Diploma in VIP Customer Service Protocols
Why this certificate program?
The Diploma in VIP Customer Service Protocols
This program provides you with the tools and strategies to exceed the expectations of even the most demanding customers. Learn to build lasting relationships, personalize the customer experience, and master the communication and problem-solving techniques that make all the difference. Become an expert in creating memorable experiences and strengthen the loyalty of your VIP clients.
Key Benefits:
- Personalization Strategies: Tailor your service to the individual needs of each VIP client.
- Effective Communication: Master the language and techniques for flawless and persuasive communication.
- Problem Solving: Anticipate and effectively resolve any issues, transforming challenges into opportunities.
- Creating Memorable Experiences: Design unique moments that exceed expectations and generate long-term loyalty.
- Networking and Best Practices: Connect with other professionals and share knowledge for continuous growth.
- Modality: Online
- Level: Diplomado
- Hours: 800 H
- Start date: 01-10-2026
Availability: 1 in stock
Who is it aimed at?
- Hospitality, tourism, and luxury service professionals who seek to elevate the customer experience and build loyalty with their most demanding clientele.
- Executives and managers of high-level companies who wish to train their teams in creating lasting and valuable relationships with VIP clients.
- Image and protocol consultants and advisors who need to update their knowledge and offer excellent personalized service.
- Entrepreneurs and owners of exclusive businesses interested in differentiating themselves from the competition through the implementation of VIP customer service strategies.
- Customer service and public relations personnel who aspire to develop specialized skills in handling complex situations and overcoming challenges expectations.
Flexibility for professionals
Adapted to your pace: asynchronous online modules, enriching discussion forums, and personalized tutoring to answer your questions.
Objectives and competencies

Turn every interaction into a memorable and personalized experience:
“Anticipate needs, offer proactive solutions, and communicate with empathy in every interaction.”

Mastering communication and persuasion techniques to build loyalty with VIP clients:
“Implement strategies of active listening, personalized communication and objection handling, adapting the message to the individual needs of each VIP client to build lasting relationships.”

Effectively manage complaints and claims, transforming them into opportunities to strengthen the relationship:
“Implement an agile and empathetic response protocol, analyzing the root cause and offering customized solutions that exceed customer expectations.”

Develop advanced skills to anticipate and exceed the expectations of the most demanding clients:
“Implement proactive communication and problem-solving methodologies, personalizing the customer experience through active listening and empathy, building long-term relationships of trust.”

Building lasting relationships based on trust and mutual benefit:
Communicate proactively, listen actively, and effectively manage expectations to foster long-term collaborations with clients, suppliers, and colleagues.

