Marketing course for maritime services
Why this course?
The Maritime Services Marketing Course
This course provides you with the key tools and strategies to stand out in a highly specialized sector. Learn to define your target audience, create effective digital marketing campaigns, and use social media to connect with your potential clients. Master maritime SEO, content marketing, and email marketing to generate leads and increase your sales. This course will help you build a strong and trustworthy brand in the maritime industry.
Differentiating Advantages
- Practical Approach: Real-world case studies and exercises applicable to your business.
- Industry Experts: Professors with extensive experience in maritime marketing.
- Digital Tools: Access to platforms and software to optimize your campaigns.
- Networking: Opportunity to connect with other professionals in the sector.
- Measurable Results: Learn to analyze and optimize your strategies to obtain the maximum return on investment.
- Modality: Online
- Level: Cursos
- Hours: 150 H
- Start date: 26-07-2026
Availability: 1 in stock
Who is it aimed at?
- Marketing and communications professionals looking to specialize in the maritime and port sector.
- Executives of maritime companies who want to optimize their marketing strategy and increase their visibility.
- Consultants and advisors who want to expand their marketing knowledge to offer specialized services to companies in the maritime sector.
- Entrepreneurs and startups looking to launch innovative products or services in the maritime market.
- Students and recent graduates in marketing, communications, or maritime business who want to acquire specific skills for this sector.
Practical approach
Results-oriented: real-world case studies, specialized digital marketing tools, and networking with experts in the maritime sector.
Objectives and competencies
Optimize the acquisition of shipping clients:
Implement segmented and data-driven digital marketing strategies focused on the specific needs of each type of shipping customer, improving online visibility and generating qualified leads.
Develop differentiated maritime branding strategies:
“Identify market niches and create a visual and narrative identity consistent with the brand’s values and the expectations of the target audience.”
Boost the online visibility of the maritime services offered:
“Implement SEO and SEM strategies specific to the maritime sector, optimizing presence in search engines and social networks.”
Promote customer loyalty through value communication:
Implement personalized and proactive communication strategies based on a deep understanding of the client, their needs and expectations, demonstrating a continuous commitment to their satisfaction and long-term success.
Analyze and segment maritime markets for a customized service offering:
Identify specialized market niches (luxury cruises, hazardous cargo transport, marine renewable energy) and adapt the value proposition to their specific needs.
Managing the online and offline reputation of the shipping company:
Implement a proactive communication strategy across social media and other media, actively monitoring public perception and responding effectively to comments and potential crises, as well as strengthening relationships with key stakeholders such as customers, port authorities, and local communities.
Curriculum - Modules
- Comprehensive Maritime Incident Management: protocols, roles, and chain of command for coordinated response
- Operational Planning and Execution: briefing, routes, weather windows, and go/no-go criteria
- Rapid Risk Assessment: criticality matrix, scene control, and decision-making under pressure
- Operational Communication: VHF/GMDSS, standardized reports, and inter-agency liaison
- Tactical Mobility and Safe Boarding: RHIB maneuvers, approach, mooring, and recovery
- Equipment and Technologies: PPE, signaling, satellite tracking, and field data logging
- Immediate Care of the Affected: primary assessment, hypothermia, trauma, and stabilization for evacuation
- Adverse Environmental Conditions: swell, Visibility, flows, and operational mitigation
Simulation and training: critical scenarios, use of VR/AR, and exercises with performance metrics
Documentation and continuous improvement: lessons learned, indicators (MTTA/MTTR), and SOP updates
- Introduction to Maritime Digital Marketing: Overview and Opportunities.
- Maritime SEO: Optimizing Web Content for Searches in the Sector.
- Digital Advertising in the Maritime Sector: Campaigns on Google Ads and Social Media.
- Maritime Content Marketing: Creating Relevant and Engaging Content.
- Email Marketing for the Maritime Industry: Segmentation and Personalization Strategies.
- Social Media in the Maritime Sector: Platforms, Strategies, and Community Management.
- Web Analytics for the Maritime Sector: Measuring and Optimizing Performance.
- Influencer Marketing in the Maritime Sector: Identifying and Collaborating with influencers.
- Online Reputation in the Maritime Industry: Brand Image Management and Reviews.
- Trends in Maritime Digital Marketing: Innovation and Adaptation to New Channels.
‘
- Introduction to Marketing in the Maritime Sector: Particularities, Challenges, and Opportunities.
- Fundamentals of Digital Marketing: SEO, SEM, Social Media, Email Marketing.
