Marketing and Experience Promotion Course
Why this course?
Take your business to the next level with our Experiential Marketing and Promotion course.
Learn to design, communicate, and market memorable experiences that connect with your audience and create a lasting impact. Master the key strategies to differentiate yourself in a competitive market and build customer loyalty by creating unique value. This program will provide you with the tools and knowledge needed to transform your products or services into unforgettable experiences.
Differentiating Advantages
- Immersive Experience Design: Create unique moments that captivate your customers from the first contact.
- Storytelling and Emotional Communication: Learn to connect with your audience through powerful narratives and personalized messages.
- Digital Marketing for Experiences: Master social media, SEO, and online advertising to effectively promote your experiences.
- Impact Measurement and Optimization: Analyze the results of your strategies and adjust your approach to maximize return on investment.
- Success Stories and Market Trends: Be inspired by real-world examples and stay up-to-date with the latest innovations in the world of experiential marketing.
- Modality: Online
- Level: Cursos
- Hours: 150 H
- Start date: 26-07-2026
Availability: 1 in stock
Who is it aimed at?
- Entrepreneurs and business owners looking to differentiate themselves in a competitive market and attract customers through memorable experiences.
- Marketing and communications professionals who want to innovate their strategies, creating more impactful and personalized campaigns.
- Event and tourism managers who aspire to design unique experiences that generate value and loyalty among their audiences.
- Creatives and designers who want to understand the power of storytelling and emotional connection to enhance their projects.
- Students and recent graduates in related fields looking to acquire practical skills and up-to-date knowledge in experiential marketing.
Practical approach and current
Real-world case studies, state-of-the-art digital tools, and personalized mentoring to implement effective strategies from day one.
Objectives and competencies
Design digital marketing strategies focused on creating memorable experiences.
“Create immersive, personalized, and omnichannel brand narratives, optimizing every touchpoint to generate lasting emotional connections.”
Measure and analyze the impact of experiential marketing campaigns on customer loyalty and return on investment:
“Define KPIs, track key metrics (engagement, retention, CLV), and use attribution models to optimize future campaigns.”
Use storytelling and emotional branding tools to connect with the audience through meaningful experiences:
Create authentic and memorable narratives that resonate with the audience’s values, fostering long-term loyalty and engagement by identifying key emotional insights.
Develop skills for managing and optimizing budgets allocated to experiential marketing campaigns:
“Implement ROI analysis methodologies, prioritize high-impact channels, and optimize resource allocation based on real-time performance data.”
Create and manage brand events and activations that generate interaction and engagement with the target audience:
“Designing memorable and immersive experiences, using storytelling and innovative channels to connect emotionally with the audience and amplify the brand’s reach.”
Implement neuroscience techniques to understand and optimize consumers' emotional responses to brand experiences:
“Analyzing brain activity patterns (EEG, fMRI) to identify key emotional drivers and design more persuasive marketing strategies.”
Curriculum - Modules
- Comprehensive Maritime Incident Management: protocols, roles, and chain of command for coordinated response
- Operational Planning and Execution: briefing, routes, weather windows, and go/no-go criteria
- Rapid Risk Assessment: criticality matrix, scene control, and decision-making under pressure
- Operational Communication: VHF/GMDSS, standardized reports, and inter-agency liaison
- Tactical Mobility and Safe Boarding: RHIB maneuvers, approach, mooring, and recovery
- Equipment and Technologies: PPE, signaling, satellite tracking, and field data logging
- Immediate Care of the Affected: primary assessment, hypothermia, trauma, and stabilization for evacuation
- Adverse Environmental Conditions: swell, Visibility, flows, and operational mitigation
Simulation and training: critical scenarios, use of VR/AR, and exercises with performance metrics
Documentation and continuous improvement: lessons learned, indicators (MTTA/MTTR), and SOP updates
- Introduction to Experiential Marketing: Definition, Evolution, and Current Relevance
- Consumer Psychology and Memorable Experiences: Emotions, Perception, and Engagement
- Brand Experience Design: Key Elements, Storytelling, and Touchpoints
- Planning Experiential Strategies: Objectives, Target Audience, Budget, and KPIs
- Brand Activation: Types of Activations (Events, Sampling, Promotions) and Their Integration
- Measuring and Analyzing the ROI of Experiences: Metrics, Tools, and Reporting
- Technology and Experiential Marketing: Augmented Reality, Virtual Reality, Beacons, and Wearables
- Sensory Marketing: Using the Senses to Create Impactful Experiences
- Success Stories and Best Practices in Marketing Experiential
- Future Trends in Experiential Marketing and Brand Activation
‘
- Fundamentals of Experiential Marketing: Definition, Evolution, and Benefits
- Consumer Psychology: Emotions, Perceptions, and Decision-Making
- Designing Memorable Experiences: Key Elements, Storytelling, and Sensory Experiences
- Offline Experiential Marketing Strategies: Events, Activations, and Showrooms
- Digital Marketing and Online Promotion: SEO, SEM, Email Marketing, and Content Marketing
- Social Media and Community Management: Strategies, Platforms, and Metrics
- Influencer Marketing: Selection, Collaboration, and Results Measurement
- Web Analytics and ROI of Experiential Marketing: KPIs, Tools, and Reporting
- Mobile Marketing and Geolocation: Apps, notifications, and local promotions
Trends and Future of Experiential and Digital Marketing: Augmented, virtual, and AI reality
‘
- Fundamentals of Experiential Marketing: Definition, evolution, and benefits.
