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Maritime Social Media Management Course

Why this course?

The Maritime Social Media Management Course

This course provides you with the skills necessary to build and manage an effective online presence for your business in the maritime sector. Learn to connect with your audience, generate engagement, and promote your services strategically on platforms such as LinkedIn, Facebook, and Instagram. Master web analytics tools and create valuable content that drives your brand’s growth in the maritime digital environment.

Maritime Social Media Management Course

Differentiating Advantages

  • Sector-Specific Focus: Strategies and tactics adapted to the specific characteristics of the maritime sector.
  • Content Creation: From the initial idea to the production of engaging posts, videos, and stories.
  • Management Tools: Learn to use Hootsuite, Buffer, and other tools to automate and optimize your work.
  • Results Analysis: Interpretation of metrics and KPIs to continuously improve your strategy.
  • Success Stories: Analysis of real campaigns and best practices in maritime social media.
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Price: 710,00 £

Maritime Social Media Management Course

  • Modality: Online
  • Level: Cursos
  • Hours: 150 H
  • Start date: 25-04-2026

Availability: 1 in stock

Who is it aimed at?

  • Maritime marketing professionals looking to master social media strategies for the maritime sector.
  • Communications managers in shipping companies who need to expand their reach and improve brand image in the digital environment.
  • Community managers of port companies who want to connect with their audience and generate engagement through relevant content.
  • Maritime entrepreneurs and startups interested in boosting their business through the effective use of social media.
  • Students and recent graduates in maritime fields looking to specialize in digital marketing and social media for the sector.

Flexibility and practical approach
 Adapted to the needs of sector: real case studies, specific tools and platforms, and proven strategies for success in maritime social networks.

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Objectives and competencies

Building and maintaining an engaged online community:

Implement interaction and moderation strategies to foster positive and relevant dialogue among members, monitoring activity and responding to comments and inquiries in a timely and professional manner.

Optimize the company's digital presence in the maritime sector:

Implement an SEO strategy focused on industry keywords, creating valuable content and optimizing the web architecture to improve search engine ranking and attract qualified traffic.

Analyze and monitor the company's online reputation in the maritime sector:

Implement active listening and sentiment analysis tools to identify mentions, trends, and areas for improvement in online communication, proactively responding to comments and managing image crises with established protocols.

Create engaging and relevant content for the maritime audience:

“Research industry trends and needs, adapting formats (text, image, video) to maximize reach and interaction.”

Implement social media strategies that boost brand awareness and generate qualified leads in the maritime sector:

“Create specialized content (studies, success stories, webinars) and segment paid campaigns on LinkedIn and Twitter targeting decision-makers in shipping companies, ports, and logistics firms.”

To foster interaction and dialogue with clients and key stakeholders in the maritime sector:

Building trust through proactive communication, active listening, and effective problem-solving, adapting communication to the stakeholder’s profile.

Curriculum - Modules

  1. Comprehensive Maritime Incident Management: protocols, roles, and chain of command for coordinated response
  2. Operational Planning and Execution: briefing, routes, weather windows, and go/no-go criteria
  3. Rapid Risk Assessment: criticality matrix, scene control, and decision-making under pressure
  4. Operational Communication: VHF/GMDSS, standardized reports, and inter-agency liaison
  5. Tactical Mobility and Safe Boarding: RHIB maneuvers, approach, mooring, and recovery
  6. Equipment and Technologies: PPE, signaling, satellite tracking, and field data logging
  7. Immediate Care of the Affected: primary assessment, hypothermia, trauma, and stabilization for evacuation
  8. Adverse Environmental Conditions: swell, Visibility, flows, and operational mitigation

    Simulation and training: critical scenarios, use of VR/AR, and exercises with performance metrics

    Documentation and continuous improvement: lessons learned, indicators (MTTA/MTTR), and SOP updates