- Traditional Marketing in the Maritime Sector: Advertising in Specialized Media, Trade Shows, and Events.
- Maritime Market Analysis: Segmentation, Targeting, and Positioning.
- Developing the Digital Marketing Strategy: Objectives, KPIs, Budget, and Timeline.
- Creating Content for the Maritime Sector: Blogs, Ebooks, Infographics, Videos.
- SEO Optimization for the Maritime Sector: Keywords, Link Building, On-Page Optimization.
- Online Advertising in the Maritime Sector: Google Ads, LinkedIn Ads, Facebook Ads.
- Social media management for the maritime sector: LinkedIn, Twitter, Instagram, Facebook.
- Measuring and analyzing results: Google Analytics, social media analytics tools, performance reports.
‘
- Fundamentals of Maritime Marketing: characteristics and challenges of the sector.
- Analysis of the digital and traditional environment in the maritime industry.
- Market segmentation: identification of niches and customer profiles.
- Defining SMART objectives for maritime marketing campaigns.
- Developing a differentiated value proposition in the sector.
- Branding and positioning of maritime brands in the market.
- Social media: effective use for promoting maritime services.
- Email marketing: segmentation, automation, and Personalization.
- Measurement and analysis of KPIs in maritime marketing campaigns.
Content marketing strategies to attract and retain customers.
‘
- Introduction to Marketing in the Maritime Sector: Particularities and Challenges
- Digital and Traditional Marketing: Synergies and Differences in the Sector
- Maritime Market Analysis: Segmentation, Targeting, and Positioning
- Branding and Online Reputation: Managing the Maritime Brand Image
- SEO for the Maritime Sector: Content and Keyword Optimization
- Online Advertising: Google Ads, Social Networks, and Specialized Platforms
- Content Marketing: Creating Value for the Maritime Audience
- Social Networks in the Maritime Sector: LinkedIn, Twitter, and Other Platforms
- Email Marketing: Segmentation, Automation, and Best Practices
- Measurement and Analysis of Results: KPIs, ROI, and analytics tools
‘
- System Architecture and Components: Structural design, materials, and subsystems (mechanical, electrical, electronic, and fluid) with selection and assembly criteria for marine environments
- Fundamentals and Principles of Operation: Physical and engineering foundations (thermodynamics, fluid mechanics, electricity, control, and materials) that explain performance and operating limits
- Safety and Environmental (SHE): Risk analysis, PPE, LOTO, hazardous atmospheres, spill and waste management, and emergency response plans
- Applicable Regulations and Standards: IMO/ISO/IEC requirements and local regulations;
- Conformance criteria, certification, and best practices for operation and maintenance
- Inspection, testing, and diagnostics: Visual/dimensional inspection, functional testing, data analysis, and predictive techniques (vibration, thermography, fluid analysis) to identify root causes
- Preventive and predictive maintenance: Hourly/cycle/seasonal plans, lubrication, adjustments, calibrations, consumable replacement, post-service verification, and operational reliability
- Instrumentation, tools, and metrology: Measuring and testing equipment, diagnostic software, calibration and traceability; selection criteria, safe use, and storage
- Onboard integration and interfaces: Mechanical, electrical, fluid, and data compatibility; Sealing and watertightness, EMC/EMI, corrosion protection, and interoperability testing.
Quality, acceptance testing, and commissioning: process and materials control, FAT/SAT, bench and sea trials, go/no-go criteria, and evidence documentation.
Technical documentation and integrated practice: logs, checklists, reports, and a complete case study (safety → diagnosis → intervention → verification → report) applicable to any system.
Plan de estudio - Módulos
- Comprehensive Maritime Incident Management: protocols, roles, and chain of command for coordinated response
- Operational Planning and Execution: briefing, routes, weather windows, and go/no-go criteria
- Rapid Risk Assessment: criticality matrix, scene control, and decision-making under pressure
- Operational Communication: VHF/GMDSS, standardized reports, and inter-agency liaison
- Tactical Mobility and Safe Boarding: RHIB maneuvers, approach, mooring, and recovery
- Equipment and Technologies: PPE, signaling, satellite tracking, and field data logging
- Immediate Care of the Affected: primary assessment, hypothermia, trauma, and stabilization for evacuation
- Adverse Environmental Conditions: swell, Visibility, flows, and operational mitigation
Simulation and training: critical scenarios, use of VR/AR, and exercises with performance metrics
Documentation and continuous improvement: lessons learned, indicators (MTTA/MTTR), and SOP updates
- Introduction to Maritime Digital Marketing: Overview and Opportunities.
