Social Media and Interactive Content Course
Why this course?
Boost your online presence with our Social Media and Interactive Content course.
Learn to create effective strategies to connect with your audience, generate engagement, and achieve your marketing goals. Master the latest trends in visual content, storytelling, and interactive formats to stand out in the digital world. This program will provide you with the skills and tools needed to build a strong brand and successfully manage online communities.
Differentiating Advantages
- Creating Engaging Content: Master design and editing tools to create impactful images and videos.
- Engagement Strategies: Learn to generate interaction and build lasting relationships with your audience.
- Analytics and Measurement: Use analytics tools to optimize your campaigns and measure the ROI of your actions.
- Social Media Management: Learn best practices for managing and scheduling content across various platforms.
- Interactive Content: Design surveys, quizzes, and other interactive formats to increase participation.
- Modality: Online
- Level: Cursos
- Hours: 150 H
- Start date: 26-07-2026
Availability: 1 in stock
Who is it aimed at?
- Digital marketing professionals looking to master the latest trends in social media and the creation of engaging content.
- Community managers and content creators who want to boost their reach and engagement through innovative strategies.
- Entrepreneurs and business owners who need to build a strong online presence and connect with their audience effectively.
- Students and recent graduates in communication, marketing, or related fields looking to specialize in the digital world and stand out in the job market.
- Anyone interested in learning to create impactful content and use social media to achieve their personal or professional goals.
Flexibility and learning Practical
Access updated content and real-world case studies, participate in practical exercises and collaborative projects, and learn at your own pace with personalized support.
Objectives and competencies
Mastering viral trends:
“Analyze successful cases and replicate strategies, adapting them to different platforms and audiences, with creativity and constant measurement of impact.”
Orchestrating captivating digital narratives:
“Design interactive experiences that engage the audience, using transmedia storytelling and adapting the message to various platforms.”
Building resilient online communities:
Encourage active participation and proactive moderation to transform challenges into opportunities for collective growth.
Generate authentic and measurable engagement:
“Developing resonant brand narratives, fostering active community participation, and analyzing engagement metrics to optimize content strategies.”
Optimize multiplatform brand presence:
“Develop a coherent and adaptable content strategy for each platform, maximizing engagement and conversion.”
Boost conversion through immersive experiences:
“Design and execute personalized interactive narratives that captivate the user, intuitively guiding them towards the desired action through the strategic use of multimedia elements and gamification.”
Curriculum - Modules
- Comprehensive Maritime Incident Management: protocols, roles, and chain of command for coordinated response
- Operational Planning and Execution: briefing, routes, weather windows, and go/no-go criteria
- Rapid Risk Assessment: criticality matrix, scene control, and decision-making under pressure
- Operational Communication: VHF/GMDSS, standardized reports, and inter-agency liaison
- Tactical Mobility and Safe Boarding: RHIB maneuvers, approach, mooring, and recovery
- Equipment and Technologies: PPE, signaling, satellite tracking, and field data logging
- Immediate Care of the Affected: primary assessment, hypothermia, trauma, and stabilization for evacuation
- Adverse Environmental Conditions: swell, Visibility, flows, and operational mitigation
Simulation and training: critical scenarios, use of VR/AR, and exercises with performance metrics
Documentation and continuous improvement: lessons learned, indicators (MTTA/MTTR), and SOP updates
- Fundamentals of Virality: Psychology, Emotional Triggers, and Network Effects
- Engagement Theory: Levels of Engagement, Loyalty, and Online Communities
- Transmedia Narratives: Definition, Key Elements, and Narrative Ecosystems
- Viral Content Strategies: Formats, Trends, and Target Audience Adaptation
- The Power of Storytelling: Building Narratives, Characters, and Archetypes
- Platforms and Channels: Analysis, Optimization, and Cross-Media Synergies
- Influencer Marketing: Selection, Campaign Management, and Success Metrics
- Monitoring and Analysis: Tools, KPIs, and Strategy Adjustment
- Legal and Ethical issues: Intellectual property, fake news, and social responsibility
Success stories and future trends: Innovation and constant adaptation
‘
- Introduction to Viral Marketing: Key Concepts and Evolution
- Psychology of Virality: Emotions, Triggers, and Cognitive Biases
- Viral Formats: Memes, Videos, Challenges, and Storytelling
- Creating High-Impact Content: Creativity and Originality
- Key Platforms for Viral Marketing: TikTok, Instagram, YouTube, etc.
