Master’s Degree in Innovation in International Resorts and Marinas
Why this masterās programme?
The Master in Innovation in International Resorts and Marinas
This program prepares you to lead the transformation of the luxury tourism sector. Learn to design immersive and personalized experiences, efficiently and sustainably managing the resources of world-class resorts and marinas. Master the latest trends in technology applied to hospitality, digital marketing, and innovative project management, boosting the competitiveness and value of these exclusive destinations.
Differentiating Advantages
- Practical Approach: Development of real-world projects in collaboration with leading companies in the sector.
- International Networking: Direct contact with experts and professionals from around the world.
- Sustainability and CSR: Integration of responsible practices into the management of resorts and marinas.
- Disruptive Innovation: Exploration of new technologies and business models.
- Transformational Leadership: Development of skills to lead high-impact teams and projects.
- Modality: Online
- Level: Masters
- Hours: 1600 H
- Start date: 25-04-2026
Availability: 1 in stock
Who is it aimed at?
- Resort and marina directors looking to lead the transformation towards innovative and sustainable business models.
- Operations and marketing managers wanting to optimize the customer experience and operational efficiency in luxury tourism environments.
- Entrepreneurs and consultants aspiring to develop innovative projects in the resort and marina sector globally.
- Real estate investors and developers interested in identifying business opportunities and emerging trends in the high-end tourism market.
- Tourism, Business Administration, or Marketing graduates seeking a cutting-edge specialization to boost their career in the luxury hospitality industry.
Flexibility and focus practical
Master’s program designed for active professionals: flexible online methodology, real-world case studies and networking with international experts.
Objectives and skills
Leading the digital transformation in resorts and marinas:
“Implement technological innovation strategies focused on customer experience and operational efficiency, adapting solutions to the specific needs of each resort/marina and fostering a culture of continuous learning.”
Optimize the customer experience with innovative solutions:
Implement a proactive omnichannel feedback system to anticipate needs and personalize care, using AI for predictive analytics and continuous optimization.
Develop and implement sustainability strategies in resorts and marinas:
“To assess and minimize the environmental impact of operations, energy consumption and waste management, integrating sustainability certifications and promoting eco-friendly practices among employees and customers.”
Managing innovation projects from conception to implementation:
“Define scope, resources, and timeline, applying agile methodologies and assessing risks and impact.”
Evaluate and adopt emerging technologies to improve operational efficiency:
“To research, prototype, and implement AI solutions for route optimization and predictive maintenance, minimizing costs and maximizing asset lifespan.”
Design personalized and immersive tourist experiences:
“Investigating the individual motivations and needs of travelers, using data analysis tools and direct feedback to create unique itineraries and activities that exceed their expectations.”
Study plan ā Modules
- Conceptual framework for strategic design in resorts and marinas: analysis of the competitive environment, global trends, and international benchmarking
- Advanced integrated management models: integration of operations, human resources, experiential marketing, and applied technology in premium destinations
- Design and planning of personalized experiences: segmentation of VIP clients, creation of sensory itineraries, and exclusive loyalty programs
- Innovation in infrastructure and services: smart resorts, environmental sustainability, automation, and digitalization for continuous guest improvement
- Quality management and operational excellence: implementation of international standards (ISO 13009, GDV), audits, and service control in resorts and marinas
- Co-creation and customer engagement strategies: use of data analytics, real-time feedback, and collaborative experience design
- Optimizing revenue management in premium environments: dynamic pricing, capacity management, and seasonal demand analysis
- Leadership and talent management in multicultural contexts: developing high-performing teams and an organizational culture focused on customer experience
- Digital marketing and omnichannel communication: brand positioning, experiential storytelling, and influence strategies for international markets
- International case studies: detailed analysis of leading resorts and marinas, lessons learned, and practical application of innovative methodologies
- Current and future overview of the luxury resort and marina industry: market analysis, demand, and global competition
- Sustainable trends: adoption of renewable energy, efficient water and waste management, green certifications and ecolabels
- Innovations in architectural design and user experience: integration of bioclimatic design, immersive spaces, and personalization through artificial intelligence
- Internet of Things (IoT) applied to the smart management of resorts and marinas: sensors, automation, and predictive maintenance
- Big Data and advanced analytics for operational optimization: customer segmentation, behavioral modeling, and real-time data-driven decision-making
- Implementation of augmented reality (AR) and virtual reality (VR) technologies for marketing, staff training, and enhancing the guest experience
- Integrated management systems Specialized ERP, CRM, and SCM solutions for the luxury tourism sector, maximizing efficiency and profitability.
