Master’s Degree in Global Marketing of Nautical Experiences
Why this master’s programme?
The Master in Global Marketing of Nautical Experiences
Immerse yourself in a booming sector, connecting a passion for the sea with the most innovative marketing strategies. Learn to design, promote, and market unique nautical experiences, from luxury charters to aquatic adventure activities. Master the tools of digital marketing applied to the nautical sector, including SEO, SEM, social media, and email marketing, and create impactful campaigns that attract your global target audience. This program prepares you to lead marketing in nautical companies, specialist travel agencies, and coastal tourist destinations, driving growth and profitability.
Differentiating Advantages
- Practical Approach: Development of real-world case studies and projects with companies in the sector.
- Professional Networking: Access to key events and contacts in the nautical industry.
- Specialization in Niche Markets: Yacht marketing, cruise tourism, water sports, and more.
- Analytical Tools: Performance metrics, market segmentation, and competitive analysis.
- Global Perspective: Strategies for international markets and adaptation to industry trends.
- Modality: Online
- Level: Masters
- Hours: 1600 H
- Start date: 25-04-2026
Availability: 1 in stock
Who is it aimed at?
- Marketing and communications professionals looking to specialize in the nautical and premium experiences sector.
- Sales and product directors of nautical companies who want to expand their reach into international markets.
- Entrepreneurs and startup managers who want to innovate in the creation and promotion of unique nautical experiences.
- Consultants and advisors looking to offer strategic marketing services to companies in the global nautical sector.
- Graduates in marketing, tourism, and business interested in a career in the exciting world of nautical marketing.
Flexibility and Practical Approach
Designed for working professionals: flexible online methodology, real-world case studies, and networking with experts in the sector.
Objectives and skills
Designing memorable nautical experiences:
Anticipate risk scenarios (weather, breakdowns, medical emergencies) and action protocols, conveying confidence and security to the crew/passengers.
Optimizing communication in nautical environments:
Standardize nautical phraseology (IMO) and adapt communication to the audience (crew, passengers, authorities).
Leading innovation in global nautical marketing:
To drive the adoption of disruptive technologies and data-driven strategies to optimize customer experience and profitability in the global nautical sector.
Boosting the growth of nautical brands internationally:
Develop multilingual digital marketing strategies adapted to the cultural particularities of each market.
Develop expansion strategies in emerging nautical markets:
“Identify specific niches, adapt products/services, and establish strategic alliances with key local players.”
Managing the online reputation of nautical brands:
Actively monitor brand mentions, analyze sentiment, and respond proactively to mitigate crises and enhance positive image.
Study plan – Modules
- Fundamentals of Branding in Luxury Nautical Tourism: Identity, Positioning, and Differentiating Values
- Designing Unique Experiences: Integration of Sensory Elements, Storytelling, and Advanced Personalization
- High-Value Market Segmentation: Analysis of Profiles, Behaviors, and Trends in Premium Nautical Experience Clients
- Multichannel Communication Strategies: Digital Marketing, Public Relations, Exclusive Events, and Strategic Alliances
- Implementation of Innovative Technologies: Augmented Reality, Artificial Intelligence, and Big Data Applied to Customer Engagement
- Dynamic Pricing Models and Perceived Value in Luxury Nautical Tourism
- Management and Optimization of Distribution Channels: Brokers, Specialized Agencies, Digital Platforms, and Direct Sales
- Measurement and Analysis of Advanced KPIs for Marketing and Loyalty Campaigns in the Segment Premium nautical tourism
Sustainability and Corporate Social Responsibility strategies to enhance brand image and meet international standards
Case studies and international benchmarking: detailed analysis of leading brands and successful campaigns in luxury nautical tourism
- Fundamental concepts of innovation in the nautical sector: definition, types, and models applied to exclusive experiences
- Digital transformation in nautical management: strategy, roadmap, and key areas of impact
- Implementation of IoT and Big Data technology for predictive analysis and personalization of nautical experiences
- Digital platforms and collaborative ecosystems for the promotion and distribution of exclusive nautical services
