Negotiation and Sales Course in a Maritime Context
Why this course?
The Negotiation and Sales in a Maritime Context
course
Provides you with the key tools to excel in the competitive maritime sector. Learn to build strong relationships with clients, identify business opportunities, and close profitable deals. Master persuasion techniques, objection handling, and adapting to the specific challenges of the maritime industry. This program prepares you to maximize your results and drive the growth of your organization.
Differentiating Advantages
- Practical Approach: Real-world case studies from the maritime sector and negotiation simulations.
- Industry Experts: Learn from professionals with extensive experience in maritime sales and negotiation.
- Networking: Opportunity to connect with other professionals in the sector and expand your network.
- Tools and Templates: Access to downloadable resources to immediately apply to your daily work.
- Certification: Obtain a certificate that validates your knowledge and skills in maritime negotiation and sales.
- Modality: Online
- Level: Cursos
- Hours: 150 H
- Start date: 25-07-2026
Availability: 1 in stock
Who is it aimed at?
- Sales and marketing professionals looking to specialize in the maritime sector and master industry-specific negotiation techniques.
- Account executives and sales representatives who want to expand their client portfolio in the shipping, port, and logistics sectors.
- Operations and logistics managers who need to improve their negotiation skills with suppliers, shipping lines, and port authorities.
- Maritime lawyers and consultants interested in deepening their understanding of sales strategies for legal and advisory services in the sector.
- Entrepreneurs and independent professionals who aspire to create or expand their business in the maritime market and require strong sales and negotiation skills.
Negotiation.
Flexibility and immediate applicability
Online course accessible from anywhere, with practical cases and simulations to apply the acquired knowledge to real-world situations in the maritime sector.
Objectives and competencies

Maximizing profitability in maritime operations:
Optimize fuel management, routes and maintenance, minimizing costs and delays without compromising safety.

Building lasting business relationships with key clients:
“Identifying latent needs and offering proactive solutions, anticipating challenges and exceeding expectations.”

Adapting sales strategies to the specific characteristics of the maritime market:
Analyze the specific needs of each type of client (shipowners, shipping companies, shipyards) and customize the offer based on their technical and operational requirements.

Mastering the specific negotiation techniques of the maritime sector:
“Anticipate scenarios of contractual conflict (delays, damages) and apply force majeure clauses based on international maritime law.”

Effectively manage customs documentation and procedures:
With precision and diligence, ensuring regulatory compliance and optimizing dispatch times.

