Diploma in Marketing and Nautical Tourism
Why this certificate program?
The Diploma in Nautical Marketing and Tourism
This program provides you with the key tools to boost your business growth in a booming sector. Learn to develop specialized digital marketing strategies, create memorable nautical tourism experiences, and connect effectively with your target audience. Master the latest trends in SEO, social media, content marketing, and e-commerce, applied to the nautical world.
Differentiating Advantages
- Specialization: 100% focus on the nautical and tourism sector.
- Case Studies: Real-world application of strategies in simulated and real projects.
- Networking: Connection with leading professionals and companies in the sector.
- Expert Faculty: Active professionals with extensive experience in marketing and nautical tourism.
- Flexibility: Online format adaptable to your learning pace.
- Modality: Online
- Level: Diplomado
- Hours: 800 H
- Start date: 01-10-2026
Availability: 1 in stock
Who is it aimed at?
- Marketing and communications professionals looking to specialize in the nautical and tourism sector.
- Business owners and entrepreneurs in the nautical sector who want to boost their business through effective digital marketing strategies.
- Tourism and nautical destination promotion managers who need tools to attract and retain visitors.
- Travel agencies and tour operators looking to diversify their offerings with innovative nautical experiences.
- Students and recent graduates in tourism, marketing, or communications who aspire to a career in the exciting world of nautical marketing.
Flexibility and Practical Application
Designed for active professionals: Flexible online methodology, real-world case studies, and networking with industry experts.
Objectives and competencies
Develop specialized digital marketing strategies:
“Segment audiences accurately (demographic, behavioral, psychographic data) and implement personalized campaigns maximizing ROI.”
Managing the online reputation of nautical destinations and services:
“Actively monitor mentions, reviews, and comments on social media and specialized platforms, responding proactively and resolving crises with predefined protocols.”
Design innovative and personalized nautical tourism experiences:
“Identify and segment specific nautical markets, analyzing emerging trends and applying design thinking methodologies to create unique value propositions.”
Understanding and applying current legislation in nautical tourism:
“To understand the regulations regarding nautical qualifications, mandatory insurance, and limitations on navigation in protected areas.”
Optimize the marketing of nautical products and services:
“Implement specialized digital marketing strategies in the nautical sector, including SEO, SEM and social media, to increase visibility and reach to potential customers.”
Building customer loyalty through value creation in the nautical offering:
“Designing personalized experiences that exceed customer expectations, anticipating their needs and offering tailored solutions.”
Curriculum - Modules
- Comprehensive Maritime Incident Management: protocols, roles, and chain of command for coordinated response
- Operational Planning and Execution: briefing, routes, weather windows, and go/no-go criteria
- Rapid Risk Assessment: criticality matrix, scene control, and decision-making under pressure
- Operational Communication: VHF/GMDSS, standardized reports, and inter-agency liaison
- Tactical Mobility and Safe Boarding: RHIB maneuvers, approach, mooring, and recovery
- Equipment and Technologies: PPE, signaling, satellite tracking, and field data logging
- Immediate Care of the Affected: primary assessment, hypothermia, trauma, and stabilization for evacuation
- Adverse Environmental Conditions: swell, Visibility, flows, and operational mitigation
Simulation and training: critical scenarios, use of VR/AR, and exercises with performance metrics
Documentation and continuous improvement: lessons learned, indicators (MTTA/MTTR), and SOP updates
- Fundamentals of Nautical Tourism Marketing: characteristics, trends, and market segmentation.
- Environmental Analysis: SWOT and PESTEL applied to the nautical sector.
- Segmentation Strategies: market niches, customer profiles, and targeting.
- Brand Positioning: differentiation, value proposition, and communication.
- Marketing Mix (4Ps): product, price, place (distribution), and promotion adapted to the sector.
- Digital Marketing for Nautical Tourism: SEO, SEM, social media, and email marketing.
- Content Marketing: creating blogs, guides, and videos to attract customers.
- Public Relations: Events, trade shows, sponsorships, and strategic collaborations.
- Online reputation management: monitoring comments and crisis management.
- Measurement and analysis of results: KPIs, ROI, and continuous improvement of strategies.
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- Introduction to digital marketing in the nautical tourism sector.
- Definition of the buyer persona in nautical tourism: needs and expectations.
- SEO for nautical tourism: content and keyword optimization.
- Content marketing: creating blogs, guides, and valuable resources.
- Social media: strategies for Instagram, Facebook, and other platforms.
- Email marketing: list segmentation and creating effective campaigns.
- Digital advertising: Google Ads and social media advertising for nautical tourism.
- Web analytics: key metrics and tracking tools (Google Analytics).
- Experience of the Customer experience (CX) in nautical tourism: designing online and offline journeys.
Measuring and continuously improving customer experience: surveys, feedback, and NPS.
