Course on the Promotion of Maritime Excursions
Why this course?
Discover the art of Promoting Maritime Excursions
Learn how to turn your passion for the sea into a thriving business. This course provides you with the tools and strategies needed to attract clients, design unforgettable experiences, and maximize your revenue. Master digital marketing, booking management, and maritime safety to stand out in a competitive market.
Learn how to turn your passion for the sea into a thriving business.
Differentiating Advantages
- Specialized Digital Marketing: SEO, social media, and online advertising for the maritime sector.
- Design of Unique Experiences: Create themed, personalized, and memorable excursions.
- Efficient Booking Management: Optimize your processes and maximize occupancy.
- Safety and Regulations: Comply with standards and offer a safe and reliable service.
- Success Stories and Networking: Learn from the best and connect with other professionals.
- Modality: Online
- Level: Cursos
- Hours: 150 H
- Start date: 25-07-2026
Availability: 1 in stock
Who is it aimed at?
- Sea and nature lovers who want to discover hidden coves, marine life, and unique coastal landscapes.
- Families and groups of friends looking for a different, safe, and age-appropriate recreational activity.
- Active tourism companies that want to expand their offerings with innovative and sustainable nautical experiences.
- Tour guides and environmental educators interested in deepening their knowledge of the marine ecosystem and its dissemination.
- Local residents and visitors who long to explore the coast from a privileged and environmentally respectful perspective.
Flexibility and adventure
Designed for curious spirits: customized excursions, different routes and levels of difficulty, and expert guides for an unforgettable experience.
Objectives and competencies

Increase the visibility and appeal of excursions:
Create compelling descriptions and high-quality visual material that highlight the unique strengths of each excursion and appeal to a wider audience.

Ensuring the safety and well-being of the participants:
Implement clear emergency and evacuation protocols, conduct regular drills, and maintain a complete and accessible first aid kit, ensuring staff training in its use.

Optimize the customer experience during the excursion:
“Anticipate and proactively manage customer needs and expectations, personalizing the interaction to create positive memories and exceed their expectations.”

Promoting the environmental sustainability of maritime activities:
“Minimize accidental and operational spills by using prevention equipment and acting in accordance with contingency plans and MARPOL regulations.”

Develop effective communication skills with clients:
“Adapt the message, listen actively, and manage objections to build strong relationships and resolve conflicts.”