  1. Introduction to Social Media Marketing for the Maritime Sector
  2. Fundamentals of Maritime Branding: identity, values, and purpose
  3. Analysis of the Target Audience: segmentation and buyer persona in the maritime sector
  4. Platform Selection: Facebook, Instagram, LinkedIn, Twitter, and other relevant platforms
  5. Developing a Content Strategy: pillars, formats, and editorial calendar
  6. Creating Engaging Content: storytelling, visuals, and effective copywriting
  7. Managing the Online Community: interaction, moderation, and loyalty
  8. Social Media Advertising: segmentation, formats, and campaign optimization
  9. Measuring and Analyzing Results: KPIs, tools, and reporting

    10. Trends and the future of social media in the maritime industry

‘

  1. Introduction to Digital Communication in the Maritime Sector: Current Landscape and Trends
  2. Fundamentals of Digital Marketing: SEO, SEM, Social Media, and Email Marketing
  3. Online Reputation: Monitoring, Analysis, and Perception Management
  4. Defining the Digital Communication Strategy: Objectives, Target Audience, and Channels
  5. Creating Relevant and Engaging Content for the Maritime Sector
  6. Social Media Management for Maritime Companies: Best Practices and Tools
  7. Online Advertising in the Maritime Sector: Segmentation, Formats, and Metrics
  8. Monitoring and Analyzing Results: KPIs, Measurement Tools, and Reporting
  9. Online Crisis Management in the Maritime Sector: Prevention, Response, and Recovery
  10. Legal and Ethical Aspects of Digital Communication in the Sector maritime

‘

  1. Introduction to Digital Marketing in the Maritime Sector: Current Landscape and Trends.
  2. SEO for the Maritime Sector: On-Page and Off-Page Optimization for Search Engine Ranking.
  3. Digital Advertising: Google Ads and Social Media Campaigns Focused on the Sector.
  4. Social Media for the Maritime Sector: Content and Engagement Strategies.
  5. Email Marketing: Creating Effective Campaigns and Audience Segmentation.
  6. Web Analytics: Setting Up Google Analytics and Key Metrics for the Sector.
  7. Online Reputation: Monitoring and Managing Brand Image in the Maritime Sector.
  8. Content Marketing: Creating Blogs, Guides, and Other Relevant Resources.
  9. Mobile Marketing: Optimization for mobile devices and proximity strategies.
  10. Digital Legislation and Ethics: Regulatory compliance and best practices in the sector.

‘

  1. Introduction to Digital Marketing in the Maritime Sector: specific characteristics and opportunities.
  2. Defining the Digital Strategy: objectives, KPIs, and target audience (shipowners, port operators, maritime service clients, etc.).
  3. Online Competitive Analysis: competitor identification, strategy benchmarking, and monitoring tools.
  4. SEO (Search Engine Optimization) for the Maritime Sector: relevant keywords, on-page and off-page optimization, local SEO.
  5. Online Advertising (SEM): Google Ads for the maritime industry, segmentation, campaign creation, and optimization.
  6. Social Media in the Maritime Sector: platform selection (LinkedIn, Twitter, etc.), content creation, community management, and engagement strategies.
  7. Web and Social Media Analytics: Google Analytics, key metrics, reports, and data-driven decision-making.
  8. Community Management in the Maritime Sector: online reputation management, responding to comments and questions, and crisis management.
  9. Email Marketing for the Maritime Sector: email list creation, segmentation, newsletter design, and automation.
  10. ROI (Return on Investment) Measurement: calculating the ROI of different strategies, optimization, and reporting.

‘

  1. System Architecture and Components: Structural design, materials, and subsystems (mechanical, electrical, electronic, and fluid) with selection and assembly criteria for marine environments
  2. Fundamentals and Principles of Operation: Physical and engineering foundations (thermodynamics, fluid mechanics, electricity, control, and materials) that explain performance and operating limits
  3. Safety and Environmental (SHE): Risk analysis, PPE, LOTO, hazardous atmospheres, spill and waste management, and emergency response plans
  4. Applicable Regulations and Standards: IMO/ISO/IEC requirements and local regulations;
  5. Conformance criteria, certification, and best practices for operation and maintenance
  6. Inspection, testing, and diagnostics: Visual/dimensional inspection, functional testing, data analysis, and predictive techniques (vibration, thermography, fluid analysis) to identify root causes
  7. Preventive and predictive maintenance: Hourly/cycle/seasonal plans, lubrication, adjustments, calibrations, consumable replacement, post-service verification, and operational reliability
  8. Instrumentation, tools, and metrology: Measuring and testing equipment, diagnostic software, calibration and traceability; selection criteria, safe use, and storage
  9. Onboard integration and interfaces: Mechanical, electrical, fluid, and data compatibility; Sealing and watertightness, EMC/EMI, corrosion protection, and interoperability testing.

