Course on Creating Tour Packages
Why this course?
The Creating Tour Packages course
Provides you with the essential tools and knowledge to design attractive and profitable travel experiences. Learn to identify market niches, select reliable suppliers, and calculate competitive prices. Master digital marketing strategies to promote your packages and ensure customer satisfaction with effective booking and service management.
Differentiating Advantages
- Itinerary Design: Create unique itineraries, balancing tourist attractions, activities, and relaxation time.
- Negotiation with Suppliers: Obtain preferential rates on accommodation, transportation, and activities, maximizing your profitability.
- Pricing Strategies: Learn to set competitive prices, considering costs, profit margins, and perceived customer value.
- Digital Tourism Marketing: Use social media, email marketing, and online advertising to reach your target audience.
- Reservation Management and Customer Service: Offer exceptional service, from booking to trip completion, building customer loyalty.
- Modality: Online
- Level: Cursos
- Hours: 150 H
- Start date: 25-07-2026
Availability: 1 in stock
Who is it aimed at?
- Travel agencies and tour operators looking to diversify their offerings and create unique experiences for their clients.
- Tourism professionals (guides, tourist information officers) who want to expand their knowledge and offer added value to their services.
- Entrepreneurs with a passion for travel who want to start their own business designing and selling tour packages.
- Tourism and marketing students looking to acquire practical skills and learn about the latest market trends.
- Anyone with an interest in the tourism sector who wants to learn how to create memorable and profitable travel experiences.
Flexibility and practical learning
The course adapts to your pace: downloadable materials, real-world case studies and personalized tutoring to answer your questions.
Objectives and competencies
Design attractive and profitable itineraries:
Optimize routes considering fuel consumption, transit times and weather conditions, maximizing operational efficiency and reducing costs.
Establish strategic alliances with key suppliers:
“Identify and prioritize suppliers according to criticality and added value potential, negotiating agreements that guarantee quality, deadlines and optimal costs, fostering a long-term collaborative relationship.”
Market innovative and differentiated tour packages:
“Design personalized themed tourism experiences and promote them through disruptive digital channels, maximizing customer conversion and loyalty.”
Optimize cost management and competitive pricing:
“Analyze cost structures, identify savings opportunities, and apply pricing strategies based on the market and profitability.”
Evaluate and continuously improve customer satisfaction:
“Proactively gather feedback, analyze trends, and adjust processes to exceed expectations and build loyalty.”
Comply with legal regulations and tourism quality standards:
“Implement food and environmental safety and hygiene protocols, adapted to the particularities of each tourist service.”
Curriculum - Modules
- Comprehensive Maritime Incident Management: protocols, roles, and chain of command for coordinated response
- Operational Planning and Execution: briefing, routes, weather windows, and go/no-go criteria
- Rapid Risk Assessment: criticality matrix, scene control, and decision-making under pressure
- Operational Communication: VHF/GMDSS, standardized reports, and inter-agency liaison
- Tactical Mobility and Safe Boarding: RHIB maneuvers, approach, mooring, and recovery
- Equipment and Technologies: PPE, signaling, satellite tracking, and field data logging
- Immediate Care of the Affected: primary assessment, hypothermia, trauma, and stabilization for evacuation
- Adverse Environmental Conditions: swell, Visibility, flows, and operational mitigation
Simulation and training: critical scenarios, use of VR/AR, and exercises with performance metrics
Documentation and continuous improvement: lessons learned, indicators (MTTA/MTTR), and SOP updates
- Introduction to Tourism Experience Design: Key Concepts and Current Trends
- Tourism Market Analysis: Segmentation, Market Niches, and Consumer Profiles
- Creativity and Innovation in Experience Design: Methodologies and Tools
- Design of Themed Experiences: Culture, Nature, Gastronomy, Adventure, and Wellness
- Developing Itineraries and Tourism Programs: Logistics, Timelines, and Resources
- Digital Marketing for Tourism Experiences: SEO, SEM, Social Media, and Content
- Online Marketing of Experiences: Platforms, Marketplaces, and OTAs
- Pricing and Revenue Management in Experiential Tourism: Strategies and Models
- Customer Service and quality management: Customer loyalty and continuous improvement
Sustainability and social responsibility in experiential tourism
‘
- Introduction to Tourism Experience Design: Key Concepts and Trends
- Tourism Market Analysis: Segmentation, Niches, and Customer Profiles
- Creativity and Innovation: Techniques for Generating Unique Experience Ideas
- Tourism Experience Design: Elements, Storytelling, and Theming
- Tourism Resources: Identification, Evaluation, and Utilization
- Distribution Channels and Online Marketing: Platforms, Social Networks, and OTAs
- Experience Marketing: Promotion, Branding, and Effective Communication
- Pricing Strategies and Profitability: Costs, Margins, and Business Models
- Quality Management and Customer Satisfaction: Feedback, Surveys, and Continuous Improvement
- Tourism legislation and sustainability: Regulations, ethics, and social responsibility
‘
- Introduction to Experiential Tourism: Definition, Evolution, and Trends
- The Experiential Tourism Market: Segmentation, Customer Needs, and Expectations
- Designing Tourism Experiences: Design Methodologies, Key Elements, and Storytelling
- Tourism Assets and Their Experiential Potential: Identification, Assessment, and Adaptation
- Creating Experiential Tourism Products: Workshops, Routes, Events, and Activities
- Marketing Tourism Experiences: Marketing Strategies, Distribution Channels, and Promotion
- Pricing and Profitability: Pricing Models, Costs, and Profit Margins
- Quality Management and Customer Satisfaction: Key Indicators, Feedback, and Continuous Improvement
- Innovation and sustainability in experiential tourism: New technologies, environmental and social impact.