Mastering navigation and boat handling techniques:
Plan and execute the route efficiently, considering weather factors, currents and sea state, and optimizing fuel consumption.
Curriculum - Modules
- Comprehensive Maritime Incident Management: protocols, roles, and chain of command for coordinated response
- Operational Planning and Execution: briefing, routes, weather windows, and go/no-go criteria
- Rapid Risk Assessment: criticality matrix, scene control, and decision-making under pressure
- Operational Communication: VHF/GMDSS, standardized reports, and inter-agency liaison
- Tactical Mobility and Safe Boarding: RHIB maneuvers, approach, mooring, and recovery
- Equipment and Technologies: PPE, signaling, satellite tracking, and field data logging
- Immediate Care of the Affected: primary assessment, hypothermia, trauma, and stabilization for evacuation
- Adverse Environmental Conditions: swell, Visibility, flows, and operational mitigation
Simulation and training: critical scenarios, use of VR/AR, and exercises with performance metrics
Documentation and continuous improvement: lessons learned, indicators (MTTA/MTTR), and SOP updates
- Introduction to nautical tourism: Types, trends, and markets.
- Nautical product design: Conceptualization, feasibility, and segmentation.
- Maritime safety and regulations applicable to nautical experiences.
- Risk management in nautical activities: Identification, assessment, and mitigation.
- Digital marketing for nautical experiences: SEO, SEM, and social media.
- Online and offline distribution channels for nautical products.
- Pricing strategies and revenue management in the nautical sector.
- Customer service and managing the nautical user experience.
- Sustainability in nautical tourism: responsible practices and certifications.
- Success stories and innovative trends in marketing nautical experiences.
‘
- Introduction to Nautical Route Design: Types, Criteria, and Regulations
- Analysis of the Nautical Tourism Market: Trends, Segments, and Demand
- Nautical Safety: Risk Assessment, Mitigation, and Emergency Plans
- Maritime Legislation and Applicable Regulations: National and International
- Customer Experience Design: Personalization, Activities, and Added Value
- Marketing Nautical Routes: Distribution Channels, Digital Marketing, and Promotion
- Quality Management in Nautical Routes: Standards, Indicators, and Continuous Improvement
- Technologies Applied to the Design and Marketing of Nautical Routes
- Sustainability in Tourism Nautical: Environmental Impact, Social Responsibility, and Sustainable Practices
Success Stories and Best Practices in the Design, Safety, and Marketing of Nautical Routes
‘
- Introduction to the Design of Nautical Excursions: Types and Trends
- Regulations and Legislation Applicable to Nautical Excursions (National and International)
- Vessels Used in Nautical Excursions: Characteristics and Selection
- Mandatory and Recommended Safety Equipment: Life Jackets, Life Rafts, EPIRBs, etc.
- Risk Assessment Specific to Nautical Environments: Identification and Mitigation
- First Aid and Emergency Response at Sea
- Effective Communication in Emergency Situations: VHF, EPIRBs
- Digital Marketing for Nautical Excursions: SEO, SEM, Social Media
- Sales Strategies and Customer Acquisition: Tour packages, promotions
- Legal and insurance aspects in the marketing of nautical excursions
‘
- Introduction to Nautical Experience Design: Key Concepts and Trends
- Types of Nautical Experiences: Chartering, Sport Fishing, Diving, Sailing, etc.
- Market Analysis: Customer Segmentation, Competitors, and Opportunities
- Experience Design: Defining Objectives, Itineraries, and Activities
- Safety Management: Risk Assessment, Protocols, and Emergency Equipment
- Nautical Legislation and Regulations: Licenses, Insurance, and Environmental Regulations
- Marketing and Promotion: Online and Offline Strategies, Social Media, and Public Relations
- Human Resources Management: Staff Selection, Training, and Motivation
- Finance and Profitability: Budgets, costs, revenues, and feasibility analysis.
Continuous evaluation and improvement of the nautical experience: customer feedback and results analysis.
‘
- System Architecture and Components: Structural design, materials, and subsystems (mechanical, electrical, electronic, and fluid) with selection and assembly criteria for marine environments
- Fundamentals and Principles of Operation: Physical and engineering foundations (thermodynamics, fluid mechanics, electricity, control, and materials) that explain performance and operating limits
- Safety and Environmental (SHE): Risk analysis, PPE, LOTO, hazardous atmospheres, spill and waste management, and emergency response plans
- Applicable Regulations and Standards: IMO/ISO/IEC requirements and local regulations;
- Conformance criteria, certification, and best practices for operation and maintenance
- Inspection, testing, and diagnostics: Visual/dimensional inspection, functional testing, data analysis, and predictive techniques (vibration, thermography, fluid analysis) to identify root causes
- Preventive and predictive maintenance: Hourly/cycle/seasonal plans, lubrication, adjustments, calibrations, consumable replacement, post-service verification, and operational reliability