- Engagement Strategies: Interaction, Community, and Participation
- Web Analytics: Key Metrics (KPIs) for Measuring Campaign Success
- Data Analysis Tools: Google Analytics, Social Media Platforms
- Real-Time Campaign Optimization: Adjustments and Improvements continuous
- Ethical and legal aspects of viral marketing
‘
- Introduction to Digital Marketing: Current Landscape and Trends
- Defining the Target Audience: Buyer Persona, Segmentation, and Data Analysis
- Content Strategies: Creation, Curation, and Effective Distribution
- SEO Optimization: Organic Ranking and Strategic Keywords
- Social Media Marketing: Platforms, Formats, and Community Management
- Digital Advertising: Pay-Per-Click (PPC) Campaigns, Display, and Remarketing
- Email Marketing: Segmentation, Automation, and Effective Newsletters
- Web Analytics: Google Analytics, Key Metrics, and Data-Driven Decision Making
- Storytelling: Brand Narratives, Emotional Connection, and Authenticity
Engagement: interaction strategies, contests, surveys, and customer feedback
‘
- Fundamentals of the digital community: Types, platforms, and dynamics.
- Engagement strategies: Content, interaction, and loyalty.
- Immersive narratives: Storytelling, virtual worlds, and interactive experiences.
- Creating engaging content: Text, images, video, and innovative formats.
- Digital platforms and tools: Social networks, blogs, forums, and metaverses.
- Analytics and results measurement: KPIs, engagement metrics, and ROI.
- Designing immersive experiences: VR, AR, games, and interactive environments.
- Content marketing and transmedia narratives: Expansion and virality.
- Ethics and Responsibility in the Digital Community: Privacy, Security, and Moderation.
- Trends and Future of the Digital Community: AI, Blockchain, and Web3.
‘
- System Architecture and Components: Structural design, materials, and subsystems (mechanical, electrical, electronic, and fluid) with selection and assembly criteria for marine environments
- Fundamentals and Principles of Operation: Physical and engineering foundations (thermodynamics, fluid mechanics, electricity, control, and materials) that explain performance and operating limits
- Safety and Environmental (SHE): Risk analysis, PPE, LOTO, hazardous atmospheres, spill and waste management, and emergency response plans
- Applicable Regulations and Standards: IMO/ISO/IEC requirements and local regulations;
- Conformance criteria, certification, and best practices for operation and maintenance
- Inspection, testing, and diagnostics: Visual/dimensional inspection, functional testing, data analysis, and predictive techniques (vibration, thermography, fluid analysis) to identify root causes
- Preventive and predictive maintenance: Hourly/cycle/seasonal plans, lubrication, adjustments, calibrations, consumable replacement, post-service verification, and operational reliability
- Instrumentation, tools, and metrology: Measuring and testing equipment, diagnostic software, calibration and traceability; selection criteria, safe use, and storage
- Onboard integration and interfaces: Mechanical, electrical, fluid, and data compatibility; Sealing and watertightness, EMC/EMI, corrosion protection, and interoperability testing.
Quality, acceptance testing, and commissioning: process and materials control, FAT/SAT, bench and sea trials, go/no-go criteria, and evidence documentation.
Technical documentation and integrated practice: logs, checklists, reports, and a complete case study (safety → diagnosis → intervention → verification → report) applicable to any system.
Plan de estudio - Módulos
- Comprehensive Maritime Incident Management: protocols, roles, and chain of command for coordinated response
- Operational Planning and Execution: briefing, routes, weather windows, and go/no-go criteria
- Rapid Risk Assessment: criticality matrix, scene control, and decision-making under pressure
- Operational Communication: VHF/GMDSS, standardized reports, and inter-agency liaison
- Tactical Mobility and Safe Boarding: RHIB maneuvers, approach, mooring, and recovery
- Equipment and Technologies: PPE, signaling, satellite tracking, and field data logging
- Immediate Care of the Affected: primary assessment, hypothermia, trauma, and stabilization for evacuation
- Adverse Environmental Conditions: swell, Visibility, flows, and operational mitigation
Simulation and training: critical scenarios, use of VR/AR, and exercises with performance metrics
Documentation and continuous improvement: lessons learned, indicators (MTTA/MTTR), and SOP updates
- Fundamentals of Virality: Psychology, Emotional Triggers, and Network Effects
- Engagement Theory: Levels of Engagement, Loyalty, and Online Communities
- Transmedia Narratives: Definition, Key Elements, and Narrative Ecosystems
- Viral Content Strategies: Formats, Trends, and Target Audience Adaptation
- The Power of Storytelling: Building Narratives, Characters, and Archetypes
- Platforms and Channels: Analysis, Optimization, and Cross-Media Synergies
- Influencer Marketing: Selection, Campaign Management, and Success Metrics
- Monitoring and Analysis: Tools, KPIs, and Strategy Adjustment
- Legal and Ethical issues: Intellectual property, fake news, and social responsibility
Success stories and future trends: Innovation and constant adaptation
‘
- Introduction to Viral Marketing: Key Concepts and Evolution
- Psychology of Virality: Emotions, Triggers, and Cognitive Biases
- Viral Formats: Memes, Videos, Challenges, and Storytelling
- Creating High-Impact Content: Creativity and Originality
- Key Platforms for Viral Marketing: TikTok, Instagram, YouTube, etc.