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- Introduction to Digital Marketing in the Nautical Sector: Current Landscape and Trends
- SEO for the Nautical Sector: Website and Content Optimization for Search Engines
- Nautical Content Marketing: Creating Relevant and Engaging Content for the Audience
- Social Media for Nautical Businesses: Strategies, Platforms, and Community Management
- Online Advertising in the Nautical Sector: Google Ads, Facebook Ads, and Other Advertising Platforms
- Nautical Email Marketing: Creating Effective Campaigns and Audience Segmentation
- Web Analytics and Performance Measurement: Tools and KPIs for Evaluating Strategy Performance
- Customer Loyalty in the Nautical Sector: Loyalty Programs, CRM, and Strategies retention.
- Influencer marketing and collaborations in the nautical sector.
- Online reputation and crisis management in the nautical sector.
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- Fundamentals of Tourism Marketing: Evolution, Trends, and the Role of Nautical Tourism.
- The Nautical Tourism Customer: Segmentation, Profiles, Motivations, and Expectations.
- Market Research in Nautical Tourism: Competitive Analysis, Market Trends, and Opportunities.
- Developing the Value Proposition: Differentiation, Positioning, and Creating Unique Experiences.
- Digital Marketing for Nautical Tourism: SEO, SEM, Social Media, and Content Marketing.
- Pricing Strategies and Revenue Management: Pricing, Promotions, and Capacity Management.
- Distribution and Marketing Channels: Travel Agencies, Tour Operators, Online Platforms, and Direct Sales.
- Communication and Public Relations: Branding, Storytelling, Reputation Management, and Media Relations.
- Customer Experience in Nautical Tourism: Design, Implementation, and Satisfaction Measurement.
- Customer Loyalty and Retention: Loyalty Programs, Personalized Communication, and Complaint Management.
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- System Architecture and Components: Structural design, materials, and subsystems (mechanical, electrical, electronic, and fluid) with selection and assembly criteria for marine environments
- Fundamentals and Principles of Operation: Physical and engineering foundations (thermodynamics, fluid mechanics, electricity, control, and materials) that explain performance and operating limits
- Safety and Environmental (SHE): Risk analysis, PPE, LOTO, hazardous atmospheres, spill and waste management, and emergency response plans
- Applicable Regulations and Standards: IMO/ISO/IEC requirements and local regulations;
- Conformance criteria, certification, and best practices for operation and maintenance
- Inspection, testing, and diagnostics: Visual/dimensional inspection, functional testing, data analysis, and predictive techniques (vibration, thermography, fluid analysis) to identify root causes
- Preventive and predictive maintenance: Hourly/cycle/seasonal plans, lubrication, adjustments, calibrations, consumable replacement, post-service verification, and operational reliability
- Instrumentation, tools, and metrology: Measuring and testing equipment, diagnostic software, calibration and traceability; selection criteria, safe use, and storage
- Onboard integration and interfaces: Mechanical, electrical, fluid, and data compatibility; Sealing and watertightness, EMC/EMI, corrosion protection, and interoperability testing.
Quality, acceptance testing, and commissioning: process and materials control, FAT/SAT, bench and sea trials, go/no-go criteria, and evidence documentation.
Technical documentation and integrated practice: logs, checklists, reports, and a complete case study (safety → diagnosis → intervention → verification → report) applicable to any system.
- Digital Marketing Fundamentals: SEO, SEM, Social Media, Email Marketing
- The Nautical Customer: Profile, Needs, Online Behavior
- Content Strategy: Blog, Videos, Infographics to Attract the Nautical Customer
- Social Media for the Nautical Sector: Platforms, Strategies, Community Management
- Email Marketing: Segmentation, Automation, Nautical Newsletters
- Online Advertising: Google Ads, Facebook Ads to Reach the Nautical Audience
- Web Analytics: Key Metrics, Google Analytics, Data Interpretation
- CRM for Loyalty: Customer Management, Loyalty Programs, Personalization
- Reputation
- Online: review management, online crisis management, brand image
- Digital marketing trends in the nautical sector: virtual reality, influencers, mobile marketing
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Career opportunities
- Marketing Manager in Nautical Companies: Design and execution of digital and traditional marketing strategies for companies in the nautical sector (shipyards, marinas, boat rentals, etc.).
- Nautical Tourism Marketing Specialist: Promotion of destinations and tourism products related to nautical activities (cruises, water sports, boat trips, etc.).
- Marketing Consultant for Nautical Tourism Companies: Advising companies in the sector on defining marketing, branding, and communication strategies.
- Communication Manager for Nautical Events: Management of communication and promotion for events such as boat shows, regattas, and water sports competitions.
- Community Manager for Nautical Brands: Social media management and content creation for brands in the sector Nautical and nautical tourism.
- Nautical Tourism Product Developer: creation and marketing of new tourism products and experiences related to the sea and sailing.
- Nautical Tourism Experience Manager: design and coordination of tourism activities and experiences on board vessels.
- Travel Agent specializing in nautical tourism: sale and promotion of tour packages and services related to sailing.
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Admission requirements
Academic/professional profile:
Degree/Bachelor's degree in Nautical Science/Maritime Transport, Naval/Marine Engineering, or a related field; or proven professional experience in bridge/operations.
Language proficiency:
Recommended functional maritime English (SMCP) for simulations and technical materials.