- Instrumentation, tools, and metrology: Measuring and testing equipment, diagnostic software, calibration and traceability; selection criteria, safe use, and storage
- Onboard integration and interfaces: Mechanical, electrical, fluid, and data compatibility; Sealing and watertightness, EMC/EMI, corrosion protection, and interoperability testing.
Quality, acceptance testing, and commissioning: process and materials control, FAT/SAT, bench and sea trials, go/no-go criteria, and evidence documentation.
Technical documentation and integrated practice: logs, checklists, reports, and a complete case study (safety ā diagnosis ā intervention ā verification ā report) applicable to any system.
Plan de estudio - Módulos
- Comprehensive Maritime Incident Management: protocols, roles, and chain of command for coordinated response
- Operational Planning and Execution: briefing, routes, weather windows, and go/no-go criteria
- Rapid Risk Assessment: criticality matrix, scene control, and decision-making under pressure
- Operational Communication: VHF/GMDSS, standardized reports, and inter-agency liaison
- Tactical Mobility and Safe Boarding: RHIB maneuvers, approach, mooring, and recovery
- Equipment and Technologies: PPE, signaling, satellite tracking, and field data logging
- Immediate Care of the Affected: primary assessment, hypothermia, trauma, and stabilization for evacuation
- Adverse Environmental Conditions: swell, Visibility, flows, and operational mitigation
Simulation and training: critical scenarios, use of VR/AR, and exercises with performance metrics
Documentation and continuous improvement: lessons learned, indicators (MTTA/MTTR), and SOP updates
- Introduction to nautical tourism: Types, trends, and markets.
- Nautical product design: Conceptualization, feasibility, and segmentation.
- Maritime safety and regulations applicable to nautical experiences.
- Risk management in nautical activities: Identification, assessment, and mitigation.
- Digital marketing for nautical experiences: SEO, SEM, and social media.
- Online and offline distribution channels for nautical products.
- Pricing strategies and revenue management in the nautical sector.
- Customer service and managing the nautical user experience.
- Sustainability in nautical tourism: responsible practices and certifications.
- Success stories and innovative trends in marketing nautical experiences.
‘
- Introduction to Nautical Route Design: Types, Criteria, and Regulations
- Analysis of the Nautical Tourism Market: Trends, Segments, and Demand
- Nautical Safety: Risk Assessment, Mitigation, and Emergency Plans
- Maritime Legislation and Applicable Regulations: National and International
- Customer Experience Design: Personalization, Activities, and Added Value
- Marketing Nautical Routes: Distribution Channels, Digital Marketing, and Promotion
- Quality Management in Nautical Routes: Standards, Indicators, and Continuous Improvement
- Technologies Applied to the Design and Marketing of Nautical Routes
- Sustainability in Tourism Nautical: Environmental Impact, Social Responsibility, and Sustainable Practices
Success Stories and Best Practices in the Design, Safety, and Marketing of Nautical Routes
‘
- Introduction to the Design of Nautical Excursions: Types and Trends
- Regulations and Legislation Applicable to Nautical Excursions (National and International)
- Vessels Used in Nautical Excursions: Characteristics and Selection
- Mandatory and Recommended Safety Equipment: Life Jackets, Life Rafts, EPIRBs, etc.
- Risk Assessment Specific to Nautical Environments: Identification and Mitigation
- First Aid and Emergency Response at Sea
- Effective Communication in Emergency Situations: VHF, EPIRBs
- Digital Marketing for Nautical Excursions: SEO, SEM, Social Media
- Sales Strategies and Customer Acquisition: Tour packages, promotions
- Legal and insurance aspects in the marketing of nautical excursions
‘
- Introduction to Nautical Experience Design: Key Concepts and Trends
- Types of Nautical Experiences: Chartering, Sport Fishing, Diving, Sailing, etc.
- Market Analysis: Customer Segmentation, Competitors, and Opportunities
- Experience Design: Defining Objectives, Itineraries, and Activities
- Safety Management: Risk Assessment, Protocols, and Emergency Equipment
- Nautical Legislation and Regulations: Licenses, Insurance, and Environmental Regulations
- Marketing and Promotion: Online and Offline Strategies, Social Media, and Public Relations
- Human Resources Management: Staff Selection, Training, and Motivation
- Finance and Profitability: Budgets, costs, revenues, and feasibility analysis.
Continuous evaluation and improvement of the nautical experience: customer feedback and results analysis.
‘
- System Architecture and Components: Structural design, materials, and subsystems (mechanical, electrical, electronic, and fluid) with selection and assembly criteria for marine environments
- Fundamentals and Principles of Operation: Physical and engineering foundations (thermodynamics, fluid mechanics, electricity, control, and materials) that explain performance and operating limits
- Safety and Environmental (SHE): Risk analysis, PPE, LOTO, hazardous atmospheres, spill and waste management, and emergency response plans
- Applicable Regulations and Standards: IMO/ISO/IEC requirements and local regulations;
- Conformance criteria, certification, and best practices for operation and maintenance