Analyze and understand the risks and opportunities of the global maritime market:
“Identify key geopolitical and economic factors that impact trade routes and maritime transport demand.”
Curriculum - Modules
- Comprehensive Maritime Incident Management: protocols, roles, and chain of command for coordinated response
- Operational Planning and Execution: briefing, routes, weather windows, and go/no-go criteria
- Rapid Risk Assessment: criticality matrix, scene control, and decision-making under pressure
- Operational Communication: VHF/GMDSS, standardized reports, and inter-agency liaison
- Tactical Mobility and Safe Boarding: RHIB maneuvers, approach, mooring, and recovery
- Equipment and Technologies: PPE, signaling, satellite tracking, and field data logging
- Immediate Care of the Affected: primary assessment, hypothermia, trauma, and stabilization for evacuation
- Adverse Environmental Conditions: swell, Visibility, flows, and operational mitigation
Simulation and training: critical scenarios, use of VR/AR, and exercises with performance metrics
Documentation and continuous improvement: lessons learned, indicators (MTTA/MTTR), and SOP updates
- Fundamentals of International Sales: Strategies and Cultural Adaptations.
- International Market Research: Identifying Opportunities and Niches.
- Pricing Strategies for Exporting: Costs, Margins, and Competitiveness.
- Intercultural Negotiation Techniques: Effective Communication and Closing Deals.
- The International Sales Contract: Essential Clauses and Legal Protection.
- Introduction to IncotermsĀ®: History, Structure, and Function in Trade.
- IncotermsĀ® 2020 (Part 1): Rules for Any Mode of Transport (EXW, FCA, CPT, CIP, DPU, DAP, DDP).
- IncotermsĀ® 2020 (Part 2): Rules for maritime and inland waterway transport (FAS, FOB, CFR, CIF).
Selecting the appropriate IncotermĀ®: Risks, costs, and responsibilities of the seller and buyer.
Introduction to chartering: Types, modalities, and their impact on the final price.
‘
- Introduction to Commercial Strategies: Key Concepts and Types
- Market Analysis: Supply, Demand, Prices, and Competition
- International Logistics: Incoterms, Documentation, and Customs
- Charter Agreements: Types of Policies, Clauses, and Negotiations
- Risk Management in Chartering: Insurance, Liabilities, and Disputes
- Cost Calculation in Maritime Transport: Freight, Demurrage, and Laydown
- Route Optimization and Cargo Planning
- Technologies Applied to Logistics and Chartering
- Legal and Regulatory Aspects of Maritime Trade
- Case Studies and Simulations
of chartering negotiations.
‘
- Introduction to Chartering: Types, markets, and participants.
- Time Charters: Key clauses, responsibilities, and calculations.
- Voyage Charters: Demurrage, laytime, freight, and laytime.
- Vessel Purchase Agreements: MOA, due diligence, and legal aspects.
- Maritime Brokerage: Role, ethics, commissions, and client management.
- Effective Negotiation in Chartering: Strategies, tactics, and conflict resolution.
- Risk Analysis in Chartering: Commercial, operational, and financial risks.
- Freight Markets: Trends, supply and demand analysis, and forecasts.
- Documentation in chartering and brokerage: Bills of lading, charter parties.
- Legal aspects and jurisprudence in maritime law.
‘
- Introduction to Maritime Trade: Global Overview and Key Players
- The Freight Market: Supply, Demand, Factors Influencing Prices
- Types of Vessels and Cargo: Solid Bulk, Liquid Bulk, General Cargo, Containers
- Charterhouse Agreements: Types (Time Charter, Voyage Charter, Bareboat Charter), Standard Clauses (Gencon, NYPE)
- Freight Negotiation: Strategies, Tactics, Relevant Information
- Freight Calculation: Deadweight, Cubic Capacity, Laytime, Demurrage
- Practical Chartering: Contracting Process, Documentation, Execution
- Risks in Chartering: Defaults, Disputes, Arbitration
- Introduction to Marine Insurance: Need for, Types of Policies
- P&I Clubs: features, coverage, claims management
‘
- System Architecture and Components: Structural design, materials, and subsystems (mechanical, electrical, electronic, and fluid) with selection and assembly criteria for marine environments
- Fundamentals and Principles of Operation: Physical and engineering foundations (thermodynamics, fluid mechanics, electricity, control, and materials) that explain performance and operating limits
- Safety and Environmental (SHE): Risk analysis, PPE, LOTO, hazardous atmospheres, spill and waste management, and emergency response plans
- Applicable Regulations and Standards: IMO/ISO/IEC requirements and local regulations;
- Conformance criteria, certification, and best practices for operation and maintenance
- Inspection, testing, and diagnostics: Visual/dimensional inspection, functional testing, data analysis, and predictive techniques (vibration, thermography, fluid analysis) to identify root causes
- Preventive and predictive maintenance: Hourly/cycle/seasonal plans, lubrication, adjustments, calibrations, consumable replacement, post-service verification, and operational reliability
- Instrumentation, tools, and metrology: Measuring and testing equipment, diagnostic software, calibration and traceability; selection criteria, safe use, and storage
