Master’s Degree in Hotel Management on Board
Why this master’s programme?
The Master’s in Hotel Management Onboard
This program prepares you to successfully lead the comprehensive management of floating hotels. Acquire skills in optimizing the customer experience, from gastronomy and entertainment to accommodation and personalized services. Master maritime and hotel operations, health and safety regulations, and industry-specific marketing and revenue management strategies. Develop your ability to manage multicultural teams and deliver exceptional service in unique environments.
Differentiating Advantages
- Practical Approach: simulations and real-world case studies from the cruise industry.
- Expert Faculty: active professionals with extensive experience in onboard hotel management.
- Networking: opportunities to connect with leading companies in the sector.
- Global Perspective: knowledge of international market trends and challenges.
- Career Opportunities: access to positions of responsibility on cruise ships, ferries, and luxury yachts.
- Modality: Online
- Level: Masters
- Hours: 1600 H
- Start date:
Availability: 1 in stock
Who is it aimed at?
- Hotel professionals looking to expand their careers into the cruise industry and the management of floating facilities.
- Graduates in Tourism, Hospitality, or Business Administration who want a differentiating specialization in a booming market.
- Executives and middle managers of traditional hotels who aspire to lead teams in a multicultural and demanding environment.
- Entrepreneurs and consultants interested in business development and optimizing the onboard customer experience.
- Cruise service providers and suppliers who need a in-depth understanding of industry operations and standards.
Flexibility and Applicability
Program designed to be combined with professional activity: online format, content updated with the realities of the sector, and networking with international experts.
Objectives and skills
Optimize the onboard customer experience:
“Anticipating and resolving the needs of the passengers, ensuring their comfort, safety and satisfaction throughout the journey.”
Efficiently manage hotel resources and operations in maritime environments:
“Optimize supply planning and preventive maintenance, minimizing environmental impact and ensuring compliance with specific port and vessel regulations.”
Leading multicultural teams in high-pressure environments:
“Implement intercultural communication strategies adapted to the diversity of the team, fostering trust and collaboration to achieve objectives under pressure.”
Develop revenue management strategies tailored to the specific characteristics of the cruise industry:
“Implement customer segmentation models and dynamic pricing optimization based on demand and occupancy, considering factors such as seasonality, cruise duration, and itinerary.”
Implement and monitor food quality and safety standards on cruise ships:
“Establish and maintain a robust HACCP system, verifying regulatory compliance (USPH, etc.) and leading internal and external audits.”
Design and implement innovative onboard entertainment programs and activities:
Encourage active participation and create memorable experiences for passengers.
Study plan – Modules
- Fundamentals of innovation in the onboard hotel industry: global trends, current challenges, and emerging opportunities in maritime hotel management.
- Advanced digital marketing strategies: SEO, SEM, content marketing, and programmatic advertising focused on attracting and retaining maritime customers.
- Implementation of big data analytics tools to optimize marketing campaigns and personalize the onboard hotel offering according to passenger profiles.
- Comprehensive customer experience management: designing customer journey mappings for complex and multicultural environments and optimizing touchpoints on the cruise ship.
- Use of disruptive technologies in service personalization: artificial intelligence, augmented reality, and chatbots to improve guest interaction and satisfaction.
- Analysis and application of key customer experience (CX) metrics: NPS, CSAT, and CES adapted to hotel service in maritime environments.
- Optimization Digital channels and omnichannel platforms for continuous interaction with customers before, during, and after their onboard journey.
Digital loyalty strategies: loyalty programs, CRM, and marketing automation aimed at maximizing passenger value throughout the customer lifecycle.
Crisis management and online reputation management: protocols for handling negative feedback, managing reviews, and effective communication on social media platforms specializing in tourism.
Integration of sustainability and corporate social responsibility into the hotel’s value proposition, and its digital communication as a competitive differentiator.
