Storytelling course in nautical tourism
Why this course?
The Storytelling in Nautical Tourism Course
This course teaches you to create irresistible narratives that connect with your clients and boost your brand. Learn to transform experiences into memorable stories, from selecting characters and settings to using persuasive writing techniques and audiovisual content. Master the tools to excite, inspire, and sell unique nautical experiences.
Differential Advantages
- Practical Approach: Development of real-world case studies and storytelling exercises for the nautical sector.
- Storytelling and Tourism Experts: Learn from professionals with extensive experience in the industry.
- Digital Tools: Master the platforms and resources to create and share your stories.
- Networking: Connect with other professionals in the sector and expand your opportunities.
- Certification: Obtain a certificate that validates your knowledge and skills in tourism storytelling.
- Modality: Online
- Level: Cursos
- Hours: 150 H
- Start date: 26-07-2026
Availability: 1 in stock
Who is it aimed at?
- Tourism marketing professionals looking to differentiate themselves through immersive narratives and memorable experiences.
- Nautical tour guides wanting to enhance their communication skills to connect with travelers and enrich their tours.
- Nautical sector entrepreneurs interested in attracting new clients and retaining existing ones through authentic and engaging stories.
- Community managers and content creators needing to optimize their digital strategy for nautical tourism with effective storytelling.
- Tourism and communication students aspiring to master the art of storytelling to boost the nautical sector and create memorable experiences Unique.
Creative Flexibility:
Adaptable to your pace: practical exercises, multimedia resources, and personalized feedback to apply storytelling to your nautical projects.
Objectives and competencies
Create engaging narratives to enrich the customer experience:
Master storytelling techniques and adapt messages to different channels to generate emotional connections and loyalty.
Mastering communication techniques to connect emotionally with the audience:
“Use storytelling and persuasive language to generate empathy and lasting impact.”
Design memorable nautical tourism experiences through personalized stories:
“To devise compelling narratives that connect nautical attractions with the individual interests of tourists, creating a unique sense of adventure and discovery.”
Use storytelling to differentiate the nautical tourism offer and increase its perceived value:
“Create emotional and authentic narratives that connect with the client’s desires for adventure, relaxation or discovery, highlighting the uniqueness of the nautical experience.”
Applying storytelling to promote nautical destinations and services:
“Create compelling narratives that highlight the uniqueness of the nautical experience and connect emotionally with the target audience.”
Promote the creation of a distinctive brand identity through nautical storytelling:
“Develop authentic narratives that connect maritime heritage with the brand’s values and unique proposition.”
Curriculum - Modules
- Comprehensive Maritime Incident Management: protocols, roles, and chain of command for coordinated response
- Operational Planning and Execution: briefing, routes, weather windows, and go/no-go criteria
- Rapid Risk Assessment: criticality matrix, scene control, and decision-making under pressure
- Operational Communication: VHF/GMDSS, standardized reports, and inter-agency liaison
- Tactical Mobility and Safe Boarding: RHIB maneuvers, approach, mooring, and recovery
- Equipment and Technologies: PPE, signaling, satellite tracking, and field data logging
- Immediate Care of the Affected: primary assessment, hypothermia, trauma, and stabilization for evacuation
- Adverse Environmental Conditions: swell, Visibility, flows, and operational mitigation
Simulation and training: critical scenarios, use of VR/AR, and exercises with performance metrics
Documentation and continuous improvement: lessons learned, indicators (MTTA/MTTR), and SOP updates
- Introduction to nautical tourism: history, evolution, and trends
- The sea as a tourist destination: resources, attractions, and challenges
- Experience design: from idea to implementation
- Market segmentation: identifying niches and customer profiles
- Types of nautical activities: sailing, diving, kayaking, sport fishing, etc.
- Regulations and safety in nautical activities: rules and best practices
- Sustainability and marine conservation: environmental impact and social responsibility
- Marketing and promotion of nautical experiences: strategies and channels
- Quality management and customer satisfaction: evaluation and continuous improvement
- Success stories: examples of innovative nautical tourism experiences
‘
- Introduction to Nautical Tourism Narratives: Concepts and Evolution
- The Sea as a Narrative Setting: Symbolism, Myths, and Legends
- Types of Nautical Stories: Adventure, Romance, Mystery, History
- Research and Documentation: Primary and Secondary Sources
- Storytelling Techniques: Characters, Plot, Conflict, Resolution
- Creating Memorable Characters: Archetypes and Unique Traits
- Building Nautical Worlds: Setting, Atmosphere, and Details
- Adapting Nautical Stories to Different Formats: Scripts, Podcasts, Virtual Reality
- Marketing Strategies for Nautical Tourism Stories
- Copyright and Ownership Management intellectual
‘
- Introduction to maritime narratives: history, myths, and legends.
