Course on Business Models in Nautical Tourism
Why this course?
The Business Models in Nautical Tourism
course
Immerses you in the key strategies to thrive in this booming sector. You will learn to identify niche opportunities, from yacht charters to marine adventure tourism, and to design differentiated value propositions. You will master the tools for efficient resource management, specialized digital marketing, and the creation of memorable experiences for your clients. This program will give you the comprehensive vision and practical skills needed to successfully launch or expand your own nautical business.
Differential Advantages
- Success Case Studies: Learn from leading companies and their innovative strategies in the sector.
- Business Plan Development: Create a solid roadmap for your current venture or project.
- Networking with Experts: Connect with nautical tourism professionals and expand your network.
- Digital Marketing Tools: Master SEO, SEM, and social media techniques to attract clients.
- Practical Approach: Exercises, simulations, and projects to apply the acquired knowledge.
- Modality: Online
- Level: Cursos
- Hours: 150 H
- Start date: 26-07-2026
Availability: 1 in stock
Who is it aimed at?
- Entrepreneurs and tourism professionals looking to diversify their offerings and capitalize on the growing interest in nautical experiences.
- Boat and charter owners interested in optimizing management, increasing profitability, and exploring new business opportunities.
- Travel agencies and tour operators wanting to create innovative and attractive tourism packages in the nautical sector.
- Marina and port managers aiming to improve the customer experience, attract new users, and generate additional revenue.
- Students and recent graduates in tourism, marketing, and business management seeking to specialize in a high-growth niche market.
Flexibility and applicability
Tailored to your needs: real-world case studies, strategic analysis tools, and personalized advice for your project or company.
Objectives and competencies
Design innovative nautical tourism experiences:
Identify emerging trends in tourism and nautical activities, integrating innovative technologies (VR, AR, IoT) to create unique and personalized experiential proposals.
Efficiently managing the resources and profitability of a nautical business:
Optimize financial planning, cost control, and pricing strategy to maximize profit and ensure business viability.
Understanding and applying maritime legal and safety regulations to nautical tourism:
“Identify and mitigate specific risks of nautical tourism, complying with SOLAS, MARPOL and local legislation on marine environmental protection.”
To effectively market and promote nautical tourism services and products:
“Create and manage targeted advertising campaigns, using online and offline channels, to reach the ideal target audience.”
Evaluate the feasibility and market potential of nautical tourism projects:
Analyze tourism demand, competition, operating costs and expected profitability of the project, considering environmental and social factors to ensure its sustainability.
Establish strategic alliances to expand the offering and reach of the business:
“Identify complementary partners, negotiate beneficial agreements, and monitor the performance of collaborations.”
Curriculum - Modules
- Comprehensive Maritime Incident Management: protocols, roles, and chain of command for coordinated response
- Operational Planning and Execution: briefing, routes, weather windows, and go/no-go criteria
- Rapid Risk Assessment: criticality matrix, scene control, and decision-making under pressure
- Operational Communication: VHF/GMDSS, standardized reports, and inter-agency liaison
- Tactical Mobility and Safe Boarding: RHIB maneuvers, approach, mooring, and recovery
- Equipment and Technologies: PPE, signaling, satellite tracking, and field data logging
- Immediate Care of the Affected: primary assessment, hypothermia, trauma, and stabilization for evacuation
- Adverse Environmental Conditions: swell, Visibility, flows, and operational mitigation
Simulation and training: critical scenarios, use of VR/AR, and exercises with performance metrics
Documentation and continuous improvement: lessons learned, indicators (MTTA/MTTR), and SOP updates
- Introduction to Business Management in the Nautical Sector: Particularities and Challenges
- Analysis of the Nautical Market: Segments, Trends, and Opportunities
- Strategic Planning: Mission, Vision, Values, and Objectives in the Nautical Business
- Marketing and Sales in the Nautical Sector: Online and Offline Strategies, Customer Segmentation
- Financial Management: Basic Accounting, Cost Analysis, Budgets, and Financing
- Legal Framework and Specific Regulations of the Nautical Sector: Licenses, Insurance, and Liabilities
- Supply Chain Management: Suppliers, Logistics, and Inventory Control
- Human Resources Management: Recruitment, Training, and Development of Qualified Personnel
- Customer Service Customer service and loyalty: service quality, complaint and claim management
Innovation and new technologies in nautical management: digitalization, sustainability, and efficiency
‘
- Fundamentals of Financial Management: Basic accounting, key financial statements.
- Analysis of financial ratios applied to the nautical sector: Profitability, liquidity, debt.