    Quality, acceptance testing, and commissioning: process and materials control, FAT/SAT, bench and sea trials, go/no-go criteria, and evidence documentation.

    Technical documentation and integrated practice: logs, checklists, reports, and a complete case study (safety → diagnosis → intervention → verification → report) applicable to any system.

Plan de estudio - Módulos

  1. Comprehensive Maritime Incident Management: protocols, roles, and chain of command for coordinated response
  2. Operational Planning and Execution: briefing, routes, weather windows, and go/no-go criteria
  3. Rapid Risk Assessment: criticality matrix, scene control, and decision-making under pressure
  4. Operational Communication: VHF/GMDSS, standardized reports, and inter-agency liaison
  5. Tactical Mobility and Safe Boarding: RHIB maneuvers, approach, mooring, and recovery
  6. Equipment and Technologies: PPE, signaling, satellite tracking, and field data logging
  7. Immediate Care of the Affected: primary assessment, hypothermia, trauma, and stabilization for evacuation
  8. Adverse Environmental Conditions: swell, Visibility, flows, and operational mitigation

    Simulation and training: critical scenarios, use of VR/AR, and exercises with performance metrics

    Documentation and continuous improvement: lessons learned, indicators (MTTA/MTTR), and SOP updates

  1. Introduction to Social Media Marketing for the Maritime Sector
  2. Fundamentals of Maritime Branding: identity, values, and purpose
  3. Analysis of the Target Audience: segmentation and buyer persona in the maritime sector
  4. Platform Selection: Facebook, Instagram, LinkedIn, Twitter, and other relevant platforms
  5. Developing a Content Strategy: pillars, formats, and editorial calendar
  6. Creating Engaging Content: storytelling, visuals, and effective copywriting
  7. Managing the Online Community: interaction, moderation, and loyalty
  8. Social Media Advertising: segmentation, formats, and campaign optimization
  9. Measuring and Analyzing Results: KPIs, tools, and reporting

    10. Trends and the future of social media in the maritime industry

‘

  1. Introduction to Digital Communication in the Maritime Sector: Current Landscape and Trends
  2. Fundamentals of Digital Marketing: SEO, SEM, Social Media, and Email Marketing
  3. Online Reputation: Monitoring, Analysis, and Perception Management
  4. Defining the Digital Communication Strategy: Objectives, Target Audience, and Channels
  5. Creating Relevant and Engaging Content for the Maritime Sector
  6. Social Media Management for Maritime Companies: Best Practices and Tools
  7. Online Advertising in the Maritime Sector: Segmentation, Formats, and Metrics
  8. Monitoring and Analyzing Results: KPIs, Measurement Tools, and Reporting
  9. Online Crisis Management in the Maritime Sector: Prevention, Response, and Recovery
  10. Legal and Ethical Aspects of Digital Communication in the Sector maritime

‘

  1. Introduction to Digital Marketing in the Maritime Sector: Current Landscape and Trends.
  2. SEO for the Maritime Sector: On-Page and Off-Page Optimization for Search Engine Ranking.
  3. Digital Advertising: Google Ads and Social Media Campaigns Focused on the Sector.
  4. Social Media for the Maritime Sector: Content and Engagement Strategies.
  5. Email Marketing: Creating Effective Campaigns and Audience Segmentation.
  6. Web Analytics: Setting Up Google Analytics and Key Metrics for the Sector.
  7. Online Reputation: Monitoring and Managing Brand Image in the Maritime Sector.
  8. Content Marketing: Creating Blogs, Guides, and Other Relevant Resources.
  9. Mobile Marketing: Optimization for mobile devices and proximity strategies.
  10. Digital Legislation and Ethics: Regulatory compliance and best practices in the sector.