Design unique service strategies that generate loyalty and promote brand advocacy:
“Personalizing the customer experience, anticipating needs and exceeding expectations, to turn interactions into lasting relationships.”
Curriculum - Modules
- Comprehensive Maritime Incident Management: protocols, roles, and chain of command for coordinated response
- Operational Planning and Execution: briefing, routes, weather windows, and go/no-go criteria
- Rapid Risk Assessment: criticality matrix, scene control, and decision-making under pressure
- Operational Communication: VHF/GMDSS, standardized reports, and inter-agency liaison
- Tactical Mobility and Safe Boarding: RHIB maneuvers, approach, mooring, and recovery
- Equipment and Technologies: PPE, signaling, satellite tracking, and field data logging
- Immediate Care of the Affected: primary assessment, hypothermia, trauma, and stabilization for evacuation
- Adverse Environmental Conditions: swell, Visibility, flows, and operational mitigation
Simulation and training: critical scenarios, use of VR/AR, and exercises with performance metrics
Documentation and continuous improvement: lessons learned, indicators (MTTA/MTTR), and SOP updates
- Introduction to Customer Loyalty: Key concepts, customer value, and ROI.
- Customer Segmentation: Criteria, tools, and differentiated strategies.
- Loyalty Programs: Types, design, implementation, and measurement.
- Exclusive Communication: Personalized messages, preferred channels, and valuable content.
- CRM and Automation Tools: Data selection, configuration, and management.
- Customer Experience (CX): Mapping the customer journey and key touchpoints.
- Content Marketing for Loyalty: Blogs, newsletters, webinars, and social media.
- Online Reputation Management: Monitoring, responding to comments, and crisis management.
- Measuring and analyzing results: KPIs of Customer loyalty and strategy adjustments.
- Trends in customer loyalty: Personalization, AI, and new technologies.
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- VIP Service Fundamentals: Definition, characteristics, and expectations of the VIP client.
- Exceptional Communication: Active listening techniques, verbal and non-verbal language, and adaptability to the client.
- Emotional Intelligence: Empathy, self-awareness, emotion management, and interpersonal relationships.
- Proactive Problem Solving: Anticipation, analysis, creative solutions, and VIP complaint management.
- Personalization and Adaptability: Creating tailored experiences and flexibility in response to special requests.
- Time Management and Prioritization: Organization, efficiency, and meeting deadlines in VIP service.
- Protocol and Etiquette: Rules of courtesy, dress code, behavior, and handling formal situations.
- Building Long-Term Relationships: Loyalty, networking, and creating brand ambassadors brand.
- Technology at the Service of the VIP Customer: Digital tools, CRM, and automation for service improvement.
- Measurement and Continuous Improvement: Customer feedback, data analysis, and strategies for optimizing VIP service.
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- VIP Service Fundamentals: Definition, evolution, and expectations of the VIP client.
- Exceptional Communication: Active listening techniques, persuasive language, and effective nonverbal communication.
- Luxury Protocol and Etiquette: Rules of courtesy, appropriate attire, and behavior in exclusive environments.
- VIP Complaint and Conflict Management: Effective problem resolution, handling sensitive situations, and client recovery.
- Personalizing the Experience: Anticipating needs, creating memorable moments, and personalized details.
- Understanding the VIP Client: Research, segmentation, and understanding of different VIP client profiles.
- Technology at the Service of the VIP Client: Use of digital tools for managing reservations, preferences, and communication.
- Security and Confidentiality: Protection of VIP client privacy and security protocols in exclusive environments.
- Teamwork and Coordination: Collaboration between departments to offer a seamless and consistent VIP experience.
- Measurement and Continuous Improvement: Evaluation of VIP client satisfaction, analysis of results, and adjustment of strategies.
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- VIP Service Fundamentals: Definition, expectations, and the psychology of the demanding client.
- Exceptional Communication: Active listening, persuasive language, and adapting to the client.
- Service Etiquette and Protocol: Impeccable manners, appropriate attire, and professional behavior.
- Complaint Handling and Problem Resolution: Techniques for transforming negative situations into customer loyalty opportunities.
- Service Personalization: Anticipating needs and creating unique and memorable experiences.
- Confidentiality and Privacy Management: Protecting customer information and respecting their boundaries.
- Technology at the Service of Excellence: Digital tools for VIP customer management and service optimization.
- Building Long-Term Relationships: Strategies to foster loyalty and VIP customer advocacy.
- Emotional Intelligence in Service: Self-awareness, empathy, and emotion management for exceptional service.
- Measuring Satisfaction and Continuous Improvement: Key metrics, customer feedback, and action plans to exceed expectations.
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- System Architecture and Components: Structural design, materials, and subsystems (mechanical, electrical, electronic, and fluid) with selection and assembly criteria for marine environments
- Fundamentals and Principles of Operation: Physical and engineering foundations (thermodynamics, fluid mechanics, electricity, control, and materials) that explain performance and operating limits
- Safety and Environmental (SHE): Risk analysis, PPE, LOTO, hazardous atmospheres, spill and waste management, and emergency response plans
- Applicable Regulations and Standards: IMO/ISO/IEC requirements and local regulations;
- Conformance criteria, certification, and best practices for operation and maintenance
- Inspection, testing, and diagnostics: Visual/dimensional inspection, functional testing, data analysis, and predictive techniques (vibration, thermography, fluid analysis) to identify root causes
- Preventive and predictive maintenance: Hourly/cycle/seasonal plans, lubrication, adjustments, calibrations, consumable replacement, post-service verification, and operational reliability
- Instrumentation, tools, and metrology: Measuring and testing equipment, diagnostic software, calibration and traceability; selection criteria, safe use, and storage
- Onboard integration and interfaces: Mechanical, electrical, fluid, and data compatibility; Sealing and watertightness, EMC/EMI, corrosion protection, and interoperability testing.
Quality, acceptance testing, and commissioning: process and materials control, FAT/SAT, bench and sea trials, go/no-go criteria, and evidence documentation.
Technical documentation and integrated practice: logs, checklists, reports, and a complete case study (safety → diagnosis → intervention → verification → report) applicable to any system.
- Fundamentals of Customer Loyalty: Concept, importance, and evolution.
- Customer Segmentation: Identifying value groups and needs.
- Designing Loyalty Programs: Objectives, rewards, and structure.
- Personalized Communication: Creating relevant and timely messages.
- Exclusive Communication Channels: Email marketing, private social networks, and apps.
- Customer Experience (CX): Mapping the Customer Journey and touchpoints.
- Exclusive Content Strategies: Blogs, webinars, ebooks, and newsletters.
- VIP Events and Experiences: Creating memorable moments for customers.
- Measuring and Analyzing Results: KPIs, ROI, and adjusting strategies.
- Trends in Loyalty and Communication: Personalization, AI, and gamification.
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Career opportunities
- VIP Account Manager: Personalized attention, incident resolution, and loyalty building for high-value clients.
- Image and Protocol Consultant: Consulting for companies and individuals on image enhancement and protocol compliance.
- VIP Event Coordinator: Planning, organization, and execution of exclusive events with meticulous attention to detail.
- Customer Service Manager in Luxury Hotels: Managing the customer experience, anticipating needs, and resolving issues.
- Personal Concierge: Comprehensive assistance to VIP clients for their daily and special needs.
- VIP Customer Service Skills Trainer: Development of training programs for staff of companies that serve demanding clients.
- Customer Experience Consultant: Analysis and improvement of Customer service processes to guarantee VIP customer satisfaction.
- Luxury Brand Representative: Promoting exclusive products or services with a focus on customer service excellence.
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Admission requirements

Academic/professional profile:
Degree/Bachelor's degree in Nautical Science/Maritime Transport, Naval/Marine Engineering, or a related field; or proven professional experience in bridge/operations.