- Budgeting and budget control: Preparation, monitoring, and variances.
- Financing of vessels and nautical projects: Loans, leasing, crowdfunding.
- Digital marketing in the nautical sector: SEO, SEM, social media, email marketing.
- Creating engaging content for the nautical audience: Blogs, videos, infographics.
- Online advertising: Segmentation, campaigns, and results measurement.
- Web analytics and key digital marketing metrics: Traffic, conversion, engagement.
- Nautical e-commerce: platforms, order management, and logistics.
- Customer loyalty strategies and content marketing in the nautical sector.
‘
- Introduction to Nautical Chartering: Types, Markets, and Trends
- Legal Framework and Regulations: Maritime Legislation, Licenses, and Insurance
- Types of Vessels for Chartering: Sailboat, Motorboat, Catamaran; Advantages and disadvantages
Equipment and Maintenance: Checklists, safety, common breakdowns
Reservations and Contracts: Online platforms, agreements, deposits, and cancellations
Marketing and Promotion: Online strategies, social media, branding
Customer Service and Onboard Experience: Communication, problem-solving, additional services
Logistics and Operations: Provisioning, cleaning, transfers, permits
Finance and Profitability: Costs, revenue, margins, budgets
Safety and Emergencies: Protocols, crew training, risk management
‘
- Introduction to Nautical Tourism: Trends, Segments, and Key Markets
- Revenue Management Fundamentals: Concepts, Metrics, and Basic Strategies
- Demand Analysis in Nautical Tourism: Seasonality, Influencing Factors, and Customer Segmentation
- Pricing Strategies: Dynamic Pricing, Value-Based Pricing, and Discount Strategies
- Online Distribution Channels: OTAs, Metasearch Engines, Social Media, and Direct Sales
- Digital Marketing for Nautical Tourism: SEO, SEM, Content Marketing, and Email Marketing
- Online Reputation Management: Monitoring, Responding to Reviews, and Building Brands
- Yield Management in Nautical Tourism: Optimizing Occupancy and Average revenue per vessel
- CRM and customer loyalty: segmentation, personalization, and loyalty programs
- Competitive analysis and benchmarking: identifying opportunities and continuous improvement
‘
- System Architecture and Components: Structural design, materials, and subsystems (mechanical, electrical, electronic, and fluid) with selection and assembly criteria for marine environments
- Fundamentals and Principles of Operation: Physical and engineering foundations (thermodynamics, fluid mechanics, electricity, control, and materials) that explain performance and operating limits
- Safety and Environmental (SHE): Risk analysis, PPE, LOTO, hazardous atmospheres, spill and waste management, and emergency response plans
- Applicable Regulations and Standards: IMO/ISO/IEC requirements and local regulations;
- Conformance criteria, certification, and best practices for operation and maintenance
- Inspection, testing, and diagnostics: Visual/dimensional inspection, functional testing, data analysis, and predictive techniques (vibration, thermography, fluid analysis) to identify root causes
- Preventive and predictive maintenance: Hourly/cycle/seasonal plans, lubrication, adjustments, calibrations, consumable replacement, post-service verification, and operational reliability
- Instrumentation, tools, and metrology: Measuring and testing equipment, diagnostic software, calibration and traceability; selection criteria, safe use, and storage
- Onboard integration and interfaces: Mechanical, electrical, fluid, and data compatibility; Sealing and watertightness, EMC/EMI, corrosion protection, and interoperability testing.
Quality, acceptance testing, and commissioning: process and materials control, FAT/SAT, bench and sea trials, go/no-go criteria, and evidence documentation.
Technical documentation and integrated practice: logs, checklists, reports, and a complete case study (safety → diagnosis → intervention → verification → report) applicable to any system.
