Social Media Course for Maritime Tourism
Why this course?
Boost your online presence with the Social Media for Maritime Tourism course.
Learn to connect with your audience and attract new clients through effective strategies on key platforms. Master the creation of impactful visual content, the management of online communities, and the use of analytics tools to optimize your campaigns. This course will provide you with the skills needed to stand out in the competitive world of digital maritime tourism.
Learn to connect with your audience and attract new clients through effective strategies on key platforms.
Differentiating Advantages
- Specific Strategies: adapted to the maritime tourism sector.
- Content Creation: photography, video, and storytelling for social media.
- Community Management: interaction, engagement, and customer loyalty.
- Web Analytics: measuring results and optimizing campaigns.
- Success Stories: analysis of real-world examples and best practices.
- Modality: Online
- Level: Cursos
- Hours: 150 H
- Start date: 26-07-2026
Availability: 1 in stock
Who is it aimed at?
- Marketing and communications professionals in the maritime tourism sector who want to enhance their online presence and attract more clients.
- Business owners and managers related to nautical tourism who want to increase their brand visibility and generate bookings through social media.
- Community managers and social media strategists who want to specialize in the maritime tourism niche and acquire tools to create engaging and effective content.
- Students of tourism, digital marketing, and communications who want to acquire practical and relevant knowledge for the maritime tourism sector.
- Influencers and content creators who want to collaborate with brands in the maritime sector and monetize their social media presence social media.
Learning Flexibility
Adapted to your pace: 24/7 access to content, practical exercises, and personalized guidance to apply the strategies to your business.
Objectives and competencies
Expanding the visibility and reach of maritime tourism offerings:
“Develop digital marketing strategies focused on unique and sustainable experiences, segmenting key audiences and using innovative promotional platforms.”
To foster interaction and build an active online community around maritime tourism:
“Implement engaging and participatory content strategies (surveys, contests, testimonials) to foster dialogue and a sense of belonging among users.”
Boost the conversion of followers into customers and increase bookings for maritime experiences:
“Implement segmented and optimized digital marketing strategies for attracting and retaining potential customers, highlighting the unique value of maritime experiences.”
Optimize your content strategy to boost engagement and virality:
“Implement an audience-centric content framework, analyzing performance data to iterate and maximize organic reach and emotional resonance.”
Monitor and analyze campaign performance to optimize investment and maximize ROI:
Implement a continuous monitoring system (dashboards, automated reports) and conduct thorough A/B testing to identify areas for improvement and scale the most effective strategies.
To position the brand as a benchmark in maritime tourism through innovative and distinctive communication:
“To create experiential narratives that highlight the unique value of navigation and maritime discovery.”
Curriculum - Modules
- Comprehensive Maritime Incident Management: protocols, roles, and chain of command for coordinated response
- Operational Planning and Execution: briefing, routes, weather windows, and go/no-go criteria
- Rapid Risk Assessment: criticality matrix, scene control, and decision-making under pressure
- Operational Communication: VHF/GMDSS, standardized reports, and inter-agency liaison
- Tactical Mobility and Safe Boarding: RHIB maneuvers, approach, mooring, and recovery
- Equipment and Technologies: PPE, signaling, satellite tracking, and field data logging
- Immediate Care of the Affected: primary assessment, hypothermia, trauma, and stabilization for evacuation
- Adverse Environmental Conditions: swell, Visibility, flows, and operational mitigation
Simulation and training: critical scenarios, use of VR/AR, and exercises with performance metrics
Documentation and continuous improvement: lessons learned, indicators (MTTA/MTTR), and SOP updates
- Introduction to Community Management: Definition, roles, and responsibilities.
- The Nautical Digital Ecosystem: Identifying key platforms and audiences.
- Nautical Content Marketing: Creating engaging and relevant content for the sector.
- SEO Strategies for the Nautical Sector: Search engine optimization.
- Digital Advertising in the Nautical Sector: Social media campaigns and Google Ads.
- Nautical Email Marketing: Creating newsletters and audience segmentation.
- Web and Social Media Analytics: Measuring and analyzing results in the sector.
- Online Reputation Management: Monitoring and responding to comments.
- Influencer Marketing Nautical: Collaboration with industry influencers.
- Trends in Nautical Digital Marketing: Innovation and adaptation to market changes.
‘
- Introduction to Community Management: Origins, evolution, and relevance in the nautical tourism sector.
- Fundamentals of Nautical Tourism Branding: Identity, values, personality, and positioning.
- Target Audience Analysis: Segmentation, ideal customer profiles (buyer personas) in nautical tourism.
- Key Social Media Platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok.
