Dr. Marina AlcoverAcademic director focused on measurable results and operational excellence in maritime education. Integrates IMO/STCW regulations and ISO 21001/9001 f
Course · 300 h · 5 modules
Maritime Social Media Management Course
This course provides you with the skills necessary to build and manage an effective online presence for your business in the maritime sector. Learn to connect with your audience, generate engagement, and promote your services…
Duration300 h
FormatOnline
Starts14 December
Places20 / 20
Prior knowledge
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Programme overview
What is the Maritime Social Media Management Course?
The Maritime Social Media Management Course
This course provides you with the skills necessary to build and manage an effective online presence for your business in the maritime sector. Learn to connect with your audience, generate engagement, and promote your services strategically on platforms such as LinkedIn, Facebook, and Instagram. Master web analytics tools and create valuable content that drives your brand's growth in the maritime digital environment.
Maritime Social Media Management Course
Differentiating Advantages
- Sector-Specific Focus: Strategies and tactics adapted to the specific characteristics of the maritime sector.
- Content Creation: From the initial idea to the production of engaging posts, videos, and stories.
- Management Tools: Learn to use Hootsuite, Buffer, and other tools to automate and optimize your work.
- Results Analysis: Interpretation of metrics and KPIs to continuously improve your strategy.
- Success Stories: Analysis of real campaigns and best practices in maritime social media.
Programme type
Course
Study mode
Online
Duration
300 hours
Modules
5
Start date
10-12-2026
Programme highlights
- Effective Strategies: Master the latest techniques to increase your visibility and engagement in the maritime sector.
- Impactful Content: Learn to create engaging and relevant content that connects with your audience.
- Analytics and Metrics: Measure the success of your campaigns and optimize your strategies to achieve better results.
- Professional Tools: Discover and use the best tools for efficient social media management.
- Maritime Community: Connect with industry professionals and build a strong network in the maritime community. digital.
- Boost your online presence and stand out in the maritime industry with professional social media management.
Curriculum
Programme Structure
The programme is structured in 5 modules, listed below in order of study.
01
Strategy for social media, brand positioning and definition of audiences in the naval-port sector
- Maritime ecosystem and stakeholder map: shipping companies, ports, marines, shipyards, nautical tourism and suppliers
- Proposal of value and positioning: technical differentiators, credibility, tests and editorial tone Sectorial
- Advanced Audience Segmentation: B2B/B2C, Professional Profiles, Intent and Customer Journey Maritime
- Content Architecture: Thematic Pillars, Series, Calendar, Frequency and Consistency Multichannel
- Brand Voice and Style Guide: Technical vs Informative Language, Terminology, Cultural Sensitivity and Reputation
02
Production of maritime contents: copywriting, photography/video, technical storytelling and multiformat reuse
- Evidence-based Maritime Storytelling: Operational Cases, Security, Innovation and Brand Narrative
- Sector copywriting: clarity, precision, compliance, CTA and reduction of ambiguity in technical messages
- On-board and port visual content: composition, security, permissions, privacy and capture in real conditions
- Short video and native formats: script, rhythm, subtitles, industrial B-roll and identity consistency
- Intelligent Reuse (Repurpose): Clips, Carousels, Threads, Newsletters and Evergreen Parts for Social SEO
03
Channel operation, community management and user support in multicultural and high demanding environments
- Platform management: Objectives by channel, editorial guidelines and adaptation of formats (LinkedIn, Instagram, TikTok, X, YouTube)
- Professional Community Management: Moderation, Dynamization, Response Protocols and Internal Scaling
- Network customer support: SLAs, templates, incident resolution and case traceability
- Reputation Management and Reviews: Technical Response, Tone, Evidence, Recovery of Service and Crisis Prevention
- Digital conflict management: de-escalation, limits, problematic users and equipment protection
04
Growth, Digital Advertising and Capture: Social Ads, Segmentation, Remarketing and Conversion for Maritime Services
- Maritime Media Plan: Funnel Objectives, Budget, Creativity and Calendar by Sector Milestones
- Ads Segmentation: Interest Audiences, LookAlikes, Lists, Port Geolocation and B2B Profiles
- Converting Creativity: Proposals, Social Evidence, Real Cases, Guarantees, and Security/Trust Messages
- Remarketing and sequences: Decision windows, automations, recovery and reduction of friction
- Landings and CRO: UX, Copy, Forms, Reservations, Payments and Conversion Rate Measurement
05
Compliance, risk management and final project: protocols, brand security and comprehensive maritime network plan
- Legal and Compliance: Rights of Image, Privacy, Data, Commercial Claims and Regulations Applicable to the Sector
- Operational security and sensitive content: communication of incidents, limits, confidentiality and chain of approval
- Reputation management in crisis: spokesperson, key messages, internal coordination and multi-channel communication
- Operation Manual (SOPS): Roles, Flows, Checklists, Templates, SLAs and Severity Scale
- Alliances and Co-Marketing: Ports, Marinas, Events, Technical Influencers and Brand Safety Criteria
Workload
Study Time and Workload
300 hours of study, online and at your own pace. Move the slider to the hours a week you can really put in.