- Optimizing the nautical customer journey through advanced CRM solutions and marketing automation techniques
- Disruptive business models: sharing economy, subscriptions, and on-demand services in the luxury nautical market
- Augmented and virtual reality applied to customer experience and onboard staff training
- Data management and advanced analytics: KPIs, dashboards and strategies for decision-making based on real data
Innovations in digital sustainability: green technologies and their integration into operational and promotional management
Advanced digital marketing strategies: SEO, SEM, Social Media, and omnichannel campaigns designed for premium nautical audiences
Development of brand identity and digital storytelling based on exclusive sensory and emotional experiences
Cybersecurity and data protection in the digital management of nautical services: regulations, risks, and best practices
Agile methodologies and Design Thinking applied to the creation and continuous improvement of nautical experiences
Organizational transformation: digital leadership, culture of innovation, and change management in nautical companies
International success stories in innovation and digitization of exclusive nautical experiences: analysis and key lessons
- Fundamentals of Luxury Branding in the Nautical Sector: Brand Perception, Differentiation, and Emotional Value
- Global Market Analysis: Segmentation, Consumption Trends, and Behavior of High-Purchasing-Power Nautical Tourists
- Advanced Positioning and Storytelling Strategies for Exclusive Nautical Experiences
- Innovation in Visual Identity and Brand Design: Creating Distinctive Elements for Luxury Nautical Tourism
- Applied Digitalization: Digital Platforms, E-commerce, and Technological Tools Focused on the Nautical Customer Experience
- Marketing Automation and Personalization Through Artificial Intelligence and Big Data in Targeted Campaigns
- Optimizing Specific SEO and SEM to Attract International Clients from Premium Segments
- Strategic Use of Social Media and Influencer Marketing in the Nautical Sector to create strong and authentic brand communities
Data analytics and key metrics: analysis of digital consumer behavior and evaluation of return on investment in promotional activities
Crisis management and online reputation in luxury nautical tourism: protocols and best practices
Successful case studies of branding and digitalization in nautical tourism globally and applicable lessons
Developing integrated multichannel campaigns to maximize impact and customer loyalty
Legal and ethical aspects in the digital promotion of luxury nautical tourism: data protection and intellectual property rights
Sustainable innovation and corporate social responsibility as differentiating elements in nautical branding
Strategic and budgetary planning for the implementation of effective digital campaigns in international markets
- Fundamentals and definition of international commercial strategies applied to luxury nautical experiences: market segmentation, PESTEL analysis, and evaluation of the global competitive environment
- Advanced Revenue Management models for the nautical sector: dynamic pricing techniques, demand elasticity, and optimization of revenue per vessel and season
- Implementation of disruptive technologies in commercial management: specialized CRM systems, digital distribution platforms, and predictive analytics based on Big Data to anticipate consumer behavior
- Design and structuring of international strategic alliances: identification of key partners, cross-cultural negotiation, and development of synergies to expand the portfolio and sales channels
- Study of international trade agreements and regulations that impact the marketing of luxury nautical experiences: bilateral treaties, customs regulations, and multi-domain oversight
- Integration of experiential marketing into product marketing Exclusive nautical experiences: creating memorable value propositions, brand storytelling, and boutique event design for high-net-worth clients.
Customer Lifetime Value optimization in the nautical sector through loyalty strategies, VIP programs, and personalized after-sales services.
Financial analysis and budget control for global marketing projects: forecasting methods, ROI management, and impact assessment on business unit profitability.
Advanced analytical tools for decision-making in international markets: market intelligence, interactive dashboards, and specific KPIs for luxury nautical experiences.
International success stories and benchmarking of strategic alliances and revenue management models in the nautical sector: lessons learned and practical recommendations for replication in different geographical and cultural contexts.