- The sea as a stage: geography, ecosystems, and coastal cultures.
- Identifying tourism resources: natural, cultural, and intangible heritage.
- Designing immersive experiences: storytelling, gamification, and sensory experiences.
- Creating characters and scripts: archetypes, conflicts, and resolutions.
- Environmental interpretation techniques: scientific outreach, education, and awareness-raising.
- Adapting narratives for different audiences: children, adults, families, and special groups.
- Developing tourism products: routes, tours, workshops, and events.
- Marketing and promotion of Experiences: social media, advertising, and public relations.
Evaluation and continuous improvement: customer feedback, sustainability indicators.
‘
- Introduction to Transmedia Storytelling: Key Concepts and Evolution
- Nautical Tourism: Typologies, Trends, and Target Audiences
- Storytelling Strategies Applied to Nautical Tourism: Creating Immersive Narratives
- Platforms and Formats for Transmedia Storytelling in the Nautical Sector: Web, Social Media, Apps, Virtual/Augmented Reality
- Designing Interactive Experiences for Nautical Tourism Audiences: Gamification, Personalization, and Participation
- Content Marketing for Nautical Tourism: Creating Value and Engagement
- Audience Analytics and Measuring the Impact of Transmedia Storytelling in Nautical Tourism
- Transmedia Storytelling Success Stories in Tourism Nautical tourism at the national and international level
Legal and ethical aspects of transmedia storytelling in the nautical tourism sector
Future trends and challenges of transmedia storytelling in nautical tourism‘
- System Architecture and Components: Structural design, materials, and subsystems (mechanical, electrical, electronic, and fluid) with selection and assembly criteria for marine environments
- Fundamentals and Principles of Operation: Physical and engineering foundations (thermodynamics, fluid mechanics, electricity, control, and materials) that explain performance and operating limits
- Safety and Environmental (SHE): Risk analysis, PPE, LOTO, hazardous atmospheres, spill and waste management, and emergency response plans
- Applicable Regulations and Standards: IMO/ISO/IEC requirements and local regulations;
- Conformance criteria, certification, and best practices for operation and maintenance
- Inspection, testing, and diagnostics: Visual/dimensional inspection, functional testing, data analysis, and predictive techniques (vibration, thermography, fluid analysis) to identify root causes
- Preventive and predictive maintenance: Hourly/cycle/seasonal plans, lubrication, adjustments, calibrations, consumable replacement, post-service verification, and operational reliability
- Instrumentation, tools, and metrology: Measuring and testing equipment, diagnostic software, calibration and traceability; selection criteria, safe use, and storage
- Onboard integration and interfaces: Mechanical, electrical, fluid, and data compatibility; Sealing and watertightness, EMC/EMI, corrosion protection, and interoperability testing.
Quality, acceptance testing, and commissioning: process and materials control, FAT/SAT, bench and sea trials, go/no-go criteria, and evidence documentation.
Technical documentation and integrated practice: logs, checklists, reports, and a complete case study (safety → diagnosis → intervention → verification → report) applicable to any system.
Plan de estudio - Módulos
- Comprehensive Maritime Incident Management: protocols, roles, and chain of command for coordinated response
- Operational Planning and Execution: briefing, routes, weather windows, and go/no-go criteria
- Rapid Risk Assessment: criticality matrix, scene control, and decision-making under pressure
- Operational Communication: VHF/GMDSS, standardized reports, and inter-agency liaison
- Tactical Mobility and Safe Boarding: RHIB maneuvers, approach, mooring, and recovery
- Equipment and Technologies: PPE, signaling, satellite tracking, and field data logging
- Immediate Care of the Affected: primary assessment, hypothermia, trauma, and stabilization for evacuation
- Adverse Environmental Conditions: swell, Visibility, flows, and operational mitigation
Simulation and training: critical scenarios, use of VR/AR, and exercises with performance metrics
Documentation and continuous improvement: lessons learned, indicators (MTTA/MTTR), and SOP updates
- Introduction to nautical tourism: history, evolution, and trends
- The sea as a tourist destination: resources, attractions, and challenges
- Experience design: from idea to implementation
- Market segmentation: identifying niches and customer profiles
- Types of nautical activities: sailing, diving, kayaking, sport fishing, etc.