- Maritime SEO: Optimizing Web Content for Searches in the Sector.
- Digital Advertising in the Maritime Sector: Campaigns on Google Ads and Social Media.
- Maritime Content Marketing: Creating Relevant and Engaging Content.
- Email Marketing for the Maritime Industry: Segmentation and Personalization Strategies.
- Social Media in the Maritime Sector: Platforms, Strategies, and Community Management.
- Web Analytics for the Maritime Sector: Measuring and Optimizing Performance.
- Influencer Marketing in the Maritime Sector: Identifying and Collaborating with influencers.
- Online Reputation in the Maritime Industry: Brand Image Management and Reviews.
- Trends in Maritime Digital Marketing: Innovation and Adaptation to New Channels.
‘
- Introduction to Marketing in the Maritime Sector: Particularities, Challenges, and Opportunities.
- Fundamentals of Digital Marketing: SEO, SEM, Social Media, Email Marketing.
- Traditional Marketing in the Maritime Sector: Advertising in Specialized Media, Trade Shows, and Events.
- Maritime Market Analysis: Segmentation, Targeting, and Positioning.
- Developing the Digital Marketing Strategy: Objectives, KPIs, Budget, and Timeline.
- Creating Content for the Maritime Sector: Blogs, Ebooks, Infographics, Videos.
- SEO Optimization for the Maritime Sector: Keywords, Link Building, On-Page Optimization.
- Online Advertising in the Maritime Sector: Google Ads, LinkedIn Ads, Facebook Ads.
- Social media management for the maritime sector: LinkedIn, Twitter, Instagram, Facebook.
- Measuring and analyzing results: Google Analytics, social media analytics tools, performance reports.
‘
- Fundamentals of Maritime Marketing: characteristics and challenges of the sector.
- Analysis of the digital and traditional environment in the maritime industry.
- Market segmentation: identification of niches and customer profiles.
- Defining SMART objectives for maritime marketing campaigns.
- Developing a differentiated value proposition in the sector.
- Branding and positioning of maritime brands in the market.
- Social media: effective use for promoting maritime services.
- Email marketing: segmentation, automation, and Personalization.
- Measurement and analysis of KPIs in maritime marketing campaigns.
Content marketing strategies to attract and retain customers.
‘
- Introduction to Marketing in the Maritime Sector: Particularities and Challenges
- Digital and Traditional Marketing: Synergies and Differences in the Sector
- Maritime Market Analysis: Segmentation, Targeting, and Positioning
- Branding and Online Reputation: Managing the Maritime Brand Image
- SEO for the Maritime Sector: Content and Keyword Optimization
- Online Advertising: Google Ads, Social Networks, and Specialized Platforms
- Content Marketing: Creating Value for the Maritime Audience
- Social Networks in the Maritime Sector: LinkedIn, Twitter, and Other Platforms
- Email Marketing: Segmentation, Automation, and Best Practices
- Measurement and Analysis of Results: KPIs, ROI, and analytics tools
‘
- System Architecture and Components: Structural design, materials, and subsystems (mechanical, electrical, electronic, and fluid) with selection and assembly criteria for marine environments
- Fundamentals and Principles of Operation: Physical and engineering foundations (thermodynamics, fluid mechanics, electricity, control, and materials) that explain performance and operating limits
- Safety and Environmental (SHE): Risk analysis, PPE, LOTO, hazardous atmospheres, spill and waste management, and emergency response plans
- Applicable Regulations and Standards: IMO/ISO/IEC requirements and local regulations;
- Conformance criteria, certification, and best practices for operation and maintenance
- Inspection, testing, and diagnostics: Visual/dimensional inspection, functional testing, data analysis, and predictive techniques (vibration, thermography, fluid analysis) to identify root causes
- Preventive and predictive maintenance: Hourly/cycle/seasonal plans, lubrication, adjustments, calibrations, consumable replacement, post-service verification, and operational reliability
- Instrumentation, tools, and metrology: Measuring and testing equipment, diagnostic software, calibration and traceability; selection criteria, safe use, and storage
- Onboard integration and interfaces: Mechanical, electrical, fluid, and data compatibility; Sealing and watertightness, EMC/EMI, corrosion protection, and interoperability testing.
Quality, acceptance testing, and commissioning: process and materials control, FAT/SAT, bench and sea trials, go/no-go criteria, and evidence documentation.
Technical documentation and integrated practice: logs, checklists, reports, and a complete case study (safety → diagnosis → intervention → verification → report) applicable to any system.