- Onboard integration and interfaces: Mechanical, electrical, fluid, and data compatibility; Sealing and watertightness, EMC/EMI, corrosion protection, and interoperability testing.
Quality, acceptance testing, and commissioning: process and materials control, FAT/SAT, bench and sea trials, go/no-go criteria, and evidence documentation.
Technical documentation and integrated practice: logs, checklists, reports, and a complete case study (safety ā diagnosis ā intervention ā verification ā report) applicable to any system.
Plan de estudio - Módulos
- Comprehensive Maritime Incident Management: protocols, roles, and chain of command for coordinated response
- Operational Planning and Execution: briefing, routes, weather windows, and go/no-go criteria
- Rapid Risk Assessment: criticality matrix, scene control, and decision-making under pressure
- Operational Communication: VHF/GMDSS, standardized reports, and inter-agency liaison
- Tactical Mobility and Safe Boarding: RHIB maneuvers, approach, mooring, and recovery
- Equipment and Technologies: PPE, signaling, satellite tracking, and field data logging
- Immediate Care of the Affected: primary assessment, hypothermia, trauma, and stabilization for evacuation
- Adverse Environmental Conditions: swell, Visibility, flows, and operational mitigation
Simulation and training: critical scenarios, use of VR/AR, and exercises with performance metrics
Documentation and continuous improvement: lessons learned, indicators (MTTA/MTTR), and SOP updates
- Fundamentals of International Sales: Strategies and Cultural Adaptations.
- International Market Research: Identifying Opportunities and Niches.
- Pricing Strategies for Exporting: Costs, Margins, and Competitiveness.
- Intercultural Negotiation Techniques: Effective Communication and Closing Deals.
- The International Sales Contract: Essential Clauses and Legal Protection.
- Introduction to IncotermsĀ®: History, Structure, and Function in Trade.
- IncotermsĀ® 2020 (Part 1): Rules for Any Mode of Transport (EXW, FCA, CPT, CIP, DPU, DAP, DDP).
- IncotermsĀ® 2020 (Part 2): Rules for maritime and inland waterway transport (FAS, FOB, CFR, CIF).
Selecting the appropriate IncotermĀ®: Risks, costs, and responsibilities of the seller and buyer.
Introduction to chartering: Types, modalities, and their impact on the final price.
‘
- Introduction to Commercial Strategies: Key Concepts and Types
- Market Analysis: Supply, Demand, Prices, and Competition
- International Logistics: Incoterms, Documentation, and Customs
- Charter Agreements: Types of Policies, Clauses, and Negotiations
- Risk Management in Chartering: Insurance, Liabilities, and Disputes
- Cost Calculation in Maritime Transport: Freight, Demurrage, and Laydown
- Route Optimization and Cargo Planning
- Technologies Applied to Logistics and Chartering
- Legal and Regulatory Aspects of Maritime Trade
- Case Studies and Simulations
of chartering negotiations.
‘
- Introduction to Chartering: Types, markets, and participants.
- Time Charters: Key clauses, responsibilities, and calculations.
- Voyage Charters: Demurrage, laytime, freight, and laytime.
- Vessel Purchase Agreements: MOA, due diligence, and legal aspects.
- Maritime Brokerage: Role, ethics, commissions, and client management.
- Effective Negotiation in Chartering: Strategies, tactics, and conflict resolution.
- Risk Analysis in Chartering: Commercial, operational, and financial risks.
- Freight Markets: Trends, supply and demand analysis, and forecasts.
- Documentation in chartering and brokerage: Bills of lading, charter parties.
- Legal aspects and jurisprudence in maritime law.
‘
- Introduction to Maritime Trade: Global Overview and Key Players
- The Freight Market: Supply, Demand, Factors Influencing Prices
- Types of Vessels and Cargo: Solid Bulk, Liquid Bulk, General Cargo, Containers
- Charterhouse Agreements: Types (Time Charter, Voyage Charter, Bareboat Charter), Standard Clauses (Gencon, NYPE)
- Freight Negotiation: Strategies, Tactics, Relevant Information
- Freight Calculation: Deadweight, Cubic Capacity, Laytime, Demurrage
- Practical Chartering: Contracting Process, Documentation, Execution
- Risks in Chartering: Defaults, Disputes, Arbitration
- Introduction to Marine Insurance: Need for, Types of Policies
- P&I Clubs: features, coverage, claims management
‘
- System Architecture and Components: Structural design, materials, and subsystems (mechanical, electrical, electronic, and fluid) with selection and assembly criteria for marine environments
- Fundamentals and Principles of Operation: Physical and engineering foundations (thermodynamics, fluid mechanics, electricity, control, and materials) that explain performance and operating limits
- Safety and Environmental (SHE): Risk analysis, PPE, LOTO, hazardous atmospheres, spill and waste management, and emergency response plans
- Applicable Regulations and Standards: IMO/ISO/IEC requirements and local regulations;
- Conformance criteria, certification, and best practices for operation and maintenance
- Inspection, testing, and diagnostics: Visual/dimensional inspection, functional testing, data analysis, and predictive techniques (vibration, thermography, fluid analysis) to identify root causes
