Dr. Marina AlcoverAcademic director focused on measurable results and operational excellence in maritime education. Integrates IMO/STCW regulations and ISO 21001/9001 f
Course · 300 h · 5 modules
Marketing course for maritime services
This course provides you with the key tools and strategies to stand out in a highly specialized sector. Learn to define your target audience, create effective digital marketing campaigns, and use social media to connect with your…
Duration300 h
FormatOnline
Starts28 December
Places20 / 20
Prior knowledge
Prior Knowledge Assessment
These are the skills this programme builds. Tick the ones you already have and we will tell you which part of the syllabus is really for you.
Your profile
Tick what you already know to see your result.
Programme overview
What is the Marketing course for maritime services?
The Maritime Services Marketing Course
This course provides you with the key tools and strategies to stand out in a highly specialized sector. Learn to define your target audience, create effective digital marketing campaigns, and use social media to connect with your potential clients. Master maritime SEO, content marketing, and email marketing to generate leads and increase your sales. This course will help you build a strong and trustworthy brand in the maritime industry.
Differentiating Advantages
- Practical Approach: Real-world case studies and exercises applicable to your business.
- Industry Experts: Professors with extensive experience in maritime marketing.
- Digital Tools: Access to platforms and software to optimize your campaigns.
- Networking: Opportunity to connect with other professionals in the sector.
- Measurable Results: Learn to analyze and optimize your strategies to obtain the maximum return on investment.
Programme type
Course
Study mode
Online
Duration
300 hours
Modules
5
Start date
08-12-2026
Programme highlights
- Digital Strategies: Master the key tools and tactics to boost the online visibility of your maritime services.
- Maritime SEO: Learn how to position your company at the top of search results and attract qualified leads.
- Social Media: Connect with your target audience, generate engagement, and build a strong brand in the maritime sector.
- Content Marketing: Create relevant and valuable content that attracts, informs, and converts your ideal customers.
- Analysis and Optimization: Measure the performance of your campaigns, identify areas for improvement, and maximize your return on investment (ROI).
- Increase the profitability of your maritime business with effective digital marketing strategies.
Curriculum
Programme Structure
The programme is structured in 5 modules, listed below in order of study.
01
Fundamentals of Maritime Marketing, Nautical Services and Commercial Positioning
- Marketing concept for maritime services and differences between nautical, tourist, port, technical and B2B marketing
- Typologies of maritime services: charter, excursions, naval maintenance, marines, nautical training, transport, consulting and port services
- Relationship between customer, boat, experience, security, trust, reputation and purchase decision
- Customer Segments: Individuals, Tourists, Shipowners, Companies, Ports, Operators, Crews and Institutional Clients
- Frequent Errors: Generic Messages, Low Differentiation, Little Social Proof, Poor Digital Attention, and Absence of Business Tracking
02
Market research, value proposition and differentiation in maritime services
- Market Analysis, Competition, Season, Demand, Prices, Location, Channels and Customer Behaviour
- Identification of needs, pains, expectations, objections and decision criteria of the maritime client
- Construction of value proposition according to safety, speed, specialisation, experience, comfort, sustainability or exclusivity
- Positioning of the service against local competitors, digital platforms, traditional operators and ground alternatives
- Design of clear commercial messages for technical, tourist, recreational, professional or premium services
03
Brand, content, social networks and digital communication for maritime services
- Maritime brand identity: name, tone, visual style, photography, colours, values and professional perception
- Creation of content with boats, routes, customers, human team, processes, results, testimonies and coastal environment
- Social networks, web, blog, email, WhatsApp, Google Business Profile and booking platforms as pickup channels
- Maritime Storytelling to convey experience, security, tradition, innovation, sustainability and local value
- Editorial Calendar According to Season, Services, Campaigns, Events, Climate, Availability and Business Objectives
04
Customer acquisition, sales, commercial attention and conversion of reservations or contracts
- Commercial funnel for maritime services: discovery, interest, consultation, budget, reservation, service and loyalty
- Lead management from networks, web, calls, email, WhatsApp, agencies, hotels, marines and recommendations
- Commercial response techniques: speed, clarity, customisation, objections, availability, conditions and closure
- Budgets, commercial proposals, packages, upselling, cross-selling and tracking of potential clients
- Conversion of reservations, contracts, payments, confirmations, reminders, cancellation policies and prior service experience
05
Applied Marketing Project for Maritime Services
- Case definition: charter, excursions, marina, naval maintenance, nautical training, consulting, transportation or port service
- Market diagnosis, competition, target customer, current proposal, channels, reputation and business opportunities
- Positioning design, value proposition, key messages, visual identity and content strategy
- Preparation of the recruitment plan with digital channels, alliances, commercial funnel, attention of leads and sales processes
- Development of the reputation plan, loyalty, metrics, optimisation, budget and sustainable growth
Workload
Study Time and Workload
300 hours of study, online and at your own pace. Move the slider to the hours a week you can really put in.
