Dr. Marina AlcoverAcademic director focused on measurable results and operational excellence in maritime education. Integrates IMO/STCW regulations and ISO 21001/9001 f
Course · 300 h · 5 modules
Online course on network and communication management
This course will provide you with the key tools and strategies to build and maintain an effective online presence. You will learn to master the main social media platforms, create engaging and relevant content, and analyze…
Duration300 h
FormatOnline
Starts23 November
Places20 / 20
Prior knowledge
Prior Knowledge Assessment
These are the skills this programme builds. Tick the ones you already have and we will tell you which part of the syllabus is really for you.
Your profile
Tick what you already know to see your result.
Programme overview
What is the Online course on network and communication management?
The Online Social Media and Communication Management Course
This course will provide you with the key tools and strategies to build and maintain an effective online presence. You will learn to master the main social media platforms, create engaging and relevant content, and analyze metrics to optimize your campaigns. This program will empower you to connect with your audience, boost engagement, and achieve your digital marketing goals.
Differentiating Advantages
- Practical Approach: Real-world case studies and exercises to apply what you've learned.
- Comprehensive Strategy: From defining objectives to measuring results.
- Analytics Tools: Use of platforms to monitor and optimize performance.
- Up-to-date Content: Latest trends and best practices in social media.
- Networking: Opportunity to connect with other professionals in the sector.
Programme type
Course
Study mode
Online
Duration
300 hours
Modules
5
Start date
10-12-2026
Programme highlights
- Social Media Strategies: Master the latest techniques to create engaging content and connect with your audience.
- Effective Digital Communication: Learn to write persuasive messages and manage your brand's online communication.
- Data and Metrics Analysis: Use analytics tools to measure the impact of your actions and optimize your strategy.
- Online Reputation Management: Protect your brand's image and manage communication crises in the digital environment.
- SEO and SEM: Improve your brand's search engine ranking and create effective advertising campaigns.
- Learn to build a strong online presence and drive business growth with effective communication.
Curriculum
Programme Structure
The programme is structured in 5 modules, listed below in order of study.
01
Fundamentals of digital communication, social networks and professional online presence
- Concept of online communication and differences between social networks, web, blog, email, digital community and corporate channel
- Main digital platforms and their function according to audience, format, objective and type of content
- Digital identity, communication tone, visual coherence, reputation and online positioning
- Relationship between brand, content, community, interaction and trust in digital environments
- Frequent errors in network management: improvisation, lack of calendar, inconsistent messages and low response to the user
02
Content strategy, editorial calendar and publication planning
- Definition of communication objectives: visibility, engagement, community, sales, traffic, positioning or loyalty
- Identification of audience, needs, interests, problems, language and digital behaviour
- Types of content: educational, inspirational, promotional, informative, testimonial, entertainment and authority content
- Editorial calendar, publication frequency, campaigns, seasons, ephemeris and weekly or monthly planning
- Adaptation of messages to each social network according to format, tone, duration, design and interaction objective
03
Creation of publications, visual design, copywriting and digital formats
- Writing of texts for networks: headlines, captions, calls to action, short messages and persuasive descriptions
- Visual pieces design: images, carousels, stories, reels, thumbnails, banners and promotional posts
- Using photography, video, graphics, icons, templates and brand resources to improve visual impact
- Adaptation of content to vertical, square, horizontal, short, extensive, static and dynamic formats
- Coherence between text, image, objective, visual identity and user experience
04
Community Management, Digital Attention and Online Reputation
- Fundamentals of Community Management and differences between publishing, responding, moderating, listening and energizing Community
- Management of comments, private messages, inquiries, complaints, reviews and public conversations
- Response protocols, tone, times, incident derivation and treatment of difficult users
- Basic Social Listening to detect needs, opinions, trends, mentions and content opportunities
- Online reputation management, crisis prevention, response to criticism and transparent communication
05
Applied Network Management and Communication Project
- Project definition: personal brand, business, institution, entrepreneurship, professional service or digital community
- Diagnosis of online presence, audience, objectives, platforms, tone, identity and opportunities for improvement
- Content strategy design with thematic pillars, editorial calendar, formats and key messages
- Creation of publications, visual pieces, texts, calls to action and interaction proposals
- Development of the community plan, reputation, metrics, analysis and monthly optimisation
Workload
Study Time and Workload
300 hours of study, online and at your own pace. Move the slider to the hours a week you can really put in.
Hours a week8
Weeks to finish—
You finish around—
Who it is for
Entrepreneurs and small business owners looking to boost their brand and increase sales through social media and digital marketing.Marketing and communications professionals who want to update their skills on the latest social media management trends and online strategies.Students and recent graduates interested in developing a career in the digital world and mastering the key tools for managi
Faculty
Academic direction and faculty
The teaching team at Navalis: working professionals who deliver and oversee the institute's programmes.
Eng. Diego Cifuentes
Cap. Javier Abaroa (MCA)
Dr. Pau Ferrer
Dr. Nuria Llobregat
Eng. Javier Bañuls
Eng. Sofía Marquina
Eng. Tomás Riera
Verified reviews
Student Reviews
Reviews collected and verified by Opynio, not written by us.
Outcomes
Learning Outcomes
- 01Mastering the tools to build loyal virtual communities
- 02Analyze and optimize your online presence to maximize impact
- 03Create innovative content strategies to amplify the brand's voice
- 04Implement effective digital marketing campaigns to drive growth
- 05Manage crises online with agility and effectiveness
- 06Orchestrating synergies between platforms to enhance visibility
Careers
Career Opportunities
01Community Manager: Managing the online presence of brands and organizations, creating and engaging communities.
02Social Media Strategist: Developing and implementing social media communication strategies to achieve marketing objectives.
03Content Creator: Creating engaging and relevant content for various online platforms, including text, images, and videos.
04Social Media Analyst: Monitoring and analyzing social media data to identify trends, measure campaign impact, and optimize strategies.
05Digital Marketing Specialist: Designing and executing online marketing campaigns using diverse tools and platforms.
06Online Communication Consultant: Advising companies and organizations on optimizing their online presence and communication.
07Online Reputation Manager: Monitoring and managing the online image of Brands and personalities, responding to comments and managing crises.
08SEO/SEM Technician: Optimizing websites to improve search engine ranking and managing online advertising campaigns.
09```
Questions
Entry Requirements
Increase brand visibility, generate leads and retain existing customers.
Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.
Online with live sessions; hybrid option for simulator/practical placements through agreements.
A LAN (Local Area Network) connects devices in a small, limited area, such as a home or office, while a WAN (Wide Area Network) covers a larger geographical area, such as a city, country, or even globally, often using third-party infrastructure such as telephone lines or satellites.
Recommended functional SMCP. We offer support materials for standard phraseology.
Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.
Optional (3–6 months) through Companies & Collaborations and the Alumni Network.
Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.
A degree from Navalis Magna Institute + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.
Online admissions
Admissions Process
No waiting for a phone call. If your documents are complete, you can pay in the same session.
Entry requirements
Academic/Professional Profile:Bachelor's degree in Communication, Marketing, Journalism, Advertising, or a related field; or demonstrable professional experience in social media management and online communication.Technical Skills:Knowledge of social media management tools (Hootsuite, Buffer, etc.), web analytics (Google Analytics), SEO/SEM, and email marketing platforms. Experience with graphic design and video editing tools is desirable.Skills:Excellent written and oral communication skills, analytical skills, creativity, proactivity, and time management. Ability to w
Questions?
Frequently Asked Questions
Leave your details and admissions will write back. If you already know this is the one, go straight to the application and pay in the same session.