Dr. Marina AlcoverAcademic director focused on measurable results and operational excellence in maritime education. Integrates IMO/STCW regulations and ISO 21001/9001 f
Course · 300 h · 5 modules
Maritime Cultural Marketing Course
Immerses you in the intersection of maritime heritage and digital marketing strategies. Learn to transform maritime history and culture into engaging experiences for today's audiences. Master the tools to create impactful…
Duration300 h
FormatOnline
Starts28 December
Places20 / 20
Prior knowledge
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Programme overview
What is the Maritime Cultural Marketing Course?
The Maritime Cultural Marketing Course
Immerses you in the intersection of maritime heritage and digital marketing strategies. Learn to transform maritime history and culture into engaging experiences for today's audiences. Master the tools to create impactful narratives, manage online reputation, and promote maritime events and destinations. This program equips you with the skills needed to connect the past with the present and build a sustainable future for maritime heritage.
Differential Advantages
- Real-world case studies: analysis of successful campaigns and challenges overcome in the sector.
- Digital tools: SEO, social media, email marketing, and web analytics applied to the maritime context.
- Networking: connection with professionals in the maritime cultural and tourism sector.
- Project development: creation of customized marketing strategies for institutions and companies.
- Flexibility: online format with multimedia resources and personalized tutoring.
Programme type
Course
Study mode
Online
Duration
300 hours
Modules
5
Start date
10-12-2026
Programme highlights
- Discover the ocean of opportunities: Learn to apply innovative marketing strategies to the maritime cultural sector.
- Connect culture and commerce: Master the tools to promote museums, events, heritage, and experiences related to the sea.
- Stand out from the competition: Acquire skills to create impactful campaigns and connect with specific audiences.
- Boost maritime cultural tourism: Learn to develop attractive and sustainable tourism products and services.
- Master the latest trends: Immerse yourself in digital marketing, social media, and storytelling applied to the maritime world.
- Learn to navigate maritime cultural marketing and take your project to the next level.
Curriculum
Programme Structure
The programme is structured in 5 modules, listed below in order of study.
01
Fundamentals of maritime cultural marketing, coastal heritage and communication of cultural value
- Concept of maritime cultural marketing and differences between tourism promotion, heritage communication, institutional marketing and cultural dissemination
- Material and intangible maritime heritage: museums, historic ports, trades, boats, archives, festivities, gastronomy and coastal memory
- Audiences of maritime cultural marketing: local community, tourists, students, families, researchers, sailors and international visitors
- Relationship between territorial identity, maritime culture, visitor experience, sustainability and local development
- Frequent Challenges: Low Visibility, Limited Budgets, Seasonality, Reduced Public and Difficulty Communicating Specialised Heritage
02
Public research, cultural identity and design of maritime value proposals
- Identification of audiences, motivations, cultural habits, visiting barriers and expectations of experience
- Analysis of territory, maritime history, heritage resources, cultural competitors and opportunities for differentiation
- Construction of cultural identity: story of the place, maritime symbols, tone of communication and institutional positioning
- Design of value propositions for museums, routes, exhibitions, festivals, interpretation centres and coastal experiences
- Segmentation of audiences according to age, origin, interests, educational level, local link and digital behaviour
03
Patrimonial Storytelling, Cultural Content and Digital Maritime Communication
- Storytelling applied to maritime culture: stories of sailors, fishermen, shipyards, shipwrecks, ports, routes and coastal communities
- Creation of content for social networks, blogs, newsletters, local press, posters, short videos and educational pieces
- Use of photography, historical archive, maps, testimonies, objects, sounds of the sea and audiovisual resources in cultural communication
- Adaptation of the message to different audiences: families, schoolchildren, tourists, specialists, local community and occasional visitors
- Editorial calendar, thematic campaigns, sea ephemeris, tourist seasons and cultural programming
04
Channels, campaigns, alliances and promotion of maritime cultural projects
- Promotion strategies for maritime museums, cultural centres, heritage routes, festivals, exhibitions and educational activities
- Digital and face-to-face channels: Web, social networks, email, local media, tourist offices, signage, brochures and event platforms
- Alliances with schools, universities, ports, nautical clubs, brotherhoods, associations, hotels, restaurants and local administrations
- Design of campaigns for opening exhibitions, sea days, guided tours, workshops, community events and high seasons
- Press management, public relations, cultural influencers, local ambassadors and community participation
05
Applied Maritime Cultural Marketing Project
- Project definition: Maritime Museum, Heritage Route, Coastal Festival, Exhibition, Archive, Interpretation Centre or Cultural Activity
- Diagnosis of the public, territory, patrimonial resources, current channels, positioning and communication opportunities
- Narrative identity design, value proposition, priority segments and key messages from the maritime cultural project
- Development of content strategy, editorial calendar, campaigns, alliances and actions of multi-channel promotion
- Definition of visitor experience, loyalty, measurement indicators, basic budget and continuous improvement
Workload
Study Time and Workload
300 hours of study, online and at your own pace. Move the slider to the hours a week you can really put in.
