control of consistency
- Operation and deliveries: Cadence, time windows, publication queues, backups and version control
- Integration with digital ecosystem: Web, CRM, forms, lead magnets, events and source traceability
05
Analytics, optimisation and final project: complete newsletter system with metrics and continuous improvement
- Actionable metrics: Open Rate, CTR, CTOR, conversions, net growth and cohort retention
- Instrumentation and tracking: UTMS, events, objectives, dashboards and practical attribution per channel
- Experimentation: A/B of issues, blocks, CTAS, frequency, time of shipment and documented learning
- Funnel optimisation: pickup, activation, monetization, referrals and reduction of friction in conversion
- Continuous improvement system: retrospectives, editorial backlog, template review, quality control and SOPs
Workload
Study Time and Workload
300 hours of study, online and at your own pace. Move the slider to the hours a week you can really put in.
Hours a week8
Weeks to finish—
You finish around—
Who it is for
Marketing and communications professionals looking to optimize their email marketing strategies and generate quality leads.Entrepreneurs and business owners who want to automate communication with their customers and increase sales through effective newsletters.Content creators and copywriters who need to master the tools and techniques to design engaging and persuasive newsletters.PR and in
Faculty
Academic direction and faculty
The teaching team at Navalis: working professionals who deliver and oversee the institute's programmes.
Eng. Diego Cifuentes
Cap. Javier Abaroa (MCA)
Dr. Pau Ferrer
Dr. Nuria Llobregat
Eng. Javier Bañuls
Eng. Sofía Marquina
Eng. Tomás Riera
Verified reviews
Student Reviews
Reviews collected and verified by Opynio, not written by us.
Outcomes
Learning Outcomes
- 01Mastering the creation of engaging and effective content
- 02Optimize the distribution and impact of newsletters
- 03Analyze metrics and adapt strategies to maximize ROI
- 04Building audience loyalty and strengthening brand image
- 05Segment the audience and personalize communication
- 06Automate processes and optimize operational efficiency
Careers
Career Opportunities
01Content Writer/Editor: Creation and management of content for newsletters and bulletins on various topics.
02Digital Marketing Specialist: Design and execution of email marketing strategies, audience segmentation, and results analysis.
03Graphic Designer: Visual design of newsletters and bulletins, creation of attractive templates adapted to different devices.
04Community Manager: Distribution of newsletters and bulletins through social media and other online platforms, management of interaction with subscribers.
05Internal/External Communications Manager: Creation of newsletters and bulletins to keep employees, clients, and other stakeholders informed.
06Copywriter: Writing persuasive and effective copy to promote products, services, or ideas in newsletters and bulletins and bulletins. newsletters.
07Data Analyst: Monitoring and analyzing newsletter performance metrics, identifying areas for improvement, and optimizing campaigns.
08Entrepreneur/Freelance: Offering newsletter creation and management services to companies and organizations in various sectors.
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Questions
Entry Requirements
Keeping a specific audience informed about topics relevant to them, strengthening the relationship and generating engagement.
Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.
Online with live sessions; hybrid option for simulator/practical placements through agreements.
To inform, connect and build loyalty with a specific audience about a topic, product or service.
Recommended functional SMCP. We offer support materials for standard phraseology.
Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.
Optional (3–6 months) through Companies & Collaborations and the Alumni Network.
Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.
A degree from Navalis Magna Institute + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.
Online admissions
Admissions Process
No waiting for a phone call. If your documents are complete, you can pay in the same session.
Entry requirements
Academic/Professional Profile:Bachelor's degree in marketing, communication, journalism, graphic design, or related fields; or demonstrable experience in content creation and email marketing campaign management.Technical Competence:Knowledge of email marketing platforms (Mailchimp, Sendinblue, etc.), design tools (Canva, Adobe Creative Suite), and web analytics (Google Analytics).Skills:Excellent writing, editing, and visual communication skills. Ability to analyze data and segment audiences. Creativity and attention to detail.Technical requirements (for online):Comput
Questions?
Frequently Asked Questions
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