- Regulations and safety in nautical activities: rules and best practices
- Sustainability and marine conservation: environmental impact and social responsibility
- Marketing and promotion of nautical experiences: strategies and channels
- Quality management and customer satisfaction: evaluation and continuous improvement
- Success stories: examples of innovative nautical tourism experiences
‘
- Introduction to Nautical Tourism Narratives: Concepts and Evolution
- The Sea as a Narrative Setting: Symbolism, Myths, and Legends
- Types of Nautical Stories: Adventure, Romance, Mystery, History
- Research and Documentation: Primary and Secondary Sources
- Storytelling Techniques: Characters, Plot, Conflict, Resolution
- Creating Memorable Characters: Archetypes and Unique Traits
- Building Nautical Worlds: Setting, Atmosphere, and Details
- Adapting Nautical Stories to Different Formats: Scripts, Podcasts, Virtual Reality
- Marketing Strategies for Nautical Tourism Stories
- Copyright and Ownership Management intellectual
‘
- Introduction to maritime narratives: history, myths, and legends.
- The sea as a stage: geography, ecosystems, and coastal cultures.
- Identifying tourism resources: natural, cultural, and intangible heritage.
- Designing immersive experiences: storytelling, gamification, and sensory experiences.
- Creating characters and scripts: archetypes, conflicts, and resolutions.
- Environmental interpretation techniques: scientific outreach, education, and awareness-raising.
- Adapting narratives for different audiences: children, adults, families, and special groups.
- Developing tourism products: routes, tours, workshops, and events.
- Marketing and promotion of Experiences: social media, advertising, and public relations.
Evaluation and continuous improvement: customer feedback, sustainability indicators.
‘
- Introduction to Transmedia Storytelling: Key Concepts and Evolution
- Nautical Tourism: Typologies, Trends, and Target Audiences
- Storytelling Strategies Applied to Nautical Tourism: Creating Immersive Narratives
- Platforms and Formats for Transmedia Storytelling in the Nautical Sector: Web, Social Media, Apps, Virtual/Augmented Reality
- Designing Interactive Experiences for Nautical Tourism Audiences: Gamification, Personalization, and Participation
- Content Marketing for Nautical Tourism: Creating Value and Engagement
- Audience Analytics and Measuring the Impact of Transmedia Storytelling in Nautical Tourism
- Transmedia Storytelling Success Stories in Tourism Nautical tourism at the national and international level
Legal and ethical aspects of transmedia storytelling in the nautical tourism sector
Future trends and challenges of transmedia storytelling in nautical tourism‘
- System Architecture and Components: Structural design, materials, and subsystems (mechanical, electrical, electronic, and fluid) with selection and assembly criteria for marine environments
- Fundamentals and Principles of Operation: Physical and engineering foundations (thermodynamics, fluid mechanics, electricity, control, and materials) that explain performance and operating limits
- Safety and Environmental (SHE): Risk analysis, PPE, LOTO, hazardous atmospheres, spill and waste management, and emergency response plans
- Applicable Regulations and Standards: IMO/ISO/IEC requirements and local regulations;
- Conformance criteria, certification, and best practices for operation and maintenance
- Inspection, testing, and diagnostics: Visual/dimensional inspection, functional testing, data analysis, and predictive techniques (vibration, thermography, fluid analysis) to identify root causes
- Preventive and predictive maintenance: Hourly/cycle/seasonal plans, lubrication, adjustments, calibrations, consumable replacement, post-service verification, and operational reliability
- Instrumentation, tools, and metrology: Measuring and testing equipment, diagnostic software, calibration and traceability; selection criteria, safe use, and storage
- Onboard integration and interfaces: Mechanical, electrical, fluid, and data compatibility; Sealing and watertightness, EMC/EMI, corrosion protection, and interoperability testing.
Quality, acceptance testing, and commissioning: process and materials control, FAT/SAT, bench and sea trials, go/no-go criteria, and evidence documentation.
Technical documentation and integrated practice: logs, checklists, reports, and a complete case study (safety → diagnosis → intervention → verification → report) applicable to any system.
- Introduction to Maritime Narratives: History, Culture, and Symbolism
- The Sea as a Stage: Identifying and Analyzing Coastal Tourism Resources
- Designing Tourism Experiences: Principles of Creating Memorable Experiences
- Storytelling and Marketing: The Power of Stories in Tourism Promotion
- Sustainable and Responsible Tourism: Conserving Maritime Heritage
- Creating Themed Routes: Exploring Gastronomy, History, and Marine Nature
- Water and Recreational Activities: Safety, Equipment, and Protocols
- Interacting with the Local Community: Fostering Economic and Social Development
- Evaluation and Continuous Improvement: Measuring Customer Satisfaction and Impact environmental.
