Newsletter and Bulletin Production Course
Why this course?
Master the art of Newsletter and Email Marketing
Connect with your audience effectively. This course will provide you with the skills needed to create successful email marketing campaigns, from strategic planning to results analysis. You will learn to design engaging and optimized newsletters, segment your subscriber list, write persuasive content, and measure the impact of your communications. Turn your newsletters into a key tool for business growth!
Connect with your audience effectively.
Key Benefits
- Professional Design: Create visually appealing templates tailored to your brand.
- Effective Content: Write messages that capture attention and generate engagement.
- Strategic Segmentation: Target your communications to the right audience to maximize impact.
- Results Analysis: Measure the performance of your campaigns and optimize your strategies.
- Tools and Platforms: Master the leading email marketing tools on the market.
- Modality: Online
- Level: Cursos
- Hours: 150 H
- Start date: 25-07-2026
Availability: 1 in stock
Who is it aimed at?
- Marketing and communications professionals looking to optimize their email marketing strategies and generate quality leads.
- Entrepreneurs and business owners who want to automate communication with their customers and increase sales through effective newsletters.
- Content creators and copywriters who need to master the tools and techniques to design engaging and persuasive newsletters.
- PR and internal communications managers interested in strengthening engagement with their audiences through informative and segmented newsletters.
- Digital marketing students and recent graduates looking to acquire practical skills to boost their careers in email marketing marketing.
Flexibility
Adapted to your pace: on-demand content, practical exercises and personalized tutoring to answer your questions and progress at your own pace.
Objectives and competencies
Mastering the creation of engaging and effective content:
“Generate creative ideas, adapt the message to the audience, and optimize the content for different platforms.”
Optimize the distribution and impact of newsletters:
“Segment audiences and personalize content to increase open and click-through rates.”
Analyze metrics and adapt strategies to maximize ROI:
“Implement A/B testing and cohort analysis to optimize conversion funnels and personalize the user experience.”
Building audience loyalty and strengthening brand image:
Create valuable and personalized content, fostering interaction and building a loyal community around the brand.
Segment the audience and personalize communication:
Adapt messages and channels to each stakeholder group to maximize impact and relevance.
Automate processes and optimize operational efficiency:
“Implement automation tools (RPA, AI) for repetitive tasks, freeing up human resources for higher value activities.”
Curriculum - Modules
- Comprehensive Maritime Incident Management: protocols, roles, and chain of command for coordinated response
- Operational Planning and Execution: briefing, routes, weather windows, and go/no-go criteria
- Rapid Risk Assessment: criticality matrix, scene control, and decision-making under pressure
- Operational Communication: VHF/GMDSS, standardized reports, and inter-agency liaison
- Tactical Mobility and Safe Boarding: RHIB maneuvers, approach, mooring, and recovery
- Equipment and Technologies: PPE, signaling, satellite tracking, and field data logging
- Immediate Care of the Affected: primary assessment, hypothermia, trauma, and stabilization for evacuation
- Adverse Environmental Conditions: swell, Visibility, flows, and operational mitigation
Simulation and training: critical scenarios, use of VR/AR, and exercises with performance metrics
Documentation and continuous improvement: lessons learned, indicators (MTTA/MTTR), and SOP updates
- Introduction to Email Marketing: Definition, types, and evolution.
- Fundamentals of Newsletter Design: Principles of visual design, usability, and accessibility.
- Design and Layout Tools: HTML for email, CSS inlining, drag-and-drop editors.
- Audience Segmentation: Demographic, psychographic, behavioral, and interaction criteria.
- Content Personalization: Personalization strategies, dynamic fields, and conditional content.
- Email Marketing Platforms: Selection, configuration, and management of platforms (Mailchimp, Sendinblue, etc.).
- Distribution Strategies: List building, opt-in, opt-out, unsubscribe and list management black.
- Newsletter Analytics: Key metrics (open rate, CTR, conversion, bounce rate), interpretation, and optimization.
- Legal and Ethical Compliance: GDPR, CAN-SPAM Act, best practices, and privacy policies.
- Continuous Optimization: A/B testing, results analysis, and strategy adaptation.
‘
- Introduction to newsletters: What are they and why are they important?
- Defining your target audience: Segmentation and content personalization.
- Content strategy: Planning, editorial calendar, and information sources.
- Design and layout: Tools and templates for creating engaging newsletters.
- Effective writing: Tone, style, headlines, and calls to action.
- Legal aspects and regulatory compliance: GDPR and data protection.