Hours a week8
Weeks to finish—
You finish around—
Who it is for
Maritime marketing professionals looking to master social media strategies for the maritime sector.Communications managers in shipping companies who need to expand their reach and improve brand image in the digital environment.Community managers of port companies who want to connect with their audience and generate engagement through relevant content.Maritime entrepreneurs and startups inter
Faculty
Academic direction and faculty
The teaching team at Navalis: working professionals who deliver and oversee the institute's programmes.
Eng. Diego Cifuentes
Cap. Javier Abaroa (MCA)
Dr. Pau Ferrer
Dr. Nuria Llobregat
Eng. Javier Bañuls
Eng. Sofía Marquina
Eng. Tomás Riera
Verified reviews
Student Reviews
Reviews collected and verified by Opynio, not written by us.
Outcomes
Learning Outcomes
- 01Building and maintaining an engaged online community
- 02Optimize the company's digital presence in the maritime sector
- 03Analyze and monitor the company's online reputation in the maritime sector
- 04Create engaging and relevant content for the maritime audience
- 05Implement social media strategies that boost brand awareness and generate qualified leads in the maritime sector
- 06To foster interaction and dialogue with clients and key stakeholders in the maritime sector
Careers
Career Opportunities
01Maritime Community Manager: Creating and managing content for companies in the sector, focusing on audience interaction and online community growth.
02Maritime Digital Marketing Specialist: Designing and implementing specific online marketing strategies for shipping companies, ports, and other maritime businesses.
03Maritime Social Media Analyst: Monitoring and analyzing social media data to identify trends, opportunities, and threats in the maritime sector.
04Maritime Online Communication Consultant: Advising companies in the sector on optimizing their social media presence and digital communication strategy.
05Maritime Online Reputation Manager: Monitoring and managing the online reputation of companies and professionals in the maritime sector, responding to comments and managing image crises.
06Content Creator Maritime Audiovisual: Production of videos, podcasts, and other audiovisual content for social media, promoting products, services, and events in the sector.
07Maritime Social Media Strategist: Development of strategic social media plans for companies in the sector, defining objectives, strategies, and tactics to achieve online success.
08Maritime Social Media Advertising Specialist: Creation and management of social media advertising campaigns for companies in the sector, optimizing budgets and maximizing return on investment.
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Questions
Entry Requirements
Improve communication and collaboration between stakeholders in the maritime sector, including companies, organizations and individuals.
Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.
Online with live sessions; hybrid option for simulator/practical placements through agreements.
Improve communication, build a community, increase brand awareness, generate leads, manage reputation, and share important industry information.
Recommended functional SMCP. We offer support materials for standard phraseology.
Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.
Optional (3–6 months) through Companies & Collaborations and the Alumni Network.
Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.
A degree from Navalis Magna Institute + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.
Online admissions
Admissions Process
No waiting for a phone call. If your documents are complete, you can pay in the same session.
Entry requirements
Academic/Professional Profile:Bachelor's Degree in Marketing, Communication, Journalism, Advertising, or a related field; or demonstrable professional experience in social media management.Technical Knowledge:In-depth knowledge of social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.), social media management tools (Hootsuite, Buffer, Sprout Social, etc.), web analytics, and social media metrics.Specific Skills:Excellent written and verbal communication skills, ability to create engaging and relevant content, knowledge of digital marketing strategies, d
Questions?
Frequently Asked Questions
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