- Maritime tourism trends: Innovation and adaptation to new market demands.
‘
- Introduction to Transmedia Storytelling: Key Concepts and Evolution
- Nautical Tourism: Typologies, Trends, and User Profiles
- Storytelling and Creating Engaging Narratives for Nautical Tourism
- Content Formats: Text, Image, Audio, Video, Virtual/Augmented Reality
- Platforms and Channels: Blogs, Social Media, Podcasts, 360 Videos, Apps
- Designing the User Experience (UX) in Digital Nautical Environments
- SEO and Content Marketing for Nautical Tourism
- Web Analytics and Measuring the Impact of Transmedia Narratives
- Legal and Ethical Aspects of Creating Tourism Content
- Case studies: successful examples of transmedia storytelling in the nautical sector
nautical
‘
- Introduction to Digital Storytelling: Key Concepts and Evolution
- The Sea as a Narrative Setting: History, Myths, and Representations
- Immersive Technologies: VR, AR, 360° Video, Spatial Audio, and Their Applications
- Designing Immersive Experiences: Storytelling, Interactivity, and Gamification
- Audiovisual Production in Marine Environments: Technical and Logistical Challenges
- Creating 3D Content for Immersive Experiences: Modeling, Texturing, and Animation
- Virtual and Augmented Reality in Marine Education: Simulations and Visualizations
- Interactive Storytelling: Interface Design and User Flows
- Ethical and Legal Considerations in the Creation of Immersive experiences at sea.
- Case studies: analysis of digital narrative projects and marine immersive experiences.
‘
- Introduction to maritime narratives: history, myths, and legends
- The sea as a stage: geography, ecosystems, and cultural heritage
- Research and documentation: primary and secondary sources
- Designing tourism experiences: types, segmentation, and trends
- Creating narrative content: storytelling, scripts, and formats
- Interpreting maritime heritage: techniques and tools
- Sustainability and responsibility: environmental and social impact
- Marketing and promotion: channels, strategies, and branding
- Evaluation and continuous improvement: feedback, metrics, and adaptation
- Success stories: analysis and best practices in narrative tourism
‘
Career opportunities
- Tourism Content Creator: Developing engaging narratives to promote nautical destinations and experiences across various channels (website, social media, brochures, etc.).
- Nautical Tour Guide: Leading tours and nautical activities, enriching the visitor experience with relevant stories and anecdotes about the culture, history, and nature of the surrounding area.
- Nautical Tourism Marketing Consultant: Designing and implementing digital and traditional marketing strategies focused on the nautical sector, using storytelling to connect with the target audience and differentiate the offering.
- Nautical Tourism Experience Manager: Creating and marketing innovative nautical tourism products, integrating storytelling to generate added value and build customer loyalty.
- Corporate Communications Manager
- Nautical: Development of internal and external communication for companies in the nautical sector (shipyards, marinas, yacht clubs, etc.), using storytelling to strengthen brand image and promote their activities.
- Nautical Content Writer/Screenwriter: Creation of scripts for documentaries, promotional videos, or television programs related to nautical tourism, using storytelling to convey the excitement and adventure of sailing.
- Nautical Event Organizer: Design and management of nautical events (regattas, festivals, fairs, etc.), using storytelling to create an attractive and memorable atmosphere for participants and the public.
- Nautical Tourism Educator/Trainer: Delivery of courses and workshops on nautical tourism, using storytelling as a pedagogical tool to transmit knowledge. and spark the students’ interest.
“`
Admission requirements
Academic/professional profile:
Degree/Bachelor's degree in Nautical Science/Maritime Transport, Naval/Marine Engineering, or a related field; or proven professional experience in bridge/operations.
Language proficiency:
Recommended functional maritime English (SMCP) for simulations and technical materials.
5. Induction
Updated resume, copy of degree or seaman's book, ID card/passport, letter of motivation.
Technical requirements (for online):
Equipment with camera/microphone, stable connection, ≥ 24” monitor recommended for ECDIS/Radar-ARPA.
Admission process and dates
1. Online
application
(form + documents).
2. Academic review and interview
(profile/objectives/schedule compatibility).
3. Admission decision
(+ scholarship proposal if applicable).
4. Reservation of place
(deposit) and registration.
5. Induction
(access to campus, calendars, simulator guides).
Scholarships and grants
- Master the art of storytelling: Learn to create captivating stories that connect with your clients and differentiate your nautical offerings.
