Dr. Marina AlcoverAcademic director focused on measurable results and operational excellence in maritime education. Integrates IMO/STCW regulations and ISO 21001/9001 f
Course · 300 h · 5 modules
Course in Marketing Sustainable Seafood
Prepares you to shape and communicate an offer of sustainable seafood. You will study how consumers choose fish and shellfish, ecolabels and certification such as MSC and ASC, brand building and provenance storytelling…
Duration300 h
FormatOnline
Starts7 December
Places20 / 20
Prior knowledge
Prior Knowledge Assessment
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Programme overview
What is the Course in Marketing Sustainable Seafood?
The Course in Marketing Sustainable Seafood
Prepares you to shape and communicate an offer of sustainable seafood. You will study how consumers choose fish and shellfish, ecolabels and certification such as MSC and ASC, brand building and provenance storytelling, traditional and digital sales channels, and how to communicate sustainability with verifiable data and without greenwashing.
Key advantages
- Genuine specialisation: Marketing applied to fish, shellfish and seaweed.
- Certification: What ecolabels guarantee and how to use them.
- Honest communication: Verifiable environmental claims, no greenwashing.
- Today’s channels: Retail, foodservice, direct sales and e-commerce.
- Case study: A marketing plan for a sustainable seafood product.
Programme type
Course
Study mode
Online
Duration
300 hours
Modules
5
Programme highlights
- Know your consumer: Understand the buying motivations behind seafood.
- Use certification well: Make rigorous use of ecolabels.
- Build your brand: Craft a credible provenance story.
- Sell across channels: Master retail, foodservice and online sales.
- Boost your career: Open doors in marketing, sales and communications in the sector.
- Learn to turn sustainability into value in the seafood market.
Curriculum
Programme Structure
The programme is structured in 5 modules, listed below in order of study.
01
The Seafood Market
- Seafood production and consumption
- Consumption trends
- Value chain and margins
- Competition and substitute products
- Market segmentation
02
Consumers and Sustainability
- Buying motivations and barriers
- Perceptions of fishing and aquaculture
- Sustainability as a purchase driver
- Price and willingness to pay
- Market research
03
Certification and Ecolabels
- The MSC ecolabel for fisheries
- ASC certification for aquaculture
- Organic production
- Other labels and consumer guides
- Cost and return of certification
04
Brand, Product and Channels
- Positioning and value proposition
- Provenance and producer storytelling
- Packaging and labelling
- Retail, foodservice and direct sales
- E-commerce and social media
05
Responsible Communication
- Truthful environmental claims and the CMA Green Claims Code
- Greenwashing: risks and examples of poor practice
- Using data and traceability in communication
- Working with media and influencers
- Case study: marketing plan for a sustainable seafood product
Workload
Study Time and Workload
300 hours of study, online and at your own pace. Move the slider to the hours a week you can really put in.
Hours a week8
Weeks to finish—
You finish around—
Who it is for
Marketing and sales professionals in the seafood sector: who want to specialise in sustainability Fishing and aquaculture producers: looking to differentiate their product Retail buyers and category managers: responsible for seafood Founders of seafood food brands: launching new products Communicators and consultants: working with food businesses
Faculty
Academic direction and faculty
The teaching team at Navalis: working professionals who deliver and oversee the institute's programmes.
Eng. Diego Cifuentes
Cap. Javier Abaroa (MCA)
Dr. Pau Ferrer
Dr. Nuria Llobregat
Eng. Javier Bañuls
Eng. Sofía Marquina
Eng. Tomás Riera
Verified reviews
Student Reviews
Reviews collected and verified by Opynio, not written by us.
Outcomes
Learning Outcomes
- 01Analyse the seafood market
- 02Understand the consumer
- 03Use ecolabels and certification
- 04Build a brand
- 05Manage sales channels
- 06Communicate responsibly
Careers
Career Opportunities
01Marketing manager: Fishing, aquaculture and processing companies.
02Sales executive: Sales to retail, foodservice and export markets.
03Sustainability communications manager: Food sector companies.
04Entrepreneur: Launching seafood brands.
Questions
Entry Requirements
No. The course starts from the fundamentals and applies them to the seafood sector.
It explains what each scheme requires and how it is communicated, but certification is granted by accredited bodies after an audit.
Communicating exaggerated or unsubstantiated environmental benefits; the course shows you how to avoid it.
Yes. It covers e-commerce, social media and direct sales.
You design a complete marketing plan for a sustainable seafood product.
100% online, with a virtual campus available 24/7, live sessions that are recorded, and tutorials with the teaching staff.
The programme involves 300 hours of study. You can work at your own pace within the timetable we give you when you enrol.
Each programme has its own start date, shown on this page and confirmed by our admissions team when you enquire.
On completing the programme you receive the Course in Marketing Sustainable Seafood qualification awarded by Navalis Magna Institute.
Online admissions
Admissions Process
No waiting for a phone call. If your documents are complete, you can pay in the same session.
Entry requirements
Entry profile: Training in marketing, business, communications, food science, marine science or a related field; or professional experience in the seafood or food sector. Language: A good working level of English to follow classes and materials. Technical requirements: A computer with a stable internet connection, an up-to-date browser and a webcam for live sessions and project presentations. Admissions process: Online application, profile review and a short interview with the academic team. We confirm your start date when you enquire.
Questions?
Frequently Asked Questions
Leave your details and admissions will write back. If you already know this is the one, go straight to the application and pay in the same session.