Security and cybersecurity in resort and marina infrastructure: protection protocols against cyberattacks and protection of sensitive customer data.
Advanced applications of autonomous vehicles and drones for monitoring, logistics, and personalized services within resorts and marinas.
Smart ports and marinas: disruptive technologies for berth management, access control, environmental monitoring, and energy consumption.
Impact of digitalization on the customer experience: from automated check-in to virtual assistants and smart payment systems.
Strategies for integrating digital value chains and international cross-sector collaborations in the luxury market.
Regulatory framework and international standards influencing technological implementation and sustainable innovation in resorts and marinas.
- Case studies of successful digital transformation implementation in iconic resorts and marinas worldwide
- Strategic planning for continuous adaptation to new technologies and emerging trends in the luxury market
- Advanced Sensory Design Analysis in Luxury Environments: Integration of Visual, Auditory, Tactile, and Olfactory Stimuli to Maximize the Perception of Exclusivity
- Emotional Architecture: Techniques for Creating Spaces that Foster Emotional Connection and Lasting Memories in Guests of Premium Resorts and Marinas
- Innovative Customer Journey Mapping Models Applied to High-End Services in Maritime Tourist Destinations
- Experience Management Systems (EMS): Implementation, Monitoring, and Real-Time Optimization Using IoT and Big Data Technologies
- Strategic Design of Personalized Services: Advanced Segmentation, Predictive Analytics, and Co-creation with VIP Clients
- Concierge Service Protocols: Training, Standardization, and Cultural Adaptation for International Clients
- Comprehensive Operations Management of Resorts and Marinas: Logistics Coordination, Sustainability, and Energy Efficiency as Key Factors Differentiators
- Global Benchmarking: Comparative study of elite resorts and marinas to identify opportunities for innovation and best practices
- Planning of exclusive amenities: Spa, signature cuisine, water activities, and cutting-edge immersive experiences
- Advanced digital tools for customer personalization and loyalty: CRM, augmented reality, and intelligent chatbots
- Communication and experiential marketing strategies: Storytelling, brand engagement, and online reputation management in international markets
- International standards and certifications applicable to the management of luxury resorts and marinas with a focus on quality and sustainability
- Emergencies and risk management in premium services: Security protocols, rapid response, and operational continuity adapted to high-end resorts and marinas
- International case studies: Detailed analysis of successful projects and
- Failures in applying lessons in design and experiential management
- Emerging trends and future evolution of the sector: technological innovation, circular economy, and new demands of the global luxury customer
- Advanced Fundamentals of Operational Optimization in Resorts and Marinas: Process Analysis, Key Performance Indicators (KPIs), and Integrated Systems Architecture for Efficiency
- Quantitative Revenue Management Models: Dynamic Segmentation, Price Elasticity, Forecasting with Statistical Methods, and Machine Learning for Revenue Maximization
- Intelligent Revenue Management Systems: Implementation and Configuration of RM Software Specific to the Nautical Hotel Sector
- Regulatory and Regulatory Compliance in the Operation of International Resorts and Marinas: ISO Standards, Environmental Regulations, Sustainability Certifications, and Transnational Legal Frameworks
- Advanced Predictive Maintenance Strategies: IoT Integration, Vibration Analysis, Thermography, and Digital Twins to Anticipate Failures in Critical Infrastructure
- Data-Driven Technical Management: Condition-Centered Maintenance (CBM) and Proactive Programs to Extend Equipment Lifespan and Reduce Operating Costs
- Design and implementation of high-value commercial strategies: upselling, cross-selling, big data-driven personalization, and loyalty programs using advanced CRM systems
- Integration of technical sustainability into daily operations: efficient use of energy resources, waste management, and adoption of clean technologies in the marine tourism sector
- Optimization of logistics flow and supply chains in resorts and marinas: inventory planning, downtime reduction, and management of specialized suppliers
- Financial and operational performance indicators: real-time analysis, executive dashboards, and benchmarking within the international landscape
- Real-world case studies and decision-making simulations: application of theories to complex scenarios, crisis management, and adaptation to fluctuating markets
- Agile methodologies for continuous improvement: Kaizen, Lean Management, and Six Sigma applied to hotel and marina management
