Dr. Marina AlcoverAcademic director focused on measurable results and operational excellence in maritime education. Integrates IMO/STCW regulations and ISO 21001/9001 f
Course · 300 h · 5 modules
Nautical Content Marketing Course
Equips you with the essential skills to excel in the competitive maritime digital world. Learn to create engaging and relevant content that connects with your audience, boosts engagement, and generates tangible results for your…
Duration300 h
FormatOnline
Starts4 January
Places20 / 20
Prior knowledge
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Programme overview
What is the Nautical Content Marketing Course?
The Nautical Content Marketing Course
Equips you with the essential skills to excel in the competitive maritime digital world. Learn to create engaging and relevant content that connects with your audience, boosts engagement, and generates tangible results for your business. Master SEO, social media, and email marketing strategies specifically tailored to the nautical sector.
Differentiating Advantages
- Practical Approach: Create real campaigns during the course, applying the latest trends and tools.
- Nautical Specialization: Content and examples designed for the maritime sector, including yachts, fishing, tourism, and more.
- Optimized SEO: Learn how to position your content in the top search results to attract qualified traffic.
- Effective Social Media: Discover how to create viral content and build a loyal online community.
- Data Analysis: Measure the performance of your campaigns and optimize your strategies to obtain the maximum return on investment.
Programme type
Course
Study mode
Online
Duration
300 hours
Modules
5
Start date
09-12-2026
Programme highlights
- Nautical Strategy: Learn to design effective marketing campaigns focused on the maritime sector.
- Content Creation: Master the techniques to generate engaging and relevant content for your nautical audience.
- Nautical SEO: Optimize your content for search engines and attract qualified traffic to your website.
- Social Media: Use social platforms to connect with your community and promote your nautical brand.
- Web Analytics: Measure the performance of your campaigns and optimize your content marketing strategy.
- Learn to boost your nautical business with a content marketing strategy that sets you apart from the competition.
Curriculum
Programme Structure
The programme is structured in 5 modules, listed below in order of study.
01
Nautical editorial strategy, brand positioning and definition of audiences in the maritime ecosystem
- Identification of niches and value proposition: Shipyards, Marinas, Charter, Ports, Tourism and Technical Services
- Advanced Segmentation and “Jobs to Be Done”: B2B/B2C Profiles, Motivations, Purchase Objections and Triggers
- Customer Journey Architecture: Discovery, Consideration, Reserve/Purchase, Post-Service and Loyalty
- Pillars of content and thematic map: Clusters by intention, categories, series and navigable taxonomy
- Competitive differentiation: technical authority, social proof, real cases and evidence-based editorial approach
02
Research, nautical SEO and content planning oriented to real demand and conversion
- Keyword Research: Informative/Commercial, Local Long-Tail and Queries by Destination/Port
- SEO On-Page and Structure: Titles, H1–H3, Internal Link, Pillar Contents and Satellite Pages
- Local SEO for nautical business: files, reviews, citations, pages by zone and geolocated content
- Evergreen content vs News content: Balance, cadence, update and maintenance of rankings
- Funnel planning: tofu/mofu/bofu, lead magnets, FAQs, comparisons and service pages
03
Nautical content production - technical copywriting, experience storytelling and multimedia formats
- Sectoral Copywriting: Clarity, Accuracy, Verifiable Claims, Professional Tone and Calls to Action
- Nautical Storytelling: Routes, Crew, Security, Heritage, Biodiversity and Brand-Destination Narrative
- Educational scripts and pieces: guides, checklists, glossaries, “how-to” and operational trusted content
- Audiovisual production: short video, interviews, port b-roll, photography and image rights
- UGC Content and Social Proof: Capture, Permits, Healing, Moderation and Multichannel Reuse
04
Multichannel distribution, community and commercial activation of content in nautical environments
- Strategy by channel: Web/Blog, Newsletter, YouTube, Instagram/TikTok, LinkedIn and specialised forums
- Maritime Community Management: Qualified Interaction, Moderation, Response Protocols and Internal Scaling
- Collabourations and Co-Marketing: Marinas, Clubs, Schools, Technical Influencers and Destination Partners
- PR Digital and Authority: Notes, Apparitions, Podcasts, Events and Guest Publications with Measurable Objectives
- Commercial activation: landings, forms, reservations, automations and friction reduction in purchase
05
Analytics, Governance, Compliance and Final Project of Integral System of Nautical Content Marketing
- Actionable Metrics: Qualified Scope, Useful Engagement, Leads, Conversions, CAC/LTV and Practical Attribution
- Dashboards and Executive Reporting: Periodicity, Reading Performance, Hypotheses and Documented Decisions
- Editorial Government: Roles, Flows, Approvals, Quality Control, Repository and Asset Versioning
- Legal and Compliance: Image Rights, Data Protection, Commercial Claims, Sponsorships and Transparency
- Sustainable system operation: reuse, libraries, templates, assisted AI and control of reputational risks
Workload
Study Time and Workload
300 hours of study, online and at your own pace. Move the slider to the hours a week you can really put in.