‘

  1. Introduction to Digital Marketing in the Maritime Sector: specific characteristics and opportunities.
  2. Defining the Digital Strategy: objectives, KPIs, and target audience (shipowners, port operators, maritime service clients, etc.).
  3. Online Competitive Analysis: competitor identification, strategy benchmarking, and monitoring tools.
  4. SEO (Search Engine Optimization) for the Maritime Sector: relevant keywords, on-page and off-page optimization, local SEO.
  5. Online Advertising (SEM): Google Ads for the maritime industry, segmentation, campaign creation, and optimization.
  6. Social Media in the Maritime Sector: platform selection (LinkedIn, Twitter, etc.), content creation, community management, and engagement strategies.
  7. Web and Social Media Analytics: Google Analytics, key metrics, reports, and data-driven decision-making.
  8. Community Management in the Maritime Sector: online reputation management, responding to comments and questions, and crisis management.
  9. Email Marketing for the Maritime Sector: email list creation, segmentation, newsletter design, and automation.
  10. ROI (Return on Investment) Measurement: calculating the ROI of different strategies, optimization, and reporting.

‘

  1. System Architecture and Components: Structural design, materials, and subsystems (mechanical, electrical, electronic, and fluid) with selection and assembly criteria for marine environments
  2. Fundamentals and Principles of Operation: Physical and engineering foundations (thermodynamics, fluid mechanics, electricity, control, and materials) that explain performance and operating limits
  3. Safety and Environmental (SHE): Risk analysis, PPE, LOTO, hazardous atmospheres, spill and waste management, and emergency response plans
  4. Applicable Regulations and Standards: IMO/ISO/IEC requirements and local regulations;
  5. Conformance criteria, certification, and best practices for operation and maintenance
  6. Inspection, testing, and diagnostics: Visual/dimensional inspection, functional testing, data analysis, and predictive techniques (vibration, thermography, fluid analysis) to identify root causes
  7. Preventive and predictive maintenance: Hourly/cycle/seasonal plans, lubrication, adjustments, calibrations, consumable replacement, post-service verification, and operational reliability
  8. Instrumentation, tools, and metrology: Measuring and testing equipment, diagnostic software, calibration and traceability; selection criteria, safe use, and storage
  9. Onboard integration and interfaces: Mechanical, electrical, fluid, and data compatibility; Sealing and watertightness, EMC/EMI, corrosion protection, and interoperability testing.

    Quality, acceptance testing, and commissioning: process and materials control, FAT/SAT, bench and sea trials, go/no-go criteria, and evidence documentation.

    Technical documentation and integrated practice: logs, checklists, reports, and a complete case study (safety → diagnosis → intervention → verification → report) applicable to any system.

  1. Introduction to Digital Marketing and the Naval Industry: Overview and Opportunities.
  2. Fundamentals of Naval Branding: Brand identity, values, and positioning in the maritime sector.
  3. Digital Competitive Analysis: Identifying and evaluating online strategies of naval competitors.
  4. Developing the Naval Digital Strategy: Objectives, KPIs, and target audience segmentation.
  5. Naval SEO: Search engine optimization for maritime sector content and websites.
  6. Naval Content Marketing: Creating relevant and engaging content for the naval audience.
  7. Social Media in the Naval Industry: Strategies and platforms for communication and engagement.
  8. Naval Digital Advertising: Campaigns on Google Ads and other advertising platforms.
  9. Web Analytics and Key Metrics: Tracking and measuring the performance of digital strategies.
  10. Naval Online Reputation Management: Monitoring and responding to online comments and mentions.

‘

  1. Introduction to Digital Marketing: Current landscape and trends in the maritime sector.
  2. SEO for the Maritime Sector: Search engine optimization, keywords, and online visibility.
  3. Digital Advertising (SEM): Pay-per-click campaigns on Google Ads and social media for maritime companies.
  4. Basic Web Analytics: Introduction to Google Analytics and key metrics for the maritime sector (traffic, conversions).
  5. Social Media for the Maritime Sector: Strategies for LinkedIn, Facebook, Instagram, and other relevant platforms.
  6. Content Marketing: Creating relevant and valuable content to attract and retain customers in the maritime sector (blogs, guides, ebooks).
  7. Email Marketing: Email marketing strategies for communication with clients and prospects in the sector.
  8. Online Reputation: Online reputation management and brand monitoring in the digital environment.
  9. Digital Legislation and Ethics: Compliance with regulations in the digital environment (GDPR, LSSI) and best practices.
  10. Development of a Digital Marketing Plan: Design of a digital marketing plan tailored to a company in the maritime sector.