- Inspection, testing, and diagnostics: Visual/dimensional inspection, functional testing, data analysis, and predictive techniques (vibration, thermography, fluid analysis) to identify root causes
- Preventive and predictive maintenance: Hourly/cycle/seasonal plans, lubrication, adjustments, calibrations, consumable replacement, post-service verification, and operational reliability
- Instrumentation, tools, and metrology: Measuring and testing equipment, diagnostic software, calibration and traceability; selection criteria, safe use, and storage
- Onboard integration and interfaces: Mechanical, electrical, fluid, and data compatibility; Sealing and watertightness, EMC/EMI, corrosion protection, and interoperability testing.
Quality, acceptance testing, and commissioning: process and materials control, FAT/SAT, bench and sea trials, go/no-go criteria, and evidence documentation.
Technical documentation and integrated practice: logs, checklists, reports, and a complete case study (safety ā diagnosis ā intervention ā verification ā report) applicable to any system.
- Introduction to nautical tourism: Types, trends, and markets
- Recreational craft: Types, characteristics, and regulations
- Legal framework for nautical tourism: National and international legislation
- Designing nautical routes: Selection criteria, attractions, and safety
- Associated tourist services: Accommodation, restaurants, and activities
- Online marketing of nautical routes: Platforms and strategies
- Digital marketing for nautical tourism: SEO, SEM, and social media
- Customer experience management: Quality, personalization, and feedback
- Sustainability in nautical tourism: Environmental Impact and Best Practices
Business Plan for a Nautical Route Company: Viability and Profitability
‘
- Introduction to Nautical Excursion Design: Types, Trends, and Market.
- Applicable Legislation and Regulations: Qualifications, Insurance, Licenses, and Permits.
- Vessels: Types, Characteristics, Maintenance, and Suitability for Excursions.
- Mandatory Safety Equipment: Life Jackets, Life Rafts, Radio, First Aid Kit, and Communication Systems.
- Nautical Tourism Routes and Destinations: Selection, Risk Analysis, and Planning.
- Risk Assessment: Identification, Analysis, and Preventive Measures.
- Safety Protocols: Before, During, and After the Excursion.
- Emergency Management: Action, Communication, and Evacuation Procedures.
- Rescue and First Aid Techniques: Training and Drills.
- Marketing Strategies: Digital Marketing, Social Media, and Strategic Alliances.
‘
- Introduction to nautical tourism: Types of excursions and market demand
- Legislation and regulations applicable to recreational craft and tourist activities
- Vessels used in nautical excursions: Characteristics and basic maintenance
- Mandatory and recommended safety equipment: Life jackets, life rafts, VHF radios, etc.
- First aid and emergency response protocols on board
- Marine meteorology: Interpreting bulletins, forecasts, and risks
- Effective communication with clients: Pre-excursion information, safety briefing
- Designing attractive tourist routes: Selecting points of interest and appropriate duration
- Digital marketing for excursions Nautical activities: SEO, social media, and booking platforms
Reservation management and customer service: Tools and strategies for satisfaction
‘
- Legal Framework for Maritime Excursions: National and international regulations, licenses, and permits.
- Maritime Safety: Mandatory safety equipment, life jackets, life rafts, fire extinguishers.
- Risk Assessment for Maritime Excursions: Hazard identification, vulnerability analysis, and preventive measures.
- Safe Route Design: Itinerary selection, consideration of weather conditions, tides, and currents.
- Maritime Communication and Signaling: Onboard communication systems, distress signals, and emergency beacons.
- First Aid in the Maritime Environment: Emergency response protocols and first aid kit.
- Crisis Management and Evacuation: Emergency plans, evacuation procedures, drills.
- Safe Navigation Techniques: Use of nautical charts, GPS, radar, knowledge of navigation rules.
- Marketing and Promotion of Maritime Excursions: Digital marketing strategies, social media, creation of tour packages.
- Customer Service and Reservation Management: Effective communication, handling complaints, customer loyalty.
‘
Career opportunities
- Maritime Excursion Guide: Leading and facilitating groups, interpreting the marine environment, passenger safety.
- Nautical Tourism Operator: Designing and marketing tour packages, managing reservations, customer service.
- Port or Coastal Skipper (depending on supplementary qualifications): Handling recreational vessels, organizing water sports activities.
- Onboard Tourist Entertainer: Organizing leisure and entertainment activities on board, facilitating events.
- Maritime Tourist Information Officer: Providing information on routes, points of interest, and tourist resources.
- Travel Agent specializing in nautical tourism: Advising on and selling excursions, cruises, and activities related to the sea.
- Promoter of Nautical events: Organization and promotion of regattas, festivals, and other activities related to the sea.
Water activities instructor (with additional training): Instructor of snorkeling, kayaking, paddle surfing, etc.
“`
Admission requirements