- Advanced diagnosis and analysis of onboard hotel operations: process evaluation, benchmarking, and maritime sector-specific KPIs
- Comprehensive human resource management in floating environments: talent selection, training, motivation, and retention under maritime conditions
- Implementation of quality systems and ISO certifications applied to hospitality on cruise ships and ferries
- Logistics optimization for supply and storage: inventory management techniques, stock rotation, and loss control at sea
- Design and execution of preventive and corrective maintenance protocols in maritime hotel facilities, incorporating IoT technology for real-time monitoring
- Financial planning and control: operating budgets, cost and profitability analysis with a focus on seasonal fluctuations and passenger variability
- Development and implementation of advanced revenue management and dynamic pricing strategies for accommodation services Onboard
- Comprehensive Customer Experience Management: Personalization techniques, multichannel service, and effective incident resolution in high-pressure environments
- International regulations and safety and sustainability standards applied to maritime hotel operations, including MARPOL and SOLAS compliance in service areas
- Technological innovation applied to operations and services: Integration of PMS and CRM systems, data analysis tools, and automation to optimize efficiency and quality
- Case studies and advanced simulations of operational management in critical situations: Emergency handling, unusual demand fluctuations, and adaptability in dynamic environments
- Fundamentals of digital marketing in the onboard hotel industry: evolution, challenges, and specific opportunities in maritime environments
- Advanced market segmentation and nautical consumer behavior: analysis of profiles, motivations, and trends of travelers on cruise ships and hotel ships
- Digital positioning strategies for floating hotels: branding, storytelling, and competitive differentiation on online platforms and social media
- Technological tools for managing and analyzing the customer experience: nautical CRM, big data, artificial intelligence, and real-time feedback systems
- Design and execution of multichannel campaigns: SEO, SEM, email marketing, specialized social media, and influencer marketing in the maritime hospitality sector
- Optimizing the onboard customer experience: integration of IoT technologies, automation of personalized services, and expectation management in high-turnover environments
- Advanced models of Customer loyalty and post-stay relationships: specific loyalty programs for cruise passengers and onboard guests, with success and retention metrics.
Online reputation analysis and management: active monitoring, crisis management in digital media, and proactive response strategies to comments and reviews.
Implementation of quality and excellence systems in maritime hotel services: international standards, digital audits, and certifications focused on the onboard environment.
Case studies and emerging trends: competitive intelligence applied to digital marketing and customer experience in the evolution of maritime tourism and luxury cruises.
- Fundamentals of financial accounting applied to maritime hospitality: P&L structure, link to balance sheets and cash flow
- Design and analysis of specific financial statements for onboard hotel operations: revenue, direct costs, operating expenses, and net income
- Configuration and monitoring of key performance indicators (KPIs) in floating hotels: ADR, RevPAR, OCC, GOPPAR, and their impact on profitability
- Advanced onboard revenue management tools: market segmentation, dynamic pricing based on demand and maritime seasonality
- Control and optimization of variable and fixed costs in maritime environments: food, maintenance, personnel, energy, and logistics
- Integration of technological systems for financial management: cruise-specific ERPs and real-time analytics platforms
- Strategies for maximizing revenue in restaurants, bars, and complementary services within hotel operations
- Long-term financial planning for hotel vessels: annual budgets, forecasting, and variance analysis
- Practical application of financial benchmarking techniques and their implementation to improve operational efficiency in the sector
- Internal audits and financial regulatory compliance: procedures, controls, and preparation for offshore inspections
Onboard
- Fundamentals of strategic leadership applied to maritime hospitality: contemporary theories and models adapted to maritime environments
- Comprehensive management of multicultural teams in high-demand situations: diagnosis, intercultural dynamics, and advanced cohesion and motivation techniques
- Effective communication and conflict management in diverse teams: protocols and tools for resolving critical situations on board
- Strategic planning focused on optimizing passenger service: market analysis, segmentation, and cultural adaptation
- Implementation of quality systems and continuous improvement in maritime hotel operations: ISO standards, certifications, and audits specific to the maritime industry
- Change management and transformational leadership: techniques to foster innovation and adaptation in dynamic, high-pressure environments
- Advanced human resource management: recruitment, retention, and specialized training for multicultural hotel crews
- Performance evaluation and professional development: KPIs, constructive feedback, and career plans adapted to onboard operations
- Digital tools and management technologies for the efficient coordination of high-demand teams during maritime hotel operations
- Ethics and corporate social responsibility in team management and leadership in naval hospitality: creating inclusive and sustainable cultures
- Digital Transformation in Onboard Hotel Management: Key Concepts and Emerging Trends in the High Seas
- Technological Innovation Strategies: Integration of IoT Systems for Customer Service Optimization and Efficient Operations