‘

  1. Fundamentals of Digital Marketing 3.0: Evolution, trends, and the new maritime consumer.
  2. Maritime Web Analytics: KPIs, tools (Google Analytics, etc.), and reporting.
  3. Maritime Digital Branding: Creation and management of the online identity of shipping brands.
  4. Maritime Content Strategy: Types of content, planning, and nautical storytelling.
  5. Maritime SEO: Search engine optimization in the maritime industry.
  6. Maritime Social Media: Platforms (LinkedIn, Twitter, etc.) and specific strategies.
  7. Maritime Digital Advertising: Google Ads and social media campaigns for the sector.
  8. Maritime Email Marketing: Segmentation, newsletters, and automation for the industry.
  9. Maritime Online Reputation: Crisis management and brand monitoring.
  10. Legality and Ethics in Maritime Digital Marketing: Privacy, data protection, and compliance.

‘

  1. Introduction to Maritime Social Media: Current Landscape and Trends
  2. E-Reputation in the Maritime Sector: Risks and Opportunities
  3. Online Brand Monitoring: Tools and Techniques
  4. Content Strategies for Maritime Platforms: LinkedIn, Twitter, etc.
  5. Online Crisis Management: Action and Communication Protocols
  6. Web and Social Analytics: Key Metrics and Maritime KPIs
  7. SEO and SEM for the Maritime Sector: Visibility and Positioning
  8. Maritime Community Management: Engagement and Loyalty
  9. Online Advertising in the Maritime Sector: Segmentation and Effective Campaigns
  10. Legal and Ethical Aspects of Maritime Social Media

‘

Career opportunities

  • Maritime Community Manager: Creating and managing content for companies in the sector, focusing on audience interaction and online community growth.
  • Maritime Digital Marketing Specialist: Designing and implementing specific online marketing strategies for shipping companies, ports, and other maritime businesses.
  • Maritime Social Media Analyst: Monitoring and analyzing social media data to identify trends, opportunities, and threats in the maritime sector.
  • Maritime Online Communication Consultant: Advising companies in the sector on optimizing their social media presence and digital communication strategy.
  • Maritime Online Reputation Manager: Monitoring and managing the online reputation of companies and professionals in the maritime sector, responding to comments and managing image crises.
  • Content Creator Maritime Audiovisual: Production of videos, podcasts, and other audiovisual content for social media, promoting products, services, and events in the sector.

    • Maritime Social Media Strategist: Development of strategic social media plans for companies in the sector, defining objectives, strategies, and tactics to achieve online success.

    Maritime Social Media Advertising Specialist: Creation and management of social media advertising campaigns for companies in the sector, optimizing budgets and maximizing return on investment.

“`

Admission requirements

Academic/professional profile:

Degree/Bachelor's degree in Nautical Science/Maritime Transport, Naval/Marine Engineering, or a related field; or proven professional experience in bridge/operations.

Language proficiency:

Recommended functional maritime English (SMCP) for simulations and technical materials.

5. Induction

Updated resume, copy of degree or seaman's book, ID card/passport, letter of motivation.

Technical requirements (for online):

Equipment with camera/microphone, stable connection, ≥ 24” monitor recommended for ECDIS/Radar-ARPA.

Admission process and dates

1. Online
application

(form + documents).

2. Academic review and interview

(profile/objectives/schedule compatibility).

3. Admission decision

(+ scholarship proposal if applicable).

4. Reservation of place

(deposit) and registration.

5. Induction

(access to campus, calendars, simulator guides).

Scholarships and grants

  • Effective Strategies: Master the latest techniques to increase your visibility and engagement in the maritime sector.
  • Impactful Content: Learn to create engaging and relevant content that connects with your audience.
  • Analytics and Metrics: Measure the success of your campaigns and optimize your strategies to achieve better results.
  • Professional Tools: Discover and use the best tools for efficient social media management.
  • Maritime Community: Connect with industry professionals and build a strong network in the maritime community. digital.
Boost your online presence and stand out in the maritime industry with professional social media management.