- Consumer Psychology: Emotions, perceptions, and motivations in the brand experience.
- Designing Memorable Experiences: Key elements, storytelling, and personalization.
- Innovative Promotion Strategies: Content marketing, influencers, and social media.
- Brand Events and Activations: Planning, execution, and impact measurement.
- Sensory Marketing: Using the senses to create emotional connections.
- Technology and Immersive Experiences: Virtual, augmented, and mixed reality.
- Measuring the ROI of Experiential Marketing: Metrics, KPIs, and results analysis.
- Future Trends: Artificial intelligence, personalization at scale, and phygital experiences.
- Success Stories: Analysis of innovative campaigns and lessons learned.
‘
- Brand Value Fundamentals: Definition, Importance, and Measurement.
- Market and Competitive Analysis: Identifying Opportunities and Threats.
- Defining the Target Audience: Segmentation, Profiles, and Needs.
- Developing the Unique Value Proposition: Differentiation and Positioning.
- Creating the Brand Identity: Naming, Logo, Tagline, and Personality.
- Brand Communication Strategies: Storytelling, Channels, and Key Messages.
- Customer Experience Management: Touchpoints, Satisfaction, and Loyalty.
- Brand Expansion Strategies: New Markets, Products, and Channels.
- Measuring and Analyzing the Return on investment (ROI) in branding.
- Brand adaptation to digital transformation: trends and challenges.
‘
- System Architecture and Components: Structural design, materials, and subsystems (mechanical, electrical, electronic, and fluid) with selection and assembly criteria for marine environments
- Fundamentals and Principles of Operation: Physical and engineering foundations (thermodynamics, fluid mechanics, electricity, control, and materials) that explain performance and operating limits
- Safety and Environmental (SHE): Risk analysis, PPE, LOTO, hazardous atmospheres, spill and waste management, and emergency response plans
- Applicable Regulations and Standards: IMO/ISO/IEC requirements and local regulations;
- Conformance criteria, certification, and best practices for operation and maintenance
- Inspection, testing, and diagnostics: Visual/dimensional inspection, functional testing, data analysis, and predictive techniques (vibration, thermography, fluid analysis) to identify root causes
- Preventive and predictive maintenance: Hourly/cycle/seasonal plans, lubrication, adjustments, calibrations, consumable replacement, post-service verification, and operational reliability
- Instrumentation, tools, and metrology: Measuring and testing equipment, diagnostic software, calibration and traceability; selection criteria, safe use, and storage
- Onboard integration and interfaces: Mechanical, electrical, fluid, and data compatibility; Sealing and watertightness, EMC/EMI, corrosion protection, and interoperability testing.
Quality, acceptance testing, and commissioning: process and materials control, FAT/SAT, bench and sea trials, go/no-go criteria, and evidence documentation.
Technical documentation and integrated practice: logs, checklists, reports, and a complete case study (safety → diagnosis → intervention → verification → report) applicable to any system.