- Advanced Hotel Management Systems (PMS) and Their Adaptation to Marine Environments: Personalization, Automation, and Predictive Analytics
- Big Data and Analytics Applied to the Guest Experience: Segmentation, Behavior, and Continuous Improvement Based on Real-Time Data
- Digital Marketing and Online Reputation in Onboard Hotels: Social Media Management, Review Platforms, and Specialized SEO/SEM Strategies
- Implementation of Artificial Intelligence and Chatbots for Personalized Attention and Immediate Resolution of Onboard Incidents
- Augmented and Virtual Reality: Applications for Tourism Promotion, Staff Training, and Enriching the Guest Experience
- Sustainable Management and Technological Eco-Innovation: Intelligent Systems for Energy Control, Waste Management, and Environmental certifications in maritime contexts
Cybersecurity applied to onboard hotel systems: data protection, contingency protocols, and international regulations
Digital leadership models and organizational culture to foster continuous innovation in maritime hotel operations
Return on investment (ROI) assessment in digitization projects and technological tools adapted to the open sea
Case studies and benchmarking: analysis of successful implementations on high-end cruise ships and floating platforms
Regulation and compliance in onboard digital innovation: legal implications and international best practices
- Fundamentals of digital marketing applied to the maritime hotel industry: channels, strategies, and emerging trends
- Segmentation and personalization strategies for onboard guests: behavioral analysis, demographics, and psychographics
- Optimizing the customer experience in maritime environments: service design, critical touchpoints, and expectation management
- Advanced data analysis and Big Data tools for decision-making in onboard hotel marketing
- Implementation of multichannel campaigns: social media, email marketing, programmatic advertising, and specialized SEO for cruise ships and luxury yachts
- Online reputation management and digital presence: review platforms, crisis management, and real-time loyalty programs during the voyage
- Integration of emerging technologies: artificial intelligence, chatbots, and augmented reality to improve guest interaction
- Optimizing the customer journey specifically for maritime environments: Digital onboarding, onboard and post-trip services
Measuring and analyzing ROI in digital campaigns: key KPIs, engagement metrics, and specialized reporting tools for the onboard hotel sector
Case studies of digital innovation in high-end cruises and analysis of disruptive trends applicable to the sector
- Fundamentals of Total Quality in the Onboard Hotel Industry: definition, principles, and applicable international standards
- Quality Management Systems: implementation of ISO 9001 in maritime environments and its adaptation to cruise ships and luxury yachts
- Advanced methodologies for continuous evaluation: internal and external audits and certification processes
- Integrating customer satisfaction as a key metric: measurement tools and real-time feedback analysis
- Environmental management and sustainability: international regulations (MARPOL, ISO 14001) and their effective application in maritime hotel operations
- Techniques for reducing environmental impact: waste management, efficient energy consumption, and responsible use of resources onboard
- Technological innovation for sustainability: IoT implementations for environmental monitoring and operational efficiency
- Development and implementation of corporate social responsibility policies geared towards the luxury maritime hotel industry
- Advanced training in leadership and organizational culture to promote sustainable and quality-oriented practices within hotel crews
- Case studies and benchmarking: comparative analysis of best practices in quality and sustainability management on high-end cruise ships and yachts
- Continuous improvement plans: development of specific KPIs, corrective and preventive actions, and strategic monitoring
- Effective communication and crisis management in maritime hotel services: protocols to maintain quality and sustainability in the face of contingencies
- Integrated audits and preparation for regulatory inspections: documentation, evidence, and simulations geared towards certifications
- Impact of global trends and future regulations on quality and sustainability management: anticipation and adaptation to maintain excellence
- Current overview of the marine hotel industry: global trends and specific challenges in onboard environments
- Digital transformation applied to hotel management on cruise ships: integration of PMS, CRM, and IoT platforms for efficient operation
- Customer experience innovation strategies: designing personalized services using Big Data, artificial intelligence, and predictive analytics
- Situational leadership in multidisciplinary onboard teams: advanced techniques to foster motivation, cooperation, and talent management at sea
- Implementation of Total Quality Management models and international certifications to guarantee superior standards in marine hospitality
- Resource optimization and sustainability: energy efficiency strategies, responsible waste management, and eco-innovation in marine hotel operations
- Development of digital communication and marketing channels to boost customer acquisition and loyalty in the sector Hotelier onboard
Crisis Management and Technological Resilience: Protocols for Operational Continuity in the Face of Digital Incidents and Emergencies in Maritime Environments
Data Governance and Cybersecurity: Protecting Sensitive Guest and Operational Information from Internal and External Threats
Evaluation and Continuous Improvement through Digital KPIs: Comprehensive Analysis of Financial, Operational, and Customer Satisfaction Performance in Marine Hotel Environments
- Advanced Applied Research Methodologies: experimental design, qualitative and quantitative analysis, digital tools for data collection in onboard hotel environments.