- Training and technical leadership for multidisciplinary teams: skills development, management
- Change and organizational culture geared towards innovation
- Assessment and mitigation of technical and operational risks: contingency plans, internal audits, and compliance with international protocols
- Emerging trends in marine and hospitality technology: artificial intelligence, blockchain for contracts and payments, and augmented reality for personalized experiences
- Fundamentals of Innovation in the Luxury Tourism Sector: Global Trends, Opportunities, and Specific Challenges for Resorts and Marinas
- Digital Transformation Applied to Operational Management: Integration of IoT Systems for Real-Time Monitoring of Resources and Services
- Advanced Data Analytics Platforms: Big Data and Machine Learning to Improve Decision-Making and Personalize the Customer Experience
- Automation of Key Processes: Implementation of Specific ERP and CRM Systems for the Efficient Operation of High-End Resorts and Marinas
- Design and Development of Immersive Digital Experiences: Augmented and Virtual Reality as Tools for Marketing and Loyalty
- Strategies for Sustainable Management Through Green Technologies: Digital Solutions for Energy Optimization and Reduction of Environmental Footprint
- Optimization of Logistics Flow and Intelligent Port Management: Digitized Port Management Systems, Berth Control, and Dynamic Planning
- Digital Platforms for Interaction and customer communication: mobile applications, chatbots, and virtual assistants to improve personalized service
Digital security and cybersecurity: advanced protocols to protect sensitive customer and operational information from cyber threats
Monitoring and evaluation of technological impact: performance indicators, return on investment (ROI) analysis, and technological benchmarking for continuous improvement
Case study: development and implementation of a comprehensive digital management system in a luxury international resort and marina
Training and leadership in the digital age: organizational change management, multidisciplinary team building, and innovative cultures
- Fundamentals of Technological Innovation Applied to Luxury Resorts and Marinas: Global Trends and Emerging Markets
- Intelligent Systems for Integrated Management: IoT, Environmental Sensors, and Automation in Hotel and Nautical Infrastructures
- Digital Platforms for the Guest Experience: Augmented Reality, Personalized Apps, and Real-Time Reservation Management
- Renewable Energies and Energy Efficiency: Integration of Solar, Wind, and Storage Technologies in Resorts and Marinas
- Sustainable Management Models: LEED, Green Key, and Other International Certifications for Construction and Operation
- Advanced Wastewater Treatment and Water Resource Management: Recycling, Reuse, and Desalination Technologies Adapted to Coastal Environments
- Environmental Control and Monitoring Systems Using Big Data and Predictive Analytics to Minimize Ecological Impact
- Mobility Sustainable development within resorts: electric vehicles, shared mobility, and eco-efficient route design
Innovation in security and risk management: rapid response models using artificial intelligence and surveillance drones
Circular economy applied to waste management: implementation of reduction, reuse, and recycling strategies in daily operations
Strategic planning for the digital transformation of resorts and marinas: technology roadmap and organizational change management
Social impact and corporate responsibility: effective integration of local communities and promotion of sustainable practices
Future trends in technological innovation for the sector: blockchain for transactions, digital twins, and immersive experiences
International case studies with detailed analysis of innovative projects in luxury resorts and marinas
Advanced tools for measuring sustainability and operational performance: KPIs, green indicators, and analysis cost-benefit
- Advanced Foundations of Experiential Design: Guest Psychology, Behavior Analysis, and Creation of Immersive Narratives in Resort and Marina Environments
- Integration of Disruptive Technologies: IoT, Artificial Intelligence, Augmented and Virtual Reality for Service Personalization and Operational Optimization
- Application of Big Data and Predictive Analytics to Anticipate Market Trends, Optimize Resource Management, and Enhance the Customer Experience
- Sustainable and Regenerative Design: Strategies to Minimize Environmental Impact, Efficient Resource Use, and Restoration of Adjacent Marine Ecosystems
- International Certifications and Environmental Regulations: Compliance, Audits, and Reporting According to LEED, BREEAM, and Blue Flag Certifications for Marinas
- Renewable Energy Innovations Applied to Resort Infrastructure: Photovoltaic and Wind Power Systems, Desalination Plants, and Advanced Energy Storage