Plan de estudio - Módulos
- Comprehensive Maritime Incident Management: protocols, roles, and chain of command for coordinated response
- Operational Planning and Execution: briefing, routes, weather windows, and go/no-go criteria
- Rapid Risk Assessment: criticality matrix, scene control, and decision-making under pressure
- Operational Communication: VHF/GMDSS, standardized reports, and inter-agency liaison
- Tactical Mobility and Safe Boarding: RHIB maneuvers, approach, mooring, and recovery
- Equipment and Technologies: PPE, signaling, satellite tracking, and field data logging
- Immediate Care of the Affected: primary assessment, hypothermia, trauma, and stabilization for evacuation
- Adverse Environmental Conditions: swell, Visibility, flows, and operational mitigation
Simulation and training: critical scenarios, use of VR/AR, and exercises with performance metrics
Documentation and continuous improvement: lessons learned, indicators (MTTA/MTTR), and SOP updates
- Introduction to Experiential Marketing: Definition, Evolution, and Current Relevance
- Consumer Psychology and Memorable Experiences: Emotions, Perception, and Engagement
- Brand Experience Design: Key Elements, Storytelling, and Touchpoints
- Planning Experiential Strategies: Objectives, Target Audience, Budget, and KPIs
- Brand Activation: Types of Activations (Events, Sampling, Promotions) and Their Integration
- Measuring and Analyzing the ROI of Experiences: Metrics, Tools, and Reporting
- Technology and Experiential Marketing: Augmented Reality, Virtual Reality, Beacons, and Wearables
- Sensory Marketing: Using the Senses to Create Impactful Experiences
- Success Stories and Best Practices in Marketing Experiential
- Future Trends in Experiential Marketing and Brand Activation
‘
- Fundamentals of Experiential Marketing: Definition, Evolution, and Benefits
- Consumer Psychology: Emotions, Perceptions, and Decision-Making
- Designing Memorable Experiences: Key Elements, Storytelling, and Sensory Experiences
- Offline Experiential Marketing Strategies: Events, Activations, and Showrooms
- Digital Marketing and Online Promotion: SEO, SEM, Email Marketing, and Content Marketing
- Social Media and Community Management: Strategies, Platforms, and Metrics
- Influencer Marketing: Selection, Collaboration, and Results Measurement
- Web Analytics and ROI of Experiential Marketing: KPIs, Tools, and Reporting
- Mobile Marketing and Geolocation: Apps, notifications, and local promotions
Trends and Future of Experiential and Digital Marketing: Augmented, virtual, and AI reality
‘
- Fundamentals of Experiential Marketing: Definition, evolution, and benefits.
- Consumer Psychology: Emotions, perceptions, and motivations in the brand experience.
- Designing Memorable Experiences: Key elements, storytelling, and personalization.
- Innovative Promotion Strategies: Content marketing, influencers, and social media.
- Brand Events and Activations: Planning, execution, and impact measurement.
- Sensory Marketing: Using the senses to create emotional connections.
- Technology and Immersive Experiences: Virtual, augmented, and mixed reality.
- Measuring the ROI of Experiential Marketing: Metrics, KPIs, and results analysis.
- Future Trends: Artificial intelligence, personalization at scale, and phygital experiences.
- Success Stories: Analysis of innovative campaigns and lessons learned.
‘
- Brand Value Fundamentals: Definition, Importance, and Measurement.
- Market and Competitive Analysis: Identifying Opportunities and Threats.
- Defining the Target Audience: Segmentation, Profiles, and Needs.
- Developing the Unique Value Proposition: Differentiation and Positioning.
- Creating the Brand Identity: Naming, Logo, Tagline, and Personality.
- Brand Communication Strategies: Storytelling, Channels, and Key Messages.
- Customer Experience Management: Touchpoints, Satisfaction, and Loyalty.
- Brand Expansion Strategies: New Markets, Products, and Channels.
- Measuring and Analyzing the Return on investment (ROI) in branding.
- Brand adaptation to digital transformation: trends and challenges.
‘
- System Architecture and Components: Structural design, materials, and subsystems (mechanical, electrical, electronic, and fluid) with selection and assembly criteria for marine environments
- Fundamentals and Principles of Operation: Physical and engineering foundations (thermodynamics, fluid mechanics, electricity, control, and materials) that explain performance and operating limits
- Safety and Environmental (SHE): Risk analysis, PPE, LOTO, hazardous atmospheres, spill and waste management, and emergency response plans
- Applicable Regulations and Standards: IMO/ISO/IEC requirements and local regulations;
- Conformance criteria, certification, and best practices for operation and maintenance
- Inspection, testing, and diagnostics: Visual/dimensional inspection, functional testing, data analysis, and predictive techniques (vibration, thermography, fluid analysis) to identify root causes
- Preventive and predictive maintenance: Hourly/cycle/seasonal plans, lubrication, adjustments, calibrations, consumable replacement, post-service verification, and operational reliability
- Instrumentation, tools, and metrology: Measuring and testing equipment, diagnostic software, calibration and traceability; selection criteria, safe use, and storage
- Onboard integration and interfaces: Mechanical, electrical, fluid, and data compatibility; Sealing and watertightness, EMC/EMI, corrosion protection, and interoperability testing.
Quality, acceptance testing, and commissioning: process and materials control, FAT/SAT, bench and sea trials, go/no-go criteria, and evidence documentation.