- Newsletter sending platforms: Mailchimp, Sendinblue, etc.
- Marketing automation: Advanced segmentation and workflows.
- Results analysis: Key metrics (open rates, clicks, etc.).
- Optimization and continuous improvement strategies.
‘
- Email Marketing Fundamentals: Introduction, Terminology, and Best Practices
- Emailing Platforms: Comparison of Tools (Mailchimp, Sendinblue, etc.)
- Audience Segmentation: Criteria, Lists, and Personalization
- Newsletter Design: Principles of Visual Design, Hierarchy, and Usability
- Effective Content: Storytelling, Added Value, and Call to Action (CTA)
- HTML and CSS for Email: Fundamentals, Basic Structure, and Responsive Layout
- Email Marketing Automation: Workflows, Triggers, and Drip Campaigns
- Analytics and Metrics: Open Rate, CTR, Conversion, and Testing A/B Optimization
- Mobile Optimization: Responsive Design and User Experience
- Legal Compliance and Privacy: GDPR, CAN-SPAM and Data Protection
‘
- Email Marketing Fundamentals: Email types, service providers (ESPs), legislation (GDPR, CAN-SPAM).
- Segmentation and Lists: List creation, demographic, behavioral, and psychographic segmentation.
- Email Marketing Design: Responsive templates, visual elements, information hierarchy.
- Email Copywriting: Compelling subject lines, persuasive messages, effective calls to action.
- Marketing Automation: Workflows, transactional emails, lead nurturing campaigns.
- Campaign Analytics: Key metrics (open rate, CTR, conversion), interpretation, and optimization.
- A/B Testing: Designing and running tests to improve campaign performance Mailing.
Editorial Design: Design principles, typography, color theory, layout.
Design Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva.
Content Strategy: Planning, creating, and distributing relevant content for the target audience.
‘
- System Architecture and Components: Structural design, materials, and subsystems (mechanical, electrical, electronic, and fluid) with selection and assembly criteria for marine environments
- Fundamentals and Principles of Operation: Physical and engineering foundations (thermodynamics, fluid mechanics, electricity, control, and materials) that explain performance and operating limits
- Safety and Environmental (SHE): Risk analysis, PPE, LOTO, hazardous atmospheres, spill and waste management, and emergency response plans
- Applicable Regulations and Standards: IMO/ISO/IEC requirements and local regulations;
- Conformance criteria, certification, and best practices for operation and maintenance
- Inspection, testing, and diagnostics: Visual/dimensional inspection, functional testing, data analysis, and predictive techniques (vibration, thermography, fluid analysis) to identify root causes
- Preventive and predictive maintenance: Hourly/cycle/seasonal plans, lubrication, adjustments, calibrations, consumable replacement, post-service verification, and operational reliability
- Instrumentation, tools, and metrology: Measuring and testing equipment, diagnostic software, calibration and traceability; selection criteria, safe use, and storage
- Onboard integration and interfaces: Mechanical, electrical, fluid, and data compatibility; Sealing and watertightness, EMC/EMI, corrosion protection, and interoperability testing.
Quality, acceptance testing, and commissioning: process and materials control, FAT/SAT, bench and sea trials, go/no-go criteria, and evidence documentation.
Technical documentation and integrated practice: logs, checklists, reports, and a complete case study (safety → diagnosis → intervention → verification → report) applicable to any system.
Plan de estudio - Módulos
- Comprehensive Maritime Incident Management: protocols, roles, and chain of command for coordinated response
- Operational Planning and Execution: briefing, routes, weather windows, and go/no-go criteria
- Rapid Risk Assessment: criticality matrix, scene control, and decision-making under pressure
- Operational Communication: VHF/GMDSS, standardized reports, and inter-agency liaison
- Tactical Mobility and Safe Boarding: RHIB maneuvers, approach, mooring, and recovery
- Equipment and Technologies: PPE, signaling, satellite tracking, and field data logging
- Immediate Care of the Affected: primary assessment, hypothermia, trauma, and stabilization for evacuation
- Adverse Environmental Conditions: swell, Visibility, flows, and operational mitigation
Simulation and training: critical scenarios, use of VR/AR, and exercises with performance metrics
Documentation and continuous improvement: lessons learned, indicators (MTTA/MTTR), and SOP updates
- Introduction to Email Marketing: Definition, types, and evolution.
- Fundamentals of Newsletter Design: Principles of visual design, usability, and accessibility.
- Design and Layout Tools: HTML for email, CSS inlining, drag-and-drop editors.