Hours a week8
Weeks to finish—
You finish around—
Who it is for
Marketing and communications professionals looking to specialize in the maritime and port sector.Executives of maritime companies who want to optimize their marketing strategy and increase their visibility.Consultants and advisors who want to expand their marketing knowledge to offer specialized services to companies in the maritime sector.Entrepreneurs and startups looking to launch innovat
Faculty
Academic direction and faculty
The teaching team at Navalis: working professionals who deliver and oversee the institute's programmes.
Eng. Diego Cifuentes
Cap. Javier Abaroa (MCA)
Dr. Pau Ferrer
Dr. Nuria Llobregat
Eng. Javier Bañuls
Eng. Sofía Marquina
Eng. Tomás Riera
Verified reviews
Student Reviews
Reviews collected and verified by Opynio, not written by us.
Outcomes
Learning Outcomes
- 01Optimize the acquisition of shipping clients
- 02Develop differentiated maritime branding strategies
- 03Boost the online visibility of the maritime services offered
- 04Promote customer loyalty through value communication
- 05Analyze and segment maritime markets for a customized service offering
- 06Managing the online and offline reputation of the shipping company
Careers
Career Opportunities
01Maritime Digital Marketing Specialist: Online campaign management, SEO/SEM, web analytics focused on the sector.
02Communications Manager for Shipping Companies: Development of internal and external communication strategies, public relations.
03Brand Manager for Ports and Terminals: Brand creation and positioning, online reputation management.
04Marketing Consultant for Maritime Services: Market analysis, design of customized marketing plans.
05Content Marketing Specialist for the Maritime Sector: Creation of relevant and engaging content for the target audience.
06Marketing Manager for Logistics and Maritime Transport Companies: Development of marketing strategies for customer acquisition and retention.
07Maritime Sector Events and Trade Fair Manager: Organization and promotion of Events, trade fair participation management.
08Maritime Market Data Analyst: Market trend research and analysis, report and study preparation.
09```
Questions
Entry Requirements
Reach and connect with a geographically dispersed, niche target audience, often with highly specialized needs and preferences.
Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.
Online with live sessions; hybrid option for simulator/practical placements through agreements.
A shipping company seeking international clients.
Recommended functional SMCP. We offer support materials for standard phraseology.
Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.
Optional (3–6 months) through Companies & Collaborations and the Alumni Network.
Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.
A degree from Navalis Magna Institute + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.
Online admissions
Admissions Process
No waiting for a phone call. If your documents are complete, you can pay in the same session.
Entry requirements
Academic/Professional Profile:Bachelor's Degree in Marketing, Business Administration, International Trade, or a related field; or proven professional experience in the maritime sector and/or marketing.Specific Knowledge:Basic knowledge of the maritime sector (types of vessels, port services, maritime transport, etc.) is desirable.Skills:Communication, negotiation, market analysis, customer management, and digital marketing skills.Documentation:Updated CV, copy of degree (if applicable), ID/Passport, cover letter (optional).```
Questions?
Frequently Asked Questions
Leave your details and admissions will write back. If you already know this is the one, go straight to the application and pay in the same session.