- Strategic Diagnosis: detailed evaluation of the operational and financial performance of high-end maritime hotels, including benchmarking, SWOT analysis, and market research specifically for luxury cruises.
- Customer Experience Innovation: development of disruptive proposals in accommodation, food and beverage, and entertainment services, integrating immersive technologies, artificial intelligence, and personalized onboard service systems.
- Planning and Management of Specialized Human Resources: leadership models adapted to multinational and multicultural contexts, strategies to optimize staff performance and well-being in demanding maritime environments.
- Design and Optimization of Operational Processes: implementation of Lean, Six Sigma, and Total Quality Management systems in onboard hotel operations, with Focus on sustainability and energy efficiency.
Financial and Investment Strategies: Development of robust financial plans, return on investment (ROI) analysis, and management of specific financial risks for the luxury maritime hotel industry.
Experiential Marketing and Branding on High-End Cruises: Development of integrated campaigns, exclusive brand positioning, and analysis of consumer behavior in premium international markets.
Compliance and Applicable International Regulations: Comprehensive study of maritime, health, and safety regulations that impact on-board hotel management, with special attention to sustainability and corporate social responsibility.
Implementation of Integrated Technological Systems: ERP, CRM, and IoT platforms applied to the comprehensive management of cruise ships, facilitating the coordination of operational, administrative, and customer service areas.
Evaluation and Presentation of the Final Project: Preparation of a plan Innovative strategic plan for an onboard hotel establishment, including feasibility analysis, action plan, and key metrics for its effective implementation and monitoring.
[…]
Career prospects
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- Onboard Hotel Director: Comprehensive management of hotel operations on cruise ships and ferries.
- Food and Beverage Manager: Planning and control of the onboard food and beverage offerings.
- Accommodation Manager: Management of cabins, housekeeping, and guest services.
- Events and Entertainment Director: Design and coordination of recreational activities and shows.
- Onboard Hotel Revenue Manager: Optimizing revenue through pricing and occupancy strategies.
- Purchasing and Logistics Manager: Management of the onboard supply chain and procurement.
- Quality and Customer Service Manager: Ensuring passenger satisfaction and loyalty.
- Hotel Management Consultant Onboard: Specialized consulting for companies in the maritime-tourism sector.
“`
Entry requirements
Academic/professional profile:
Bachelor’s degree in Nautical Science/Maritime Transport, Naval/Marine Engineering or a related qualification; or proven professional experience on the bridge/in operations.
Language proficiency:
Functional Maritime English (SMCP) recommended for simulations and technical materials.
Documentation:
Updated CV, copy of qualification or seaman’s book, national ID/passport, motivation letter.
Technical requirements (for online):
Device with camera/microphone, stable internet connection, monitor ≥ 24” recommended for ECDIS/Radar-ARPA.
Admissions process and dates
Online
application
(form + documents).
Academic review and interview
Admissions decision
Admissions decision
(+ scholarship offer if applicable).
Place reservation
(deposit) and enrolment.
Induction
(access to the virtual campus, calendars, simulator guides).
Scholarships and financial support
- Specialization: Become a leader in the management of floating hotels, a booming sector with high demand for professionals.
- Curriculum: Master the management of food and beverage, accommodation, entertainment, and logistics operations specific to the maritime environment.
- Networking: Connect with experts in the shipping and hotel industries, expanding your career opportunities globally.
- Internships: Gain real-world experience aboard luxury cruise ships, applying your knowledge in a dynamic and demanding environment.
- Skills Development: Hone your leadership, communication, and problem-solving skills, essential for success in senior management.
Testimonials
This Master’s in Hotel Management on Board exceeded my expectations. I gained in-depth knowledge of the specifics of hotel management on cruise ships, from logistics and finance to customer service and managing multicultural teams. The onboard internship was invaluable, allowing me to apply theoretical knowledge in a real and demanding environment. Thanks to this training, I secured a position as Assistant Hotel Director at a major cruise line, an achievement that would not have been possible without this master’s program.