- Audience Segmentation: Demographic, psychographic, behavioral, and interaction criteria.
- Content Personalization: Personalization strategies, dynamic fields, and conditional content.
- Email Marketing Platforms: Selection, configuration, and management of platforms (Mailchimp, Sendinblue, etc.).
- Distribution Strategies: List building, opt-in, opt-out, unsubscribe and list management black.
- Newsletter Analytics: Key metrics (open rate, CTR, conversion, bounce rate), interpretation, and optimization.
- Legal and Ethical Compliance: GDPR, CAN-SPAM Act, best practices, and privacy policies.
- Continuous Optimization: A/B testing, results analysis, and strategy adaptation.
‘
- Introduction to newsletters: What are they and why are they important?
- Defining your target audience: Segmentation and content personalization.
- Content strategy: Planning, editorial calendar, and information sources.
- Design and layout: Tools and templates for creating engaging newsletters.
- Effective writing: Tone, style, headlines, and calls to action.
- Legal aspects and regulatory compliance: GDPR and data protection.
- Newsletter sending platforms: Mailchimp, Sendinblue, etc.
- Marketing automation: Advanced segmentation and workflows.
- Results analysis: Key metrics (open rates, clicks, etc.).
- Optimization and continuous improvement strategies.
‘
- Email Marketing Fundamentals: Introduction, Terminology, and Best Practices
- Emailing Platforms: Comparison of Tools (Mailchimp, Sendinblue, etc.)
- Audience Segmentation: Criteria, Lists, and Personalization
- Newsletter Design: Principles of Visual Design, Hierarchy, and Usability
- Effective Content: Storytelling, Added Value, and Call to Action (CTA)
- HTML and CSS for Email: Fundamentals, Basic Structure, and Responsive Layout
- Email Marketing Automation: Workflows, Triggers, and Drip Campaigns
- Analytics and Metrics: Open Rate, CTR, Conversion, and Testing A/B Optimization
- Mobile Optimization: Responsive Design and User Experience
- Legal Compliance and Privacy: GDPR, CAN-SPAM and Data Protection
‘
- Email Marketing Fundamentals: Email types, service providers (ESPs), legislation (GDPR, CAN-SPAM).
- Segmentation and Lists: List creation, demographic, behavioral, and psychographic segmentation.
- Email Marketing Design: Responsive templates, visual elements, information hierarchy.
- Email Copywriting: Compelling subject lines, persuasive messages, effective calls to action.
- Marketing Automation: Workflows, transactional emails, lead nurturing campaigns.
- Campaign Analytics: Key metrics (open rate, CTR, conversion), interpretation, and optimization.
- A/B Testing: Designing and running tests to improve campaign performance Mailing.
Editorial Design: Design principles, typography, color theory, layout.
Design Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva.
Content Strategy: Planning, creating, and distributing relevant content for the target audience.
‘
- System Architecture and Components: Structural design, materials, and subsystems (mechanical, electrical, electronic, and fluid) with selection and assembly criteria for marine environments
- Fundamentals and Principles of Operation: Physical and engineering foundations (thermodynamics, fluid mechanics, electricity, control, and materials) that explain performance and operating limits
- Safety and Environmental (SHE): Risk analysis, PPE, LOTO, hazardous atmospheres, spill and waste management, and emergency response plans
- Applicable Regulations and Standards: IMO/ISO/IEC requirements and local regulations;
- Conformance criteria, certification, and best practices for operation and maintenance
- Inspection, testing, and diagnostics: Visual/dimensional inspection, functional testing, data analysis, and predictive techniques (vibration, thermography, fluid analysis) to identify root causes
- Preventive and predictive maintenance: Hourly/cycle/seasonal plans, lubrication, adjustments, calibrations, consumable replacement, post-service verification, and operational reliability
- Instrumentation, tools, and metrology: Measuring and testing equipment, diagnostic software, calibration and traceability; selection criteria, safe use, and storage
- Onboard integration and interfaces: Mechanical, electrical, fluid, and data compatibility; Sealing and watertightness, EMC/EMI, corrosion protection, and interoperability testing.
Quality, acceptance testing, and commissioning: process and materials control, FAT/SAT, bench and sea trials, go/no-go criteria, and evidence documentation.
Technical documentation and integrated practice: logs, checklists, reports, and a complete case study (safety → diagnosis → intervention → verification → report) applicable to any system.