Hours a week8
Weeks to finish—
You finish around—
Who it is for
Marketing professionals looking to specialize in the nautical niche and connect with a passionate audience.Nautical companies wanting to increase their online visibility and attract new clients through valuable content.Content creators (bloggers, YouTubers, Instagrammers) who want to monetize their passion for the sea and build a strong community.Specialized writers and journalists looking t
Faculty
Academic direction and faculty
The teaching team at Navalis: working professionals who deliver and oversee the institute's programmes.
Eng. Diego Cifuentes
Cap. Javier Abaroa (MCA)
Dr. Pau Ferrer
Dr. Nuria Llobregat
Eng. Javier Bañuls
Eng. Sofía Marquina
Eng. Tomás Riera
Verified reviews
Student Reviews
Reviews collected and verified by Opynio, not written by us.
Outcomes
Learning Outcomes
- 01Navigating with words: Attracting and retaining the nautical audience through relevant and valuable content.
- 02Anchoring the brand: Positioning itself as a benchmark in the nautical sector through a solid and differentiated content strategy.
- 03Set sail towards conversion: Boost lead generation and sales growth through nautical content marketing.
- 04Mapping interest: Identifying the needs and desires of the nautical audience to create content that generates engagement and fosters community.
- 05Mastering the winds of virality: Creating original and impactful nautical content that spreads across social networks and online media.
- 06Calibrate communication: Adapt the message to the different profiles of the nautical audience to maximize the impact of the campaigns.
Careers
Career Opportunities
01Nautical Content Manager: Creation and management of content for companies in the sector, including blogs, social media, and websites.
02Nautical Digital Marketing Strategist: Development of online marketing strategies focused on the nautical sector, campaign optimization, and results analysis.
03Nautical Writer: Creation of articles, guides, and other content for magazines, blogs, and companies in the nautical sector.
04Nautical Community Manager: Management of the online presence of brands and companies in the nautical sector on social media, interaction with the community, and creation of engaging content.
05Nautical Content Marketing Consultant: Advising companies in the nautical sector on the creation and implementation of effective content marketing strategies.
06Nautical Content Marketing Consultant: Advising companies in the nautical sector on the creation and implementation of effective content marketing strategies.
07Nautical SEO Specialist: Optimizing content and websites to improve search engine ranking and attract qualified traffic to the nautical sector.
08Nautical Copywriter: Creating persuasive copy for advertising, direct marketing, and other promotional materials for the nautical sector.
09Nautical Audiovisual Content Creator: Producing videos, podcasts, and other audiovisual formats for online and offline platforms in the nautical sector.
Questions
Entry Requirements
Attract, engage and retain an audience interested in sailing to generate leads, increase sales and consolidate the brand image within the sector.
Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.
Online with live sessions; hybrid option for simulator/practical placements through agreements.
Boat owners, nautical enthusiasts, fishermen, sailors and anyone interested in water activities or coastal lifestyle.
Recommended functional SMCP. We offer support materials for standard phraseology.
Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.
Optional (3–6 months) through Companies & Collaborations and the Alumni Network.
Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.
A degree from Navalis Magna Institute + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.
Online admissions
Admissions Process
No waiting for a phone call. If your documents are complete, you can pay in the same session.
Entry requirements
Academic/Professional Profile:Bachelor's degree in Marketing, Communication, Journalism, or a related field; or demonstrable experience in digital marketing, preferably in the nautical sector.Specific Knowledge:Knowledge of the nautical sector: boats, destinations, events, and specific terminology. Familiarity with different digital marketing platforms and tools (SEO, SEM, social media, email marketing, web analytics).Skills:Excellent written and verbal communication skills. Creativity and the ability to generate innovative ideas. Results-oriented and analytical.Documen
Questions?
Frequently Asked Questions
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