- Legal and regulatory aspects of the tourism sector.
‘
- Introduction to Tourism Experience Design: Key Concepts and Trends
- Tourism Market Analysis: Segmentation, Niches, and Consumer Profiles
- Creativity and Innovation in Experience Design: Methodologies and Tools
- Tourism Experience Design: Tangible and Intangible Elements, Storytelling
- Marketing Tourism Experiences: Online and Offline Distribution Channels
- Digital Marketing Strategies for Tourism Experiences: SEO, SEM, Social Media
- Pricing and Profitability of Tourism Experiences: Pricing Models and Cost Analysis
- Quality Management in Tourism Experiences: Customer Satisfaction and Continuous Improvement
- Sustainability and social responsibility in design and marketing.
- Legal and regulatory framework for the marketing of tourism experiences.
‘
- System Architecture and Components: Structural design, materials, and subsystems (mechanical, electrical, electronic, and fluid) with selection and assembly criteria for marine environments
- Fundamentals and Principles of Operation: Physical and engineering foundations (thermodynamics, fluid mechanics, electricity, control, and materials) that explain performance and operating limits
- Safety and Environmental (SHE): Risk analysis, PPE, LOTO, hazardous atmospheres, spill and waste management, and emergency response plans
- Applicable Regulations and Standards: IMO/ISO/IEC requirements and local regulations;
- Conformance criteria, certification, and best practices for operation and maintenance
- Inspection, testing, and diagnostics: Visual/dimensional inspection, functional testing, data analysis, and predictive techniques (vibration, thermography, fluid analysis) to identify root causes
- Preventive and predictive maintenance: Hourly/cycle/seasonal plans, lubrication, adjustments, calibrations, consumable replacement, post-service verification, and operational reliability
- Instrumentation, tools, and metrology: Measuring and testing equipment, diagnostic software, calibration and traceability; selection criteria, safe use, and storage
- Onboard integration and interfaces: Mechanical, electrical, fluid, and data compatibility; Sealing and watertightness, EMC/EMI, corrosion protection, and interoperability testing.
Quality, acceptance testing, and commissioning: process and materials control, FAT/SAT, bench and sea trials, go/no-go criteria, and evidence documentation.
Technical documentation and integrated practice: logs, checklists, reports, and a complete case study (safety → diagnosis → intervention → verification → report) applicable to any system.