- Introduction to Newsletters: Definition, Purposes, and Types
- Content Strategy: Defining the Target Audience, Segmentation, and Editorial Calendar
- Engaging Headlines: Techniques for Creating Headlines that Capture Attention and Increase Open Rates
- Persuasive Writing: The Use of Active Voice, Storytelling, and Creating Value for the Reader
- Visual Design: Basic Design Principles, Visual Hierarchy, and the Importance of Images
- Design Tools: Introduction to Tools Like Canva and Adobe Spark for Designing Visually Appealing Newsletters
- Calls to Action (CTAs): Designing and Strategically Placing CTAs to Maximize Conversions
- Mobile Optimization: Responsive design and testing across different devices
Analytics and Metrics: Tracking open rates, clicks, and conversions to improve newsletter performance
Legal Compliance: Considerations regarding privacy, GDPR, and the importance of subscriber consent
“`
- Newsletter Fundamentals: Purpose, types, and best practices.
- Audience Definition: Segmentation, reader profiles, and needs.
- Content Strategy: Relevant topics, editorial calendar, and information sources.
- Persuasive Writing: Impactful headlines, storytelling, and calls to action (CTA).
- Engaging Visual Design: Visual hierarchy, branding, and the use of images and videos.
- Email Marketing Tools: Selecting, configuring, and managing subscriber lists.
- Creating Responsive Templates: Adapting to mobile devices and optimizing the user experience.
- Workflow Automation: Advanced segmentation, transactional emails, and welcome sequences.
- Analytics and Key Metrics: Open rate, CTR, conversions, and newsletter ROI.
- Continuous Optimization: A/B testing, results analysis, and strategy improvement.
‘
- Newsletter Fundamentals: Purpose, Scope, and Strategic Value
- Identifying the Target Audience: Segmentation, Needs, and Interests
- Defining Objectives: SMART (Specific, Measurable, Achievable, Relevant, Time-bound)
- Content Strategy: Topics, Formats, Frequency, and Editorial Calendar
- Engaging Visual Design: Branding, Layout, Typography, and Images
- Effective Writing: Impactful Headlines, Clear Language, and Call to Action (CTA)
- Design and Writing Tools: Platforms and Software for Newsletter Creation
- Legal and Ethical Considerations: Data privacy, copyright, and regulatory compliance
Distribution Plan: Channels, automation, and mailing list management
Measurement and Results Analysis: KPIs, performance metrics, and continuous optimization
‘
- Email Communication Fundamentals: evolution, newsletter types, best practices.
- Audience Definition and Segmentation: creating buyer personas, segmented lists.
- Newsletter Content Strategy: objectives, topics, editorial calendar.
- Designing Engaging Newsletters: templates, layout, visuals.
- Persuasive Newsletter Writing: headlines, copy, calls to action (CTAs).
- Email Marketing Tools: selection, configuration, list management.
- Email Marketing Automation: workflows, welcome sequences, nurturing.
- Sender Delivery and Reputation: SPF, DKIM, DMARC, bounce management.
- Metrics analysis and optimization: open rates, clicks, conversion, A/B testing.
- Legal compliance and privacy: GDPR, CAN-SPAM, consent and data protection.
‘
Career opportunities
- Content Writer/Editor: Creation and management of content for newsletters and bulletins on various topics.
- Digital Marketing Specialist: Design and execution of email marketing strategies, audience segmentation, and results analysis.
- Graphic Designer: Visual design of newsletters and bulletins, creation of attractive templates adapted to different devices.
- Community Manager: Distribution of newsletters and bulletins through social media and other online platforms, management of interaction with subscribers.
- Internal/External Communications Manager: Creation of newsletters and bulletins to keep employees, clients, and other stakeholders informed.
- Copywriter: Writing persuasive and effective copy to promote products, services, or ideas in newsletters and bulletins and bulletins. newsletters.
- Data Analyst: Monitoring and analyzing newsletter performance metrics, identifying areas for improvement, and optimizing campaigns.
- Entrepreneur/Freelance: Offering newsletter creation and management services to companies and organizations in various sectors.
“`
Admission requirements
Academic/professional profile:
Degree/Bachelor's degree in Nautical Science/Maritime Transport, Naval/Marine Engineering, or a related field; or proven professional experience in bridge/operations.
Language proficiency:
Recommended functional maritime English (SMCP) for simulations and technical materials.
5. Induction
Updated resume, copy of degree or seaman's book, ID card/passport, letter of motivation.
Technical requirements (for online):
Equipment with camera/microphone, stable connection, ≥ 24” monitor recommended for ECDIS/Radar-ARPA.