- Connect with your audience: Discover how to identify and speak the language of your different customer profiles, generating greater interest and loyalty.
- Boost your brand: Transform your nautical experiences into memorable stories that enhance your image and attract new adventurers.
- Proven techniques: Master the most effective storytelling tools and strategies for the nautical tourism sector.
- Success stories: Get inspired with examples real-life examples of companies that have used storytelling to achieve amazing results. Turn every experience into an unforgettable story and increase the impact of your nautical business.
Testimonials
I implemented the storytelling techniques I learned in the course to create the narrative “The Lighthouse Whisper,” which intertwines the story of the Esperanza shipwreck with the experience of kayaking along the coast. The result was an 18% increase in bookings for this excursion and exceptionally positive feedback from clients, who highlighted the immersive and emotional experience the activity provided.
The Maritime Communication and Journalism course provided me with the necessary tools to effectively cover the complex maritime industry. I developed research, writing, and strategic communication skills, which allowed me to publish a report on illegal fishing in the South Atlantic, positively impacting public awareness and generating debate on control policies. This achievement validated my learning and opened doors for me to collaborate with prestigious specialized publications.
Thanks to the Storytelling in Nautical Tourism course, I was able to transform the technical descriptions of my sailing excursions into captivating stories. Now, instead of simply listing the boat’s features and the route, I evoke the feeling of freedom on the sea, the thrill of the wind in the sails, and the magic of discovering hidden coves. My bookings have increased by 30% since I implemented these new narratives, demonstrating the power of storytelling to connect emotionally with clients and turn them into travelers.
I implemented the storytelling techniques I learned in my nautical tourism training to create a social media campaign about the story of an old lighthouse that had been restored and converted into accommodation. Engagement increased by 60%, bookings tripled in the following quarter, and we received excellent guest reviews that specifically mentioned the moving narrative that led them to choose us.
Frequently asked questions
Connect emotionally with the audience to inspire, persuade and generate interest in nautical tourism experiences.
Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.
Online with live sessions; hybrid option for simulator/practical placements through agreements.
Sharing authentic and emotional stories of sailors, explorers and sea lovers, conveying the passion for adventure, the beauty of the ocean and the feeling of freedom experienced while sailing, thus generating an identification and a desire to live similar experiences in the target audience.
Recommended functional SMCP. We offer support materials for standard phraseology.
Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.
Optional (3–6 months) through Companies & Collaborations and the Alumni Network.
Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.
A degree from Navalis Magna University + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.
- Introduction to maritime narratives: history, myths, and legends
- The sea as a stage: geography, ecosystems, and cultural heritage
- Research and documentation: primary and secondary sources
- Designing tourism experiences: types, segmentation, and trends
- Creating narrative content: storytelling, scripts, and formats
- Interpreting maritime heritage: techniques and tools
- Sustainability and responsibility: environmental and social impact
- Marketing and promotion: channels, strategies, and branding
- Evaluation and continuous improvement: feedback, metrics, and adaptation
- Success stories: analysis and best practices in narrative tourism
‘
Request information
- Complete the Application Form
- Attach your CV/Qualifications (if you have them to hand).
- Indicate your preferred cohort (January/May/September) and whether you want the hybrid option with simulator sessions.
Teachers
Eng. Tomás Riera
Full Professor
Eng. Tomás Riera
Full Professor
Naval engineer specializing in the selection, integration, and optimization of propulsion systems for yachts, high-speed craft, and service vessels.
Eng. Sofía Marquina
Full Professor
Eng. Sofía Marquina
Full Professor
Materials engineer specializing in marine composites and corrosion protection systems for ships, yachts, and port structures.
Eng. Javier Bañuls
Full Professor
Eng. Javier Bañuls
Full Professor
Naval electrical engineer with over fifteen years of experience in the design, integration, and operation of power and automation systems.
Dr. Nuria Llobregat
Full Professor
Dr. Nuria Llobregat
Full Professor
Specialist in meteorological and operational decision-making for coastal and offshore navigation, integrating wind, wave, and current models.
Dr. Pau Ferrer
Full Professor
Dr. Pau Ferrer
Full Professor
Naval engineer with a PhD in applied hydrodynamics and over a decade of experience designing high-performance hulls and marine structures.
Cap. Javier Abaroa (MCA)
Full Professor
Cap. Javier Abaroa (MCA)
Full Professor
MCA-certified captain with command of ocean-going vessels, specializing in advanced maneuvering, navigation management, and bridge safety.