“I applied the cost management techniques I learned in the master’s program to optimize the cruise ship restaurant’s budget, achieving a 15% increase in profitability in the first quarter. Furthermore, the menu I designed based on my knowledge of regional cuisine increased customer satisfaction by 20%, according to surveys.”
After completing the Master’s in Hotel Management on Board, I secured the position of Hotel Manager on a luxury cruise ship. I implemented strategies learned during the master’s program that optimized resource management, increasing customer satisfaction by 15% and departmental profitability by 12% in the first six months.
“After completing the Master’s in Hotel Management on Board, I obtained the position of Hotel Manager on a luxury cruise ship. I applied the knowledge acquired in crew management, cost control, customer service, and logistics in a dynamic and demanding environment, achieving a 15% increase in customer satisfaction and optimizing the department’s operational processes, which resulted in a 10% increase in hotel revenue in the first half of the year.”
Frequently asked questions
On cruise ships or passenger ships.
Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.
Online with live sessions; hybrid option for simulator/practical placements through agreements.
On cruises.
Recommended functional SMCP. We offer support materials for standard phraseology.
Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.
Optional (3–6 months) through Companies & Collaborations and the Alumni Network.
Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.
A degree from Navalis Magna University + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.
- Advanced Applied Research Methodologies: experimental design, qualitative and quantitative analysis, digital tools for data collection in onboard hotel environments.
- Strategic Diagnosis: detailed evaluation of the operational and financial performance of high-end maritime hotels, including benchmarking, SWOT analysis, and market research specifically for luxury cruises.
- Customer Experience Innovation: development of disruptive proposals in accommodation, food and beverage, and entertainment services, integrating immersive technologies, artificial intelligence, and personalized onboard service systems.
- Planning and Management of Specialized Human Resources: leadership models adapted to multinational and multicultural contexts, strategies to optimize staff performance and well-being in demanding maritime environments.
- Design and Optimization of Operational Processes: implementation of Lean, Six Sigma, and Total Quality Management systems in onboard hotel operations, with Focus on sustainability and energy efficiency.
Financial and Investment Strategies: Development of robust financial plans, return on investment (ROI) analysis, and management of specific financial risks for the luxury maritime hotel industry.
Experiential Marketing and Branding on High-End Cruises: Development of integrated campaigns, exclusive brand positioning, and analysis of consumer behavior in premium international markets.
Compliance and Applicable International Regulations: Comprehensive study of maritime, health, and safety regulations that impact on-board hotel management, with special attention to sustainability and corporate social responsibility.
Implementation of Integrated Technological Systems: ERP, CRM, and IoT platforms applied to the comprehensive management of cruise ships, facilitating the coordination of operational, administrative, and customer service areas.
Evaluation and Presentation of the Final Project: Preparation of a plan Innovative strategic plan for an onboard hotel establishment, including feasibility analysis, action plan, and key metrics for its effective implementation and monitoring.
[…]
Request information
Complete the Application Form.
Attach your CV/degree certificate (if you have it to hand).
Indicate your preferred cohort (January/May/September) and whether you would like the hybrid option with simulator sessions.
An academic advisor will contact you within 24–48 hours to guide you through the admission process, scholarships, and compatibility with your professional schedule.
Faculty
Eng. Tomás Riera
Full Professor
Eng. Tomás Riera
Full Professor
Naval engineer specializing in the selection, integration, and optimization of propulsion systems for yachts, high-speed craft, and service vessels.
Eng. Sofía Marquina
Full Professor
Eng. Sofía Marquina
Full Professor
Materials engineer specializing in marine composites and corrosion protection systems for ships, yachts, and port structures.
Eng. Javier Bañuls
Full Professor
Eng. Javier Bañuls
Full Professor
Naval electrical engineer with over fifteen years of experience in the design, integration, and operation of power and automation systems.
Dr. Nuria Llobregat
Full Professor
Dr. Nuria Llobregat
Full Professor
Specialist in meteorological and operational decision-making for coastal and offshore navigation, integrating wind, wave, and current models.
Dr. Pau Ferrer
Full Professor
Dr. Pau Ferrer
Full Professor
Naval engineer with a PhD in applied hydrodynamics and over a decade of experience designing high-performance hulls and marine structures.
Cap. Javier Abaroa (MCA)
Full Professor
Cap. Javier Abaroa (MCA)
Full Professor
MCA-certified captain with command of ocean-going vessels, specializing in advanced maneuvering, navigation management, and bridge safety.