Adaptation to the nautical environment.
Creation of Engaging Content: Storytelling, photography, video, and graphic design for the nautical sector.
Engagement Strategies: Interaction, contests, raffles, surveys, and online events for the nautical community.
Data Monitoring and Analysis: Tools and metrics to evaluate the performance of strategies.
Crisis Management and Online Reputation: Identification, prevention, and response to negative situations.
Social Media Advertising and Promotion: Paid campaigns and segmentation in the nautical tourism sector.
Trends and Future of Community Management and Nautical Tourism Branding.
‘
- Fundamentals of Digital Marketing: SEO, SEM, Email Marketing, and Web Analytics
- Introduction to Social Media: Platforms, Trends, and Strategies
- The Online Nautical Sector: Competitive Analysis and Opportunities
- Defining the Target Audience: Segmentation and Buyer Persona in the Nautical Sector
- Creating Relevant Content: Storytelling, Formats, and Channels
- SEO Strategies for the Nautical Sector: Keywords, On-Page and Off-Page Optimization
- Online Advertising in the Nautical Sector: Google Ads, Facebook Ads, and Other Platforms
- Social Media Management for Nautical Brands: Strategies, Tools, and Metrics
- Email marketing for the nautical sector: lead generation, newsletters, and automation
- Web and social media analytics: measuring results and optimizing campaigns
‘
- Introduction to Community Management: Definition, roles, and responsibilities in the nautical sector.
- Nautical Digital Marketing: Sector-specific strategies and trends.
- Nautical Audience Analysis: Identifying profiles, interests, and online behaviors.
- Creating Engaging Content: Texts, images, videos, and interactive formats for the nautical audience.
- Nautical Social Media Management: Key platforms, publishing strategies, and optimization.
- Online Advertising in the Nautical Sector: Paid campaigns, segmentation, and results measurement.
- SEO and SEM for Nautical Marketing: Search engine optimization and search engine advertising.
- Nautical Email Marketing: Newsletters, automations, and loyalty strategies.
- Data Monitoring and Analysis: Measurement tools, KPIs, and reporting.
- Crisis and Online Reputation Management: Prevention, detection, and response to negative situations.
‘
- System Architecture and Components: Structural design, materials, and subsystems (mechanical, electrical, electronic, and fluid) with selection and assembly criteria for marine environments
- Fundamentals and Principles of Operation: Physical and engineering foundations (thermodynamics, fluid mechanics, electricity, control, and materials) that explain performance and operating limits
- Safety and Environmental (SHE): Risk analysis, PPE, LOTO, hazardous atmospheres, spill and waste management, and emergency response plans
- Applicable Regulations and Standards: IMO/ISO/IEC requirements and local regulations;
- Conformance criteria, certification, and best practices for operation and maintenance
- Inspection, testing, and diagnostics: Visual/dimensional inspection, functional testing, data analysis, and predictive techniques (vibration, thermography, fluid analysis) to identify root causes
- Preventive and predictive maintenance: Hourly/cycle/seasonal plans, lubrication, adjustments, calibrations, consumable replacement, post-service verification, and operational reliability
- Instrumentation, tools, and metrology: Measuring and testing equipment, diagnostic software, calibration and traceability; selection criteria, safe use, and storage
- Onboard integration and interfaces: Mechanical, electrical, fluid, and data compatibility; Sealing and watertightness, EMC/EMI, corrosion protection, and interoperability testing.
Quality, acceptance testing, and commissioning: process and materials control, FAT/SAT, bench and sea trials, go/no-go criteria, and evidence documentation.
Technical documentation and integrated practice: logs, checklists, reports, and a complete case study (safety → diagnosis → intervention → verification → report) applicable to any system.
Plan de estudio - Módulos
- Comprehensive Maritime Incident Management: protocols, roles, and chain of command for coordinated response
- Operational Planning and Execution: briefing, routes, weather windows, and go/no-go criteria
- Rapid Risk Assessment: criticality matrix, scene control, and decision-making under pressure
- Operational Communication: VHF/GMDSS, standardized reports, and inter-agency liaison
- Tactical Mobility and Safe Boarding: RHIB maneuvers, approach, mooring, and recovery
- Equipment and Technologies: PPE, signaling, satellite tracking, and field data logging
- Immediate Care of the Affected: primary assessment, hypothermia, trauma, and stabilization for evacuation
- Adverse Environmental Conditions: swell, Visibility, flows, and operational mitigation
Simulation and training: critical scenarios, use of VR/AR, and exercises with performance metrics
Documentation and continuous improvement: lessons learned, indicators (MTTA/MTTR), and SOP updates
- Introduction to Community Management: Definition, roles, and responsibilities.