Plan de estudio - Módulos
- Comprehensive Maritime Incident Management: protocols, roles, and chain of command for coordinated response
- Operational Planning and Execution: briefing, routes, weather windows, and go/no-go criteria
- Rapid Risk Assessment: criticality matrix, scene control, and decision-making under pressure
- Operational Communication: VHF/GMDSS, standardized reports, and inter-agency liaison
- Tactical Mobility and Safe Boarding: RHIB maneuvers, approach, mooring, and recovery
- Equipment and Technologies: PPE, signaling, satellite tracking, and field data logging
- Immediate Care of the Affected: primary assessment, hypothermia, trauma, and stabilization for evacuation
- Adverse Environmental Conditions: swell, Visibility, flows, and operational mitigation
Simulation and training: critical scenarios, use of VR/AR, and exercises with performance metrics
Documentation and continuous improvement: lessons learned, indicators (MTTA/MTTR), and SOP updates
- Introduction to Business Management in the Nautical Sector: Particularities and Challenges
- Analysis of the Nautical Market: Segments, Trends, and Opportunities
- Strategic Planning: Mission, Vision, Values, and Objectives in the Nautical Business
- Marketing and Sales in the Nautical Sector: Online and Offline Strategies, Customer Segmentation
- Financial Management: Basic Accounting, Cost Analysis, Budgets, and Financing
- Legal Framework and Specific Regulations of the Nautical Sector: Licenses, Insurance, and Liabilities
- Supply Chain Management: Suppliers, Logistics, and Inventory Control
- Human Resources Management: Recruitment, Training, and Development of Qualified Personnel
- Customer Service Customer service and loyalty: service quality, complaint and claim management
Innovation and new technologies in nautical management: digitalization, sustainability, and efficiency
‘
- Fundamentals of Financial Management: Basic accounting, key financial statements.
- Analysis of financial ratios applied to the nautical sector: Profitability, liquidity, debt.
- Budgeting and budget control: Preparation, monitoring, and variances.
- Financing of vessels and nautical projects: Loans, leasing, crowdfunding.
- Digital marketing in the nautical sector: SEO, SEM, social media, email marketing.
- Creating engaging content for the nautical audience: Blogs, videos, infographics.
- Online advertising: Segmentation, campaigns, and results measurement.
- Web analytics and key digital marketing metrics: Traffic, conversion, engagement.
- Nautical e-commerce: platforms, order management, and logistics.
- Customer loyalty strategies and content marketing in the nautical sector.
‘
- Introduction to Nautical Chartering: Types, Markets, and Trends
- Legal Framework and Regulations: Maritime Legislation, Licenses, and Insurance
- Types of Vessels for Chartering: Sailboat, Motorboat, Catamaran; Advantages and disadvantages
Equipment and Maintenance: Checklists, safety, common breakdowns
Reservations and Contracts: Online platforms, agreements, deposits, and cancellations
Marketing and Promotion: Online strategies, social media, branding
Customer Service and Onboard Experience: Communication, problem-solving, additional services
Logistics and Operations: Provisioning, cleaning, transfers, permits
Finance and Profitability: Costs, revenue, margins, budgets
Safety and Emergencies: Protocols, crew training, risk management
‘
- Introduction to Nautical Tourism: Trends, Segments, and Key Markets
- Revenue Management Fundamentals: Concepts, Metrics, and Basic Strategies
- Demand Analysis in Nautical Tourism: Seasonality, Influencing Factors, and Customer Segmentation
- Pricing Strategies: Dynamic Pricing, Value-Based Pricing, and Discount Strategies
- Online Distribution Channels: OTAs, Metasearch Engines, Social Media, and Direct Sales
- Digital Marketing for Nautical Tourism: SEO, SEM, Content Marketing, and Email Marketing
- Online Reputation Management: Monitoring, Responding to Reviews, and Building Brands
- Yield Management in Nautical Tourism: Optimizing Occupancy and Average revenue per vessel
- CRM and customer loyalty: segmentation, personalization, and loyalty programs
- Competitive analysis and benchmarking: identifying opportunities and continuous improvement
‘
- System Architecture and Components: Structural design, materials, and subsystems (mechanical, electrical, electronic, and fluid) with selection and assembly criteria for marine environments
- Fundamentals and Principles of Operation: Physical and engineering foundations (thermodynamics, fluid mechanics, electricity, control, and materials) that explain performance and operating limits
- Safety and Environmental (SHE): Risk analysis, PPE, LOTO, hazardous atmospheres, spill and waste management, and emergency response plans
- Applicable Regulations and Standards: IMO/ISO/IEC requirements and local regulations;
- Conformance criteria, certification, and best practices for operation and maintenance
- Inspection, testing, and diagnostics: Visual/dimensional inspection, functional testing, data analysis, and predictive techniques (vibration, thermography, fluid analysis) to identify root causes
- Preventive and predictive maintenance: Hourly/cycle/seasonal plans, lubrication, adjustments, calibrations, consumable replacement, post-service verification, and operational reliability
- Instrumentation, tools, and metrology: Measuring and testing equipment, diagnostic software, calibration and traceability; selection criteria, safe use, and storage
- Onboard integration and interfaces: Mechanical, electrical, fluid, and data compatibility; Sealing and watertightness, EMC/EMI, corrosion protection, and interoperability testing.
Quality, acceptance testing, and commissioning: process and materials control, FAT/SAT, bench and sea trials, go/no-go criteria, and evidence documentation.