Technical documentation and integrated practice: logs, checklists, reports, and a complete case study (safety → diagnosis → intervention → verification → report) applicable to any system.
- Introduction to Experiential Marketing: Definition, evolution, and current relevance.
- Consumer Psychology: Emotions, perceptions, and decision-making.
- Designing Memorable Experiences: Key elements and storytelling.
- Creative Brand Activations: Innovative ideas and emerging trends.
- Sensory Marketing: The power of the senses in the customer experience.
- Events and Shows: Planning, production, and impact measurement.
- Guerrilla Marketing: Low-cost, high-impact strategies.
- Digital Experiential Marketing: Augmented reality, virtual reality, and gamification.
- Measuring Marketing ROI Experiential: Metrics and analysis tools.
Success stories and best practices in experiential marketing.
‘
- Fundamentals of Experiential Marketing: Definition, Evolution, and Benefits
- Consumer Psychology: Emotions, Senses, and Memorable Experiences
- Experience Design: Key Elements, Storytelling, and Personalization
- Creating Experiential Events: Planning, Execution, and Evaluation
- Sensory Marketing: Using the Senses to Impact the Consumer
- Experiential Content Marketing: Formats, Channels, and Strategies
- Offline Promotion: Sampling, Demonstrations, and Point-of-Sale Activations
- Online Promotion: Social Media, Influencers, and Gamification
- Measuring the ROI of Experiential Marketing: Metrics and Tools
- Trends in Experiential Marketing: Virtual Reality, Augmented Reality, and Artificial Intelligence artificial
“`
- Introduction to Experiential Marketing: Foundations and Evolution
- Consumer Neuroscience: How Emotions Drive Decisions
- Designing Memorable Experiences: Creating “Wow” Moments
- Storytelling and Brand Narrative: Connecting with Audiences Through Stories
- Sensory Marketing: The Power of the Senses in Brand Experience
- Brand Events and Activations: Planning and Successful Execution
- Guerrilla Marketing and Ambush Marketing: Creativity and Surprise
- The Role of Technology: Augmented Reality, Virtual Reality, and More
- Measuring and Analyzing Impact: ROI and Marketing Metrics experiential.
- Future Trends: Innovation and adaptation in experiential marketing.
‘
- Fundamentals of Experiential Marketing: Definition, Evolution, and Benefits
- Consumer Psychology: Emotions, Perceptions, and Behavior in the Brand Experience
- Designing Memorable Experiences: Key Elements, Storytelling, and Personalization
- Experiential Marketing Strategies: Events, Activations, Gamification, and Branded Content
- Digital Marketing and its Integration: SEO, SEM, Social Media, and Email Marketing
- Web Analytics: Measuring Results, KPIs, and ROI in Digital Campaigns
- Online Advertising: Formats, Segmentation, and Campaign Optimization
- Social Media Marketing: Content Strategies, Engagement, and Community
- Mobile Marketing: Apps, Geolocation, and Mobile Advertising
- Emerging trends in experiential marketing and digital promotion: AI, augmented and virtual reality
‘
Career opportunities
- Destination Marketing Specialist: Creation and management of campaigns to attract visitors to specific regions.
- Experiential Event Manager: Design and execution of events that aim to generate emotions and memorable experiences.
- Experiential Marketing Consultant: Advising companies on how to integrate experiences into their marketing strategy.
- Experiential Content Creator: Production of audiovisual and written material that captures the essence of an experience.
- Experiential Brand Strategist: Development of brand strategies that prioritize emotional connection with the customer.
- Digital Marketing Manager for Experiences: Management of the online presence of experiences through social media, SEO, and SEM.
- Experiential Trend Researcher: Analysis of the latest trends in the experiences market to identify opportunities.
- Customer Experience (CX) Designer: Optimizing the customer experience throughout the entire journey, from first contact to after-sales.
“`
Admission requirements
Academic/professional profile:
Degree/Bachelor's degree in Nautical Science/Maritime Transport, Naval/Marine Engineering, or a related field; or proven professional experience in bridge/operations.
Language proficiency:
Recommended functional maritime English (SMCP) for simulations and technical materials.
5. Induction
Updated resume, copy of degree or seaman's book, ID card/passport, letter of motivation.
Technical requirements (for online):
Equipment with camera/microphone, stable connection, ≥ 24” monitor recommended for ECDIS/Radar-ARPA.
Admission process and dates
1. Online
application
(form + documents).
2. Academic review and interview
(profile/objectives/schedule compatibility).
3. Admission decision
(+ scholarship proposal if applicable).