Plan de estudio - Módulos
- Comprehensive Maritime Incident Management: protocols, roles, and chain of command for coordinated response
- Operational Planning and Execution: briefing, routes, weather windows, and go/no-go criteria
- Rapid Risk Assessment: criticality matrix, scene control, and decision-making under pressure
- Operational Communication: VHF/GMDSS, standardized reports, and inter-agency liaison
- Tactical Mobility and Safe Boarding: RHIB maneuvers, approach, mooring, and recovery
- Equipment and Technologies: PPE, signaling, satellite tracking, and field data logging
- Immediate Care of the Affected: primary assessment, hypothermia, trauma, and stabilization for evacuation
- Adverse Environmental Conditions: swell, Visibility, flows, and operational mitigation
Simulation and training: critical scenarios, use of VR/AR, and exercises with performance metrics
Documentation and continuous improvement: lessons learned, indicators (MTTA/MTTR), and SOP updates
- Introduction to Tourism Experience Design: Key Concepts and Current Trends
- Tourism Market Analysis: Segmentation, Market Niches, and Consumer Profiles
- Creativity and Innovation in Experience Design: Methodologies and Tools
- Design of Themed Experiences: Culture, Nature, Gastronomy, Adventure, and Wellness
- Developing Itineraries and Tourism Programs: Logistics, Timelines, and Resources
- Digital Marketing for Tourism Experiences: SEO, SEM, Social Media, and Content
- Online Marketing of Experiences: Platforms, Marketplaces, and OTAs
- Pricing and Revenue Management in Experiential Tourism: Strategies and Models
- Customer Service and quality management: Customer loyalty and continuous improvement
Sustainability and social responsibility in experiential tourism
‘
- Introduction to Tourism Experience Design: Key Concepts and Trends
- Tourism Market Analysis: Segmentation, Niches, and Customer Profiles
- Creativity and Innovation: Techniques for Generating Unique Experience Ideas
- Tourism Experience Design: Elements, Storytelling, and Theming
- Tourism Resources: Identification, Evaluation, and Utilization
- Distribution Channels and Online Marketing: Platforms, Social Networks, and OTAs
- Experience Marketing: Promotion, Branding, and Effective Communication
- Pricing Strategies and Profitability: Costs, Margins, and Business Models
- Quality Management and Customer Satisfaction: Feedback, Surveys, and Continuous Improvement
- Tourism legislation and sustainability: Regulations, ethics, and social responsibility
‘
- Introduction to Experiential Tourism: Definition, Evolution, and Trends
- The Experiential Tourism Market: Segmentation, Customer Needs, and Expectations
- Designing Tourism Experiences: Design Methodologies, Key Elements, and Storytelling
- Tourism Assets and Their Experiential Potential: Identification, Assessment, and Adaptation
- Creating Experiential Tourism Products: Workshops, Routes, Events, and Activities
- Marketing Tourism Experiences: Marketing Strategies, Distribution Channels, and Promotion
- Pricing and Profitability: Pricing Models, Costs, and Profit Margins
- Quality Management and Customer Satisfaction: Key Indicators, Feedback, and Continuous Improvement
- Innovation and sustainability in experiential tourism: New technologies, environmental and social impact.
- Legal and regulatory aspects of the tourism sector.
‘
- Introduction to Tourism Experience Design: Key Concepts and Trends
- Tourism Market Analysis: Segmentation, Niches, and Consumer Profiles
- Creativity and Innovation in Experience Design: Methodologies and Tools
- Tourism Experience Design: Tangible and Intangible Elements, Storytelling
- Marketing Tourism Experiences: Online and Offline Distribution Channels
- Digital Marketing Strategies for Tourism Experiences: SEO, SEM, Social Media
- Pricing and Profitability of Tourism Experiences: Pricing Models and Cost Analysis
- Quality Management in Tourism Experiences: Customer Satisfaction and Continuous Improvement
- Sustainability and social responsibility in design and marketing.
- Legal and regulatory framework for the marketing of tourism experiences.
‘
- System Architecture and Components: Structural design, materials, and subsystems (mechanical, electrical, electronic, and fluid) with selection and assembly criteria for marine environments
- Fundamentals and Principles of Operation: Physical and engineering foundations (thermodynamics, fluid mechanics, electricity, control, and materials) that explain performance and operating limits
- Safety and Environmental (SHE): Risk analysis, PPE, LOTO, hazardous atmospheres, spill and waste management, and emergency response plans
- Applicable Regulations and Standards: IMO/ISO/IEC requirements and local regulations;
- Conformance criteria, certification, and best practices for operation and maintenance
- Inspection, testing, and diagnostics: Visual/dimensional inspection, functional testing, data analysis, and predictive techniques (vibration, thermography, fluid analysis) to identify root causes
- Preventive and predictive maintenance: Hourly/cycle/seasonal plans, lubrication, adjustments, calibrations, consumable replacement, post-service verification, and operational reliability
- Instrumentation, tools, and metrology: Measuring and testing equipment, diagnostic software, calibration and traceability; selection criteria, safe use, and storage
- Onboard integration and interfaces: Mechanical, electrical, fluid, and data compatibility; Sealing and watertightness, EMC/EMI, corrosion protection, and interoperability testing.
Quality, acceptance testing, and commissioning: process and materials control, FAT/SAT, bench and sea trials, go/no-go criteria, and evidence documentation.