- Engagement Strategies: Interaction, Community, and Participation
- Web Analytics: Key Metrics (KPIs) for Measuring Campaign Success
- Data Analysis Tools: Google Analytics, Social Media Platforms
- Real-Time Campaign Optimization: Adjustments and Improvements continuous
- Ethical and legal aspects of viral marketing
‘
- Introduction to Digital Marketing: Current Landscape and Trends
- Defining the Target Audience: Buyer Persona, Segmentation, and Data Analysis
- Content Strategies: Creation, Curation, and Effective Distribution
- SEO Optimization: Organic Ranking and Strategic Keywords
- Social Media Marketing: Platforms, Formats, and Community Management
- Digital Advertising: Pay-Per-Click (PPC) Campaigns, Display, and Remarketing
- Email Marketing: Segmentation, Automation, and Effective Newsletters
- Web Analytics: Google Analytics, Key Metrics, and Data-Driven Decision Making
- Storytelling: Brand Narratives, Emotional Connection, and Authenticity
Engagement: interaction strategies, contests, surveys, and customer feedback
‘
- Fundamentals of the digital community: Types, platforms, and dynamics.
- Engagement strategies: Content, interaction, and loyalty.
- Immersive narratives: Storytelling, virtual worlds, and interactive experiences.
- Creating engaging content: Text, images, video, and innovative formats.
- Digital platforms and tools: Social networks, blogs, forums, and metaverses.
- Analytics and results measurement: KPIs, engagement metrics, and ROI.
- Designing immersive experiences: VR, AR, games, and interactive environments.
- Content marketing and transmedia narratives: Expansion and virality.
- Ethics and Responsibility in the Digital Community: Privacy, Security, and Moderation.
- Trends and Future of the Digital Community: AI, Blockchain, and Web3.
‘
- System Architecture and Components: Structural design, materials, and subsystems (mechanical, electrical, electronic, and fluid) with selection and assembly criteria for marine environments
- Fundamentals and Principles of Operation: Physical and engineering foundations (thermodynamics, fluid mechanics, electricity, control, and materials) that explain performance and operating limits
- Safety and Environmental (SHE): Risk analysis, PPE, LOTO, hazardous atmospheres, spill and waste management, and emergency response plans
- Applicable Regulations and Standards: IMO/ISO/IEC requirements and local regulations;
- Conformance criteria, certification, and best practices for operation and maintenance
- Inspection, testing, and diagnostics: Visual/dimensional inspection, functional testing, data analysis, and predictive techniques (vibration, thermography, fluid analysis) to identify root causes
- Preventive and predictive maintenance: Hourly/cycle/seasonal plans, lubrication, adjustments, calibrations, consumable replacement, post-service verification, and operational reliability
- Instrumentation, tools, and metrology: Measuring and testing equipment, diagnostic software, calibration and traceability; selection criteria, safe use, and storage
- Onboard integration and interfaces: Mechanical, electrical, fluid, and data compatibility; Sealing and watertightness, EMC/EMI, corrosion protection, and interoperability testing.
Quality, acceptance testing, and commissioning: process and materials control, FAT/SAT, bench and sea trials, go/no-go criteria, and evidence documentation.
Technical documentation and integrated practice: logs, checklists, reports, and a complete case study (safety → diagnosis → intervention → verification → report) applicable to any system.