- The Nautical Digital Ecosystem: Identifying key platforms and audiences.
- Nautical Content Marketing: Creating engaging and relevant content for the sector.
- SEO Strategies for the Nautical Sector: Search engine optimization.
- Digital Advertising in the Nautical Sector: Social media campaigns and Google Ads.
- Nautical Email Marketing: Creating newsletters and audience segmentation.
- Web and Social Media Analytics: Measuring and analyzing results in the sector.
- Online Reputation Management: Monitoring and responding to comments.
- Influencer Marketing Nautical: Collaboration with industry influencers.
- Trends in Nautical Digital Marketing: Innovation and adaptation to market changes.
‘
- Introduction to Community Management: Origins, evolution, and relevance in the nautical tourism sector.
- Fundamentals of Nautical Tourism Branding: Identity, values, personality, and positioning.
- Target Audience Analysis: Segmentation, ideal customer profiles (buyer personas) in nautical tourism.
- Key Social Media Platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok.
Adaptation to the nautical environment.
Creation of Engaging Content: Storytelling, photography, video, and graphic design for the nautical sector.
Engagement Strategies: Interaction, contests, raffles, surveys, and online events for the nautical community.
Data Monitoring and Analysis: Tools and metrics to evaluate the performance of strategies.
Crisis Management and Online Reputation: Identification, prevention, and response to negative situations.
Social Media Advertising and Promotion: Paid campaigns and segmentation in the nautical tourism sector.
Trends and Future of Community Management and Nautical Tourism Branding.
‘
- Fundamentals of Digital Marketing: SEO, SEM, Email Marketing, and Web Analytics
- Introduction to Social Media: Platforms, Trends, and Strategies
- The Online Nautical Sector: Competitive Analysis and Opportunities
- Defining the Target Audience: Segmentation and Buyer Persona in the Nautical Sector
- Creating Relevant Content: Storytelling, Formats, and Channels
- SEO Strategies for the Nautical Sector: Keywords, On-Page and Off-Page Optimization
- Online Advertising in the Nautical Sector: Google Ads, Facebook Ads, and Other Platforms
- Social Media Management for Nautical Brands: Strategies, Tools, and Metrics
- Email marketing for the nautical sector: lead generation, newsletters, and automation
- Web and social media analytics: measuring results and optimizing campaigns
‘
- Introduction to Community Management: Definition, roles, and responsibilities in the nautical sector.
- Nautical Digital Marketing: Sector-specific strategies and trends.
- Nautical Audience Analysis: Identifying profiles, interests, and online behaviors.
- Creating Engaging Content: Texts, images, videos, and interactive formats for the nautical audience.
- Nautical Social Media Management: Key platforms, publishing strategies, and optimization.
- Online Advertising in the Nautical Sector: Paid campaigns, segmentation, and results measurement.
- SEO and SEM for Nautical Marketing: Search engine optimization and search engine advertising.
- Nautical Email Marketing: Newsletters, automations, and loyalty strategies.
- Data Monitoring and Analysis: Measurement tools, KPIs, and reporting.
- Crisis and Online Reputation Management: Prevention, detection, and response to negative situations.
‘
- System Architecture and Components: Structural design, materials, and subsystems (mechanical, electrical, electronic, and fluid) with selection and assembly criteria for marine environments
- Fundamentals and Principles of Operation: Physical and engineering foundations (thermodynamics, fluid mechanics, electricity, control, and materials) that explain performance and operating limits
- Safety and Environmental (SHE): Risk analysis, PPE, LOTO, hazardous atmospheres, spill and waste management, and emergency response plans
- Applicable Regulations and Standards: IMO/ISO/IEC requirements and local regulations;
- Conformance criteria, certification, and best practices for operation and maintenance
- Inspection, testing, and diagnostics: Visual/dimensional inspection, functional testing, data analysis, and predictive techniques (vibration, thermography, fluid analysis) to identify root causes
- Preventive and predictive maintenance: Hourly/cycle/seasonal plans, lubrication, adjustments, calibrations, consumable replacement, post-service verification, and operational reliability
- Instrumentation, tools, and metrology: Measuring and testing equipment, diagnostic software, calibration and traceability; selection criteria, safe use, and storage
- Onboard integration and interfaces: Mechanical, electrical, fluid, and data compatibility; Sealing and watertightness, EMC/EMI, corrosion protection, and interoperability testing.
Quality, acceptance testing, and commissioning: process and materials control, FAT/SAT, bench and sea trials, go/no-go criteria, and evidence documentation.