4. Reservation of place
(deposit) and registration.
5. Induction
(access to campus, calendars, simulator guides).
Scholarships and grants
- Master the art of experiential marketing: Learn to create memorable experiences that connect with your audience.
- Innovative promotion strategies: Discover how to use the latest trends in digital and traditional marketing to promote your experiences.
- Design impactful experiences: Learn to design experiences that generate positive emotions and build customer loyalty.
- Measuring and analyzing results: Master the key metrics to evaluate the success of your experiential marketing campaigns.
- Success stories and best practices: Be inspired by real-world examples of companies that have achieved great results with experiential marketing.
Testimonials
During my training in Marketing and Promotion of Experiences, I developed and implemented a digital marketing strategy for a local music festival. I achieved a 30% increase in advance ticket sales compared to the previous year, a 15% increase in social media engagement, and media coverage that reached over 20,000 people. This resulted in a higher attendance and a significant return on investment for the organizers.
During the Nautical Tourism and Experiences course, I exceeded my expectations. I gained a solid understanding of navigation, maritime safety, and the management of nautical tourism businesses. I was able to apply what I learned in real-world situations, which allowed me to successfully lead a sailing excursion, demonstrating my planning, communication, and problem-solving skills at sea. This experience gave me the confidence and tools necessary to start my own nautical tourism business.
By implementing the strategies learned in our Marketing and Promotion of Experiences training, we increased the conversion rate of our “Jungle Adventure” tour by 35% in just two months. We designed a campaign focused on travel micro-influencers and optimized our social media presence, highlighting the exclusivity and connection with nature that our experience offers. The result was a significant increase in bookings and a 20% increase in the average price per customer.
Thanks to training in Marketing and Promotion of Experiences, I managed to increase the conversion rate of my rural tourism campaign by 35% in just three months, implementing experiential strategies focused on the emotional connection with the target audience and the creation of authentic content that conveyed the unique value of the destination.
Frequently asked questions
To create lasting emotional connections between brands and their target audience through memorable experiences.
Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.
Online with live sessions; hybrid option for simulator/practical placements through agreements.
Create lasting emotional connections with consumers through memorable experiences that generate value and brand loyalty.
Recommended functional SMCP. We offer support materials for standard phraseology.
Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.
Optional (3–6 months) through Companies & Collaborations and the Alumni Network.
Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.
A degree from Navalis Magna University + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.
- Fundamentals of Experiential Marketing: Definition, Evolution, and Benefits
- Consumer Psychology: Emotions, Perceptions, and Behavior in the Brand Experience
- Designing Memorable Experiences: Key Elements, Storytelling, and Personalization
- Experiential Marketing Strategies: Events, Activations, Gamification, and Branded Content
- Digital Marketing and its Integration: SEO, SEM, Social Media, and Email Marketing
- Web Analytics: Measuring Results, KPIs, and ROI in Digital Campaigns
- Online Advertising: Formats, Segmentation, and Campaign Optimization
- Social Media Marketing: Content Strategies, Engagement, and Community
- Mobile Marketing: Apps, Geolocation, and Mobile Advertising
- Emerging trends in experiential marketing and digital promotion: AI, augmented and virtual reality
‘
Request information
- Complete the Application Form
- Attach your CV/Qualifications (if you have them to hand).
- Indicate your preferred cohort (January/May/September) and whether you want the hybrid option with simulator sessions.
Teachers
Eng. Tomás Riera
Full Professor
Eng. Tomás Riera
Full Professor
Naval engineer specializing in the selection, integration, and optimization of propulsion systems for yachts, high-speed craft, and service vessels.
Eng. Sofía Marquina
Full Professor
Eng. Sofía Marquina
Full Professor
Materials engineer specializing in marine composites and corrosion protection systems for ships, yachts, and port structures.
Eng. Javier Bañuls
Full Professor
Eng. Javier Bañuls
Full Professor
Naval electrical engineer with over fifteen years of experience in the design, integration, and operation of power and automation systems.
Dr. Nuria Llobregat
Full Professor
Dr. Nuria Llobregat
Full Professor
Specialist in meteorological and operational decision-making for coastal and offshore navigation, integrating wind, wave, and current models.
Dr. Pau Ferrer
Full Professor
Dr. Pau Ferrer
Full Professor
Naval engineer with a PhD in applied hydrodynamics and over a decade of experience designing high-performance hulls and marine structures.
Cap. Javier Abaroa (MCA)
Full Professor
Cap. Javier Abaroa (MCA)
Full Professor
MCA-certified captain with command of ocean-going vessels, specializing in advanced maneuvering, navigation management, and bridge safety.