- Fundamentals of Market Analysis in the High-End Nautical Sector: Global Trends and Consumer Evolution
- Advanced Methodologies for Quantitative and Qualitative Research in the Nautical Market: Data Collection, Analysis, and Validation
- Strategic Segmentation: Demographic, Psychographic, Geographic, and Behavioral Criteria Applied to Exclusive Nautical Experiences
- Predictive Models and Big Data Analysis to Identify Emerging Niches and Innovation Opportunities in the Premium Nautical Market
- Competitive Assessment and Positioning: SWOT Analysis, Benchmarking, and Perception Maps Specific to Luxury Brands in the Nautical Sector
- Design and Application of Ideal Customer Profiles (Buyer Personas) Focused on the Segment of Personalized and High-Exclusivity Nautical Experiences
- Customer Lifecycle Assessment and Loyalty Strategies in the Context of Experiential Marketing Nautical
Measurement tools and KPIs for monitoring the performance of marketing campaigns targeting niche audiences in the global nautical sector
Impact of digitalization and emerging technologies on market analysis and segmentation for high-end nautical experiences
Development of integrated marketing strategies based on insights derived from market analysis to maximize the acquisition and retention of select clients
- Comprehensive analysis of the global luxury yacht market: segments, trends, and premium consumer behavior
- Advanced fundamentals of digital branding: building brand identity and emotional storytelling applied to exclusive nautical experiences
- Development of international positioning strategies: competitive differentiation and value creation in highly segmented markets
- Models and frameworks for omnichannel management: integration of digital platforms, CRM, and high-end social networks
- Optimization of online presence: specialized SEO for the nautical sector, content marketing, and advanced SEM techniques
- Implementation of multilingual digital marketing campaigns: cultural segmentation, message adaptation, and use of data analytics for global markets
- Reputation and brand equity management in digital environments: monitoring, proactive response, and mitigation of brand crises
- Strategic alliances and collaborations International: co-branding, exclusive events, and experiential marketing initiatives
Measuring and analyzing the performance of digital strategies: key KPIs, ROI, customer journey mapping, and advanced tracking tools
International regulations and compliance in digital marketing: data protection, advertising regulations, and ethical standards in the luxury nautical sector
Technological innovation applied to branding: augmented reality, virtual tours, and immersive experiences for attracting and retaining VIP clients
Planning and executing international marketing strategies based on market intelligence and competitive benchmarking
Global success stories and best practices in luxury nautical experience marketing: critical analysis and applied lessons learned
Advanced automation and personalization tools to maximize conversion and retention of high-spending clients
Developing inbound marketing and lead nurturing campaigns geared toward international demand for products and premium nautical services
- In-depth analysis of brand positioning in the luxury nautical sector: differentiation, perceived value, and customer experience
- Advanced strategies for global market segmentation: identification of exclusive niches and the behavior of high-spending consumers
- Digital transformation in nautical tourism: implementation of disruptive technologies and optimization of the omnichannel experience
- Specialized content marketing: emotional storytelling applied to luxury nautical experiences and its impact on customer loyalty
- Design and implementation of performance marketing campaigns: SEO, SEM, remarketing, and lead management automation in international environments
- Big Data and advanced analytics for strategic decision-making: key metrics, predictive analytics, and service personalization
- Strategic alliances and co-branding: designing partnerships with operators, marinas, premium brands, and global tourism organizations
- Governance and Collaborative Management Models: Contractual Agreements, Governance, and Optimization of Cooperation Networks in the Nautical Ecosystem
- Sustainable Management and Responsible Innovation in Luxury Nautical Tourism: ESG Criteria, Certifications, and Transparent Customer Communication
- Case Studies and International Benchmarking: Analysis of Success in Digital Positioning and Strategic Collaborations that Boost Emerging and Established Markets
- Definition and analysis of the Customer Journey in premium nautical tourism: identification of touchpoints, moments of truth, and opportunities for improvement.
- Implementation of advanced nautical CRM systems: data integration, customer segmentation, and communication personalization to maximize customer lifetime value (CLV).
- Experiential loyalty strategies: design of exclusive programs, memberships, and unique experiences that encourage repeat business and recommendations.
- Application of emerging technologies: augmented reality, artificial intelligence, and big data to optimize service and anticipate customer needs in real time.
- Design and management of customer experiences with a focus on exclusivity and personalization: from check-in to disembarkation, optimizing every interaction.
- Advanced measurement methodologies and satisfaction analysis: Net Promoter Score (NPS), Customer Effort Score (CES), and qualitative feedback applied to luxury nautical tourism.
Integration of loyalty programs with multi-service digital platforms focused on the nautical community and its cultural and environmental values.
Comprehensive management of the customer experience in events and complementary activities: sailing, gastronomy, leisure, and wellness on board.
Design of strategies for online and offline reputation management, addressing the influence of reviews, social media, and public relations specializing in the nautical sector.
Implementation of continuous improvement systems through structured feedback, data analysis, and benchmarking with competitors in the premium segment.
Training and leadership in nautical customer service teams, focusing on soft skills, service protocols, and crisis management.
- Strategies for the sustainable and ethical management of nautical tourism, ensuring a balance between customer experience and the preservation of the marine environment.
- Advanced models of experiential pricing and service packaging to maximize perceived value and profitability.
- Integration of strategic alliances with luxury suppliers, tour operators, and technology platforms to enrich the offering and build customer loyalty.
- Development of strategic reports and dashboards for senior management to enable decision-making based on key performance indicators related to experience and loyalty.
