Dr. Marina AlcoverAcademic director focused on measurable results and operational excellence in maritime education. Integrates IMO/STCW regulations and ISO 21001/9001 f
Course · 300 h · 5 modules
Marketing and Experience Promotion Course
Learn to design, communicate, and market memorable experiences that connect with your audience and create a lasting impact. Master the key strategies to differentiate yourself in a competitive market and build customer loyalty by…
Duration300 h
FormatOnline
Starts28 December
Places20 / 20
Prior knowledge
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Programme overview
What is the Marketing and Experience Promotion Course?
Take your business to the next level with our Experiential Marketing and Promotion course.
Learn to design, communicate, and market memorable experiences that connect with your audience and create a lasting impact. Master the key strategies to differentiate yourself in a competitive market and build customer loyalty by creating unique value. This program will provide you with the tools and knowledge needed to transform your products or services into unforgettable experiences.
Differentiating Advantages
- Immersive Experience Design: Create unique moments that captivate your customers from the first contact.
- Storytelling and Emotional Communication: Learn to connect with your audience through powerful narratives and personalized messages.
- Digital Marketing for Experiences: Master social media, SEO, and online advertising to effectively promote your experiences.
- Impact Measurement and Optimization: Analyze the results of your strategies and adjust your approach to maximize return on investment.
- Success Stories and Market Trends: Be inspired by real-world examples and stay up-to-date with the latest innovations in the world of experiential marketing.
Programme type
Course
Study mode
Online
Duration
300 hours
Modules
5
Start date
10-12-2026
Programme highlights
- Master the art of experiential marketing: Learn to create memorable experiences that connect with your audience.
- Innovative promotion strategies: Discover how to use the latest trends in digital and traditional marketing to promote your experiences.
- Design impactful experiences: Learn to design experiences that generate positive emotions and build customer loyalty.
- Measuring and analyzing results: Master the key metrics to evaluate the success of your experiential marketing campaigns.
- Success stories and best practices: Be inspired by real-world examples of companies that have achieved great results with experiential marketing.
- Learn to transform your products or services into unique and profitable experiences.
Curriculum
Programme Structure
The programme is structured in 5 modules, listed below in order of study.
01
Fundamentals of experience marketing, value proposition and design of the Customer Journey
- Concept of experience as a product: perceived value, memorability, emotion and competitive differentiation
- Advanced targeting of audiences: profiles, motivations, “Jobs to Be Done” and purchase triggers
- Value proposition and positioning: benefits, credibility test, narrative and minimum offer viable
- Customer Journey End-to-End: Discovery, Consideration, Reserve, Consumption, Post-Experience and Recommendation
- Offering Architecture: Packages, Addons, Upgrades, Policies, Operational Limitations and Realistic Promises
02
Market research, benchmarking and marketable product construction
- Applied Research: Desk Research, Interviews, Surveys, Social Listening and Intent Analysis
- Competitive Benchmark: Positioning Maps, Comparisons, Price, Reputation and Channels
- Product Design: Themes, Routes/Routes, Scripting, Times, Capacity and Logistics
- Pricing and Packaging: Cost Structure, Margin, Anchors, Bundles, Basic Yield and Cancellations
- Market validation: prototypes, pilots, A/B testing and iteration learning
03
Branding, Storytelling and Content Marketing for Experiences
- Brand Identity: Tone, Aesthetics, Codes, Promises, Consistency and Editorial Guide
- Storytelling of experience: narrative arcs, scenes, micro-rituals, host/guide and authenticity
- Evergreen and Campaign Content: Guides, Itineraries, FAQs, Comparisons and Trusted Content
- Multimedia production - photography, short video, copy, scripts, UGC and rights control
- SEO Applied to Experiences: Keyword Clusters, Local SEO, On-Page, Internal Linking and Basic Schema
04
Digital Promotion Channels: Social Media, Influencers, Community and Reputation
- Strategy by platform: objectives, formats, frequency, series and multi-channel coherence
- Community and Engagement: Dynamics, Moderation, Participation, Contests and Ambassador Programs
- Influencers and creators: Selection, Brief, Contracts, KPI’s, Whitelisting and Brand Safety
- Reputation and Reviews: Capture of feedback, professional response, reputational crisis and protocols
- Social Commerce and Conversion: DM-To-Book, Links, Landing Pages, Frictions and Trust Tests
05
Marketing, alliances, quality operation and final project of comprehensive promotion
- Distribution and Partners: Agencies, Hotels, OTAs, Brokers, DMC and Collabouration Agreements
- CRM and loyalty: segmentation, email marketing, referrals, memberships and post-experience
- Operational management and promise of service: SOPs, checklists, training, coordination and control of incidents
- Sustainability and Compliance: Verifiable Claims, Permits, Insurance, Privacy and Risk Management
- Business KPIs: Occupation, Margin, NPS/CSAT, Repetition, Reputation and Executive Reporting
Workload
Study Time and Workload
300 hours of study, online and at your own pace. Move the slider to the hours a week you can really put in.