- Introduction to Crossmedia: Definition, Evolution, and Current Trends
- Crossmedia Strategies: Objectives, Target Audience, Channels, and Synergies
- Engagement: Definition, Metrics, Key Factors, and Types of Engagement
- Transmedia Storytelling: Storytelling, Characters, Universes, and Story Expansion
- Viralization: Virality Factors, Emotional Triggers, and Shareable Content
- Planning Crossmedia Campaigns: Budget, Calendar, and Resources
- Selecting Channels: Social Media, Blogs, Email Marketing, Online and Offline Advertising
- Creating Content: Formats, Adaptations, and Optimization for Each Channel
- Measurement and Analysis: KPIs, Web and Social Media Analytics Tools, and Reports
- Success Stories and Best Practices in cross-media strategies, engagement, and viral marketing
‘
- Social Media Marketing Fundamentals: Evolution, key platforms, and current trends.
- Defining the Target Audience: Demographic, psychographic, and behavioral segmentation.
- Competitive Analysis: Identification, benchmarking, and strategic differentiation.
- Content Strategy Development: Creation, curation, and scheduling.
- Profile and Bio Optimization: Consistent branding and effective calls to action.
- Online Community Management: Interaction, moderation, and fostering engagement.
- Creating Engaging Visual Content: Photography, video, graphic design, and storytelling.
- Measuring and Analyzing Results: KPIs and analytics tools and reporting.
- Social Media Advertising: Platforms, segmentation, formats, and optimization.
- Crisis and Online Reputation Management: Identification, response, and prevention.
‘
- Digital Marketing Fundamentals: current landscape, trends, and key concepts.
- Defining the Target Audience: buyer persona, segmentation, and demographic analysis.
- Content Strategies: creation, curation, and optimization for different platforms.
- SEO (Search Engine Optimization): on-page and off-page optimization, keywords, and link building.
- Social Media Advertising: Facebook Ads, Instagram Ads, LinkedIn Ads, campaign management.
- Email Marketing: segmentation, automation, newsletter design, and performance metrics.
- Web Analytics: Google Analytics, data interpretation, reporting, and decision-making.
- Engagement Metrics: reach, interaction, traffic, conversions, and ROI.
- Social Media Management Tools: Hootsuite, Buffer, Sprout Social, scheduling, and analytics.
- Emerging Trends: Artificial intelligence, augmented reality, the metaverse, and their impact on engagement.
‘
- Introduction to Community Management: roles, functions, and responsibilities.
- Social Media Strategy: audience analysis, SMART objectives, and KPIs.
- Creating Engaging Content: formats, storytelling, and copywriting for social media.
- Social Media Management: tools, scheduling, and profile optimization.
- Monitoring and Analytics: key metrics, reports, and data-driven decision-making.
- Digital Advertising: campaigns on Facebook, Instagram, Twitter, and LinkedIn.
- Basic Graphic Design: online tools, creating images and videos for social media.
- Online Crisis Management: identifying, preventing, and handling negative situations.
- Legality and Ethics in Social Networks: Copyright, Privacy, and Transparency.
Trends and Future of Community Management and Digital Creation.
‘
Career opportunities
- Community Manager: Management and engagement of online communities, creation of engaging content, and results analysis.
- Social Media Strategist: Design and implementation of social media marketing strategies aligned with company objectives.
- Content Creator: Development of original and creative content for various platforms, including text, images, video, and interactive formats.
- Content Curator: Research, selection, and organization of relevant content from external sources to share with the audience.
- Digital Marketing Specialist: Planning and execution of comprehensive digital marketing campaigns, including social media, SEO, SEM, and email marketing.
- UX/UI Designer: Design of intuitive interfaces and engaging user experiences for digital platforms.
- Motion Graphics Designer: Creation of animations and motion graphics for Videos, presentations, and social media.
- Social Media Analyst: Monitoring, analyzing, and reporting social media data to identify trends, measure performance, and optimize strategies.
- Content Marketing Specialist: Developing content strategies that attract, inform, and convert the target audience.
- Interactive Content Designer: Creating quizzes, surveys, games, and other interactive formats to increase user engagement.
“`
Admission requirements
Academic/professional profile:
Degree/Bachelor's degree in Nautical Science/Maritime Transport, Naval/Marine Engineering, or a related field; or proven professional experience in bridge/operations.
Language proficiency:
Recommended functional maritime English (SMCP) for simulations and technical materials.
5. Induction
Updated resume, copy of degree or seaman's book, ID card/passport, letter of motivation.
Technical requirements (for online):
Equipment with camera/microphone, stable connection, ≥ 24” monitor recommended for ECDIS/Radar-ARPA.
Admission process and dates
1. Online
application
(form + documents).
2. Academic review and interview
(profile/objectives/schedule compatibility).
3. Admission decision
(+ scholarship proposal if applicable).