- Fundamentals and evolution of nautical branding: identity, values, and positioning in global luxury markets
- Competitive differentiation strategies: SWOT analysis, emotional storytelling, and personalized customer experience in nautical environments
- Advanced brand design and management: visual consistency, brand architecture, and omnichannel application in the premium nautical tourism industry
- Comprehensive digitization processes in nautical companies: digital transformation, service automation, and CRM platform optimization for exclusive customer loyalty
- Digital marketing tools applied to nautical experiences: specialized SEO, segmented PPC campaigns, content marketing, and social media targeting on high-impact channels
- Big Data and advanced analytics: extraction, interpretation, and use of data for personalization and trend prediction in high-end nautical destinations and services Level
- Development and management of strategic international alliances: identification of key stakeholders, collaboration models, and synergies to enhance the overall value proposition
- Legal and contractual aspects of joint ventures and international commercial alliances in the nautical sector: compliance, regulation, and legal risk management
- Optimization of global distribution channels: digital platforms, luxury agencies, and exclusive operators, integrating multichannel experiences to maximize reach and conversion
- Analysis of case studies and international benchmarks: study of leading brands, disruptive innovations, and emerging trends in luxury nautical tourism
- Advanced methodologies for measuring the impact of branding and digitalization strategies: specific KPIs, ROI, brand sentiment, and online reputation analytics
- Crisis management and effective communication in the digital nautical ecosystem: protocols, tools, and contingency plans to preserve and strengthen Brand image
Implementation of training programs and corporate culture focused on excellence in service and customer experience within the global nautical sector
Innovation and sustainability as key drivers in brand building and strategic alliances in luxury nautical tourism destinations
The future of global marketing in nautical experiences: emerging technological trends, augmented reality, the metaverse, and their application in the premium tourism industry
- Conceptualization and initial diagnosis: analysis of the global luxury nautical tourism market, emerging trends, and premium consumer behavior
- Strategic brand positioning design: definition of a differentiated value proposition and development of a brand identity aligned with exclusive nautical experiences
- Advanced methodologies for market research and segmentation of high-net-worth clients in nautical destinations
- Innovation in the management of premium nautical experiences: integration of disruptive technologies and sustainable practices to maximize satisfaction and loyalty
- Digital solutions applied to experiential marketing: augmented reality platforms, immersive virtual tours, and personalized CRM systems for nautical clients
- Development and management of strategic alliances: criteria for partner selection, co-branding, and optimization of synergies in the nautical tourism value chain
- Omnichannel strategies and personalized content
- Frameworks for attracting and retaining niche segments in international markets
- Frameworks for measuring and evaluating the impact of digital and physical campaigns on brand positioning and the nautical customer experience
- Project management models for the design and execution of premium nautical tourism experiences, with a focus on agility and total quality
- Development of the final plan: integration of digital, strategic, and innovation variables for the creation of an effective and scalable global campaign
- International legal and regulatory analysis applicable to alliances and marketing operations in luxury nautical tourism
- Presentation, defense, and feedback on the final project: recommendations for the implementation and scalability of the comprehensive experience and positioning plan
Career prospects
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- Marketing Director in Nautical Companies: Defines and implements comprehensive marketing strategies focused on customer experience.
- Nautical Tourism Product Manager: Develops and manages innovative tourism products centered on nautical activities.
- Nautical Event Manager: Organizes and promotes events such as regattas, boat shows, and maritime festivals.
- Marketing Consultant for Companies in the Nautical Sector: Advises companies on optimizing their marketing and communication strategies.
- Digital Marketing Specialist for the Nautical Sector: Manages the online presence and reputation of nautical brands.
- Communication Manager in Marinas or Ports: Develops communication strategies for Attract clients and promote the marina’s image.
Public Relations Manager in Nautical Companies: Establishes and maintains relationships with media outlets, influencers, and other stakeholders.
Market Analyst in the Nautical Sector: Researches market trends and analyzes the competition to identify business opportunities.
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Entry requirements
Academic/professional profile:
Bachelor’s degree in Nautical Science/Maritime Transport, Naval/Marine Engineering or a related qualification; or proven professional experience on the bridge/in operations.
Language proficiency:
Functional Maritime English (SMCP) recommended for simulations and technical materials.
Documentation:
Updated CV, copy of qualification or seaman’s book, national ID/passport, motivation letter.
Technical requirements (for online):
Device with camera/microphone, stable internet connection, monitor ≥ 24” recommended for ECDIS/Radar-ARPA.
Admissions process and dates
Online
application
(form + documents).
Academic review and interview
Admissions decision
Admissions decision
(+ scholarship offer if applicable).
Place reservation
(deposit) and enrolment.
Induction
(access to the virtual campus, calendars, simulator guides).
Scholarships and financial support
- Innovative Strategies: Master the latest trends in digital and experiential marketing applied to the nautical sector.
- Global Connection: Create and manage international campaigns, adapting to the specific characteristics of each market.