Technical documentation and integrated practice: logs, checklists, reports, and a complete case study (safety → diagnosis → intervention → verification → report) applicable to any system.
- National and International Maritime Regulations: Laws, conventions, and regulations applicable to vessels.
- Types of Vessels: Classification, characteristics, and uses.
- Structural Safety of the Vessel: Hull, superstructure, watertightness, and stability.
- Propulsion and Steering Systems: Engines, propellers, rudders, and control systems.
- Electrical and Electronic Systems: Generation, distribution, batteries, navigation, and communication.
- Plumbing and Sanitation Systems: Potable water, greywater, blackwater, and treatment.
- Safety Equipment: Rescue, firefighting, gas detection, and first aid.
- Preventive and Corrective Maintenance: Planning, inspections, repairs, and documentation.
- Waste Management and Protection Environmental: Regulations, procedures, and equipment for preventing pollution.
Civil liability and insurance: Coverage, claims, and risk management.
‘
- Introduction to Tourist Fleet Management: Key Concepts and Industry Trends
- Cost Analysis: Fixed, Variable, Direct, and Indirect Costs in Tourist Operations
- Pricing Structure: Pricing Models, Dynamic Pricing, and Revenue Management
- Accounting and Finance: Interpreting Financial Statements and Key Ratios
- Budgeting and Budgetary Control: Preparation, Monitoring, and Adjustments
- Key Performance Indicators (KPIs): Selection, Measurement, and Analysis
- Financial Risk Management: Identification, Assessment, and Mitigation
- Asset Investment: Project Evaluation, Financing, and Profitability
- Tax Optimization: Legal Strategies to Reduce the Tax Burden
- Sensitivity analysis and scenarios: impact on tourism profitability
‘
- International Maritime Legislation: SOLAS, MARPOL, STCW, IMO
- International Conventions on Maritime Safety and Security
- National Regulations on Maritime Operations and Safety
- Maritime Organizations: IMO, Coast Guard, Maritime Rescue
- Legal Responsibilities of the Captain and Crew
- Mandatory Documentation on Board: Certificates, Licenses, Manuals
- Inspections and Audits: Preparation and Compliance
- Risk Management and Vulnerability Analysis in the Maritime Sector
- Marine Insurance: Types of Policies, Claims, and Coverage
- Updates and Amendments to Maritime Legislation
‘
- Marketing Fundamentals: Evolution, key concepts, and their application to the sector.
- Market Analysis: Segmentation, targeting, positioning (STP), and buyer persona.
- The Marketing Mix (4Ps): Product, Price, Place (Distribution), and Promotion.
- Digital Marketing: SEO, SEM, social media, email marketing, and content marketing.
- Revenue Management: Basic concepts and key metrics (RevPAR, ADR, Occupancy Rate).
- Pricing Strategies: Dynamic pricing, price segmentation, and competitive analysis.
- Distribution Channels: Direct (website, bookings) and indirect (OTAs, travel agencies).
- Online Reputation Management: Monitoring, responding to comments, and proactive strategies.
- Web Analytics and KPIs: Measurement tools, data interpretation, and campaign optimization.
- Marketing and Revenue Management Plan: Development, implementation, and monitoring.
‘
Career opportunities
- Business Model Consultant: Design and optimization of innovative business models for companies in the nautical sector.
- Nautical Tourism Product Manager: Creation and marketing of tourism experiences focused on water activities.
- Nautical Tourism Entrepreneur: Development of startups and technology-based companies in the sector.
- Marketing and Sales Manager: Promotion and marketing of nautical tourism services and products.
- Nautical Tourism Destination Manager: Planning and development of strategies to boost nautical tourism in a region.
- Innovation and Technology Specialist: Implementation of new technologies to improve the efficiency and experience of nautical tourism.
- Nautical Tourism Specialist: Implementation of new technologies to improve the efficiency and experience of nautical tourism.
- Market Analyst in Nautical Tourism: Research and analysis of trends for strategic decision-making.
- Nautical Event Manager: Organization and management of regattas, festivals, and other events related to nautical tourism.
“`
Admission requirements
Academic/professional profile:
Degree/Bachelor's degree in Nautical Science/Maritime Transport, Naval/Marine Engineering, or a related field; or proven professional experience in bridge/operations.
Language proficiency:
Recommended functional maritime English (SMCP) for simulations and technical materials.
5. Induction
Updated resume, copy of degree or seaman's book, ID card/passport, letter of motivation.