Technical documentation and integrated practice: logs, checklists, reports, and a complete case study (safety → diagnosis → intervention → verification → report) applicable to any system.
- Introduction to Tourism: Evolution, Trends, and Types of Tourism Products.
- Tourism Market Analysis: Segmentation, Demand, Competition, and Trends.
- Tourism Product Design: Creativity, Innovation, and Adaptation to Customer Needs.
- Tourism Resource Research: Identification, Evaluation, and Enhancement.
- Tourism Product Structuring: Elements, Components, and Experiences.
- Pricing and Profitability: Pricing Strategies, Costs, Margins, and Perceived Value.
- Tourism Distribution Channels: Travel Agencies, Tour Operators, Online Travel Agencies (OTAs).
- Tourism Marketing: Promotion, Advertising, Public Relations, and Digital Marketing.
- Marketing Tourism Products: Sales Techniques, Negotiation, and Customer Service client.
- Tourism legislation and sustainability: Regulations, ethics, and social responsibility.
‘
- Fundamentals of Experiential Tourism: Definition, evolution, and typologies.
- Analysis of the Tourism Market: Segmentation, trends, and consumer behavior.
- Design of Authentic Tourism Experiences: Storytelling, theming, and personalization.
- Quality Management in Tourism Experiences: Indicators, feedback, and continuous improvement.
- Digital Marketing for Tourism Experiences: SEO, SEM, social media, and content marketing.
- Marketing and Distribution of Experiences: Online and offline channels, OTAs, and agencies.
- Pricing and Profitability of Tourism Experiences: Costs, margins, and pricing strategies.
- Legislation and Regulations
Tourism: Legal aspects, insurance, and civil liability.
Sustainability in Experiential Tourism: Environmental, social, and economic impact.
Success Stories and Innovative Trends: Analysis of best practices and new technologies.
‘
- Introduction to tourism and tourism products: definition, typologies, and trends.
- Analysis of the tourism market: segmentation, demand, competition, and environment.
- Creativity and innovation in tourism product design: idea generation and prototyping.
- Design of tourism experiences: key elements, personalization, and storytelling.
- Defining the value proposition: differentiation, competitive advantages, and positioning.
- Pricing strategies: pricing models, discounts, and promotions.
- Tourism distribution channels: online, offline, intermediaries, and direct sales.
- Digital marketing for tourism products: SEO, SEM, social media, and email marketing.
- Communication and promotion of tourism products: branding, Advertising and public relations.
- Evaluation and continuous improvement of tourism products: key performance indicators (KPIs) and customer feedback.
‘
- Introduction to Tourism: Definitions, history, and current trends.
- The Tourism Market: Segmentation, demand, and supply.
- Tourism Product Design: Elements, typology, and life cycle.
- Tourism Market Research: Techniques and analytical tools.
- Creativity and Innovation: Idea generation and unique experience design.
- Cost and Pricing Structure: Cost calculation, pricing, and profitability.
- Distribution Channels: Travel agencies, tour operators, and direct sales.
- Tourism Marketing: Promotion, advertising, and communication strategies.
- Quality Management: Standards, customer satisfaction, and continuous improvement.
- Legal and Regulatory Aspects: Tourism regulations, contracts, and insurance.
‘
Career opportunities
- Travel Agent: Design and sale of customized tour packages for individual clients or groups.
- Tour Operator: Creation, marketing, and operation of large-scale tour packages, negotiating with suppliers (hotels, transportation, etc.).
- Tourism Consultant: Advising companies in the tourism sector on the creation and improvement of tourism products.
- Tourism Product Manager: Responsible for the planning, development, and management of a specific tourism product (e.g., adventure tourism, cultural tourism).
- Tourism Promoter: Promotion of destinations and tourism products through different channels (online, trade fairs, events).
- Tourism Event Coordinator: Organization and management of tourism-related events (conferences, festivals, etc.).
- Specialized Tour Guide: Accompaniment and explanation of specific tour packages (e.g., gastronomic routes, hiking).
- Entrepreneur: Creation of your own travel agency or specialized tourism company.
“`
Admission requirements
Academic/professional profile:
Degree/Bachelor's degree in Nautical Science/Maritime Transport, Naval/Marine Engineering, or a related field; or proven professional experience in bridge/operations.
Language proficiency:
Recommended functional maritime English (SMCP) for simulations and technical materials.
5. Induction
Updated resume, copy of degree or seaman's book, ID card/passport, letter of motivation.
Technical requirements (for online):
Equipment with camera/microphone, stable connection, ≥ 24” monitor recommended for ECDIS/Radar-ARPA.