Technical documentation and integrated practice: logs, checklists, reports, and a complete case study (safety → diagnosis → intervention → verification → report) applicable to any system.
- Introduction to Naval Digital Marketing: Current Landscape and Trends.
- Naval SEO: Search Engine Optimization in the Maritime Sector.
- Naval SEM: Pay-Per-Click Advertising and Search Engine Campaigns.
- Naval Social Media: Content and Engagement Strategies on Social Networks.
- Naval Email Marketing: Segmentation, Automation, and Effective Newsletters.
- Naval Web Analytics: Measurement, KPIs, and Results Optimization.
- Naval Content Marketing: Blogs, Webinars, and Creating Value for the Audience.
- Naval Digital Advertising: Display, Video, and Innovative Advertising Formats.
- Naval Online Reputation: Crisis Management, Reviews and effective communication.
- Legislation and Ethics in Naval Digital Marketing: Data protection and best practices.
‘
- Fundamentals of Digital Marketing: SEO, SEM, Social Media, Email Marketing
- The Naval Tourism Ecosystem: Cruises, Marinas, Water Sports, Coastal Tourism
- Analysis of the Naval Tourism Market: Segmentation, Targeting, Positioning
- Developing the Digital Strategy: Objectives, KPIs, Budget, Channels
- Content Marketing for Naval Tourism: Blogs, Videos, Infographics, Podcasts
- Online Advertising: Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads
- Social Media: Community Management, Engagement, Influencers
- Email Marketing: Newsletters, Promotions, Automation
- Analytics : Google Analytics, key metrics, reports
Trends in maritime tourism marketing: virtual reality, artificial intelligence, blockchain
‘
- Introduction to Digital Marketing: Fundamentals and Evolution
- The Digital Tourism Ecosystem: Trends and Opportunities in the Nautical Sector
- SEO for Nautical Tourism: Search Engine Optimization
- Content Marketing: Creating Value for the Nautical Customer
- Social Media: Strategies for Interacting with the Nautical Community
- Online Advertising: Effective Campaigns on Digital Platforms
- Email Marketing: Customer Loyalty and Acquisition in the Nautical Sector
- Web Analytics: Measuring and Optimizing Results in Nautical Tourism
- Influencer Marketing: Strategic Collaborations in the Sector
- Online Reputation: Managing Brand image in nautical tourism
‘
- Introduction to Community Management: Origins, evolution, and relevance in the nautical sector.
- Defining the Nautical Target Audience: Segmentation, Buyer Persona, and interest analysis.
- Key Platforms and Social Networks: Facebook, Instagram, YouTube, LinkedIn, and specialized forums.
- Creating Engaging and Relevant Content: Photography, video, storytelling, and nautical copywriting.
- Engagement Strategies: Interaction with the community, comment management, and crisis resolution.
- Monitoring and Metrics Analysis: KPIs, analytics tools, and reporting.
- Nautical Content Marketing: Blogs, articles, Specialized guides and ebooks.
SEO and SEM for the Nautical Sector: Keywords, optimization, and online advertising campaigns.
Nautical Influencer Marketing: Identification, collaboration, and results measurement.
Legal and Ethical Aspects of Nautical Community Management: Data protection, copyright, and transparency.
‘
Career opportunities
- Community Manager for maritime tourism companies: Creation and management of engaging content for social media platforms.
- Digital Marketing Specialist for Nautical Tourism: Design and implementation of online campaigns to promote services and destinations.
- Social Media Consultant for travel agencies specializing in cruises or water sports: Communication and engagement strategies to increase visibility and sales.
- Visual Content Creator (Photography and Video) for social media in the maritime tourism sector: Production of high-quality multimedia material to highlight experiences and destinations.
- Online Reputation Manager for coastal hotels and resorts: Monitoring and management of comments and reviews on online platforms.
- Online Advertising Campaign Manager for nautical events (regattas, festivals, etc.): Planning and execution of targeted ads to attract the desired audience.
- Social Media Data Analyst to evaluate campaign impact and improve marketing strategy: Interpreting metrics and generating reports to optimize results.
- Sea Travel Blogger or Influencer: Creating original and engaging content to inspire others to explore coastal destinations and water activities.
“`
Admission requirements
Academic/professional profile:
Degree/Bachelor's degree in Nautical Science/Maritime Transport, Naval/Marine Engineering, or a related field; or proven professional experience in bridge/operations.
Language proficiency:
Recommended functional maritime English (SMCP) for simulations and technical materials.
5. Induction
Updated resume, copy of degree or seaman's book, ID card/passport, letter of motivation.