Language proficiency:
Recommended functional maritime English (SMCP) for simulations and technical materials.

Documentation:
Updated resume, copy of degree or seaman's book, ID card/passport, letter of motivation.

Technical requirements (for online):
Equipment with camera/microphone, stable connection, ≥ 24” monitor recommended for ECDIS/Radar-ARPA.
Admission process and dates

1. Online
application
(form + documents).

2. Academic review and interview
(profile/objectives/schedule compatibility).

3. Admission decision
(+ scholarship proposal if applicable).

4. Reservation of place
(deposit) and registration.

5. Induction
(access to campus, calendars, simulator guides).
Scholarships and grants
- Exclusive Attention: Master the protocols and techniques to offer exceptional service to VIP clients.
- High-Level Communication: Learn to communicate with elegance and persuasion, building lasting and trusting relationships.
- Handling Critical Situations: Develop skills to resolve conflicts and exceed expectations in demanding environments.
- Personalized Strategies: Design unique and tailored experiences, building loyalty with your most valuable clients.
- Professional Image: Strengthen your image and that of your company, projecting professionalism and sophistication in every interaction.
Testimonials
This diploma program provided me with the precise tools to significantly increase the satisfaction of our VIP clients. I implemented the personalization strategies I learned, and we achieved a 20% increase in retention for this segment, exceeding the department’s expectations.
The Diploma in Yacht & Recreational Craft Operations exceeded my expectations. I acquired solid theoretical and practical knowledge, from navigation and mechanics to maritime management and safety. I now feel fully qualified to operate yachts professionally and confidently, which has opened doors to exciting job opportunities in the nautical sector.
“This diploma program provided me with the precise tools and strategies to understand and meet the needs of VIP clients. I implemented the knowledge I gained in my work, achieving a 15% increase in high-value client retention in just three months. The training exceeded my expectations and positioned me as a leader in customer service within our company.”
“This diploma program provided me with the precise tools to understand and address the specific needs of VIP clients. I applied the strategies I learned, achieving a 20% increase in high-value client retention at my company during the last quarter. The training exceeded my expectations, giving me a real competitive advantage.”
Frequently asked questions
Professionals who work directly with VIP clients in various sectors, such as hospitality, tourism, banking, luxury retail and other exclusive services.
Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.
Online with live sessions; hybrid option for simulator/practical placements through agreements.
VIP or high-value clientele, requiring personalized and high-quality attention.
Recommended functional SMCP. We offer support materials for standard phraseology.
Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.
Optional (3–6 months) through Companies & Collaborations and the Alumni Network.
Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.
A degree from Navalis Magna University + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.
- VIP Service Fundamentals: Expectations, needs, and motivations of high-value clients.
- Exceptional Communication: Active listening, positive language, and adapting to the client.
- Building Lasting Relationships: Trust, empathy, and personalized service.
- Complaint Handling and Problem Resolution: VIP protocols, creative solutions, and exceeding expectations.
- VIP Etiquette and Protocol: Rules of courtesy, dress code, and behavior in exclusive environments.
- Extreme Personalization: Anticipating needs, unexpected details, and memorable experiences.
- Proactive Loyalty: Loyalty programs, exclusive benefits, and personalized follow-up.
- Privacy and Confidentiality Management: Data protection, discretion, and information security.
- VIP Satisfaction Metrics: Key indicators, results analysis, and continuous improvement.
- VIP Market Trends: Innovation, technology, and adaptation to the new demands of the exclusive client.
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Request information
Complete the Application Form.
Attach your CV/degree certificate (if you have it to hand).
Indicate your preferred cohort (January/May/September) and whether you would like the hybrid option with simulator sessions.
An academic advisor will contact you within 24–48 hours to guide you through the admission process, scholarships, and compatibility with your professional schedule.
Faculty
Eng. Tomás Riera
Full Professor
Eng. Tomás Riera
Full Professor
Eng. Sofía Marquina
Full Professor
Eng. Sofía Marquina
Full Professor
Eng. Javier Bañuls
Full Professor
Eng. Javier Bañuls
Full Professor
Dr. Nuria Llobregat
Full Professor
Dr. Nuria Llobregat
Full Professor
Dr. Pau Ferrer
Full Professor
Dr. Pau Ferrer
Full Professor
Cap. Javier Abaroa (MCA)
Full Professor
Cap. Javier Abaroa (MCA)
Full Professor