- Development of Climate-Resilient Infrastructure: Adaptation to Extreme Events, Coastal Design, and Intelligent management of natural hazards
Smart marinas: implementation of automated systems for berth management, perimeter security, access control, and optimization of nautical flow
Digital and offline experiential marketing strategies: use of omnichannel platforms, interactive storytelling, and loyalty based on personalized experiences
Financial models for innovative projects in resorts and marinas: investment analysis, social and environmental return, and sustainable financing mechanisms
- Fundamentals of Integrated Customer Experience Management: definition, evolution, and emerging trends in international resorts and marinas
- Design and optimization of Customer Journey Maps in exclusive environments: advanced techniques for identifying touchpoints and moments of truth
- Application of Service Design Thinking methodologies for the co-creation of personalized and differentiated experiences
- Implementation of disruptive technological solutions: artificial intelligence, machine learning, and big data to anticipate customer needs and preferences
- Integration of omnichannel communication and customer relationship management (CRM) platforms specialized in high-end resorts and marinas
- Automation and digitization of operational processes: interactive kiosks, mobile apps, and IoT systems for real-time service control and optimization
- Advanced analysis and management of online feedback and reputation using social listening and predictive analytics tools
- Dynamic personalization strategies based on In-depth analysis of biometric data, geolocation, and user behavior.
Implementation of augmented reality (AR) and virtual reality (VR) systems to enrich the customer experience and engagement in physical spaces.
Design of innovative loyalty programs using blockchain to guarantee transparency, security, and added value.
Evaluation of KPIs and specific metrics for exclusive resorts and marinas: NPS, CES, response times, and overall customer satisfaction.
International regulations and quality standards applied to customer experience in the luxury and marine hospitality industry.
Human talent management in advanced technological environments: training, adaptation to change, and customer-centric culture.
Case studies and global benchmarking: analysis of successful projects and lessons learned in experiential innovation for resorts and marinas.
Strategies for sustainability and corporate social responsibility aimed at enhancing the experience and Attracting conscious customers
Development and implementation of technological contingency plans to guarantee service continuity in the event of failures or cyberattacks
Interoperability and security of technological systems: protocols, standards, and best practices in the integration of disruptive platforms
Advanced use of dashboards and analytical tools for strategic decision-making based on real-time data
Emerging trends in technological innovation and their impact on customer experience: from the metaverse to contextual intelligence
Integrated projects: design and presentation of a strategic customer experience management proposal based on disruptive technologies for an exclusive resort or marina
- Fundamentals of strategic design in luxury environments: market analysis, customer segmentation, and creating differentiated value
- Advanced integrated management models: interdepartmental coordination, resource optimization, and quality assurance in premium services
- Design and development of immersive experiences: applied storytelling, consumer psychology, and data-driven personalization
- Technological innovation in resorts and marinas: implementation of IoT, intelligent automation systems, and digital platforms for operational management
- Augmented and virtual reality applications to enhance the guest experience and the operationalization of spaces
- Efficient energy management systems: integration of renewable sources, storage solutions, and efficiency technologies in coastal infrastructure
- Sustainable practices in planning and development: environmental impact assessment, international certifications, and circular economy strategies applied to the sector
- Responsible design and conservation of the natural environment: advanced ecological restoration techniques and sustainable management
- Water Resources in Marine Ecosystems
- Implementation of Real-Time Environmental Monitoring Technologies: Smart Sensors, Big Data Analytics, and Early Warning Systems
- Risk Management and Resilience in Operations: Contingency Plans, Response to Extreme Weather Events, and Technology-Based Predictive Maintenance
- Branding and Digital Marketing Strategies for Luxury Resorts and Marinas: Global Positioning, Omnichannel Experience, and Loyalty Based on Technological Innovation
- International Case Studies: Successful Models of Technological Integration and Sustainability in Exclusive Resorts and Marinas