- Introduction to Digital Marketing in the Maritime Sector: Current Landscape and Trends.
- Defining the Target Audience: Segmentation and Buyer Personas in the Maritime Market.
- Competitive Analysis: Identifying Successful Strategies and Opportunities.
- SEO for the Maritime Sector: Website and Content Optimization for Search Engines.
- Content Marketing: Creating Relevant and Engaging Content for the Maritime Audience.
- Social Media in the Maritime Sector: Strategies and Best Practices for Key Platforms.
- Online Advertising: Google Ads and Other Advertising Platforms for Customer Acquisition.
- Email Marketing: Creating Effective Campaigns and Segmenting Mailing Lists.
- Analytics
- Web: Measuring results and optimizing campaigns.
- Customer acquisition strategies: Sales funnels, lead magnets, and marketing automation.
‘
- Digital Marketing Fundamentals: Introduction to online marketing, evolution, and trends in the maritime sector.
- SEO for the Maritime Sector: Search engine optimization, relevant keywords, and content strategies.
- Specialized Content Marketing: Creating valuable content, blogs, ebooks, and guides for the maritime audience.
- Social Media for the Maritime Industry: Strategies on LinkedIn, Twitter, Facebook, and other platforms; online reputation management.
- Digital Advertising (SEM): Google Ads campaigns, audience segmentation, and ads targeted to the maritime sector.
- Email Marketing: Creating mailing lists, newsletters, and email marketing automation.
- Web Analytics and KPIs: Measuring Results, Google Analytics, performance reports, strategy adjustments.
Influencer Marketing: Identifying and collaborating with influencers in the maritime industry.
Mobile Marketing: Optimizing for mobile devices, applications, and mobile marketing strategies.
Legality and Ethics in Digital Marketing: Regulatory compliance, data protection, transparency, and best practices.
‘
- Introduction to Digital Marketing in the Naval Sector: Current Landscape and Opportunities
- Naval Branding: Creating a Strong and Differentiated Brand Identity
- Competitive Analysis: Identifying Strengths, Weaknesses, and Best Practices
- Defining the Buyer Persona: Understanding the Ideal Customer in the Naval Market
- Content Marketing: Creating Relevant and Engaging Content for the Naval Audience
- SEO for the Naval Sector: Search Engine Optimization and Online Visibility
- Social Media: Presence and Engagement Strategies on Key Platforms
- Digital Advertising in the Naval Sector: Effective Campaigns on Google Ads and Social Media
- Email Marketing for the Naval Industry: Lead Generation, Segmentation, and Automation
- Web Analytics and Key Metrics: Measuring ROI and Optimizing Strategies
‘
- Introduction to Marketing in the Maritime Sector: Specifics and Challenges
- Fundamentals of Digital Marketing: SEO, SEM, Social Media, Email Marketing
- Traditional Marketing in the Maritime Sector: Advertising in Specialized Media, Trade Fairs, and Events
- Defining the Target Audience: Shipping Companies, Port Operators, Cruise Passengers, etc.
- Competitive Analysis: Identifying Strategies and Best Practices
- Developing the Value Proposition: Differentiation and Positioning
- Creating a Digital Marketing Plan: Objectives, Strategies, Tactics, and Budget
- Implementing Digital Marketing Campaigns: Google Ads, Social Media Ads, etc.
- Measurement and results analysis: KPIs, ROI, and campaign optimization
- Emerging trends in maritime marketing: artificial intelligence, virtual reality, etc.
‘
Career opportunities
- Maritime Digital Marketing Specialist: Online campaign management, SEO/SEM, web analytics focused on the sector.
- Communications Manager for Shipping Companies: Development of internal and external communication strategies, public relations.
- Brand Manager for Ports and Terminals: Brand creation and positioning, online reputation management.
- Marketing Consultant for Maritime Services: Market analysis, design of customized marketing plans.
- Content Marketing Specialist for the Maritime Sector: Creation of relevant and engaging content for the target audience.
- Marketing Manager for Logistics and Maritime Transport Companies: Development of marketing strategies for customer acquisition and retention.
- Maritime Sector Events and Trade Fair Manager: Organization and promotion of Events, trade fair participation management.
- Maritime Market Data Analyst: Market trend research and analysis, report and study preparation.
“`
Admission requirements
Academic/professional profile:
Degree/Bachelor's degree in Nautical Science/Maritime Transport, Naval/Marine Engineering, or a related field; or proven professional experience in bridge/operations.
Language proficiency:
Recommended functional maritime English (SMCP) for simulations and technical materials.