Admission process and dates
1. Online
application
(form + documents).
2. Academic review and interview
(profile/objectives/schedule compatibility).
3. Admission decision
(+ scholarship proposal if applicable).
4. Reservation of place
(deposit) and registration.
5. Induction
(access to campus, calendars, simulator guides).
Scholarships and grants
- Master the Art of Creating Unique Experiences: Learn to design irresistible tour packages that captivate your clients.
- Market Analysis and Trends: Identify profitable niches and anticipate the demands of today’s tourism market.
- Essential Tools and Resources: Discover the platforms and strategies to optimize the management and marketing of your packages.
- Pricing and Profitability Strategies: Maximize your revenue by learning to set competitive prices and manage costs efficiently.
- Effective Marketing and Promotion: Attract your target audience with impactful digital and offline marketing campaigns that generate conversions.
Testimonials
I successfully designed and implemented a Riviera Maya tour package that exceeded sales expectations by 15%. The optimized itinerary, the selection of charming boutique hotels, and the inclusion of authentic cultural experiences, such as traditional Mayan cooking workshops, resulted in high customer satisfaction and a significant increase in bookings for the following season.
During the Marketing, Tourism and Experiences course, I developed and implemented a social media strategy for a small local tourism business, which resulted in a 30% increase in bookings in just two months.
I successfully designed a tailor-made tour package for a group of retirees with a specific interest in Mayan culture, combining visits to lesser-known archaeological sites with authentic culinary experiences and accommodations in charming boutique hotels. The group was delighted with the exclusivity and attention to detail, exceeding their expectations and generating recommendations that led to a 30% increase in bookings for similar packages in the following quarter.
I successfully designed and sold a tailor-made tour package to Patagonia for a group of retirees, exceeding initial sales expectations by 25%. The itinerary, which included activities adapted to their needs and preferences, received excellent reviews and generated a high referral rate, further solidifying my reputation as a creator of memorable travel experiences.
Frequently asked questions
To provide a complete and convenient travel experience at a competitive price.
Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.
Online with live sessions; hybrid option for simulator/practical placements through agreements.
To facilitate the customer’s travel experience by offering a set of predefined services at a competitive price.
Recommended functional SMCP. We offer support materials for standard phraseology.
Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.
Optional (3–6 months) through Companies & Collaborations and the Alumni Network.
Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.
A degree from Navalis Magna University + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.
- Introduction to Tourism: Definitions, history, and current trends.
- The Tourism Market: Segmentation, demand, and supply.
- Tourism Product Design: Elements, typology, and life cycle.
- Tourism Market Research: Techniques and analytical tools.
- Creativity and Innovation: Idea generation and unique experience design.
- Cost and Pricing Structure: Cost calculation, pricing, and profitability.
- Distribution Channels: Travel agencies, tour operators, and direct sales.
- Tourism Marketing: Promotion, advertising, and communication strategies.
- Quality Management: Standards, customer satisfaction, and continuous improvement.
- Legal and Regulatory Aspects: Tourism regulations, contracts, and insurance.
‘
Request information
- Complete the Application Form
- Attach your CV/Qualifications (if you have them to hand).
- Indicate your preferred cohort (January/May/September) and whether you want the hybrid option with simulator sessions.
Teachers
Eng. Tomás Riera
Full Professor
Eng. Tomás Riera
Full Professor
Naval engineer specializing in the selection, integration, and optimization of propulsion systems for yachts, high-speed craft, and service vessels.
Eng. Sofía Marquina
Full Professor
Eng. Sofía Marquina
Full Professor
Materials engineer specializing in marine composites and corrosion protection systems for ships, yachts, and port structures.
Eng. Javier Bañuls
Full Professor
Eng. Javier Bañuls
Full Professor
Naval electrical engineer with over fifteen years of experience in the design, integration, and operation of power and automation systems.
Dr. Nuria Llobregat
Full Professor
Dr. Nuria Llobregat
Full Professor
Specialist in meteorological and operational decision-making for coastal and offshore navigation, integrating wind, wave, and current models.
Dr. Pau Ferrer
Full Professor
Dr. Pau Ferrer
Full Professor
Naval engineer with a PhD in applied hydrodynamics and over a decade of experience designing high-performance hulls and marine structures.
Cap. Javier Abaroa (MCA)
Full Professor
Cap. Javier Abaroa (MCA)
Full Professor
MCA-certified captain with command of ocean-going vessels, specializing in advanced maneuvering, navigation management, and bridge safety.