- Preventive and predictive maintenance: Hourly/cycle/seasonal plans, lubrication, adjustments, calibrations, consumable replacement, post-service verification, and operational reliability
- Instrumentation, tools, and metrology: Measuring and testing equipment, diagnostic software, calibration and traceability; selection criteria, safe use, and storage
- Onboard integration and interfaces: Mechanical, electrical, fluid, and data compatibility; Sealing and watertightness, EMC/EMI, corrosion protection, and interoperability testing.
Quality, acceptance testing, and commissioning: process and materials control, FAT/SAT, bench and sea trials, go/no-go criteria, and evidence documentation.
Technical documentation and integrated practice: logs, checklists, reports, and a complete case study (safety ā diagnosis ā intervention ā verification ā report) applicable to any system.
- Introduction to International Trade and its Impact on Logistics.
- Incoterms 2020: Practical Application and Responsibilities.
- International Sales Contracts: Key Elements and Negotiation.
- Commercial Documentation: Invoices, Packing Lists, Certificates of Origin.
- Maritime Transport: Types of Vessels, Liner Shipping, and Tranking.
- Transport Insurance: Coverage and Risk Management.
- Port Logistics: Loading and Unloading Operations, Storage.
- Maritime Customs: Customs Regimes, Tariffs, and Taxes.
- Customs Clearance: Documentation and procedures.
- Maritime Supply Chain Management: Optimization and Control.
‘
- Introduction to Sales in the Sector: Types of Sales, Markets, and Customers.
- Prospecting Techniques: Identifying and Qualifying Potential Customers.
- Presenting Value Propositions: Adapting to Customer Needs.
- Negotiation and Closing Sales: Handling Objections and Persuasion Techniques.
- Customer Relationship Management (CRM): Loyalty and Post-Sales Follow-up.
- Logistics Fundamentals: Supply Chain, Transportation, and Warehousing.
- Optimizing Routes and Transportation Costs: Selecting Modes of Transportation.
- Inventory and Warehouse Management: Efficiency and Stock Control.
- Introduction to Chartering: Types of Contracts, parties involved, and terminology.
- Chartering contract negotiation: Clauses, fees, and responsibilities.
‘
- Introduction to International Trade: Incoterms, Sales Contracts
- Customs Regulations: Tariffs, Classification of Goods, Origin
- Customs Documentation: Commercial Invoice, Packing List, Bill of Lading/Air Waybill (BL/AWB)
- Customs Valuation: Valuation Methods, Adjustments, Disputes
- Special Customs Procedures: Transit, Warehousing, Processing
- International Trade Agreements: WTO, Bilateral and Regional Treaties
- Chartering: Types of Contracts, Main Clauses, Negotiation
- Charterer’s and Shipowner’s Liability: Delays, Laytime
- Transport Insurance: Policies, Coverage, Claims
- Risk Management in International Trade and Transport
‘
- Introduction to Business Strategies: Types, Objectives, and Scope.
- Market Analysis: Demand, Supply, Competition, and Trends.
- Customer Segmentation: Identifying Niches and Profiles.
- Pricing Strategies: Costs, Perceived Value, and Positioning.
- Distribution Channels: Direct, Indirect, Wholesale, and Retail.
- Marketing and Promotion: Advertising, Public Relations, and Social Media.
- Business Negotiation: Techniques, Skills, and Conflict Resolution.
- Types of Contracts: Purchase, Sale, Supply, Distribution, etc.
- Essential Contractual Clauses: Price, Term, Payment Method, Guarantees.
- Breach of Contract: Consequences, Claims, and Arbitration.
Introduction to Chartering: Types, Parties Involved, and Markets.
Time Chartering: Duration, Rental, Operating and Commercial Expenses.
Voyage Chartering: Loading, Unloading, Layoffs, Demurrage, and Delays.
Charter Clauses: Liabilities, Insurance, Damage, and Force Majeure.
Risks and Insurance in Chartering: P&I, Hull and Machinery, Loss of Profits.
Charter Documentation: Bill of Lading, Charter Party, etc.
Freight and Demurrage Calculation: Rates, Incentives, and Penalties.
Legal Aspects of Chartering: Applicable Law, Jurisdiction, and Arbitration.
Chartering Claims Management: Evidence, Negotiation, and Resolution.
Commercial and Chartering Risk Management Strategies.
‘
Career opportunities
- Maritime Sales Agent: Sale of transport, logistics, and insurance services in the maritime sector.
- Maritime Equipment and Technology Sales Representative: Marketing of navigation, communication, and safety equipment.
- Maritime Broker: Intermediation in the purchase, sale, and chartering of vessels.
- Maritime Logistics and Supply Chain Manager: Optimization of processes and management of the logistics chain in the maritime sector.
- Key Account Manager in Shipping Companies: Customer retention and development of business relationships with strategic clients.
- Maritime Marketing Specialist: Development of marketing and communication strategies for companies in the sector.
- International Maritime Trade Consultant: Advising companies on regulations, markets, and opportunities in maritime trade.
- Maritime Contract Negotiator: Drafting and negotiating contracts for transport, chartering, and other maritime services.
“`
Admission requirements