- International Regulations, Standards, and Standards for Comprehensive Management in the Luxury Sector: Compliance, Audits, and Certification
- Leadership and Change Management in Organizations Focused on Innovation and Sustainability
- Evaluation of Key Performance Indicators (KPIs) in Premium Experiences, Applied Technology, and Sustainability
- Fundamentals and global trends in innovation for resorts and marinas: market analysis, international benchmarking, and disruptive case studies
- Strategic diagnosis: comprehensive assessment of customer experience, infrastructure, operations, and environmental sustainability
- Design and implementation of open innovation models: multi-sector collaboration, co-creation with stakeholders, and innovation ecosystems
- Integration of emerging technologies: IoT, Big Data, artificial intelligence, and augmented reality to optimize services and personalize the guest experience
- Advanced sustainability strategies: circular economy, renewable energy, smart water resource management, and environmental footprint reduction
- Financial optimization and disruptive business models: ROI analysis, new monetization mechanisms, and smart asset management
- Design of immersive and sensory experiences: bioclimatic architecture, service gamification, and multisensory environments
- Implementation of advanced management systems Integrated: ERP, CRM, and digital platforms for loyalty and predictive analytics
International regulatory framework and quality certifications: regulatory compliance, sustainability standards, and external audits
Agile methodologies for developing innovative projects: SCRUM, Design Thinking, and Lean Startup applied to resorts and marinas
Risk assessment and mitigation: environmental impact analysis, operational risks, and contingency plans
Measuring social and economic impact: key performance indicators (KPIs), customer satisfaction, and shared value
Final project development: formulation, planning, execution, and effective presentation to stakeholders and the academic jury
Career prospects
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- Luxury Resort Manager: Direction and optimization of the customer experience, implementation of service innovations, and personnel management.
- International Marina Director: Strategic planning, operational and commercial management of marinas, development of expansion and innovation projects.
- Tourism Innovation Consultant: Advising companies in the sector on the implementation of new technologies, sustainable business models, and digital marketing strategies.
- Tourism Product Development Specialist: Design and marketing of innovative experiences in resorts and marinas, adaptation to new market trends.
- Sustainability Manager in Tourism: Implementation of sustainable practices in resorts and marinas, management of natural resources, and reduction of environmental impact.
- Events and Congress Manager in Resorts and Marinas: Organization and coordination of high-level events, design of unique experiences, and management of relationships with clients and suppliers.
International Tourism Market Analyst: Research and analysis of market trends, identification of business opportunities, and development of international expansion strategies.
Entrepreneur in the Tourism Sector: Creation and management of innovative startups in the resort and marina sector, development of new business models and tourism services.
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Entry requirements
Academic/professional profile:
Bachelorās degree in Nautical Science/Maritime Transport, Naval/Marine Engineering or a related qualification; or proven professional experience on the bridge/in operations.
Language proficiency:
Functional Maritime English (SMCP) recommended for simulations and technical materials.
Documentation:
Updated CV, copy of qualification or seamanās book, national ID/passport, motivation letter.
Technical requirements (for online):
Device with camera/microphone, stable internet connection, monitor ā„ 24ā recommended for ECDIS/Radar-ARPA.
Admissions process and dates
Online
application
(form + documents).
Academic review and interview
Admissions decision
Admissions decision
(+ scholarship offer if applicable).
Place reservation
(deposit) and enrolment.
Induction
(access to the virtual campus, calendars, simulator guides).
Scholarships and financial support
- Innovative Strategies: Master the latest trends in the management and design of luxury resorts and marinas.
- International Experience: Gain a global perspective through case studies and networking with industry leaders.
- Sustainable Development: Learn to integrate eco-friendly practices and optimize profitability responsibly.
- Technology and Digitalization: Implement cutting-edge technological solutions to enhance the customer experience.
- Leadership Skills: Enhance your ability to lead multidisciplinary teams in complex environments.