Technical requirements (for online):
Equipment with camera/microphone, stable connection, ≥ 24” monitor recommended for ECDIS/Radar-ARPA.
Admission process and dates
1. Online
application
(form + documents).
2. Academic review and interview
(profile/objectives/schedule compatibility).
3. Admission decision
(+ scholarship proposal if applicable).
4. Reservation of place
(deposit) and registration.
5. Induction
(access to campus, calendars, simulator guides).
Scholarships and grants
- Discover the potential: Learn to identify and analyze the most innovative business models in nautical tourism.
- Create your strategy: Design a solid and profitable business model adapted to the latest industry trends.
- Maximize your revenue: Explore strategies to diversify your offerings and optimize your resource management.
- Success stories: Analyze real-world examples of leading companies in nautical tourism and learn from their experiences.
- Networking: Connect with industry professionals and share ideas to boost your business.
Testimonials
I successfully implemented a nautical tourism business model based on personalized experiences, achieving a 30% increase in revenue in the first year and a 95% customer satisfaction rate. The key was the integration of complementary services such as local cuisine and cultural activities, creating a differentiated, high-value-added tourism product.
This course provided me with the tools and knowledge necessary to transform my business idea into a viable startup. I learned to analyze the market, develop a solid business model, and confidently present my project to investors, which resulted in securing seed funding for my venture.
I successfully implemented a boat rental business model with crew specializing in gastronomic routes through the coves, achieving a 30% increase in turnover in the first year thanks to differentiation and high demand for the service.
I successfully implemented a nautical tourism business model based on personalized experiences, achieving a 30% increase in bookings and a 25% increase in customer satisfaction in the first quarter. The key was the integration of technology to offer flexible packages tailored to the needs of each client, from families to experienced adventurers.
Frequently asked questions
Define how a nautical tourism company creates, delivers, and captures value for its customers and stakeholders.
Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.
Online with live sessions; hybrid option for simulator/practical placements through agreements.
1. Boat rental (with or without skipper), 2. Nautical experience tourism (whale watching, sport fishing, etc.) and 3. Sale of complementary services in marinas (moorings, maintenance, etc.).
Recommended functional SMCP. We offer support materials for standard phraseology.
Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.
Optional (3–6 months) through Companies & Collaborations and the Alumni Network.
Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.
A degree from Navalis Magna University + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.
- Marketing Fundamentals: Evolution, key concepts, and their application to the sector.
- Market Analysis: Segmentation, targeting, positioning (STP), and buyer persona.
- The Marketing Mix (4Ps): Product, Price, Place (Distribution), and Promotion.
- Digital Marketing: SEO, SEM, social media, email marketing, and content marketing.
- Revenue Management: Basic concepts and key metrics (RevPAR, ADR, Occupancy Rate).
- Pricing Strategies: Dynamic pricing, price segmentation, and competitive analysis.
- Distribution Channels: Direct (website, bookings) and indirect (OTAs, travel agencies).
- Online Reputation Management: Monitoring, responding to comments, and proactive strategies.
- Web Analytics and KPIs: Measurement tools, data interpretation, and campaign optimization.
- Marketing and Revenue Management Plan: Development, implementation, and monitoring.
‘
Request information
- Complete the Application Form
- Attach your CV/Qualifications (if you have them to hand).
- Indicate your preferred cohort (January/May/September) and whether you want the hybrid option with simulator sessions.
Teachers
Eng. Tomás Riera
Full Professor
Eng. Tomás Riera
Full Professor
Naval engineer specializing in the selection, integration, and optimization of propulsion systems for yachts, high-speed craft, and service vessels.
Eng. Sofía Marquina
Full Professor
Eng. Sofía Marquina
Full Professor
Materials engineer specializing in marine composites and corrosion protection systems for ships, yachts, and port structures.
Eng. Javier Bañuls
Full Professor
Eng. Javier Bañuls
Full Professor
Naval electrical engineer with over fifteen years of experience in the design, integration, and operation of power and automation systems.
Dr. Nuria Llobregat
Full Professor
Dr. Nuria Llobregat
Full Professor
Specialist in meteorological and operational decision-making for coastal and offshore navigation, integrating wind, wave, and current models.
Dr. Pau Ferrer
Full Professor
Dr. Pau Ferrer
Full Professor
Naval engineer with a PhD in applied hydrodynamics and over a decade of experience designing high-performance hulls and marine structures.
Cap. Javier Abaroa (MCA)
Full Professor
Cap. Javier Abaroa (MCA)
Full Professor
MCA-certified captain with command of ocean-going vessels, specializing in advanced maneuvering, navigation management, and bridge safety.