Technical requirements (for online):
Equipment with camera/microphone, stable connection, ≥ 24” monitor recommended for ECDIS/Radar-ARPA.
Admission process and dates
1. Online
application
(form + documents).
2. Academic review and interview
(profile/objectives/schedule compatibility).
3. Admission decision
(+ scholarship proposal if applicable).
4. Reservation of place
(deposit) and registration.
5. Induction
(access to campus, calendars, simulator guides).
Scholarships and grants
- Boost your online presence: Master social media strategies specifically for the maritime tourism sector.
- Attract your ideal audience: Learn to create engaging content that connects with travelers and sea lovers.
- Increase your bookings: Discover how to convert your followers into customers through effective campaigns.
- Manage your online reputation: Monitor and respond to comments to build a positive image.
- Measure your results: Analyze key metrics to optimize your strategy and achieve your goals.
Testimonials
I implemented the strategies learned in the Social Media for Maritime Tourism training and in just two months we achieved a 45% increase in online bookings for sailing excursions, far exceeding the company’s expectations and generating a significant increase in our revenue.
I mastered intercultural communication strategies for the tourism sector, successfully designing and presenting an accessible cultural tourism project that received the highest rating and was praised for its innovative approach and potential positive impact on the community.
I implemented a social media strategy for a boat tour company, focusing on Instagram and Facebook. In three months, we achieved a 40% increase in online bookings, a 25% increase in followers, and a 15% increase in engagement, exceeding initial expectations and generating a significant return on investment.
I implemented the strategies learned in the “Social Networks for Maritime Tourism” training and managed to increase sailing excursion bookings by 40% in three months, attracting a new target audience thanks to engaging content and targeted campaigns on Instagram and Facebook.
Frequently asked questions
Attracting and retaining customers by promoting destinations, services, and experiences related to maritime tourism.
Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.
Online with live sessions; hybrid option for simulator/practical placements through agreements.
Instagram, Facebook, and YouTube, because they combine the power of visual content (stunning photos and videos of the sea and activities) with the ability to segment audiences interested in travel, water activities, and coastal destinations, as well as allowing direct interaction with customers and building a community.
Recommended functional SMCP. We offer support materials for standard phraseology.
Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.
Optional (3–6 months) through Companies & Collaborations and the Alumni Network.
Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.
A degree from Navalis Magna University + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.
- Introduction to Community Management: Origins, evolution, and relevance in the nautical sector.
- Defining the Nautical Target Audience: Segmentation, Buyer Persona, and interest analysis.
- Key Platforms and Social Networks: Facebook, Instagram, YouTube, LinkedIn, and specialized forums.
- Creating Engaging and Relevant Content: Photography, video, storytelling, and nautical copywriting.
- Engagement Strategies: Interaction with the community, comment management, and crisis resolution.
- Monitoring and Metrics Analysis: KPIs, analytics tools, and reporting.
- Nautical Content Marketing: Blogs, articles, Specialized guides and ebooks.
SEO and SEM for the Nautical Sector: Keywords, optimization, and online advertising campaigns.
Nautical Influencer Marketing: Identification, collaboration, and results measurement.
Legal and Ethical Aspects of Nautical Community Management: Data protection, copyright, and transparency.
‘
Request information
- Complete the Application Form
- Attach your CV/Qualifications (if you have them to hand).
- Indicate your preferred cohort (January/May/September) and whether you want the hybrid option with simulator sessions.
Teachers
Eng. Tomás Riera
Full Professor
Eng. Tomás Riera
Full Professor
Naval engineer specializing in the selection, integration, and optimization of propulsion systems for yachts, high-speed craft, and service vessels.
Eng. Sofía Marquina
Full Professor
Eng. Sofía Marquina
Full Professor
Materials engineer specializing in marine composites and corrosion protection systems for ships, yachts, and port structures.
Eng. Javier Bañuls
Full Professor
Eng. Javier Bañuls
Full Professor
Naval electrical engineer with over fifteen years of experience in the design, integration, and operation of power and automation systems.
Dr. Nuria Llobregat
Full Professor
Dr. Nuria Llobregat
Full Professor
Specialist in meteorological and operational decision-making for coastal and offshore navigation, integrating wind, wave, and current models.
Dr. Pau Ferrer
Full Professor
Dr. Pau Ferrer
Full Professor
Naval engineer with a PhD in applied hydrodynamics and over a decade of experience designing high-performance hulls and marine structures.
Cap. Javier Abaroa (MCA)
Full Professor
Cap. Javier Abaroa (MCA)
Full Professor
MCA-certified captain with command of ocean-going vessels, specializing in advanced maneuvering, navigation management, and bridge safety.