5. Induction
Updated resume, copy of degree or seaman's book, ID card/passport, letter of motivation.
Technical requirements (for online):
Equipment with camera/microphone, stable connection, ≥ 24” monitor recommended for ECDIS/Radar-ARPA.
Admission process and dates
1. Online
application
(form + documents).
2. Academic review and interview
(profile/objectives/schedule compatibility).
3. Admission decision
(+ scholarship proposal if applicable).
4. Reservation of place
(deposit) and registration.
5. Induction
(access to campus, calendars, simulator guides).
Scholarships and grants
- Digital Strategies: Master the key tools and tactics to boost the online visibility of your maritime services.
- Maritime SEO: Learn how to position your company at the top of search results and attract qualified leads.
- Social Media: Connect with your target audience, generate engagement, and build a strong brand in the maritime sector.
- Content Marketing: Create relevant and valuable content that attracts, informs, and converts your ideal customers.
- Analysis and Optimization: Measure the performance of your campaigns, identify areas for improvement, and maximize your return on investment (ROI).
Testimonials
By implementing the digital marketing strategies learned in the training, we managed to increase quote requests for maritime transport services by 35% in just two months, far exceeding the company’s expectations and consolidating our online presence in the sector.
During the Nautical Management and Administration course, I acquired a solid knowledge of maritime legislation, fleet management and finance, allowing me to optimize my company’s operations and increase profitability by 15% in the last quarter.
By implementing the digital marketing strategies learned in the training, we achieved a 40% increase in quote requests for refrigerated cargo shipping services in the first quarter, far exceeding the company’s expectations.
By implementing the digital marketing strategies learned in the training, we managed to increase quote requests for maritime transport services by 35% in just two months, far exceeding our initial projections and positioning ourselves as a benchmark in the sector.
Frequently asked questions
Reach and connect with a geographically dispersed, niche target audience, often with highly specialized needs and preferences.
Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.
Online with live sessions; hybrid option for simulator/practical placements through agreements.
A shipping company seeking international clients.
Recommended functional SMCP. We offer support materials for standard phraseology.
Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.
Optional (3–6 months) through Companies & Collaborations and the Alumni Network.
Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.
A degree from Navalis Magna University + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.
- Introduction to Marketing in the Maritime Sector: Specifics and Challenges
- Fundamentals of Digital Marketing: SEO, SEM, Social Media, Email Marketing
- Traditional Marketing in the Maritime Sector: Advertising in Specialized Media, Trade Fairs, and Events
- Defining the Target Audience: Shipping Companies, Port Operators, Cruise Passengers, etc.
- Competitive Analysis: Identifying Strategies and Best Practices
- Developing the Value Proposition: Differentiation and Positioning
- Creating a Digital Marketing Plan: Objectives, Strategies, Tactics, and Budget
- Implementing Digital Marketing Campaigns: Google Ads, Social Media Ads, etc.
- Measurement and results analysis: KPIs, ROI, and campaign optimization
- Emerging trends in maritime marketing: artificial intelligence, virtual reality, etc.
‘
Request information
- Complete the Application Form
- Attach your CV/Qualifications (if you have them to hand).
- Indicate your preferred cohort (January/May/September) and whether you want the hybrid option with simulator sessions.
Teachers
Eng. Tomás Riera
Full Professor
Eng. Tomás Riera
Full Professor
Naval engineer specializing in the selection, integration, and optimization of propulsion systems for yachts, high-speed craft, and service vessels.
Eng. Sofía Marquina
Full Professor
Eng. Sofía Marquina
Full Professor
Materials engineer specializing in marine composites and corrosion protection systems for ships, yachts, and port structures.
Eng. Javier Bañuls
Full Professor
Eng. Javier Bañuls
Full Professor
Naval electrical engineer with over fifteen years of experience in the design, integration, and operation of power and automation systems.
Dr. Nuria Llobregat
Full Professor
Dr. Nuria Llobregat
Full Professor
Specialist in meteorological and operational decision-making for coastal and offshore navigation, integrating wind, wave, and current models.
Dr. Pau Ferrer
Full Professor
Dr. Pau Ferrer
Full Professor
Naval engineer with a PhD in applied hydrodynamics and over a decade of experience designing high-performance hulls and marine structures.
Cap. Javier Abaroa (MCA)
Full Professor
Cap. Javier Abaroa (MCA)
Full Professor
MCA-certified captain with command of ocean-going vessels, specializing in advanced maneuvering, navigation management, and bridge safety.