Academic/professional profile:
Degree/Bachelor's degree in Nautical Science/Maritime Transport, Naval/Marine Engineering, or a related field; or proven professional experience in bridge/operations.

Language proficiency:
Recommended functional maritime English (SMCP) for simulations and technical materials.

5. Induction
Updated resume, copy of degree or seaman's book, ID card/passport, letter of motivation.

Technical requirements (for online):
Equipment with camera/microphone, stable connection, ā„ 24ā monitor recommended for ECDIS/Radar-ARPA.
Admission process and dates

1. Online
application
(form + documents).

2. Academic review and interview
(profile/objectives/schedule compatibility).

3. Admission decision
(+ scholarship proposal if applicable).

4. Reservation of place
(deposit) and registration.

5. Induction
(access to campus, calendars, simulator guides).
Scholarships and grants
- Maritime Negotiation Strategies: Master the key techniques for closing successful deals in the maritime sector.
- Specialized Sales: Learn to identify opportunities and present customized solutions for maritime clients.
- Global Maritime Context: Understand market dynamics, regulations, and factors that influence negotiation and sales.
- Practical Tools: Apply proven tools and methodologies to optimize your sales and negotiation results.
- Success Stories: Analyze real-world cases and learn from the strategies used by leaders in the maritime sector.
Testimonials
Thanks to my training in Negotiation and Sales in a Maritime Context, I was able to close a long-term charter agreement for five bulk carriers with a major mining company, surpassing the competition’s offers and ensuring a profitability 18% higher than initially projected.
I mastered the complexities of simultaneous translation from English to Spanish and vice versa, achieving 95% accuracy in the final evaluations and presenting an international conference interpretation project fluently and professionally, exceeding the expectations of the faculty.
Thanks to my training in Maritime Negotiation and Sales, I successfully closed a long-term charter agreement for three bulk carriers, exceeding my company’s profitability expectations by 15%. Understanding the specific characteristics of the maritime market and the negotiation strategies I learned were key to achieving this success.
Thanks to the training in Negotiation and Sales in a Maritime Context, I successfully closed a long-term charter agreement with a major oil company, overcoming initial objections regarding price and securing a contract with a profit margin 15% higher than the market average. This success was due to the skills I acquired during the course in analyzing client needs, presenting compelling value propositions, and handling objections assertively.
Frequently asked questions
To reach a mutually beneficial agreement between the parties involved in maritime transactions or disputes, taking into account the legal, commercial and operational particularities of the sector.
Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.
Online with live sessions; hybrid option for simulator/practical placements through agreements.
To reach a mutually beneficial agreement that satisfies the needs of both the buyer and the seller, taking into account the particularities of the maritime sector.
Recommended functional SMCP. We offer support materials for standard phraseology.
Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.
Optional (3ā6 months) through Companies & Collaborations and the Alumni Network.
Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.
A degree from Navalis Magna University + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.
- Introduction to Business Strategies: Types, Objectives, and Scope.
- Market Analysis: Demand, Supply, Competition, and Trends.
- Customer Segmentation: Identifying Niches and Profiles.
- Pricing Strategies: Costs, Perceived Value, and Positioning.
- Distribution Channels: Direct, Indirect, Wholesale, and Retail.
- Marketing and Promotion: Advertising, Public Relations, and Social Media.
- Business Negotiation: Techniques, Skills, and Conflict Resolution.
- Types of Contracts: Purchase, Sale, Supply, Distribution, etc.
- Essential Contractual Clauses: Price, Term, Payment Method, Guarantees.
- Breach of Contract: Consequences, Claims, and Arbitration.
Introduction to Chartering: Types, Parties Involved, and Markets.
Time Chartering: Duration, Rental, Operating and Commercial Expenses.
Voyage Chartering: Loading, Unloading, Layoffs, Demurrage, and Delays.
Charter Clauses: Liabilities, Insurance, Damage, and Force Majeure.
Risks and Insurance in Chartering: P&I, Hull and Machinery, Loss of Profits.
Charter Documentation: Bill of Lading, Charter Party, etc.
Freight and Demurrage Calculation: Rates, Incentives, and Penalties.
Legal Aspects of Chartering: Applicable Law, Jurisdiction, and Arbitration.
Chartering Claims Management: Evidence, Negotiation, and Resolution.
Commercial and Chartering Risk Management Strategies.
‘
Request information
- Complete the Application Form
- Attach your CV/Qualifications (if you have them to hand).
- Indicate your preferred cohort (January/May/September) and whether you want the hybrid option with simulator sessions.
Teachers
Eng. TomƔs Riera
Full Professor
Eng. TomƔs Riera
Full Professor
Eng. SofĆa Marquina
Full Professor
Eng. SofĆa Marquina
Full Professor
Eng. Javier BaƱuls
Full Professor
Eng. Javier BaƱuls
Full Professor
Dr. Nuria Llobregat
Full Professor
Dr. Nuria Llobregat
Full Professor
Dr. Pau Ferrer
Full Professor
Dr. Pau Ferrer
Full Professor
Cap. Javier Abaroa (MCA)
Full Professor
Cap. Javier Abaroa (MCA)
Full Professor