Testimonials
This master’s degree provided me with the tools and network necessary to lead the relaunch of Marina Puerto Azul. We implemented sustainability strategies and innovative customer experiences, achieving a 25% increase in occupancy and a 15% increase in revenue in the first year after I joined.
“This master’s degree provided me with the specific tools and knowledge to take a qualitative leap in my career. Thanks to the specialization in international cruises, I obtained a position as Director of Port Operations in a major company, exceeding my salary and professional development expectations.”
This master’s degree provided me with the tools and network necessary to boost my career. I applied the knowledge I gained in project management and experience design to the development of a new sustainable marina concept, which was successfully implemented and has generated a significant increase in customer satisfaction and profitability.
This master’s degree provided me with the tools and network of contacts necessary to boost my career. I applied the knowledge I gained to the management of sustainability projects at my marina, achieving a 30% reduction in energy consumption in the first year and a 15% increase in customer satisfaction thanks to the implementation of new eco-tourism experiences.
Frequently asked questions
To the tourism sector of international resorts and marinas.
Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.
Online with live sessions; hybrid option for simulator/practical placements through agreements.
Tourism and hospitality.
Recommended functional SMCP. We offer support materials for standard phraseology.
Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.
Optional (3ā6 months) through Companies & Collaborations and the Alumni Network.
Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.
A degree from Navalis Magna University + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.
- Fundamentals and global trends in innovation for resorts and marinas: market analysis, international benchmarking, and disruptive case studies
- Strategic diagnosis: comprehensive assessment of customer experience, infrastructure, operations, and environmental sustainability
- Design and implementation of open innovation models: multi-sector collaboration, co-creation with stakeholders, and innovation ecosystems
- Integration of emerging technologies: IoT, Big Data, artificial intelligence, and augmented reality to optimize services and personalize the guest experience
- Advanced sustainability strategies: circular economy, renewable energy, smart water resource management, and environmental footprint reduction
- Financial optimization and disruptive business models: ROI analysis, new monetization mechanisms, and smart asset management
- Design of immersive and sensory experiences: bioclimatic architecture, service gamification, and multisensory environments
- Implementation of advanced management systems Integrated: ERP, CRM, and digital platforms for loyalty and predictive analytics
International regulatory framework and quality certifications: regulatory compliance, sustainability standards, and external audits
Agile methodologies for developing innovative projects: SCRUM, Design Thinking, and Lean Startup applied to resorts and marinas
Risk assessment and mitigation: environmental impact analysis, operational risks, and contingency plans
Measuring social and economic impact: key performance indicators (KPIs), customer satisfaction, and shared value
Final project development: formulation, planning, execution, and effective presentation to stakeholders and the academic jury
Request information
Complete the Application Form.
Attach your CV/degree certificate (if you have it to hand).
Indicate your preferred cohort (January/May/September) and whether you would like the hybrid option with simulator sessions.
An academic advisor will contact you within 24ā48 hours to guide you through the admission process, scholarships, and compatibility with your professional schedule.
Faculty
Eng. TomƔs Riera
Full Professor
Eng. TomƔs Riera
Full Professor
Naval engineer specializing in the selection, integration, and optimization of propulsion systems for yachts, high-speed craft, and service vessels.
Eng. SofĆa Marquina
Full Professor
Eng. SofĆa Marquina
Full Professor
Materials engineer specializing in marine composites and corrosion protection systems for ships, yachts, and port structures.
Eng. Javier BaƱuls
Full Professor
Eng. Javier BaƱuls
Full Professor
Naval electrical engineer with over fifteen years of experience in the design, integration, and operation of power and automation systems.
Dr. Nuria Llobregat
Full Professor
Dr. Nuria Llobregat
Full Professor
Specialist in meteorological and operational decision-making for coastal and offshore navigation, integrating wind, wave, and current models.
Dr. Pau Ferrer
Full Professor
Dr. Pau Ferrer
Full Professor
Naval engineer with a PhD in applied hydrodynamics and over a decade of experience designing high-performance hulls and marine structures.
Cap. Javier Abaroa (MCA)
Full Professor
Cap. Javier Abaroa (MCA)
Full Professor
MCA-certified captain with command of ocean-going vessels, specializing in advanced maneuvering, navigation management, and bridge safety.