Hours a week8
Weeks to finish—
You finish around—
Who it is for
Marketing and communications professionals interested in expanding their knowledge into the maritime cultural sector.Cultural managers and directors of maritime museums seeking innovative strategies to connect with new audiences.Tourism entrepreneurs and travel agencies wishing to create authentic and differentiated experiences based on maritime heritage.Students of marketing, communications
Faculty
Academic direction and faculty
The teaching team at Navalis: working professionals who deliver and oversee the institute's programmes.
Eng. Diego Cifuentes
Cap. Javier Abaroa (MCA)
Dr. Pau Ferrer
Dr. Nuria Llobregat
Eng. Javier Bañuls
Eng. Sofía Marquina
Eng. Tomás Riera
Verified reviews
Student Reviews
Reviews collected and verified by Opynio, not written by us.
Outcomes
Learning Outcomes
- 01Navigating coastal identity
- 02Anchoring stories in collective memory
- 03Mapping authentic tourist experiences
- 04Setting sail towards the enhancement of maritime heritage
- 05Funding innovation in cultural tourism
- 06Marking cultural-tourist connection routes
Careers
Career Opportunities
01Maritime Cultural Project Manager: Design, planning, and execution of cultural events and programs related to the sea.
02Maritime Tourism Promotion Specialist: Development of marketing strategies to promote coastal and maritime tourism.
03Communications Officer in Maritime Institutions: Content creation and management of the public image of museums, aquariums, or maritime interpretation centers.
04Marketing Consultant for Companies in the Nautical Sector: Advising on marketing strategies for shipbuilding companies, marinas, or water sports activities.
05Nautical Event Organizer: Planning and management of regattas, maritime festivals, and other celebrations related to the sea.
06Digital Content Creator specializing in Maritime Culture: Production of videos, podcasts, and articles for online platforms about the history and traditions of maritime culture.
07and maritime heritage.
08Marketing Manager in Maritime Museums: Designing marketing campaigns to attract visitors and increase museum visibility.
09Market Researcher in the Maritime Tourism Sector: Analyzing trends and opportunities in the maritime tourism market.
Questions
Entry Requirements
People interested in maritime culture, including enthusiasts of sailing, maritime history, underwater archaeology, marine biology, and coastal tourism.
Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.
Online with live sessions; hybrid option for simulator/practical placements through agreements.
People interested in maritime history, culture, heritage and traditions, as well as aquatic recreational activities.
Recommended functional SMCP. We offer support materials for standard phraseology.
Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.
Optional (3–6 months) through Companies & Collaborations and the Alumni Network.
Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.
A degree from Navalis Magna Institute + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.
Online admissions
Admissions Process
No waiting for a phone call. If your documents are complete, you can pay in the same session.
Entry requirements
Academic/Professional Profile:Bachelor's degree in Marketing, Communication, Humanities, Art History, Tourism, or a related field; or proven professional experience in cultural management, marketing, or projects related to the maritime sector.Specific Skills:Basic knowledge of maritime culture, naval heritage, and related sectors (tourism, gastronomy, etc.). Desirable experience with digital marketing tools and social media.Documentation:Updated CV, copy of degree (if applicable), ID/Passport, cover letter explaining your interest in maritime cultural marketing.Technical
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Frequently Asked Questions
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