4. Reservation of place
(deposit) and registration.
5. Induction
(access to campus, calendars, simulator guides).
Scholarships and grants
- Master Social Media: Learn to create effective strategies and manage your online presence to achieve your goals.
- Content That Impacts: Discover how to generate interactive and engaging content that captures your audience’s attention and encourages participation.
- Tools and Trends: Stay up-to-date with the latest social media tools and trends to optimize your strategy and maximize your results.
- Analytics and Measurement: Learn to measure the success of your campaigns and use data to continuously improve your social media performance.
- Community and Engagement: Build a strong community around your brand and learn how to foster engagement to strengthen your relationship with your followers.
Testimonials
During my Social Media and Interactive Content training, I developed skills that allowed me to increase engagement on my company’s Instagram page by 30% in just two months. I implemented content strategies using storytelling, polls, and live Q&A sessions, achieving greater interaction with our audience and a significant increase in the organic reach of our posts.
During the Marketing, Tourism, and Experiences course, I developed and implemented a digital marketing strategy for a small local tourism business, achieving a 30% increase in online bookings in just two months. This included creating engaging social media content, optimizing their website’s SEO, and launching targeted advertising campaigns. The success of this strategy not only increased their sales but also strengthened their online presence and enhanced their brand image.
“Thanks to training in Social Media and Interactive Content, I was able to increase my brand’s engagement by 40% in just three months. I implemented the content strategies I learned, optimizing the use of hashtags, creating interactive contests, and posting at strategic times. This resulted in a significant increase in followers, greater reach for my posts, and ultimately, a 20% increase in online sales.”
I mastered interactive content creation strategies, from surveys and quizzes to live streams and augmented reality, achieving a 30% increase in engagement with my online community and a 15% increase in lead-to-customer conversion. I learned to effectively segment my audience and adapt content to each platform, maximizing organic reach and return on advertising investment.
Frequently asked questions
Its ability to engage the user and encourage active participation, as opposed to the passive consumption of traditional content.
Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.
Online with live sessions; hybrid option for simulator/practical placements through agreements.
Interactivity and the ability of users to generate and share content, building online communities and connections.
Recommended functional SMCP. We offer support materials for standard phraseology.
Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.
Optional (3–6 months) through Companies & Collaborations and the Alumni Network.
Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.
A degree from Navalis Magna University + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.
- Introduction to Community Management: roles, functions, and responsibilities.
- Social Media Strategy: audience analysis, SMART objectives, and KPIs.
- Creating Engaging Content: formats, storytelling, and copywriting for social media.
- Social Media Management: tools, scheduling, and profile optimization.
- Monitoring and Analytics: key metrics, reports, and data-driven decision-making.
- Digital Advertising: campaigns on Facebook, Instagram, Twitter, and LinkedIn.
- Basic Graphic Design: online tools, creating images and videos for social media.
- Online Crisis Management: identifying, preventing, and handling negative situations.
- Legality and Ethics in Social Networks: Copyright, Privacy, and Transparency.
Trends and Future of Community Management and Digital Creation.
‘
Request information
- Complete the Application Form
- Attach your CV/Qualifications (if you have them to hand).
- Indicate your preferred cohort (January/May/September) and whether you want the hybrid option with simulator sessions.
Teachers
Eng. Tomás Riera
Full Professor
Eng. Tomás Riera
Full Professor
Naval engineer specializing in the selection, integration, and optimization of propulsion systems for yachts, high-speed craft, and service vessels.
Eng. Sofía Marquina
Full Professor
Eng. Sofía Marquina
Full Professor
Materials engineer specializing in marine composites and corrosion protection systems for ships, yachts, and port structures.
Eng. Javier Bañuls
Full Professor
Eng. Javier Bañuls
Full Professor
Naval electrical engineer with over fifteen years of experience in the design, integration, and operation of power and automation systems.
Dr. Nuria Llobregat
Full Professor
Dr. Nuria Llobregat
Full Professor
Specialist in meteorological and operational decision-making for coastal and offshore navigation, integrating wind, wave, and current models.
Dr. Pau Ferrer
Full Professor
Dr. Pau Ferrer
Full Professor
Naval engineer with a PhD in applied hydrodynamics and over a decade of experience designing high-performance hulls and marine structures.
Cap. Javier Abaroa (MCA)
Full Professor
Cap. Javier Abaroa (MCA)
Full Professor
MCA-certified captain with command of ocean-going vessels, specializing in advanced maneuvering, navigation management, and bridge safety.