- Memorable Experiences: Learn to design unique experiences that build customer loyalty and strengthen your brand.
- Data Analysis: Use web analytics and CRM tools to optimize your strategies and measure ROI.
- Professional Networking: Connect with industry experts and colleagues from around the world.
Testimonials
This master’s degree provided me with the tools and knowledge necessary to boost my career in the nautical sector. Thanks to the specialization in experiential marketing, I secured a position as Marketing Director at a leading yacht charter company, where I have increased bookings by 35% in the last year by implementing the strategies learned during the program.
During my Master’s in Tourism & International Cruises, I developed a comprehensive business plan for a new shore excursion focused on sustainable tourism in Cozumel. This project, praised for its viability and innovation, allowed me to apply the knowledge I had acquired in marketing, destination management, and port operations, earning me the highest grade in my graduating class.
This master’s program provided me with the tools and network of contacts necessary to launch my own luxury yacht charter company. In less than a year, we have exceeded our revenue projections by 30% and have established ourselves as a leader in the sector, thanks to the experiential marketing strategies learned during the program.
This master’s program provided me with the tools and network necessary to launch my own luxury yacht charter company. In less than a year, we exceeded our revenue projections by 30% and established strategic partnerships with internationally renowned hotels and marinas. A focus on customer experience and comprehensive nautical marketing management were key to this success.
Frequently asked questions
Nautical sector or nautical experiences industry.
Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.
Online with live sessions; hybrid option for simulator/practical placements through agreements.
Nautical or maritime sector.
Recommended functional SMCP. We offer support materials for standard phraseology.
Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.
Optional (3–6 months) through Companies & Collaborations and the Alumni Network.
Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.
A degree from Navalis Magna University + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.
- Conceptualization and initial diagnosis: analysis of the global luxury nautical tourism market, emerging trends, and premium consumer behavior
- Strategic brand positioning design: definition of a differentiated value proposition and development of a brand identity aligned with exclusive nautical experiences
- Advanced methodologies for market research and segmentation of high-net-worth clients in nautical destinations
- Innovation in the management of premium nautical experiences: integration of disruptive technologies and sustainable practices to maximize satisfaction and loyalty
- Digital solutions applied to experiential marketing: augmented reality platforms, immersive virtual tours, and personalized CRM systems for nautical clients
- Development and management of strategic alliances: criteria for partner selection, co-branding, and optimization of synergies in the nautical tourism value chain
- Omnichannel strategies and personalized content
- Frameworks for attracting and retaining niche segments in international markets
- Frameworks for measuring and evaluating the impact of digital and physical campaigns on brand positioning and the nautical customer experience
- Project management models for the design and execution of premium nautical tourism experiences, with a focus on agility and total quality
- Development of the final plan: integration of digital, strategic, and innovation variables for the creation of an effective and scalable global campaign
- International legal and regulatory analysis applicable to alliances and marketing operations in luxury nautical tourism
- Presentation, defense, and feedback on the final project: recommendations for the implementation and scalability of the comprehensive experience and positioning plan
Request information
Complete the Application Form.
Attach your CV/degree certificate (if you have it to hand).
Indicate your preferred cohort (January/May/September) and whether you would like the hybrid option with simulator sessions.
An academic advisor will contact you within 24–48 hours to guide you through the admission process, scholarships, and compatibility with your professional schedule.
Faculty
Eng. Tomás Riera
Full Professor
Eng. Tomás Riera
Full Professor
Naval engineer specializing in the selection, integration, and optimization of propulsion systems for yachts, high-speed craft, and service vessels.
Eng. Sofía Marquina
Full Professor
Eng. Sofía Marquina
Full Professor
Materials engineer specializing in marine composites and corrosion protection systems for ships, yachts, and port structures.
Eng. Javier Bañuls
Full Professor
Eng. Javier Bañuls
Full Professor
Naval electrical engineer with over fifteen years of experience in the design, integration, and operation of power and automation systems.
Dr. Nuria Llobregat
Full Professor
Dr. Nuria Llobregat
Full Professor
Specialist in meteorological and operational decision-making for coastal and offshore navigation, integrating wind, wave, and current models.
Dr. Pau Ferrer
Full Professor
Dr. Pau Ferrer
Full Professor
Naval engineer with a PhD in applied hydrodynamics and over a decade of experience designing high-performance hulls and marine structures.
Cap. Javier Abaroa (MCA)
Full Professor
Cap. Javier Abaroa (MCA)
Full Professor
MCA-certified captain with command of ocean-going vessels, specializing in advanced maneuvering, navigation management, and bridge safety.