Documentation:
Updated resume, copy of degree or seaman's book, ID card/passport, letter of motivation.
Technical requirements (for online):
Equipment with camera/microphone, stable connection, ≥ 24” monitor recommended for ECDIS/Radar-ARPA.
Admission process and dates
1. Online
application
(form + documents).
2. Academic review and interview
(profile/objectives/schedule compatibility).
3. Admission decision
(+ scholarship proposal if applicable).
4. Reservation of place
(deposit) and registration.
5. Induction
(access to campus, calendars, simulator guides).
Scholarships and grants
- Digital Strategies: Master SEO, SEM, and social media tools to boost your nautical tourism brand.
- Customer Experience: Learn to design memorable experiences that build customer loyalty and generate positive recommendations.
- Segmentation and Market: Identify and attract your ideal target audience with advanced segmentation techniques and market analysis.
- Content Marketing: Create engaging and relevant content that positions your brand as a leader in the nautical tourism sector.
- Web Analytics: Measure and optimize your results with web analytics tools to maximize your return on investment. marketing.
Testimonials
The Diploma in Nautical Marketing and Tourism exceeded my expectations. The strategies and tools I learned allowed me to increase bookings for our charter service by 30% in just six months, optimizing our digital campaigns and effectively segmenting our target audience. Furthermore, the network of contacts I built during the program has been invaluable for establishing strategic alliances and expanding our reach in the nautical market.
This diploma program provided me with the necessary tools to fully understand the complex interrelationship between the global economy and the shipbuilding industry. I applied the knowledge I gained to the financial evaluation of a port expansion project, successfully identifying key risks and opportunities that had not been previously considered. Thanks to my analysis, the company was able to optimize its investment strategy, generating a 15% increase in projected return.
The Diploma in Nautical Marketing and Tourism provided me with the tools and knowledge necessary to boost the growth of my boat rental company. I implemented the digital marketing strategies I learned, and in just three months we achieved a 40% increase in online bookings, expanding our reach to new markets and consolidating our presence in the sector.
This diploma program exceeded my expectations. I gained in-depth and practical knowledge in both marketing and the nautical industry, which allowed me to develop an effective marketing plan for my boat rental company, increasing our bookings by 30% in just three months.
Frequently asked questions
Tourism and nautical recreation.
Yes. The itinerary includes ECDIS/Radar-ARPA/BRM with harbor, ocean, fog, storm, and SAR scenarios.
Online with live sessions; hybrid option for simulator/practical placements through agreements.
Tourism and nautical recreation.
Recommended functional SMCP. We offer support materials for standard phraseology.
Yes, with a relevant degree or experience in maritime/port operations. The admissions interview will confirm suitability.
Optional (3–6 months) through Companies & Collaborations and the Alumni Network.
Simulator practice (rubrics), defeat plans, SOPs, checklists, micro-tests and applied TFM.
A degree from Navalis Magna University + operational portfolio (tracks, SOPs, reports and KPIs) useful for audits and employment.
- Introduction to Digital Marketing: Fundamentals and current ecosystem.
- SEO for Nautical Tourism: Search engine optimization.
- Content Marketing: Creating relevant and engaging content.
- Social Media for Nautical Tourism: Strategies and community management.
- Digital Advertising: Google Ads and Social Ads campaigns.
- Email Marketing: Lead generation, segmentation, and automation.
- Web Analytics: Measuring and analyzing results in nautical tourism.
- Influencer Marketing: Collaborations and promotion on social media.
- Affiliate Marketing: Collaboration programs with third parties.
- Online Reputation: Online review and crisis management.
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Request information
Complete the Application Form.
Attach your CV/degree certificate (if you have it to hand).
Indicate your preferred cohort (January/May/September) and whether you would like the hybrid option with simulator sessions.
An academic advisor will contact you within 24–48 hours to guide you through the admission process, scholarships, and compatibility with your professional schedule.
Faculty
Eng. Tomás Riera
Full Professor
Eng. Tomás Riera
Full Professor
Naval engineer specializing in the selection, integration, and optimization of propulsion systems for yachts, high-speed craft, and service vessels.
Eng. Sofía Marquina
Full Professor
Eng. Sofía Marquina
Full Professor
Materials engineer specializing in marine composites and corrosion protection systems for ships, yachts, and port structures.
Eng. Javier Bañuls
Full Professor
Eng. Javier Bañuls
Full Professor
Naval electrical engineer with over fifteen years of experience in the design, integration, and operation of power and automation systems.
Dr. Nuria Llobregat
Full Professor
Dr. Nuria Llobregat
Full Professor
Specialist in meteorological and operational decision-making for coastal and offshore navigation, integrating wind, wave, and current models.
Dr. Pau Ferrer
Full Professor
Dr. Pau Ferrer
Full Professor
Naval engineer with a PhD in applied hydrodynamics and over a decade of experience designing high-performance hulls and marine structures.
Cap. Javier Abaroa (MCA)
Full Professor
Cap. Javier Abaroa (MCA)
Full Professor
MCA-certified captain with command of ocean-going vessels, specializing in advanced maneuvering, navigation management, and bridge safety.