Hours a week8
Weeks to finish—
You finish around—
Who it is for
Entrepreneurs and business owners looking to differentiate themselves in a competitive market and attract customers through memorable experiences.Marketing and communications professionals who want to innovate their strategies, creating more impactful and personalized campaigns.Event and tourism managers who aspire to design unique experiences that generate value and loyalty among their audien
Faculty
Academic direction and faculty
The teaching team at Navalis: working professionals who deliver and oversee the institute's programmes.
Eng. Diego Cifuentes
Cap. Javier Abaroa (MCA)
Dr. Pau Ferrer
Dr. Nuria Llobregat
Eng. Javier Bañuls
Eng. Sofía Marquina
Eng. Tomás Riera
Verified reviews
Student Reviews
Reviews collected and verified by Opynio, not written by us.
Outcomes
Learning Outcomes
- 01Design digital marketing strategies focused on creating memorable experiences.
- 02Measure and analyze the impact of experiential marketing campaigns on customer loyalty and return on investment
- 03Use storytelling and emotional branding tools to connect with the audience through meaningful experiences
- 04Develop skills for managing and optimizing budgets allocated to experiential marketing campaigns
- 05Create and manage brand events and activations that generate interaction and engagement with the target audience
- 06Implement neuroscience techniques to understand and optimize consumers' emotional responses to brand experiences
Careers
Career Opportunities
01Destination Marketing Specialist: Creation and management of campaigns to attract visitors to specific regions.
02Experiential Event Manager: Design and execution of events that aim to generate emotions and memorable experiences.
03Experiential Marketing Consultant: Advising companies on how to integrate experiences into their marketing strategy.
04Experiential Content Creator: Production of audiovisual and written material that captures the essence of an experience.
05Experiential Brand Strategist: Development of brand strategies that prioritize emotional connection with the customer.
06Digital Marketing Manager for Experiences: Management of the online presence of experiences through social media, SEO, and SEM.
07Experiential Trend Researcher: Analysis of the latest trends in the experiences market to identify opportunities.
08Customer Experience (CX) Designer: Optimizing the customer experience throughout the entire journey, from first contact to after-sales.
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Questions
Entry Requirements
To create lasting emotional connections between brands and their target audience through memorable experiences.
Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.
Online with live sessions; hybrid option for simulator/practical placements through agreements.
Create lasting emotional connections with consumers through memorable experiences that generate value and brand loyalty.
Recommended functional SMCP. We offer support materials for standard phraseology.
Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.
Optional (3–6 months) through Companies & Collaborations and the Alumni Network.
Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.
A degree from Navalis Magna Institute + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.
Online admissions
Admissions Process
No waiting for a phone call. If your documents are complete, you can pay in the same session.
Entry requirements
Academic/Professional Profile:Bachelor's degree in Marketing, Communication, Tourism, Business Administration, or a related field; or demonstrable professional experience in marketing, sales, event organization, or customer experience management.Skills:Strong communication and creative skills, analytical skills, knowledge of digital marketing tools and social media, customer and results-oriented. Knowledge of trends in the experiential sector (tourism, leisure, culture) is a plus.Documentation:Updated CV, copy of degree (if applicable), ID/Passport, cover letter explaining
Questions?
Frequently Asked Questions
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