Academic/professional profile:
Degree/Bachelor's degree in Nautical Science/Maritime Transport, Naval/Marine Engineering, or a related field; or proven professional experience in bridge/operations.

Language proficiency:
Recommended functional maritime English (SMCP) for simulations and technical materials.

5. Induction
Updated resume, copy of degree or seaman's book, ID card/passport, letter of motivation.

Technical requirements (for online):
Equipment with camera/microphone, stable connection, ā„ 24ā monitor recommended for ECDIS/Radar-ARPA.
Admission process and dates

1. Online
application
(form + documents).

2. Academic review and interview
(profile/objectives/schedule compatibility).

3. Admission decision
(+ scholarship proposal if applicable).

4. Reservation of place
(deposit) and registration.

5. Induction
(access to campus, calendars, simulator guides).
Scholarships and grants
- Discover the Sea: Learn the keys to designing and promoting unique and unforgettable maritime experiences.
- Marketing Strategies: Master the digital and traditional marketing techniques specific to the nautical and tourism sector.
- Customer Management: Build customer loyalty by offering exceptional service and creating lasting relationships.
- Safety and Regulations: Understand the essential safety regulations and protocols for successfully operating maritime excursions.
- Profitability and Sustainability: Maximize your profits by managing resources responsibly and with respect for the environment.
Testimonials
I exceeded my sales targets by 30% during the promotion of sea excursions by implementing a digital marketing strategy focused on personalized experiences and engaging visual content. This resulted in a significant increase in bookings and greater engagement with potential customers.
During the Marketing, Tourism, and Experiences course, I developed a marketing plan for a small local ecotourism business, which resulted in a 20% increase in bookings in just three months. I applied the knowledge I gained about market segmentation, digital marketing, and creating unique experiences, achieving tangible and positive results for the business.
I exceeded my sales targets by 30% during the training, thanks to the digital marketing strategies I learned. I successfully secured bookings for large groups to exclusive destinations, which positioned me as one of the top-performing agents.
I exceeded my sales targets by 30% during the promotion of sea excursions by implementing a social media strategy focused on personalized experiences and user-generated content. This resulted in a 15% increase in online bookings and a 20% increase in engagement with potential customers.
Frequently asked questions
Yes, I would like to book a boat trip.
Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.
Online with live sessions; hybrid option for simulator/practical placements through agreements.
Sea excursions
Recommended functional SMCP. We offer support materials for standard phraseology.
Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.
Optional (3ā6 months) through Companies & Collaborations and the Alumni Network.
Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.
A degree from Navalis Magna University + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.
- Legal Framework for Maritime Excursions: National and international regulations, licenses, and permits.
- Maritime Safety: Mandatory safety equipment, life jackets, life rafts, fire extinguishers.
- Risk Assessment for Maritime Excursions: Hazard identification, vulnerability analysis, and preventive measures.
- Safe Route Design: Itinerary selection, consideration of weather conditions, tides, and currents.
- Maritime Communication and Signaling: Onboard communication systems, distress signals, and emergency beacons.
- First Aid in the Maritime Environment: Emergency response protocols and first aid kit.
- Crisis Management and Evacuation: Emergency plans, evacuation procedures, drills.
- Safe Navigation Techniques: Use of nautical charts, GPS, radar, knowledge of navigation rules.
- Marketing and Promotion of Maritime Excursions: Digital marketing strategies, social media, creation of tour packages.
- Customer Service and Reservation Management: Effective communication, handling complaints, customer loyalty.
‘
Request information
- Complete the Application Form
- Attach your CV/Qualifications (if you have them to hand).
- Indicate your preferred cohort (January/May/September) and whether you want the hybrid option with simulator sessions.
Teachers
Eng. TomƔs Riera
Full Professor
Eng. TomƔs Riera
Full Professor
Eng. SofĆa Marquina
Full Professor
Eng. SofĆa Marquina
Full Professor
Eng. Javier BaƱuls
Full Professor
Eng. Javier BaƱuls
Full Professor
Dr. Nuria Llobregat
Full Professor
Dr. Nuria Llobregat
Full Professor
Dr. Pau Ferrer
Full Professor
Dr. Pau Ferrer
Full Professor
Cap. Javier Abaroa (MCA)
Full Professor
Cap. Javier Abaroa (MCA)
Full Professor