Testimonials

I implemented the social media strategy I learned during training for Ocean Breeze Charters. In six months, we achieved a 45% increase in online bookings, a 30% increase in Instagram followers, and a 20% increase in Facebook engagement. These results exceeded the company’s expectations and significantly contributed to its business growth.

Luisa FernandezFirst mate
Luisa Fernandez

Mastering effective communication in the maritime sector through this course enabled me to secure a position as a specialized correspondent for a prestigious international nautical magazine. My reports on the fishing industry, based on the research and writing techniques I learned, have won awards and are considered benchmarks in the field.

Luisa FernandezCaptain
Luisa Fernandez

I implemented a social media strategy for a yacht charter company that increased bookings by 35% in six months, primarily through engaging visual content on Instagram and targeted campaigns on Facebook.

SofiaHernandezVTS Supervisor
SofiaHernandez

I implemented the social media strategy I learned in training for a nautical charter company, achieving a 40% increase in online bookings in just three months, far exceeding their growth targets for the year.

Ignacio HernándezAspiring practical worker
Ignacio Hernández

Frequently asked questions

Improve communication and collaboration between stakeholders in the maritime sector, including companies, organizations and individuals.

Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.

Online with live sessions; hybrid option for simulator/practical placements through agreements.

Improve communication, build a community, increase brand awareness, generate leads, manage reputation, and share important industry information.

Recommended functional SMCP. We offer support materials for standard phraseology.

Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.

Optional (3–6 months) through Companies & Collaborations and the Alumni Network.

Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.

A degree from Navalis Magna University + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.

  1. Introduction to Maritime Social Media: Current Landscape and Trends
  2. E-Reputation in the Maritime Sector: Risks and Opportunities
  3. Online Brand Monitoring: Tools and Techniques
  4. Content Strategies for Maritime Platforms: LinkedIn, Twitter, etc.
  5. Online Crisis Management: Action and Communication Protocols
  6. Web and Social Analytics: Key Metrics and Maritime KPIs
  7. SEO and SEM for the Maritime Sector: Visibility and Positioning
  8. Maritime Community Management: Engagement and Loyalty
  9. Online Advertising in the Maritime Sector: Segmentation and Effective Campaigns
  10. Legal and Ethical Aspects of Maritime Social Media

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Request information

  1. Complete the Application Form
  2. Attach your CV/Qualifications (if you have them to hand).
  3. Indicate your preferred cohort (January/May/September) and whether you want the hybrid option with simulator sessions.
An academic advisor will contact you within 24–48 hours to guide you through the admission process, scholarships, and compatibility with your professional schedule. Translated with DeepL.com (free version)
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Teachers

Eng. Tomás Riera

Full Professor

Eng. Tomás Riera

Full Professor

Naval engineer specializing in the selection, integration, and optimization of propulsion systems for yachts, high-speed craft, and service vessels.
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Eng. Sofía Marquina

Full Professor

Eng. Sofía Marquina

Full Professor

Materials engineer specializing in marine composites and corrosion protection systems for ships, yachts, and port structures.
View lecturer

Eng. Javier Bañuls

Full Professor

Eng. Javier Bañuls

Full Professor

Naval electrical engineer with over fifteen years of experience in the design, integration, and operation of power and automation systems.
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Dr. Nuria Llobregat

Full Professor

Dr. Nuria Llobregat

Full Professor

Specialist in meteorological and operational decision-making for coastal and offshore navigation, integrating wind, wave, and current models.
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Dr. Pau Ferrer

Full Professor

Dr. Pau Ferrer

Full Professor

Naval engineer with a PhD in applied hydrodynamics and over a decade of experience designing high-performance hulls and marine structures.
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Cap. Javier Abaroa (MCA)

Full Professor

Cap. Javier Abaroa (MCA)

Full Professor

MCA-certified captain with command of ocean-going vessels, specializing in advanced maneuvering, navigation management, and bridge safety.
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