Admission process and dates
1. Online
application
(form + documents).
2. Academic review and interview
(profile/objectives/schedule compatibility).
3. Admission decision
(+ scholarship proposal if applicable).
4. Reservation of place
(deposit) and registration.
5. Induction
(access to campus, calendars, simulator guides).
Scholarships and grants
- Design impactful newsletters: Learn to create visually appealing newsletters with relevant content for your audience.
- Master email marketing tools: Discover leading platforms and optimize your campaigns for the best results.
- Segmentation and personalization: Learn how to segment your subscriber list and personalize your messages to increase engagement.
- Analytics and measurement: Learn to measure the performance of your newsletters and make adjustments to improve your results.
- Growth strategies: Expand your subscriber list and build audience loyalty through valuable content and effective promotions.
Testimonials
“During the newsletter production training, I acquired the skills necessary to design and distribute a weekly newsletter for our organization. Thanks to the techniques I learned, we increased the open rate by 35% and the click-through rate by 20% in just two months. Furthermore, we received numerous positive comments from our subscribers, praising the new design, the clarity of the content, and the relevance of the information.”
Mastering strategic communication in the maritime sector through this course enabled me to lead the crisis management of a minor spill with precision and transparency, minimizing the environmental and reputational impact on the company. The ability to write effective press releases and manage media relations, acquired during the training, was key to the operation’s success.
“Thanks to this training, I was able to increase our newsletter open rate by 35% and conversions through included links by 20%. I learned how to segment the audience effectively, create more engaging content, and optimize the design for different devices. Now our newsletters are a key tool for communicating with our customers and generating leads.”
During my training in newsletter production, I developed the ability to create engaging and effective content for a specific audience. I applied this knowledge to design and distribute a weekly newsletter for a non-profit organization, resulting in a 25% increase in web traffic and a 15% increase in online donations in just three months.
Frequently asked questions
Keeping a specific audience informed about topics relevant to them, strengthening the relationship and generating engagement.
Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.
Online with live sessions; hybrid option for simulator/practical placements through agreements.
To inform, connect and build loyalty with a specific audience about a topic, product or service.
Recommended functional SMCP. We offer support materials for standard phraseology.
Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.
Optional (3–6 months) through Companies & Collaborations and the Alumni Network.
Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.
A degree from Navalis Magna University + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.
- Email Communication Fundamentals: evolution, newsletter types, best practices.
- Audience Definition and Segmentation: creating buyer personas, segmented lists.
- Newsletter Content Strategy: objectives, topics, editorial calendar.
- Designing Engaging Newsletters: templates, layout, visuals.
- Persuasive Newsletter Writing: headlines, copy, calls to action (CTAs).
- Email Marketing Tools: selection, configuration, list management.
- Email Marketing Automation: workflows, welcome sequences, nurturing.
- Sender Delivery and Reputation: SPF, DKIM, DMARC, bounce management.
- Metrics analysis and optimization: open rates, clicks, conversion, A/B testing.
- Legal compliance and privacy: GDPR, CAN-SPAM, consent and data protection.
‘
Request information
- Complete the Application Form
- Attach your CV/Qualifications (if you have them to hand).
- Indicate your preferred cohort (January/May/September) and whether you want the hybrid option with simulator sessions.
Teachers
Eng. Tomás Riera
Full Professor
Eng. Tomás Riera
Full Professor
Naval engineer specializing in the selection, integration, and optimization of propulsion systems for yachts, high-speed craft, and service vessels.
Eng. Sofía Marquina
Full Professor
Eng. Sofía Marquina
Full Professor
Materials engineer specializing in marine composites and corrosion protection systems for ships, yachts, and port structures.
Eng. Javier Bañuls
Full Professor
Eng. Javier Bañuls
Full Professor
Naval electrical engineer with over fifteen years of experience in the design, integration, and operation of power and automation systems.
Dr. Nuria Llobregat
Full Professor
Dr. Nuria Llobregat
Full Professor
Specialist in meteorological and operational decision-making for coastal and offshore navigation, integrating wind, wave, and current models.
Dr. Pau Ferrer
Full Professor
Dr. Pau Ferrer
Full Professor
Naval engineer with a PhD in applied hydrodynamics and over a decade of experience designing high-performance hulls and marine structures.
Cap. Javier Abaroa (MCA)
Full Professor
Cap. Javier Abaroa (MCA)
Full Professor
MCA-certified captain with command of ocean-going vessels, specializing in advanced maneuvering, navigation management, and bridge safety.