
Innovative Product Design Course
Discover how to identify real market needs, generate disruptive ideas, and transform them into viable and desirable solutions. Master Design Thinking, Lean Startup, and Agile techniques to iterate quickly and validate your…
Prior Knowledge Assessment
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What is the Innovative Product Design Course?
Learn to create innovative and user-centered products with our Innovative Product Design course.
Discover how to identify real market needs, generate disruptive ideas, and transform them into viable and desirable solutions. Master Design Thinking, Lean Startup, and Agile techniques to iterate quickly and validate your prototypes.
What will you learn?
- User Research: Gain a deep understanding of your target audience and their motivations.
- Creative Ideation: Generate original ideas and innovative solutions to complex problems.
- Rapid Prototyping: Create and validate functional prototypes in record time.
- Market Validation: Test your ideas with real users and obtain valuable feedback.
- Successful Launch: Prepare your product for an effective and measurable launch.
Programme highlights
- Develop winning ideas: Learn the complete process, from identifying opportunities to validating the prototype.
- Master the key tools: Design Thinking, Lean Startup, and agile methodologies for creating user-centered products.
- Validate your product in the market: Discover how to conduct effective user testing and obtain valuable feedback for continuous iteration.
- Create a successful MVP: Define and build a Minimum Viable Product that allows you to validate your idea with minimal resources and maximize learning.
- Drive innovation in your company: Apply the techniques learned to generate products that solve real problems and create value for your customers.
- Transform your ideas into innovative and profitable products!
Programme Structure
The programme is structured in 5 modules, listed below in order of study.
Fundamentals of innovative product design, applied creativity and strategic understanding of needs, users and market opportunities
- Product design innovation concept: Difference between incremental improvement, functional innovation, disruptive innovation and value-oriented redesign
- Principles of user-centreed design: needs observation, real problem analysis and practical solutions construction
- Relationship between creativity, functionality, technical feasibility and commercial differentiation in the development of innovative products
- Identification of design opportunities from trends, behaviour changes, market gaps and unresolved needs
- Factors that determine the value of an innovative product: utility, use experience, aesthetics, sustainability and adoption potential
Research, user analysis and definition of the problem as a basis for the creation of differential value products
- Methods of research applied to product design: interviews, observation, contextual analysis and lifting of user needs
- Identification of user profiles, behaviours, expectations and pain points that guide the development of the innovative product
- Analysis of the context of use: physical environment, frequency of interaction, functional limitations and real operating conditions of the product
- Translation of research findings in design insights: explicit, implicit needs and opportunities for improvement or innovation
- Defining the design problem and formulation of the creative challenge with clear, measurable and solution-oriented approach
Ideation, conceptualization and development of innovative product proposals with a creative, technical and strategic approach
- Ideation techniques for product design: brainstorming, mind maps, analogies, combination of attributes and exploration of alternatives
- Generation of product concepts from the defined problem and initial evaluation of originality, usefulness and feasibility
- Construction of value propositions applied to the product: what it solves, for whom, how it does it and why it is different
- Selection and development of the most promising design concept according to criteria of functionality, market, innovation and productive viability
- Definition of basic product architecture: components, interaction, general form, usage experience and main attributes
Functional design, materials, ergonomics and prototyping of innovative products for early validation
- Functional design principles applied to the product: expected performance, ease of use, intuitive interaction and structural coherence
- Ergonomics, accessibility and user experience in innovative products: comfort, security, handling and adaptation to the user Objective
- Preliminary selection of materials, finishes and construction solutions according to intended use, durability, cost and perception of value
- Development of technical sketches, basic modelling and product representation to communicate structure, shape and operation
- Early prototyping of concepts: mockups, functional models, simulations, and initial interaction or performance tests
Capstone Project for design and development of an innovative product from identification of opportunity to final presentation
- Selection of the problem or design opportunity that will serve as the basis for the development of the innovative product
- User research and definition of functional, emotional, technical and commercial requirements of the proposed product
- Generation and selection of the design concept with construction of a clear, differentiated and viable value proposition
- Product design development: functionality, ergonomics, materials, visual representation and preliminary prototyping
- Technical and commercial feasibility assessment of the product designed with identification of improvements and implementation projection
Study Time and Workload
300 hours of study, online and at your own pace. Move the slider to the hours a week you can really put in.
Entrepreneurs and startups looking to ideate and launch disruptive products with a user-centric approach.Designers and developers wanting to expand their skills in user research, rapid prototyping, and idea validation.Product and marketing managers needing tools and methodologies to innovate their existing product lines and explore new markets.Engineers and technicians interested in integrat
Academic direction and faculty
The teaching team at Navalis: working professionals who deliver and oversee the institute's programmes.








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Learning Outcomes
- 01Generate product prototypes that challenge established conventions
- 02Mastering the tools and methodologies to design disruptive, user-centered products
- 03Anticipating and modeling market trends to conceptualize products with long-term success potential
- 04Implement creative ideation strategies to identify unexplored market opportunities
- 05Converting abstract concepts into tangible and functional models that validate the viability of the product
- 06Integrating sustainability and social responsibility into the core of the design process to create ethical and impactful products
Career Opportunities
Entry Requirements
Admissions Process
No waiting for a phone call. If your documents are complete, you can pay in the same session.
Academic/Professional Profile:Bachelor's Degree in Design, Engineering, Marketing, Business Administration, or a related field; or demonstrable professional experience in product design, innovation, or new product development.Skills and Knowledge:Knowledge of design methodologies (Design Thinking, Lean Startup), prototyping tools, market research, trend analysis, and technical/economic feasibility.Documentation:Updated CV, project portfolio (if applicable), cover letter describing interest and relevant experience, copies of academic degrees (if applicable).Technical Requiremen
Frequently Asked Questions
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